How did rapper Berner make his famous Cookies brand?
When Berner first launched the Cookies brand, he was just selling merchandise: mainly high-end, cannabis branded clothing, grinders, duffle bags, rolling trays, and odor-proof backpacks. While growing in fame as a rapper, operating in the ancillary cannabis space allowed Berner to generate the capital needed to take his brand to the next level.
How did Berner make his money?
Today, Berner is a multi-disciplined entrepreneur. Through his natural marketing genius, Berner managed to turn Cookies into a brand that cleared $12-million in sales in 2015. The brand has such a cult following its merch sells out for premium prices in seconds on launch.
Who is the owner of cookies?
Today, Berner is now the co-owner of Cookies, a multifaceted, internationally recognized cannabis brand known for its clothing, music, and cannabis products. Berner didn’t just wake up one morning the owner of a brand worth nearly $1 billion.
How many albums has Berner has released?
As of 2019, Berner has released 16 albums, several of which have charted on Billboard ' s "Top R&B/Hip-Hop Albums" chart. As an entrepreneur, he's credited with the creation of multiple companies including Cookies, and is heavily active in California-based cannabis trade market.
What strains did Berner invent?
He is associated with the "Cookie Family" of marijuana geneticists, who produce strains common in California, such as "Girl Scout Cookies" and "Sunset Sherbet".
Who created Cookies brand?
BernerCookies was founded in 2012 by Berner, the prolific Bay Area rapper and entrepreneur, and his partner Jigga, Bay Area cultivator and breeder.
Does Wiz Khalifa own part of Cookies?
Cookies was named one of America's Hottest Brands of 2021 by AdAge, and was the only cannabis company to make the cut. Cookies will be the exclusive home to the Wiz Khalifa cannabis brand called Khalifa Kush, which launches on Friday, January 28, 2022, at the Cookies Maywood location.
Is Cookies a stoner brand?
The Cookies cannabis brand has grown its business through pop culture appeal, internationally recognized premium genetics, and social media influence. The company is always on the cutting edge of new breeding projects to launch diverse brands.
Who owns runtz?
Cali Bud - Owner - Runtz | LinkedIn.
How much is Khalifa Kush net worth?
As of 2019, Wiz Khalifa's net worth estimate is $45 million. This puts him on the list of the top 50 richest rappers in the world. Money. However, Wiz Khalifa's net worth estimate doesn't factor in the true value of the Khalifa Kush brand.
Who is CEO of Cookies?
Daniel D. Dvorsky - CEO - Cookies Los Angeles | LinkedIn.
Is cookies a real brand?
Cookies Carts (cookies cartridges) as a brand was founded by Berner and Jigga his long time friend in 2012. Today Cookies thc cartridge is one of the best vape thc cartridges and most famous and respected Cannabis brands, thc cartridge, cbd carts and vape cartridge to sell in the US and some other parts of the world.
Who made cookies first?
The first cookies are thought to be test cakes bakers used to test the oven temperature. They date back as early as 7th Century A.D. Persia which is now Iran. They were one of the first countries to grow and harvest sugar cane.
What brand is cookies?
Cookies SF is an exhiliarating brand based in San Francisco designed to create an impact within the budding fashion industry. The brand was founded by visionary artist Berner to become a major player combining the cannabis, sports, music, and fashion industries.
What does cookies brand stand for?
Cookies has always represented a lifestyle of excellence, quality, and taste. Living the best life possible and always striving to grow. We represent this lifestyle best through our cannabis, and we constantly strive to produce the highest quality and most diverse cannabis on the planet.
Gilbert Anthony Milam Jr. aka Berner – The Beginnings
Berner, born Gilbert Milam Jr., is a Californian from a middle-class Arizona family with a good upbringing. Berners, his dad was a chef at a Mexican restaurant while his mom had an office job.
Berner Builds Success with Bud via Cookies Brand
Berner owes his success to cannabis. Since the brand’s inception in 2012, it’s grown into an industry titan. In the period from 2010 to the brands founding two years later, Berner became a promotional machine for the Cookies Fam.
Trademarking the Cookies SF Brand & Expansion
Berner decided to make a game-changing move with every grower and his mama cutting Cookies into their genetics. Remember how we talked about Berner’s marketing and business genius earlier?
Why Cookies? How Girl Scout Cookies Changed the Game
So, how did Cookies come to be a household name in cannabis? You’ll find that people refer to bud as the leading strain in the market anywhere you go in the world. Go to Europe, and everyone wants that Cali weed, go to Jamaica, and they want “Ice.” In New York, it’s that diesel.
The Evolution of the Cookies Brand & Future State
Cookies work with independent growers, giving each of them a label. The growers produce strains under each umbrella brand, bringing a steady flow of new products to market.
Sativa Sister Brand Lemonnade Explained
Cookies and Lemonnade broke many pre-conceived notions of what a vertically integrated genetics, cultivar, and dispensary business could look like.
Mushroom Complex Caps By Cookies
If there’s one undeniable fact about Berner and his business mindset is that he is always expanding and looking for new opportunities. One perfect example of this is the Caps mushroom complex brand that was born out of the Cookies as a sub-brand focused on health, wellness, and improved cognitive well being.
Cannabis & Tech Today: You started in cannabis as a budtender. Did you realize early on there was an opportunity in the market for cultivators to start branding their products?
Berner: In the process of falling in love with the bud, I realized a lack of actual branded products.
C&T Today: Fast forward to when you met, Jigga, your cultivator. How did that relationship start and what led to the partnership?
Berner: Bud’s a very big part of the world we’re in out here in the Bay Area, and I was just buying herb from him and enjoyed what he was growing.
C&T Today: When you approached Jigga about making a brand out of the strain, did he understand that vision? It was kind of a novel concept, as you said, at the time
Berner: To be completely honest, not at first. I think he embraced it. I think when I told him about it, and when he saw it, it was two different things.
C&T Today: What goes into the selection process for choosing new strains for your retail operations?
Berner: Two things. I mean, if it’s something that we’re going to cultivate and produce, it goes off my palate, which I feel like has been pretty on point.
C&T Today: Are there challenges to bringing those OG growers into the space?
Berner: Absolutely. I mean, it’s a different game. The way we make money is a lot different. It’s a long-term play.
C&T Today: What does the future look like for the COOKIES empire?
Berner: Man, we just want to keep this shit pure and fun. As long as I’m alive, I want to put my energy into it.
C&T Today: Does COOKIES have any new projects on the horizon?
Berner: There’s something we’re working on right now for minorities that’s going to be next level.
Early life
A Sunset District native, Berner attended Galileo Academy of Science and Technology before dropping out. His mother was an office worker and his father was a chef at a Mexican restaurant on Fillmore Street. When Berner was 13, the family moved to Arizona, where his father planned to open a restaurant.
Musical career
After forming his own label, Bern One Entertainment in 2007, Berner released his debut album, Track Money & Pack Money, with Equipto. His first solo album, Weekend at Bernie's arrived in 2009, along with four other albums.
Business career
Berner ran a cannabis club from age 18 to 25; after meeting Wiz Khalifa, the latter heard Berner's release with Equipto, and signed him under the Taylor Gang.