
To boost motivation, managers should look to promote all elements of ERG Theory simultaneously. According to the theory, limiting your focus to just one or two aspects of the theory will fail to motivate your team. The aim is to act before Frustration-Regression starts to set in.
How does the ERG motivation theory work in situations?
The ERG motivation theory work in situations In the battle of people that means the workplace, the managers must recognize the various needs of the employees. As per the ERG theory of motivation, the focus shall be on one need at a time that may not motivate the people. This approach of frustration-regression impacts workplace motivation.
How do you visualize ERG theory?
The best way to visualize ERG Theory is in the context of the Hierarchy of Needs as shown below. As can be seen from the diagram, ERG theory is an acronym for Existence, Relatedness, and Growth. These are the three basic needs that employees will try to satisfy.
Can ERG theory be self-illuminating?
When a manager is able to recognize signs of regression, steps can be taken to concentrate on relatedness needs until the employee is able to pursue growth again. Of course, with everybody having their own unique combination of needs, there is always the possibility that ERG theory can be self-illuminating.
Is the ERG theory similar to the hierarchy of needs?
Whilst ERG Theory has much in common with the Hierarchy of Needs it does differ in a few important aspects. The model was developed by Clayton Paul Alderfer, an American psychologist. What is the ERG Theory of Motivation?

How can ERG theory be used to motivate employees?
ERG Theory proposes that if a higher-level need fails to be filled then a person may regress and seek to further fill lower-level needs instead. For example, if an ambitious employee isn't provided with growth opportunities, then their motivation will be lower and they may become frustrated.
How can the ERG theory be used in the workplace?
ERG theory recognizes that employees have multiple needs to satisfy simultaneously. The theory also can also account for employees that fall victim to the frustration-regression principle and become more intent on fulfilling relatedness needs, such as socializing more frequently with co-workers during work hours.
How is the individual motivated in ERG theory?
Alderfer's ERG Theory of Motivation states that individuals can be motivated by multiple levels of need at the same time, and that the level which is most important to them can change over time.
How can a manager motivate employees using Maslow's theory?
Motivation People with Existence NeedsPay people enough.Workplace safe and good environment.Incentives – employee of the month.Set goals.Treat people as individuals.
What motivates people to work for a company?
Five key factors that will motivate your employees more than moneyFeeling a sense of meaning and purpose in their work. ... Working in a positive company culture. ... Being recognised for their hard work. ... Opportunities for learning and development in the workplace. ... A clear path of career progression.
How is Maslow hierarchy of needs related to motivation in organization?
When applying Maslow's hierarchy of needs in the workplace, you need to understand the needs and how they impact motivation. Each need builds on the last, allowing a person to feel more fulfilled, which in turn encourages motivation and creative thinking.
Why is the ERG theory important?
Alderfer further developed Maslow's hierarchy of needs by categorizing the hierarchy into his ERG theory (Existence, Relatedness and Growth). The existence category is concerned with the need for providing the basic material existence requirements of humans.
What is the purpose of using need based theories for worker motivation?
Need-based theories describe motivated behavior as individual efforts to meet needs. According to this perspective, the manager's job is to identify what people need and then to make sure that the work environment becomes a means of satisfying these needs.
How many levels are there in ERG theory of motivation?
three levelsWhat is the ERG theory? The five human needs described in Maslow's Hierarchy of Needs, have been reduced to three levels by Clayton Alderfer: Existence Needs, Relatedness Needs and Growth Needs.
What methods do managers use to add motivational theory into practice?
In this section you'll study two methods used by managers to put motivational theory into practice: job models and goals. These two practices can be observed in almost every organization, profit and nonprofit alike. You'll also see some examples of the way companies are actually implementing those practices today.
How does the ERG theory influence your performance ability drive and goals as a student?
Alderfer's ERG theory states that human beings need existence, relatedness and growth. Therefore, performance and motivation can be increased by continually providing opportunities for people to satisfy these needs in a balanced way.
How do you use equity theory of motivation?
How to apply the equity theory of motivation in the workplaceEnsure a fair balance among team members. ... Make sure you offer comparable compensation. ... Know what your team values.
What are examples of Alderfer's existence needs?
ERG MOTIVATION THEORY ALDERFERExistence Needs. Include all material and physiological desires (e.g., food, water, air, clothing, safety, physical love and affection). ... Relatedness Needs. ... Growth Needs.
What is significant about the ERG theory as it relates to Maslow's theory?
In fact, in the ERG theory, existence equates to Maslow's first two levels of physical and security needs, relatedness equates to Maslow's next two levels of social needs and ego needs, and growth equates to Maslow's final level of self-actualization.
What is the ERG Theory of Motivation?
The best way to visualize ERG Theory is in the context of the Hierarchy of Needs as shown below.
How to boost motivation in ERg?
To boost motivation, managers should look to promote all elements of ERG Theory simultaneously. According to the theory, limiting your focus to just one or two aspects of the theory will fail to motivate your team. The aim is to act before Frustration-Regression starts to set in. 1.
What happens if an ambitious employee isn't provided with growth opportunities?
For example, if an ambitious employee isn’t provided with growth opportunities, then their motivation will be lower and they may become frustrated. This may cause them to seek out more relatedness needs. They may socialize with other members of the team more.
Which theory states that needs must be satisfied in sequence from the bottom to the top of the pyramid?
In Maslow’s theory needs must be satisfied in sequence from the bottom to the top of the pyramid, one at a time. This is not the case with ERG Theory, where different levels of needs can be satisfied at any time.
Why won't employees be happy?
Existence. Employees won’t be happy if their basic needs are not met. Rember that safety is one of these basic human needs. If employees don’t feel safe in their work environment they are unlikely to be motivated.
Why do we want to leave the office?
Likewise, if we have negative relationships with co-workers then our motivation is likely to be low. We’ll look forward to leaving the office each day so we can get back to our homes and switch to having more positive relationships with our families.
What does it mean to grow in the workplace?
We need growth. This could mean recognition of our achievements, respect from peers, pay raises, increases in responsibility, or increased respect from peers.
how can ERG theory help you become a better manager?
For one, ERG theory reminds managers that everyone isn’t motivated by the same things. It depends on where they are in the hierarchy (think of it as a kind of personal development scale). Secondly, there’s a good chance the needs hierarchy mirrors the organizational hierarchy to some degree: people at the top are more likely to motivated by self-actualization/growth needs than existence needs.
What is the ERG theory?
The ERG theory allows the order of the needs be different for different people. The ERG theory acknowledges that if a higher level need remains unfulfilled, the person may regress to lower level needs that appear easier to satisfy. This is known as the frustration-regression principle.
How does the ERG theory differ from Maslow's?
While Maslow and Alderfer share certain concepts, the ERG theory differs from Maslow's in the following three ways: Unlike Maslow's hierarchy, the ERG theory allows for different levels of needs to be pursued simultaneously. The ERG theory allows the order of the needs be different for different people. The ERG theory acknowledges that ...
Why did Clayton Alderfer create the ERG theory?
In 1969, Clayton Alderfer created ERG theory to help account for some of the limitations he recognized in Maslow’s work. The letters ERG are an acronym for three.. You’ve probably encountered Maslow’s Hierarchy of Needs at some point in your life. In 1969, Clayton Alderfer created ERG theory to help account for some of the limitations he recognized ...
What does ERG mean in Maslow's theory?
The letters ERG are an acronym for three levels of needs: Existence, Relatedness, and Growth.
Is ERG theory self-illuminating?
Of course, with everybody having their own unique combination of needs, there is always the possibility that ERG theory can be self-illuminating.
Is ERG theory a Maslow model?
As you can see, ERG theory is still able to offer a model of progressive needs in a similar fashion to Maslow, but the hierarchy is determined on an individual basis rather than being rigid. This flexibility can help explain why some people experience their needs more intensely in some areas than others.
What is ERG in psychology?
ERG stands for existence, relatedness and growth, and these are defined as: 1 Existence - the need for basic material existence, like physiological health and safety 2 Relatedness - the need for interpersonal connections, social status and recognition 3 Growth - the need for personal development, including creative and meaningful work
What are the three basic needs of Alderfer's ERG theory?
Alderfer's ERG theory centered on only three basic human needs: existence (which is physiological and safety needs), relatedness (which is social and status needs) and growth (which is creative and meaningful work).
What does Maslow believe about the need to be satisfied?
Maslow believed that only one need could be satisfied at any one time , and as a lower-order need is no longer satisfied, the higher-order need is abandoned in a hierarchal descent to satisfy the lower-order need. Alderfer believed there are several needs that could develop and be satisfied at any one time. But when a need is no longer met, Alderfer contends that frustration-regression is experienced, and this leads to a need to re-visit a lower-order need.
What does ERG stand for in a paycheck?
As each need is fulfilled, it serves as motivation to fulfill a different need. ERG stands for existence, relatedness and growth, and these are defined as: ...
What does ERG stand for?
ERG stands for existence, relatedness and growth, and these are defined as: Existence - the need for basic material existence, like physiological health and safety. Relatedness - the need for interpersonal connections, social status and recognition.
What is the tendency to seek to satisfy lower-order needs when higher orders are not met?
Although Jesse is working very hard to satisfy multiple needs at once, sometimes it ends in defeat. Alderfer calls this frustration-regression . Frustration-regression is the tendency to seek to satisfy lower-order needs when higher orders are not met.
What is the driving force of need satisfaction?
Need satisfaction for both Alderfer's ERG and Maslow's hierarchy occurs from a motive to act. In fact, in the pursuit to satisfy and re-satisfy needs, motivation is the driving force.
How does ERG work?
The ERG motivation theory work in situations. In the battle of people that means the workplace, the managers must recognize the various needs of the employees. As per the ERG theory of motivation, the focus shall be on one need at a time that may not motivate the people. This approach of frustration-regression impacts workplace motivation.
How many relationships are there in Alderfer's ERG theory?
There are three relationships among the different categories in Alderfer’s ERG theory:
What happens if growth opportunities are not provided?
If they are not provided, they may regress to relatedness needs which is not good for the overall zeal and enthusiasm for the workplace.
What is the satisfaction of need in Maslow's hierarchy?
The satisfaction of need for both ERG theory of motivation and Maslow’s hierarchy occurs from motive to act. This means the pursuit to satisfy. The motivation here is the driving force. For example: When Rahul is not fact-checking stories, he spends time doing social activities and also hangs around the editor’s office.
What are the basic needs of existence?
Existence Needs: This need includes basic survival and physiological needs like air, water, clothing, safety, intimacy, and affection. This equates to Maslow’s first two levels.
What is Rahul's motivation?
His motivation is to be accepted by his coworkers. He is working on relatedness needs. This is the need to connect with people and to be accepted by the preferred group. For Rahul, it is to be accepted by the editors’ group and to be socially accepted on the other hand.
What happens when a person is frustrated and cannot progress to satisfy his higher needs?
Thus, if a person is frustrated and cannot progress to satisfy his higher needs, relatedness needs can resurface as key motivators.
How can the hygiene factors be used to stimulate employee motivation?
In the same way the lower and higher order needs can be used to stimulate employee motivation so can Herzberg’s hygiene and motivation factors. From Herzberg’s original findings the hygiene factors were: company policy and administration, supervision, salary, interpersonal relations and working condition (Herzberg, 1968). In the same way the lower order needs can be controlled by management so can the hygiene factors to give the employees a more satisfying place to work. Similarly to the application of the higher order needs of Maslow’s hierarchy in the workplace the motivators in the two factor theory could be used by management to motivate employees; to do this management could redesign peoples jobs to incorporate more motivators (Fincham & Rhodes, 2005).
What are the two motivational theories?
There are many motivational theories around today however they can all be divided into two categories termed content and process (Fincham & Rhodes, 2005). Fincham & Rhodes (2005) explain that content theories assume that all individuals possess the same set of needs, and process theories emphasise the role of an individual’s cognitive processes in determining their level of motivation. The two content theories of Abraham Maslow’s hierarchy of needs and Frederick Herzberg’s two factor theory are the motivational theories that are going to be compared and contrasted and then seen how they can be put into practice by managers to motivate their staff.
What happens when hygiene factors are met?
The two writers of the theories both agree that once lower order needs or hygiene factors are met they cease to further motivate the individual. According to Maslow as lower order needs are satisfied, they no longer drive behaviour (Ikwukananne & Udechukwa 2009). While Herzberg (1974) explained that all hygiene factors are potentially of equal importance and once met they will cease to motivate further .
What are the dissatisfying factors?
Herzberg (1968) observed that the dissatisfying factors essentially described the environment and served to prevent job dissatisfaction, while having very little effect on positive job attitudes, they were named the hygiene factors. Herzberg (1968) described the use of the word being an analogy to the medical use of the term meaning; preventive and environmental. The satisfying factors were named the motivators, since the study suggested that they are effective in motivating the individual to superior performance and effort.
How did Herzberg develop the two factor theory?
Following his own ideas Herzberg initiated a study on motivation which became the basis of the two factor theory; he did this by interviewing 200 engineers and accountants. The interviewers began by asking the staff to recall a time when they had felt exceptionally good about their jobs and then probed them for reasons why they felt as they did, this was then repeated for when the time which they felt bad about their jobs and were again asked to describe why (Herzberg 1968).
Which theory describes satisfaction horizontally?
Herzberg ’s work clearly describes satisfaction horizontally and creates the distinction between types of satisfaction. Herzberg suggested that if an employee experiences a low level of satisfaction it does not necessarily imply that the employee is dissatisfied (Ikwukananne & Udechukwa, 2009). On the other hand Maslow’s theory describes satisfaction vertically and leads analysts to scale each need as absolutely met or unmet, satisfied or unsatisfied (Ikwukananne & Udechukwa, 2009).
What are the similarities between Maslow and Herzberg?
The first of the many similarities between Maslow’s and Herzberg’s theories is that they are both content theories; this means they both build on the assumption that all individuals’ posses the same set of needs (Fincham and Rhodes, 2005).
How does Herzberg theory help employees?
To do this, provide your employees with a greater variety of work, increase their responsibilities and recognize any of their achievements. Once you've done this, you've successfully used the Herzberg theory to help improve job satisfaction and perhaps productivity in your workforce.
How to implement the Herzberg theory?
To implement the Herzberg theory, use the following two steps: 1. Eliminate the dissatisfaction. To take away the dissatisfaction, identify any complaints in your workplace, what's going on and how employees interact with one another. To get rid of your dissatisfaction or "hygiene" factors, do the following: Reassess poor company policies.
What are some criticisms of the Herzberg theory?
While the Herzberg theory can help you create greater job satisfaction in the workplace, it faces valid criticisms for its limitations. Here are some of the criticisms leveled at the Herzberg theory:
What did Herzberg's theory help to understand?
Herzberg developed the theory to better understand an employee's attitude, motivation and overall satisfaction in the workplace. Through Herzberg's studies, he aimed to identify which factors contributed to satisfaction and which contributed to dissatisfaction. He interviewed employees about what pleased and displeased them at work, ...
What are the two factors that affect job satisfaction?
Based on his findings about the different causes of satisfaction and dissatisfaction, he theorized that an individual's job satisfaction depends on two types of factors: motivators and hygiene factors .
What is the two factor theory?
Also known as Herzberg's motivation-hygiene theory or the two-factor theory, the Herzberg theory states certain elements within a workplace lead to job satisfaction, while others lead to dissatisfaction. Herzberg developed the theory to better understand an employee's attitude, motivation and overall satisfaction in the workplace.
How to improve employee satisfaction?
To improve satisfaction, focus on the motivating factors for work in Herzberg's theory. Some job satisfaction conditions you can implement: 1 Provide growth opportunities 2 Recognize an individual's achievements and contributions 3 Give employees as many responsibilities as they can handle 4 Offer opportunities for training and development 5 Tailor an employee's responsibilities to their unique talents, skills and abilities
How to ensure employees are benefiting from motivation theories?
To ensure employees are benefiting from the motivation theories you're applying, consider asking them for feedback after they earn a reward or incentive. You can ask your team whether they're interested in individual incentives or group incentives. Then allow them to explain their reasoning and try implementing additional incentives based on their feedback. For example:
What is motivation theory?
Motivation theories are tools managers can use to increase production, profits, employee retention rates and employee satisfaction levels. As a manager, you may aim to increase employee motivation in order to help your company achieve its business goals. Using motivation theories can include offering incentives, addressing needs or providing rewards to motivate your team to meet a specific goal.
How to meet socialization needs?
Socialization: To meet socialization needs, employees may strive for their coworkers to accept them, seek to make friendships at work or job groups to feel a sense of belonging. A workplace may fulfill this need by creating opportunities for employees to bond by hosting employee lunches and team-building activities.
What is incentive motivation?
The incentive motivational theory suggests people feel motivated by reinforcement, recognition, incentives and rewards. The incentive theory also proposes that people may display certain behaviors in order to achieve a specific result, incite a particular action or receive a reward. Here are a few examples of incentives in the workplace:
Why is it important to be competent?
If an employee successfully demonstrates their intelligence in front of their peers , it can motivate them to feel competent in a particular area. Feeling competent may increase how confidently they perform tasks, which can improve productivity and efficiency. Confident employees may also feel encouraged to learn more in-depth information in order to share it with their peers and receive recognition.
What are some examples of employee awards?
For example, if you're a sales manager, you might offer a large salary bonus to an employee who exceeds their monthly sales goal. If you're a marketing manager, you could provide an extra day of paid vacation to an employee who consistently surpasses their quota.
Why is trust important in the workplace?
As a manager or supervisor, having a team that trusts you is vital for workplace motivation. For example, if you promise your team cookies as a reward for exceeding their daily quotas, fulfilling your promise can develop employee trust. It may also motivate your team to respond positively to future rewards or incentives, which may increase their overall productivity.
How to help employees with meaning?
Like most other elements of Maslow’s hierarchy, providing your employees with a sense of meaning starts with communication. Help your people to see the big picture of their contributions. Embrace meaning as a part of your culture by sharing stories of happy customers whenever possible. Give your employees the opportunity to share their own stories of how they and their colleagues have succeeded in making someone’s day better.
Who proposed the hierarchy of needs?
We did it by using a customized version of Maslow’s hierarchy of needs. This concept was proposed by psychologist Abraham Maslow as a way of describing the psychological drivers believed to govern human motivation.
How many levels are there in Maslow's hierarchy?
Maslow’s hierarchy is depicted as a pyramid split into five levels, with our most basic physical needs forming the foundation, and advancing through more complex psychological desires at the top of the pyramid. At its core, Maslow’s hierarchy is simple to understand, although applying it in your workplace does require some effort.
What is Maslow's hierarchy?
At its core, Maslow’s hierarchy is simple to understand, although applying it in your workplace does require some effort. Maslow’s hierarchy, with physical and safety needs forming the foundation. Our desire for belonging, affirmation and meaning form the top three levels of the pyramid.
What happens when you have a culture where everyone gets BAM from their work?
When you have a company culture where everyone gets BAM from their work, that energy becomes contagious. Everyone wants to know they belong. Everyone wants to be affirmed by their peers. Everyone wants their work to have meaning. If you can do these things for your employees, you will have something that gives you a genuine advantage over your competitors. You’ll be able to attract and retain the most talented and driven individuals, who truly believe in the mission of your company.
How to build a sense of belonging?
One of the greatest ways to build a sense of belonging is through shared experiences, and the memories they create. Think about doing a yearly retreat with your employees, or optional outings to a local pub every couple of weeks. Quick get-to-know-you activities are also extremely effective.
When affirming your people, don't just give them the generic “good job today.”?
So, when affirming your people, don’t just give them the generic “good job today.” Be specific by saying something like “that client asked some tough questions today, and you did a great job of keeping your cool.”

What Is The Erg Theory of Motivation?
Frustration-Regression Principle
- ERG Theory proposes that if a higher-level need fails to be filled then a person may regress and seek to further fill lower-level needs instead. For example, if an ambitious employee isn’t provided with growth opportunities, then their motivation will be lower and they may become frustrated. This may cause them to seek out more relatedness needs. They may socialize with other memb…
Difference from Maslow’s Hierarchy of Needs
- There are several differences between the ERG Theory of Motivation and Maslow’s Hierarchy of Needs: 1. Unlike in Maslow’s theory, needs at multiple levels can be pursued at the same time. 2. In ERG Theory, if a higher-level need isn’t satisfied then the person may regress to seeking to satisfy lower-level needs (Frustration-Regression principle). 3. In Maslow’s theory needs must b…
Managerial Implications of Erg Theory
- Let’s now examine how the ERG Theory of Motivation applies to the workplace. To boost motivation, managers should look to promote all elements of ERG Theory simultaneously. According to the theory, limiting your focus to just one or two aspects of the theory will fail to motivate your team. The aim is to act before Frustration-Regression starts to set in.
Summary
- The ERG Theory of Motivation is a simplified but more flexible version of Maslow’s hierarchy of Needs. It proposes three needs that must all be satisfied in order for an individual to be motivated: existence, relatedness, and growth. Managers can use the theory to ensure that the conditions within their organization are right to allow each team mem...