how can we improve hospitality

5 Ways to Improve your Hospitality Business

• 1. Focus on customer experience Customer experience is one of the most important elements of any business to focus on, but even more so when it comes to the hospitality market. ...
• 2. Monitor peaks in business to maximize marketing efforts ...
• 3. Implement technology for efficiency ...
• 4. Upsell where you can ...
• 5. Boost your presence on social media ...

Full Answer

What can we learn from the hospitality industry?

The hospitality industry understands their guests and creates an atmosphere to put them at ease. There’s so much we can learn as educators from hotels, spas and events. (Flickr / Unique Hotels)

What are the benefits of personalisation in the hospitality industry?

It is generally achieved through a combination of data collection and digital automation, and the key benefit of this is that users see content that is more relevant, which makes them more likely to respond positively. Within the hospitality sector, personalisation marketing can be used to improve the customer experience in several ways.

How to attract millennials to the hospitality industry?

In the hospitality industry, reward programs for guests and customers are rife, so if you want happier customers, consider creating happier employees, because happier employees result in: Millennial employees value various benefits, ranging from training and development through vacation allowance to free child care.

What are the benefits of connectivity in the hospitality industry?

This connectivity allows devices to communicate or interact with one another, and this offers a number of potential customer experience benefits for those operating within the hospitality industry. For example, devices within hotel rooms can be set to automatically regulate the temperature or light levels.

How can I improve my hospitality industry skills?

Skills for the Hospitality IndustryCommunication. Communicating clearly and professionally through your speech, writing, and body language is essential to good customer service in hospitality. ... Resilience. ... Initiative. ... Compliance training. ... Multitasking. ... Adaptability. ... Attention to detail. ... Cultural awareness.

How can we maintain hospitality?

4 Ways to Maintain a Happy Hospitality StaffEstablish working culture of learning and development. ... Recognize and reward staff for performance. ... Develop an environment of accountability. ... Communicate the company vision. ... SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS.

What is the most important thing in the hospitality industry?

1. Service is the key in the Hospitality Industry. Good service is the key to success in any hospitality business. Many customers rely on internet reviews to decide whether to visit a business – and just a couple of dissatisfied customers sharing their experiences online can quickly put you out of business.

Why knowledge is important in hospitality industry?

The role of knowledge management in the service industry (which includes hospitality) is to provide employees with easy access to up-to-date, specialized knowledge. This is especially important in hospitality because the success of an establishment depends on providing guests with a great experience.

What is maintenance hospitality industry?

Hotel maintenance is the upkeep of the various systems and components used in the hospitality industry. These systems include general building operations such as HVAC, electrical, and plumbing, but also many needs specific to hotels and their customers.

How can hotel maintain their edge in the hospitality industry?

To gain an edge over the competition, hoteliers must create a unique brand. They should offer in-demand perks and exercise creativity when inventing one-of-a-kind experiences.

How can I improve my hotel performance?

While there are many ways to increase your hotel revenue depending on your property's needs, here are 15+ tactics to get you started.Build a road map. ... Segment your target market. ... Sell the experience over the transaction. ... Maximize online reach with a Channel Manager. ... Build your direct channel with a Booking Engine.More items...•

Why is marketing important in hospitality?

Marketing plays a crucial role in helping businesses to maximise bookings and revenue. It is the main way in which those in the hospitality industry are able to reach out to potential customers, conveying their unique selling proposition and brand values. In the following articles you find more essential marketing strategies to boost your revenue:

How can personalisation marketing be used in hospitality?

Within the hospitality sector, personalisation marketing can be used to improve the customer experience in several ways. On a basic level, personalised marketing emails, which are sent to relevant users who are addressed by name, are more likely to be opened. Meanwhile, retargeting adverts can help to remind users of a hotel they were looking at online a few days ago, and intelligent recommendations can be made during the booking process.

How do robots help hotels?

Indeed, they can be deployed in a number of ways, ranging from robots providing tourist information in the hotel reception, through to robotic luggage porters and cloakroom assistants.

How does Alexa work in a hotel?

For example, services like Alexa for Hospitality allow multiple devices within the hotel room to be controlled through commands given to the Alexa smart speakers. As a result, a guest may be able to control the lights or turn the television on or off, all through basic voice commands uttered from anywhere in the room.

Why is improving the customer experience important?

Improving the customer experience is a key goal for many within hospitality, as it is one of the most effective ways to compete with other hotels or businesses in the industry. By focusing on the eight areas listed in this article, you should be able to excel in this area and deliver the kind of memorable experience that enhances your reputation.

Can electronic key cards be sent to hotel rooms?

For example, devices within hotel rooms can be set to automatically regulate the temperature or light levels. Electronic key cards can also be sent to guests’ phones, elimina ting the need for physical keys or key cards, while hotel staff can be provided with real-time information about the operating status of devices, allowing them to pre-empt the need for repairs and carry them out before the customer experience is adversely impacted.

How to improve customer service?

Train and guide your customer service representatives. Improve your customer service standards and make sure that everyone is always aware of what’s required of them and provide your customer service representatives the latest knowledge and information they need. Don’t scale it just to your customer service only but make a solid service concept reaching through all of your employees.

How to find the competitive advantage of your restaurant?

Why are customers choosing your restaurant over anyone else’s? What are the reasons someone keeps coming to your hotel time after time on their business trip? By gathering information of user experience you can find the competitive advantage of your company, and by that be able to provide exactly what your customers are asking for without even asking.

When thinking about situations people tend to go to a nice restaurant or hotel, it’s often a special occasion?

When thinking about situations people tend to go to a nice restaurant or hotel, it’s often a special occasion like celebration or holiday, and about people wanting to pamper or reward themselves. Ok, there are obviously these cases when a customer is in a hurry or just hungry, on a business trip or in other necessary need of your offers – but whether it’s this or that, a great customer service representative takes everyone always in as they’d need to have even an extra bit of nice treatment.

Why is customer service important?

Customer service is crucial in any industry that involves direct contact with customers. While it’s cliché-ridden today that the customer is always right; however businesses should never forget – the customer is the king – or at least supposed to be treated that way. Especially, this is the case if you’re running a business in the hospitality sector and customer feedback is everything.

Why is it bad to not improve your guest experience?

Because if you’re not constantly improving your guest experience, even by small measures, then you’re damaging it. Which means you’re also damaging your reputation and profitability in the long run.

How to make guests feel appreciated?

Showing guests that you’ve carefully prepared for their arrival will make them feel appreciated right off the bat.

Why do hotels put chocolate on pillows?

Placing a chocolate or mint on the pillow is a longstanding hotel tradition in several countries, including the United States. This sweet little touch is token of hospitality that makes staying at a hotel something special. Because a hotel bed is just a bed to sleep on. A hotel bed with a sweet on the pillow, on the other hand, ...

How does streamlining your day to day operations help you?

By streamlining all your day-to-day operations, you’ll be able to spend more time and energy focusing on your guests and ensuring they have the best stay possible.

What do share economy hosts do?

Share-economy accommodation hosts will often provide guests with detailed recommendations about where to try local delicacies, what time to visit attractions to avoid the crowds, and all the other hidden gems and insider’s secrets that only a local would know about.

How to engage with confirmed guests?

One of the most effective ways to engage with confirmed (and all) guests is through email campaigns — which you can read all about in “ The Complete Guide to Email Marketing for Hotels .”

What does "enhancing guest experience" mean?

Here’s what it means: improving your guest experience actually starts with improving your hotel’s online presence.

How to improve HR in hospitality?

The quickest way to improve your HR in hospitality is to have an effective payroll system. No one wants to wait to get paid, or get paid the correct amount, nor should they have to. So get together with your financial department and build a reliable payroll system.

Why should HR work with hospitality?

HR in hospitality, together with senior management (and maybe even the law department), should work together to create a workplace where every employee feels welcome and valued. Inclusion doesn’t happen simply because you have a diverse workforce, you have to make it happen.

What is incentive program?

An incentive program for employees, when applied correctly, benefits so much more than just the employees themselves. In the hospitality industry, reward programs for guests and customers are rife, so if you want happier customers, consider creating happier employees, because happier employees result in:

How to encourage employee retention?

By investing in your employees’ future careers, you will demonstrate that you are counting on them to step up to the mark, in the not-so-distant future. Belief in employees and support in their career development can go a long way to encouraging employee retention.

How much turnover does hospitality have?

Employee turnover in hospitality currently stands at a little over 70% annually, which is exceptionally high, considering experts agree the average is between 10-15% in other industries.

How to retain staff in hospitality?

One of the best ways to retain staff and improve your HR in hospitality is by employing people who have come to you via employee referral. So tap into your existing employees, because if they support what you do, they are likely to sing your praises to their friends (your potential future employees).

Why do you shadow employees?

You could set aside quiet times of the year where employees shadow or work in a different department for a week, to better understand how the organization runs, and to gain an alternative perspective of the company, including how other positions and departments function.

How can you practice Jesus-like ministry in your every day life?

Following Jesus includes following His practice of hospitality — joyous, authentic, generous, countercultural and hope-filled hospitality. When Jesus says, "Come follow me," He is calling us to follow His way of life, which includes opening up our homes, lives, and hearts to others.

Jesus' First Miracle and the Coming Kingdom

Each time Jesus performed a miracle, He gave us a taste of what's coming. In the coming kingdom, there will be no demon-possessed men, no storms to calm, no sicknesses to cure and no tears of the bereaved to wipe.

Jesus is Our Spiritual and Social Example

The question that we must ask ourselves is whether or not we're practicing Jesus-like ministry. Many Christians see Jesus as a personal moral example (and rightly so), but not as a social example. But why not? When you become a Christian, your social life, how you interact with others, should change also.

4 Practical Ways to Show Christian Hospitality

1. Welcome everyone you meet. I mean this literally and figuratively. Extend a kind word to everyone you meet, but also, share your time, energy and life with others — especially those who may need you more than you need them. Jesus welcomed strangers and outcasts (see Luke 19:1-10 ).