how do i make a sales deck

9 Tips For Building an Effective Sales Deck

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Full Answer

What is a sales deck and how to create one?

A sales deck is a slide presentation which is produced in PowerPoint or Slides, which is shown in meetings with prospects to help explain your company’s product and why they need to buy. It’s used to supplement a sales pitch and a demo. What Should A Sales Deck Include? A sales deck needs to say who you are and what problem you are trying to solve.

How can your sales deck help you raise $18 million?

This visually pleasing sales/pitch deck helped them raise over $18 million. As you create your pitch deck, keep in mind what you ask. There’s a reason you created your sales deck. Make it clear to your audience that they need to act as you make your case.

How do you create a winning slide deck?

As you can see, there’s no right way to create a winning slide deck. Every product or service requires its own spin and combination of slides. Every brand should bring its own flair to sales deck creation, and every salesperson should provide their own input into customizing decks for their individual prospects.

What makes a good sales pitch deck?

Sales decks help prospects feel connected to your company, understand your product/services, get ‘wowed’ by your results, and ultimately end with a call to action. Remember your ABCs of sales…always be closing! Bottom line, your pitch deck should give your prospects the big picture, in a concise manner.

What Should A Sales Deck Include?

What Are the Key Elements of Great Sales Decks?

How many words per slide for a deck?

How to stand out in a prospect deck?

Why are salespeople not trained in art?

Who is the CEO of drift?

Do you need a sales deck?

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How do you structure a sales deck?

A sales pitch deck should read like a story with a beginning, middle, and end. Start by introducing a problem your client has. Then, present your product or service as the solution to that problem. Finally, showcase the details and stats that make your product or service amazing, and top it off with some social proof.

What should a sales deck have?

There should be a few key elements of a sales deck: a catchy opening slide (cover image); a story to start your sales pitch. Data is also necessary such as graphs, statistics, charts, quotes, and which are also supported by other facts and information to be presented to the target audience.

What does a sales deck look like?

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition. A pitch deck, on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience.

How many slides should be in a sales deck?

Simply put, a competitive pitch deck should include 10 slides, be no more than 20 minutes long, and should only include up to 30 points.

How long does it take to make a sales deck?

The process can take anywhere from 2 weeks to 4 weeks. That's how long it takes to make a pitch deck.

What does a good sales presentation look like?

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

How do you structure a sales presentation?

The 6-step guide to a sales presentation outlineIntroduce yourself.Present the problem.Present the solution.Back it up with data.Drive home your pitch.Open the floor to questions.

How do I make a sales presentation?

5 Killer Sales Presentation TipsKeep It Short. Keep your sales presentation short. ... Tell a Story. Use storytelling techniques at the start to help your audience relate to your pitch. ... Know Beforehand What Your Clients Want or Need. ... Ask Questions and Create Conversation. ... Don't Drone a Memorized Speech.

How long should a sales presentation be?

We recommend about three minutes per slide, so your long sales presentation should have between 10 to 15 slides in it. The short version can run about five to 15 minutes long, and it's invaluable for those times when a buyer schedules you for an hour but then has to cut back their time to 30 minutes.

How do you close a sales deck?

Closing a Sales PresentationGo back to your opening anecdote or idea.End with a challenge.Invite your audience on a metaphorical mission.Use repetition for a dramatic close.Offer inspiration.Surface their objections.Tell a story.Ask an unusual question.More items...•

How do you build a good pitch deck?

Slides Your Pitch Deck Should IncludeTitle. The title is the first slide that shows in your pitch deck. ... Introduction. The introduction slide is where you introduce yourself to build credibility. ... Problem. ... Solution. ... Market Size, Opportunity and Trends. ... Product Comparison. ... Testimonials. ... Team.More items...•

What are 10 slides?

Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal.

What should a sales pitch presentation include?

How to Make a Sales PitchMake it short.Make it clear.Explain who your customers are.Explain the problem they're facing.Explain how your product addresses their needs.Describe what success will look like as a result of using your product.

How do you structure a sales presentation?

The 6-step guide to a sales presentation outlineIntroduce yourself.Present the problem.Present the solution.Back it up with data.Drive home your pitch.Open the floor to questions.

How do you build a client deck?

Table of contentsStep 1 – Outline your business goals and USP.Step 2 – Research your (dream) clients.Step 3 – Personalize your pitch.Step 4 – Specify the exact value you'll provide.Step 5 – Add success stories to the mix.Step 6 – Tell your agency's story.Step 7 – End with specific questions.

How do you close a sales deck?

Closing a Sales PresentationGo back to your opening anecdote or idea.End with a challenge.Invite your audience on a metaphorical mission.Use repetition for a dramatic close.Offer inspiration.Surface their objections.Tell a story.Ask an unusual question.More items...•

35 Sales Deck Examples Explained (These Actually Worked)

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How to sell decks?

Focus your deck less on the product and its features and more on the benefits. Tell them what it means to work with your company. Describe the end result and the benefits they’ll reap by adopting your product or using your services.

What is a Sales Deck?

A sales deck is typically a Google Slides, PowerPoint, or Apple Keynote presentation that helps you sell your product or services. It’s a supplement to your perfect pitch that’s generic enough to apply to most situations, but also includes enough room for customization so that you can tweak it for each prospect.

How many slides should be in a sales deck?

Your sales deck should have only as many slides as you need to close the deal. Nothing less and nothing more. Each slide should be customized to the client when possible and should be free of fluff or unnecessary information. That being said, here are some staple slides you should consider:

What is hook slide?

Hook Slide: A key introductory slide that explains why you’re there and what outcome your prospect is seeking.

What is the truth about sales?

The simple truth of sales is that you’re not always dealing with decision-makers. You’re often selling to someone who’s acting as a champion for your product or service and will relay the information you’ve provided. Make it easy on them by giving them a custom slide deck and some talking points to use.

How to make customers feel special?

The easiest way to make customers feel special is to personalize their buying experience. When you recite from the same old script and fly through a played-out slide deck, people tend to notice.

How to cut down on confusion in sales?

As a result, they may be a bit confused or even conflicted as to whether they have all the facts. One way to cut down on the confusion is to give them all your resources ahead of time. That way, they can come prepared with better questions—and they may appreciate the sense of transparency you provide.

How Sales Decks Work

A sales deck is a visual presentation in PowerPoint, Google Slides, or similar software that helps a salesperson explain a product or service to a prospective customer. It’s essentially an expanded sales pitch. Sales decks often begin by explaining a defined problem relevant to the buyer.

Free Sales Deck Template

Here is a free generic sales deck template below that you can use as a guide when crafting your own. Throughout the rest of this article, we’ll be using pictures of slides from this template along with real-world examples to illustrate the common elements of a sales deck and the five steps to creating an effective one.

Common Elements of an Effective Sales Deck

Regardless of your industry, customer, or selling situation, there are some common elements you should include in your sales deck to make it most effective. They should appear in sequential order, starting with the cover slide and ending with the call-to-action.

How to Create a Winning Sales Deck

Regardless of your specific business and offering, there are five steps to creating an effective sales deck, including conducting customer research, creating your narrative, choosing benefits to highlight, collecting proof, and putting it all together into a slideshow.

3 Best Sales Deck Examples from Reputable Companies

Take a look at some sales decks from reputable companies to get your creative juices flowing. When creating your deck, you can even copy their exact slide progression if it works for the story you want to tell. Let’s see some powerful sales decks from Salesforce, Zuora, and Snapchat Ads and discuss why they work well.

Bottom Line

Sales decks essentially nurture leads through a story to help them understand your business and value proposition. Every business will create its own unique sales deck, but all of them can employ the five-step method for creating a sales deck we’ve discussed above, while also borrowing inspiration and ideas from other successful sales decks.

How to write a sales deck?

At a minimum, your Sales Deck should include: 1 Who you are: keep it brief and relevant 2 The "before" or problem section: make them feel the pain 3 The "after" or solution section: show them how good life can be 4 Why you're the best solution: connect the dots between before, after, and your solution 5 Who else you're working with: validate your solution with social-proof 6 A call-to-action: bring the conversation to a head (e.g. with pricing, they're going to ask) 7 Appendices: objection, "choose your own adventure", and edge-case slides

What is the goal of a sales deck?

The goal of a sales deck is to "visually and textually present your sales narrative to your ideal customer in a way that convinces them to buy your solution." - Peter Kazanjy

Why is Facebook's sales deck persuasive?

Facebook’s sales deck is persuasive because it appeals to multiple audiences by providing different strategies based on business objectives.

What is Immediately deck?

A sophisticated and professional-looking deck from Immediately. It illustrates a concise and clear message. It also displays mobile-based sales solutions for companies.

How to make a presentation for a prospect?

Tailor your presentation based on your prospect's interests. It should feel like it's customized to them. Don't have an overly broad focus - use what you've learned about your prospect and what they care about.

Is Reddit a sales deck?

Reddit stepped up and built a sales deck that was engaging. It contains custom memes and images that make you laugh. But in advertising and marketing, it demonstrates that it can be a solid contender standing alongside advertising giants like Google and Facebook.

When was the sales deck published on Reddit?

Reddit. Published in 2008, the sales deck example from Reddit humble-bragged about their company. There is nothing wrong with it, though, as showing what you did and how you did it explains why people need your service. What it did: Reddit showed how they became one of the fastest-growing influences to beat.

Who is the author of Zuora's sales deck?

Author and NPR commentator Andy Raskin proclaimed Zuora’s sales deck below as “The Greatest Sales Deck I’ve Ever Seen.”. And for good reasons. What it did: Instead of talking about their company, Zuora set the stage first by telling them about a shift in the industry.

When was Uber's first sales deck published?

Uber. The example of Uber’s first sales deck was published on Medium by co-founder Garrett Camp in 2008. Although it’s heavy on text, which in today’s standard is a bit off, it still worked wonders. The information was presented in small chunks, which made it easy to digest.

What is a sales deck?

A sales deck is defined as a presentation, in slide format, that you can present or pitch to clients. Sales decks help prospects feel connected to your company, understand your product/services, get ‘wowed’ by your results, and ultimately end with a call to action. Remember your ABCs of sales…always be closing!

What is a Reddit sales deck?

One of the largest social networking sites, Reddit, starts its sales deck with an image of a cat riding a unicorn. By sharing something visually unexpected, you likely leave your audience with a lasting impact. Throughout the deck, Reddit focuses on maintaining it’s brand identity.

How many slides are in a sales deck?

By choosing to keep their sales deck brief with only 6 slides, they were able to add more content inside of each slide. However, it’s difficult to use the same technique on a slide deck of 20 slides filled to the brim with information, because you could potentially lose your client’s attention.

What is the sales deck in Office 365?

Office 365’s sales deck follows the color scheme of all their productivity apps to maintain synergy. They have images of professionals working in the background to promote productivity and collaboration, and on each screen, they highlight important text behind a bright, vivid block of color.

What is Foursquare sales deck?

Foursquare’s sales deck does a phenomenal job of explaining the product, its features and incorporating social-proof to quickly gain credibility amongst investors.

Does Snapchat have a sales deck?

Although Snapchat created a detailed sales deck filled with fine print and explanations, they broke their sales deck up by major points that their reader couldn’t miss. This technique is really helpful when a user is reading through your sales material and maybe skimming it.

How to use a sales deck?

During sales presentations, use a sales deck that is light on text. Keep each slide to one main idea and use the few words on each slide as guides for your speaking, which will carry the presentation. Use the rest of the space on the slides to include statistics, diagrams, flowcharts, or images. But, remember, this stuff is like on-stage scenery at a play; the cardboard trees improve the visitor’s experience, but far less than the performances of the actors and actresses.

What is a sales deck?

Sales decks are slide presentations that salespeople use to pitch their product or service. These decks come in handy in a variety of sales situations, from generating meetings with cold leads to holding presentations for warm prospects. To help you create the best sales deck, we’re sharing the top sales deck templates from around the web, including some of our own. Also included are great examples from reputable companies to use as inspiration.

What is a sales pitch template?

The sales pitch methodology template by Slidebean offers a great customizable foundation for a sales deck that emphasizes your USP and wins out against the competition. The deck starts with a slide on which you highlight one main idea; in this case, that’s your USP. You can then use the next few slides to defend with stats and data why your claim to fame is true. Then, on the fourth slide, you can discuss your competitors’ shortcomings.

What is a sales deck on Snapchat?

The Snapchat ad sales deck is a perfect example of a sales deck designed to beat its competitors by focusing on its USP — its large audience of 13- to 34-year-olds. On the first slide, it presents this impactful declaration and then goes on to back its claim up with data and logic. Any of their prospects looking for this specific value proposition would likely pick Snapchat over Facebook or Instagram after seeing this.

What is a sales deck in Microsoft 365?

The Microsoft Office 365 sales deck is a good example of a sales deck you would send to B2B decision makers. It is rich in information about the product’s functionality and benefits to the company. But, instead of going in-depth on a few key features, it takes the width approach, sharing one-sentence high-level explanations about each feature’s benefit. It also uses pictures of the technology in action to make the functionality even clearer to the reader.

What is Venngage pitch deck?

Venngage’s client marketing pitch deck template helps creative agencies show off their creative side by offering a vibrant color scheme and plenty of room for images. The template can be edited into an informational piece of content you send to your potential buyers or into a backdrop for your presentations. In the template, you can customize the background, icons, header, pictures, and layout.

How many slides are in a sales deck?

We created our own presentation sales deck template that guides you through the process of creating your own presentation. It’s only eleven slides long and includes ones for your elevator pitch, problem explanation, solution, testimonials, and more. It also follows the problem/solution narrative structure: it begins by explaining the relevant problem, then it highlights the benefits the prospect will receive after solving that problem, then it introduces the solution near the end.

What Should A Sales Deck Include?

A sales deck needs to say who you are and what problem you are trying to solve. It needs to outline the “before” state when the prospect has a problem, and the “after” state when that problem is solved. The presentation needs to show how you will get the prospect from one state to the other.

What Are the Key Elements of Great Sales Decks?

Sales decks are critical to accelerating your sales process, and yet most end up in critical condition.

How many words per slide for a deck?

Your goal is to limit your text to 20 words per slide for a deck to present, and 60 words per slide for a deck to read. If a prospect spends 5 minutes flipping through your 10-page deck, that’s only 30 seconds a slide. Given average reading speeds, that’s time for 60-100 words, max.

How to stand out in a prospect deck?

To really stand out, you can customize your deck to your prospect’s brand as well. Standard practice is dragging and dropping in logos, but you can take it a step further and use your prospect’s brand colors as a theme throughout.

Why are salespeople not trained in art?

As salespeople, we aren’t trained in art, because art is not our job. However, communication is our job . Visuals are the most efficient way to do that job because our brains process visual information 60,000x faster than text, and retain 4X more information they see vs. read.

Who is the CEO of drift?

Drift’s CEO David Cancel does this well when he describes Drift as the sales attendant in your store (your website). This metaphor – and the visual to go with it – elicits an emotional response that sticks with you far longer than a feature list could.

Do you need a sales deck?

If you want to make a sale, you need a sales deck. The demo-only approach doesn’t work anymore. With an average of 6.8 people involved in each B2B deal, you need sales decks if you want your message to travel from the champion you met to the buyer you didn’t.