How Does Optimizely Work?
- 1. Implement a Simple Snippet To get started with Optimizely, you just need to copy and paste one line of JavaScript into your site’s code. ...
- 2. The User Requests the Page Once the test is set up, nothing happens until the user requests the page. ...
- 3. Snippets Start Working While the Page Loads ...
- 4. The User Sees and Reacts to the New Variation ...
Full Answer
Why should I use Optimizely?
Optimizely serves a variety of audiences: It has an easy-to-interpret editor to get started. Optimizely’s visual editor follows a WYSIWYG (“what you see is what you get”) approach, meaning you can see and edit the page to exactly what you want users to see. This flexibility makes A/B testing and multivariate experimentation easy.
What is the Optimizely desktop app?
The Optimizely Desktop App runs natively on your computer (Windows, MacOS). It is an app that allows you to use Optimizely outside of your browser. The Desktop App can help make the experience of editing experiments and campaigns faster and more consistent. Use it to solve issues such as: Loading your site in the Visual Editor
How much does Optimizely cost?
According to Convert, “Optimizely X Web Business plans come to approximately USD 63,700 for 10 million impressions, available up front. Whereas, the Optimizely X Web Enterprise variant can cost up to USD 113,100 for 10 million impressions.” Optimizely is not an affordable tool; in fact, it is one of the most expensive.
What is Google optimize and how does it work?
Google Optimize gives good competition to all the tools out there. As most sites use Google Analytics, it gives them the advantage of integrating with their Insights for efficient usage. You can learn more about Google Optimize here.
How do I use Optimizely tools?
0:0735:03How to Use Optimizely for A/B, MVT, Personalization ... - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo there's a few different sections of the tool itself the first section you have is projects if youMoreSo there's a few different sections of the tool itself the first section you have is projects if you have multiple departments or groups who are testing. Inside of Optimizely.
How do I set up Optimizely?
Type a name and description for your new experiment.URL Targeting. Tell Optimizely where your experiment will run. ... Create a variation. From the Experiments dashboard, click the experiment name to open the experiment. ... Add audiences (optional) ... Add metrics. ... Set traffic allocation. ... Test and publish.
How do you implement Optimizely Web?
Follow the steps below to get started using Optimizely's JavaScript API....Get started with Optimizely's JavaScript APILog in to your Optimizely account. ... Implement the Optimizely snippet. ... Start an experiment. ... Read from the Data Object. ... Make an API call.
Who uses Optimizely?
Who uses Optimizely? 3253 companies reportedly use Optimizely in their tech stacks, including Uber, Spotify, and Udemy.
What is optimizely data platform?
Optimizely. A customer data platform (CDP) is a type of database software that creates a persistent 360-degree view of your customers. It consolidates first-party data from a variety of sources and enables fast and easy search and retrieval of granular customer information.
What is optimizely API?
The Optimizely REST API allows you to manage your Optimizely projects using code. The REST API is an interface for managing and extending functionality of Optimizely. For example, instead of creating and maintaining projects using the Optimizely web dashboard you can create an experiment programmatically.
What is optimizely full stack?
Optimizely Full Stack is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection. You can deploy code behind feature flags, experiment with A/B tests, and roll out or roll back features immediately.
How do I install optimizely snippets?
Choose the pages where you'd like to add the Optimizely Web code snippet. Find your project code snippet in Optimizely Web....Decide where to add the snippet. ... Retrieve the snippet. ... Specify origins where Optimizely Web will run. ... Add your snippet to the
tag of your site.How do you create an experiment?
Step 1: Define your variables. You should begin with a specific research question. ... Step 2: Write your hypothesis. ... Step 3: Design your experimental treatments. ... Step 4: Assign your subjects to treatment groups. ... Step 5: Measure your dependent variable.
Is optimizely owned by Google?
Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce. Optimizely, Inc....Optimizely.TypePrivateParentInsight PartnersWebsitehttps://www.optimizely.com8 more rows
Is optimizely a CMS?
That's how Optimizely sets itself apart - delivering a completely customizable CMS that can be configured around your specific needs." Optimizely Content Cloud CMS is headless when you need it to be, and a fully-featured coupled CMS when you don't.
What is digital experience platform?
A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.
Is optimizely owned by Google?
Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce. Optimizely, Inc....Optimizely.TypePrivateParentInsight PartnersWebsitehttps://www.optimizely.com8 more rows
Is optimizely a CMS?
That's how Optimizely sets itself apart - delivering a completely customizable CMS that can be configured around your specific needs." Optimizely Content Cloud CMS is headless when you need it to be, and a fully-featured coupled CMS when you don't.
What is optimizely full stack?
Optimizely Full Stack is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection. You can deploy code behind feature flags, experiment with A/B tests, and roll out or roll back features immediately.
Where is optimizely headquarters?
Our global headquarters is located in New York City.
What Is Optimizely?
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites. This is to achieve validation for conversion rate optimization efforts. You can create a variety of Optimizely experiments for your webpages using the dynamic or basic features that come with the service.
Features of Optimizely to Get You Started
Optimizely serves a variety of audiences: It has an easy-to-interpret editor to get started. Optimizely’s visual editor follows a WYSIWYG (“what you see is what you get”) approach, meaning you can see and edit the page to exactly what you want users to see. This flexibility makes A/B testing and multivariate experimentation easy.
The Types of Solutions Optimizely Offers
According to whatever plan you choose (including Essential, Business, Enterprise, or custom), you get access to the various features included within those plans. Optimizely is currently trying to provide testing solutions to all devices, platforms, and mediums.
How Does Optimizely Work?
To get started with Optimizely, you just need to copy and paste one line of JavaScript into your site’s code.
What Factors Should You Consider Before Opting for Optimizely?
The process of deciding whether to invest in a testing tool or not is simple: Identify your testing priorities and requirements, then match it with the features each tool can provide. Then match it with your budget, and make the final decision based on these important factors.
What Are Some Good Alternatives to Optimizely?
There is no shortage of testing tools to hype up your conversions, but choosing the right one can be a little tricky. We pick no favorites, but here are some of the most-used testing tools preferred by the majority of our clients and tested and used by our team of A/B test developers, too.
Common Optimizely Issues and How to Solve Them
There are many issues people face while running tests on Optimizely, and if you’re a new user and hesitant to use Optimizely due to complaints you’ve heard from others, don’t quit before you’ve started. Here, we’ve chosen two of the most common issues with Optimizely and provided the solution for both.
What is Optimizely?
Optimizely is a leading customer experience optimization platform that allows you to create a wide range of website experiments. (Similar tools include Google Optimize or Adobe Target .) Optimizely has been around since 2010 and has become one of the leading testing platforms in the market.
The scenario
Let’s imagine you have an event ticketing page with three different options. At first you thought your “General Admission + All” ticket was going to be most popular, but the truth is that people are not buying it as you’d like. This hypothetical scenario is a perfect candidate for an A/B/n testing experiment.
Customize your variations
Although you can add, update or remove webpage elements by using the Optimizely editor's tools, knowing a little CSS is highly recommended to better understand what’s going on and do more advanced testing. For this exercise, I’m going to assume you already have a good understanding of CSS.
Define your metrics
Once all your variations are implemented, you need to set your metrics. Metrics will generate results you'll use to measure your experiment performance.
Watch and analyze your experiment results
It's been 10 days since you started the experiment and now you are wondering which one of the variations is performing better.
Conclusions
Optimizely is definitely a great and powerful experimentation tool to create and test your digital experiences. What we just covered is just the tip of the iceberg.
