how do you write a brand case study

Open with an introductory overview

Full Answer

How do you write a case study in marketing?

However, in marketing, case studies are often used to show a potential client or customer how working with an organization or buying a product or service can enhance their life or solve their problem. You can use these steps to write a case study: Prepare for the case. Define your angle. Craft a narrative. Uncover solutions.

Why don’t brands write case studies?

They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling. Or, even worse, they simply can’t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.

How do you write a case study for an assignment?

You can use these steps to write a case study: Prepare for the case. Define your angle. Craft a narrative. Uncover solutions. Select a relatable solution. Include these sections.

How do you frame your business in a case study?

Frame Your Business as a Supporting Character in Your Case Studies If your featured client is the protagonist of your story, it’s tempting to think of your company (or your products or services) as an equal participant in how the tale unfolds. However, you should instead think of your company’s role in the story as a supporting character.

How do you write a case study example?

5 key steps for writing your case studyIntroduce the customer. Set the stage for your case study with an introduction. ... State the problem. Every product or service is a solution to a problem. ... Introduce your product. This is where you begin solving the problem. ... Show results. The big reveal. ... Prove it.

How do you structure a case study in marketing?

Tips for Creating High-Performing Case StudiesBuild Trust. The best case studies leverage the right relationships. ... Tell a Story. Once you gather the facts, it's time to start writing. ... Pay Close Attention to Formatting. No one enjoys huge chunk of texts. ... Include the Facts. ... Talk Strategy.

How do you write a case study step by step?

Step 1: Select a case. Once you have developed your problem statement and research questions, you should be ready to choose the specific case that you want to focus on. ... Step 2: Build a theoretical framework. ... Step 3: Collect your data. ... Step 4: Describe and analyze the case.

What are the 4 most important parts of case study?

Drafting the CaseIntroduction. Identify the key problems and issues in the case study. ... Background. Set the scene: background information, relevant facts, and the most important issues. ... Evaluation of the Case. Outline the various pieces of the case study that you are focusing on. ... Proposed Solution/Changes. ... Recommendations.

What is a brand case study?

A collection of brand strategy and marketing case studies that provide analysis, insights, and examples around visual identity, positioning, tone of voice, key messages, brand archetypes, content, competitors, and more.

What are the 5 essential elements of a great case study?

The Elements of a Great Case Study(1) A time- and issue-bounded dilemma.(2) Explanations of issues and concepts.(3) A story, with vivid characters and moments.(4) Data and other information.(5) Scenarios that lead in different directions.

How do you start a case study introduction?

Introduction Briefly outline the case to identify its significance. State the report's aim(s). Provide the organisation of the main ideas in the report. Briefly describe the key problem and its significance (You usually do not need to provide details of findings or recommendations.

What is the format of a case study report?

Structure of A Case Study Report Cover page including basic student and class information. Table of contents showing where key parts of the report can be found. Executive summary of the key recommendations and points of the report. Introduction to the report and identification of the focal problem being faced.

What are the parts of case study?

Following are the main Components/Parts of a Case Study;Executive Summary.Introduction.Analysis.Alternatives and Decision Criteria.Recommendations and Implementation Plan.Conclusion and References.Citing Sources.

What are the 3 methods of case study?

He has helpfully characterised three main types of case study: intrinsic, instrumental and collective[8]. An intrinsic case study is typically undertaken to learn about a unique phenomenon. The researcher should define the uniqueness of the phenomenon, which distinguishes it from all others.

What are the 6 parts of case study in order?

6 parts of a case analysisPreparation. Just like with any study, it's important to first prepare to conduct the case analysis. ... Introduction. ... Background information. ... Proposed solutions. ... Recommendations. ... Review.

How do you write a case study summary?

When thinking about how to write an executive summary for a case study, you need to create 2 or 3 crucial sentences that provide a concise overview of the case study. It must be informative and: summarize the story by introducing the customer and their pain points. explain what your organization did.

How are case studies used in marketing?

In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they're making a good choice. A marketing case study aims to persuade that a process, product, or service can solve a problem.

How long should a marketing case study be?

A case study shouldn't be longer than 500-750 words. Any more and people just won't read it. Cut out repetition, shorten quotes, and make sure everything you write is vital to the story.

What is the case method used for marketing management?

The objective of the case method is to introduce a measure of realism to business education. A case approach forces you to deal with problems as they actually occur in a business or a not-for- profit organization. Each case is simply a written description of the facts surrounding a particular business situation.

How do you answer a marketing case study?

Follow these steps to answer marketing case interview questions effectively:Divide the problem into parts. The first step to answering case interview questions is to divide a complex problem into smaller, more manageable parts. ... Explain each part. ... Support your answer with numbers. ... Focus on communication.

How to write a case study?

You can use these steps to write a case study: 1 Prepare for the case. 2 Define your angle. 3 Craft a narrative. 4 Uncover solutions. 5 Select a relatable solution. 6 Include these sections.

What is a case study in marketing?

A case study is a document that focuses on a business problem and solutions. In marketing, this is often used to tell a story about a customer journey, interactions and how a product or service solves a specific issue. Case studies can be used in all levels of business, however, and all industries, not limited to marketing.

What is a case study?

A case study is a document that focuses on a business problem and solutions. In marketing, this is often used to tell a story about a customer journey, interactions and how a product or service solves a specific issue. Case studies can be used in all levels of business, however, and all industries, not limited to marketing.

How to select the best solution for a case study?

To select the best solution, you must know who you are selecting it for. Understanding who will be reading the case study is critical to formatting it correctly. Make relatable content. Write about a scenario and person who is relatable to your average client.

What is the evaluation of a case?

Evaluation of case: In the evaluation of the case section, outline important highlights of the case study, evaluate the highlighted segments based on what works and what doesn't and state what doesn't work and why.

Why are case studies important in marketing?

In marketing, case studies are a very effective way to communicate solutions to the public or individuals with a private interest in a product or service. Research suggests they are among the most effective ways to communicate the value of engaging with a company. Properly designed case studies have a positive impact on business.

Why do we use case studies?

Case studies are often found in industries like healthcare and psychology to help doctors and mental health professionals provide better care . However, they can also be used in business and marketing to increase organizational effectiveness and strategic marketing across many industries. In this article, we explain how to write a case study so you ...

What is a case study?

Case studies contain accounts from your customers that showcase how your products or services solved their problems. These studies are like stories — you have a protagonist (the client), a problem, and a solution. Your case study analysis (or story) can vary in length.

Why should I create a case study?

As you learn more about case studies, you may wonder why they’re so valuable.

4 tips for creating a successful case study

Now that you know how to create a case study, it’s time to start writing it!

Start publishing compelling case studies today

When you know how to write a case study, you can start creating content that provides your audience with valuable insight into your company. The right case study structure will help you create a compelling story about your client’s journey.

How to write a case study for a business?

Once you’ve decided who and what you want to write your business case studies about, you’ll need to reach out to participants. Make sure that you outline the purpose of the case study straight away and make contributing to the testimonial as easy as possible for your customer. Ideally, you should be the one gathering all the numbers and data. All you need from your client is their permission to publish the results, and a few quotes if possible.

How do case studies help brands?

Brand case studies, like those in the example above, allow organisations to prove that they can really solve the issues and pain points their target audience suffer from. Business case studies generate confidence in the services or items you have to offer, as well as: 1 Better brand reach: The language used throughout a case study (including a description of the problem your customer faced) naturally matches the kinds of phrases your users search for. Marketing case studies can, therefore, be an exceptional way to boost search engine optimisation, and access more organic traffic. 2 Greater credibility: Case studies are packed full of detailed information – usually stretched across several pages. The statistics and insightful data provided in a case study can be crucial to building your brand authority and strengthening your reputation. 3 New opportunities for content marketing: While we all know that content marketing is a crucial component in earning attention online, it can be difficult to find content that really resonates with your customer. Because case studies centre around real client problems and resolutions, they’re a highly relevant form of information. Additionally, you can publish case studies in a range of formats, from eBooks and articles to videos and podcasts. 4 Reasons to reach out to the press/influencers: Case studies give you a valuable reason to reach out to other media outlets like press release websites and industry magazines. By sharing a valuable story, you can improve brand awareness, and even capture the attentions of influencers in your space.

Why use case study quotes on landing page?

Case study quotes on a landing page can be that extra dose of credibility your customer needs to take the plunge. Remember, the quotes you use should be results-based and measurable. Percentages often have the best impact.

What is a case study?

On the surface, case studies are simply a way to show how your product or service benefits your customer. They’re just like in-depth testimonials, taken from someone with influence and authority. For instance, look at BaseCamp’s “customer’s page”. The company introduces its USP and what it can offer, before giving visitors a chance to explore unique stories in further depth. Each story addresses a particular pain point that a customer might experience, and how BaseCamp can help with that issue.

What is a case study in marketing?

A case study combines the glowing review of a previous customer or client, with the carefully structured branding of your company.

Why does social proof work?

Social proof works because we’re naturally “social” creatures. We like to feel as though we’re a part of something bigger than ourselves. Additionally, because we’re all a little cynical of corporations these days, social proof gives you a way to tell your customers how great your products/services are, without saying it.

Why is sharing a case study important?

By sharing a valuable story, you can improve brand awareness, and even capture the attentions of influencers in your space. In a world where customers simply don’t know who to trust, case studies can be astronomically useful to your brand strategy.

What is a business case study?

Oxford Languages defines a case study as “a particular instance of something used or analyzed in order to illustrate a thesis or principle”.

Planning and prep

First, develop your team. Business case studies will usually fall under the domain of your marketers, but now it’s time to get specific.

The interview process

It’s a privilege to secure case study interviews. Sure, it might give your customers more exposure for their own businesses, but they’re probably very busy with other aspects of marketing and sales.

Writing your business case study

Like most forms of writing, the best solution is to use an outline to save time and keep goals clear.

Good case study examples (and why they work)

Start reading well-executed case studies to learn more about what makes them work. Here’s a selection of three very different yet successful case studies.

Wrapping up

Most clients and prospects would rather hear from the people who use your products over a salesperson, any day. So use the power of trust to help you close the sale with a great business case study highlighting your results.

Why write a business case study?

Case studies may not be as sexy as a viral blog post, and as such they’re often overlooked in favor of other content formats. This begs the question – why create marketing case studies at all?

How many words are in a case study?

Think of this as Act I of your case study. Although I never use strict rules when writing case studies, this section usually runs between 200 and 300 words in length; just enough to introduce the hero of our story and tease the problems they face, but not too much that it would dissuade more casual readers.

How long should a case study be?

This varies by industry (a kitchen remodeling business could probably tell their whole story in pictures while a software invoicing solution, not so much), but here are some guidelines:

How effective are case studies?

Of the 112 marketers surveyed in B2B Marketing’s report, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the most effective content format included in that report.

What does "storytelling" mean in marketing?

Marketers love using the word “storytelling” to describe their collateral. Everything is a story, if marketers are to be believed.

Why do you use direct quotes in case studies?

Using direct quotes from your client is a great way to let them tell their own story in their own words. This not only breaks up the “expository” text of your case study, but also provides further validation and credibility by including the client’s perspective.

How to improve credibility in case study?

This is much more difficult if you won’t stop talking about how great your company or product is. Secondly, adopting a more humble tone can help increase your credibility in the mind of the reader.

How to introduce a marketing case study?

Introduce the subject: Every marketing case study should open with a brief historical overview of the company. What have they struggled with in the past that led to them developing this campaign? Who is their target audience, what do they sell? Even if your subject is obscure, you want to build a sense of relatability to your readers: so be sure to structure from general to specific. After all, you want readers outside just your industry to take away value.

How to write a case study title?

Write a title: Don’t worry about spoiling the ending. With case studies you want your title to let readers know right away how a campaign ended. A proper title usually includes the name of the company or brand being examined, if their campaign went well or poorly for them, a solid metric that demonstrates exactly how well or how poorly they performed. For example: “ SimpleTexting Cut Down Product Onboarding Process by 30% Through Video Instruction. “

What is a Marketing Case Study?

According to Curata, “a case study in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success.”

How to write a conclusion for a case study?

When writing a conclusion you shouldn’t sound like an echo, repeating exactly what you said in your introduction. Instead, you want to draw emphasis back to your key points and call your readers to action. Let them know what they can do right now to get connected and see this same success (or avoid its failure). If you’re writing a case study for marketing purposes, this is where you sell yourself and your product.

How long is the free trial of Text Marketing?

Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a 14-day trial and get access to all of our features.

How to write a good intro for a book?

1 subject – preferably a homemade one with a strong or descriptive history you can intro with… but store-bought will do). 1 goal for your subject. Visual aids to garnish. 1-3 strategies with extra to test. 1 or more tactics – how many you add depends on what it took to get your strategies to work.

Why are case studies so popular?

They make for pretty spectacular advertising because, to a reader, it doesn’t feel like they’re being marketed to. 92% of customers prefer that media messages sound like a story.

Why do we need user research for branding?

When we add a user research to branding, personal stories from your target audience start to flow. It fills gaps you hadn’t even thought about. Knowing these stories can give product teams a lot more confidence to take bolder design AND branding decisions. It will also make your product stand out. This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target.

Why is it important to differentiate your brand?

It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others.

What is cross functional branding?

A cross-functional branding strategy that involves marketers, designers and researchers reduces risks of getting it wrong. It also lowers marketing campaign expenditures because you now also have a qualitatively-refined target audience.

What is the meaning of brand associations?

Brand associations refer to the ideas and qualities that pop up in people’s minds when they encounter a certain brand. Research facilitates getting these right.

What are the values of UX studio?

These included knowledge, humaneness, youth, professionalism, excitement and “walking the talk”.

Do UX studios review their own branding?

Some weeks ago, we at UX studio decided to re-review our own branding. We do this on a regular basis (and recommend everyone to do the same!). We usually kick-start with a list of questions we wanted to get answers for, for example:

Is it important to engage users in brand research?

Therefore, strong branding results from a collaborative effort. Like it or not, you should involve your users. And yes, that means user research.