how do you write a marketing case study report

How to Write a Marketing Case Study

• Clear Headline. The headline should share the most critical information about the case study. ...
• Write about someone your customer can relate to. One should know their target audience before working on a marketing case study. ...
• Provide a summary. ...
• Narrate the complete story. ...
• The case study should be easy to read. ...
• Use actual facts and figures. ...
• Outline clear strategies ...
• Experiment with different formats ...

Full Answer

How to structure a marketing case study?

You will need to:

• Develop an exhaustive structure that will guide you throughout the case interview efficiently. ...
• Develop a hypothesis early on and prioritize the information you need to gather. ...
• Gather data and know why you need the information and what conclusions can you draw which would ultimately help you get to the solution

How to solve case study in marketing?

Promoting your case studies

• Your website. This is kind of obvious, I know. ...
• Social media. Social media is great for sharing snippets from your case study as engaging graphics or sharing the link back to your website with a caption that will pique ...
• Marketing collateral. ...
• Landing pages. ...
• P.R./Media. ...

How to write and format a business case study?

When writing a business case keep the following in mind:

• Be brief and convey only the bare essentials
• Make it interesting, clear, and concise
• Eliminate conjecture and minimize jargon
• Describe your vision of the future
• Demonstrate the value and benefits the project brings to the business
• Ensure consistent style and readability

How to write a compelling case study?

How to write a case study

1. Prepare the case. To begin preparing your case study, start diving into data and metrics, among other pre-writing activities.
2. Define your angle. The more compelling your narrative is, the better it will be received. ...
3. Craft a narrative. ...
4. Uncover solutions. ...
5. Select a relatable solution. ...
6. Include these sections. ...

How do you write a marketing case study?

How to Create a Case Study Marketing Strategy That ConvertsChoose a success story that is closely related to your potential customer. ... Identify the key points of the case study and use storytelling. ... Highlight the great results. ... Explore different types of design. ... Ask for feedback!

How do you write a case study report example?

Writing up your case studyIntroduce the topic area of the report.Outline the purpose of the case study.Outline the key issue(s) and finding(s) without the specific details.Identify the theory used.Summarise recommendations.

How long should a marketing case study be?

A case study shouldn't be longer than 500-750 words. Any more and people just won't read it. Cut out repetition, shorten quotes, and make sure everything you write is vital to the story.

What is the format for a case study?

Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.

What are the 4 most important parts of case study?

Drafting the CaseIntroduction. Identify the key problems and issues in the case study. ... Background. Set the scene: background information, relevant facts, and the most important issues. ... Evaluation of the Case. Outline the various pieces of the case study that you are focusing on. ... Proposed Solution/Changes. ... Recommendations.

How do you write an introduction for a case study report?

How to write a case study responseIntroduction. Introduce the main purpose of the case study and briefly outline the overall problem to be solved.Description. Write a brief description of the case under discussion giving an outline of the main issues involved. ... Discussion. ... Conclusion / Recommendations.

What are the steps to make a case study?

Step 1: Select a case. Once you have developed your problem statement and research questions, you should be ready to choose the specific case that you want to focus on. ... Step 2: Build a theoretical framework. ... Step 3: Collect your data. ... Step 4: Describe and analyze the case.

How much time does it take to write a case study?

Empirical evidence It takes a lot of time for preparations and planning to write a case study. Many case studies last around 3-6 months but may also continue for years (WikiHow, 2016). Normally, the author is not given much time for each case study.

How many pages is a case study?

According to a DocSend report of 34 million content interactions, for example, case studies should be two to five pages in length.

What are the 6 parts of case study in order?

6 parts of a case analysisPreparation. Just like with any study, it's important to first prepare to conduct the case analysis. ... Introduction. ... Background information. ... Proposed solutions. ... Recommendations. ... Review.

What are the most important parts of case study?

8 Essential Components of a Case StudyStart with a Compelling Title and Summary. ... Share Background Information About Your Customer. ... Explain the Challenge Your Customer Faced. ... Discuss Your Customer's Decision Process. ... Explain the Solution and Implementation. ... Share the End Results. ... Include Supporting Visuals and Quotes.More items...•

What does a business case study look like?

Most case studies feature the following sections: Introduction, Brief Description of Customer's Business, Problem/Challenge/Opportunity, Solution, Results/Conclusion, Boiler, and Call-to-Action (CTA). But outlines aren't just for traditional case studies. Use outlines to guide your infographic and video versions too.

How do you write a study report?

What makes a good report?understand the purpose of the report brief and adhere to its specifications;gather, evaluate and analyse relevant information;structure material in a logical and coherent order;present your report in a consistent manner according to the instructions of the report brief;More items...

How do you write a case study for a school project?

How to Write a Case Study: The BasicsChoose the situation on which to write.Gather as much information as possible about the situation.Analyze all of the elements surrounding the situation.Determine the final solution implemented.Gather information about why the solution worked or did not work.

What should the story be in a case study?

The story you tell in your case study should be shaped by who you’re going to be telling it to. If you’re trying to reach a certain industry or a certain job role, then you want to find an industry and position match.

Where to place case study stats?

Place case study stats or quotes next to friction points like pricing areas or landing pages (see below).

Why do companies use case studies?

For a manufacturing company, case studies can be one of the most effective ways to generate leads, showcase your strengths, and vividly demonstrate how you solve clients’ challenges. But there’s a problem: Case studies aren’t necessarily easy to create. Here’s a complete guide on how to write a marketing case study and create the ultimate form of B2B social proof.

How long does it take to get case studies approved?

It’s not always easy to get case studies from clients. They’re busy, and even after you’ve written one, it can take weeks or even months for them to approve it on their side. Don’t schedule them on your editorial calendar until you have it approved on their end.

Who can start to get answers to case studies?

One place you can start to get answers is with your sales team. They may be the ones who’ll be using case studies the most.

Can you do a case study if you don't talk to the client?

You cannot do a good case study if you don’t talk to the client. No one wants to hear you blather about yourself … that’s the whole point of this exercise.

How to write a case study?

Case study writing involves reaching out to your happy customers and requesting them to collaborate on creating a story around their success. A good case study clearly outlines: 1 The core problem that your client/customer was facing before they bought your product or service. 2 What service approach or product features helped them solve the problem and how (without giving away any confidential information). 3 The concrete results achieved (with real numbers/data if possible) by the end of duration associated with the case study. 4 A short summary/blurb that you or your sales team can easily share in customer calls or emails.

What is case study writing?

Case study writing sets you apart from competitors, solidifies your thought leadership and aids in acquiring new clients.

What Is A Case Study?

A case study can mean different things depending on the context. It could be an academic analysis or a success story meant for marketing to potential customers.

What is client success story?

At its core, a client success story is a professional, informative resource. But that doesn’t mean it should be written in a dry manner. Reading a great marketing case study is like reading a captivating story, with a conflict, action and resolution.

What to include in a personal introduction?

If it’s a person, introduce the person with details that your readers could relate with. These could include his or her name, age, occupation, gender.

How to write a conclusion?

When writing a conclusion, refrain from repeating what you’ve already said elsewhere. Instead, draw emphasis back to your key takeaways. Then call your readers to action.

What are some good ways to present data?

In addition to writing about the outcome, also try to add visuals. Graphics like charts, bolded quotes, and graphs are good opportunities to present data in an easily digestible and professional manner.

What is a marketing case study?

A good marketing case study will let you explain and highlight how you can achieve an enormous amount of success while being in a particular situation.

The importance to write marketing case study?

When it comes to marketing, it is quite crucial to carry out case studies professionally. Usually, students are conducting cases to highlight one organization or a company. To promote your business, writing case studies in it is considered to be highly effective.

Learn how to write marketing case study

Writing a flawless marketing case study is not an easy task to accomplish. Students have to give away their sweet sleep to impress their tutors. There are some important points to follow while you sit down to write your cases. We have made it easier for you by noting them down step by step:

What Is a Marketing Case Study

The marketing case study is a persuasive document that uses real-world examples to demonstrate the value of your product or service. It’s a powerful tool for marketing, sales, and customer support teams as it enables them to share the results of their work and how it helped solve a customer's problem.

How to Write a Marketing Case Study

This section will look at how to write a high-impact and persuasive marketing case study.

Marketing Case Study Examples

In this section, we will look at some case studies examples. These case studies demonstrate how to present a sticky situation and its solution in a wonderful manner.

In Conclusion

Marketing case studies are one of the best ways to build credibility and trust with potential customers. They also help you generate leads by showcasing your expertise and proving that you can deliver results.

How to use case study in search engine?

Optimise each case study for search engines. A good start is using a <title> tag on your case study pages in the format: “<INDUSTRY> <SERVICE> case study”. For example, “Accountant online marketing case study” or “Car sales lead generation case study” . This will tend to rank you well for anyone searching for case studies about your industry.

How to get more engagement with case studies?

Send case studies to your email subscribers. These emails achieve high engagement both as broadcasts, and as “drip emails” within an automation sequence.

Why do people use case studies?

Here are three reasons: 1 Case studies show, they don’t tell. Telling you I can get you more qualified leads is one thing. Showing you how a similar company to yours got 145% more leads with 24% lower marketing costs is another. 2 Prospects are typically curious to understand how others have achieved the results they desire. They will eagerly devour a well-constructed case study. 3 Case studies are also a great tool for closing fence-sitting prospects. For many years I’ve asked prospects why they chose to work with us, and the most common response seems to be, “I was impressed by your case studies”, or “I saw you helped someone in my industry so I figure you can help us too”.

Why are marketing results important?

Marketing Results have been instrumental in profitably expanding our ad spend, while removing waste.

What is a good structure for testimonials?

Include a testimonial from the client. What was their reaction to your work? The “Before-During-After” approach is a good structure for testimonials. A strong testimonial adds texture and credibility to the data in your core case study.

How often can case studies be recycled?

Case studies make great social media updates and can be recycled every few months using different headlines.

Do case studies tell you?

Case studies show, they don’t tell. Telling you I can get you more qualified leads is one thing. Showing you how a similar company to yours got 145% more leads with 24% lower marketing costs is another.

What is a case study in marketing?

A case study is a document that focuses on a business problem and solutions. In marketing, this is often used to tell a story about a customer journey, interactions and how a product or service solves a specific issue. Case studies can be used in all levels of business, however, and all industries, not limited to marketing.

How to write a case study?

You can use these steps to write a case study: 1 Prepare for the case. 2 Define your angle. 3 Craft a narrative. 4 Uncover solutions. 5 Select a relatable solution. 6 Include these sections.

What is a case study?

A case study is a document that focuses on a business problem and solutions. In marketing, this is often used to tell a story about a customer journey, interactions and how a product or service solves a specific issue. Case studies can be used in all levels of business, however, and all industries, not limited to marketing.

How to select the best solution for a case study?

To select the best solution, you must know who you are selecting it for. Understanding who will be reading the case study is critical to formatting it correctly. Make relatable content. Write about a scenario and person who is relatable to your average client.

What is the evaluation of a case?

Evaluation of case: In the evaluation of the case section, outline important highlights of the case study, evaluate the highlighted segments based on what works and what doesn't and state what doesn't work and why.

Why are case studies important in marketing?

In marketing, case studies are a very effective way to communicate solutions to the public or individuals with a private interest in a product or service. Research suggests they are among the most effective ways to communicate the value of engaging with a company. Properly designed case studies have a positive impact on business.

Why do we use case studies?

Case studies are often found in industries like healthcare and psychology to help doctors and mental health professionals provide better care . However, they can also be used in business and marketing to increase organizational effectiveness and strategic marketing across many industries. In this article, we explain how to write a case study so you ...

Why do we need case studies in marketing?

A marketing case study needs to be an effective presales tool. It should be used to drive conversation and interaction, not just be a glossy piece that gathers dust on your customer’s desk. In that interaction, credibility is key, and a weak case study can destroy the sales team’s credibility: if the customer has questions either the sales team or the case study itself need to be able to provide the next level detail either through links, references or speaker notes.

Why is case study important in marketing?

The most important use for the marketing case study is to give your target customer a specific example of how your product or service has been used to solve a business problem that they share and can relate to. Writing a case study is not about touting your product features, but about the customer problem, the solution, and finally the results.

Why do case studies fail?

Well, in my experience, the main reasons why case studies fail as sales and marketing tools are: 1 Too little information about the customer and their specific problem (answering the question “Why?”); 2 Not enough details about exactly how the problem was solved. It is not enough to say “customer adopted our product and everyone lived happily ever after…”. The case study should address these other questions also:#N#How (How was it implemented? How long did it take?),#N#What (Exactly what was adopted? What were the main challenges?),#N#Who (Who at the client was involved? Ideally provide some key quotes). 3 The customer is not representative of your target segment; 4 There is no backup information available; 5 Focuses too heavily on the product/service features, or is too much of a sales pitch.

What is a case study?

Writing a case study is not about touting your product features, but about the customer problem, the solution, and finally the results. It can be nice to include some lessons learned also, so long as they don’t reflect poorly on your company or your product. But case studies need to be written well to be effective.

What to give the reader in a book?

Give the reader references and links where they can find more details.

Do case studies need to be written well?

But case studies need to be written well to be effective .

Why is it important to create compelling case studies?

Producing compelling case studies is one of the keys to legitimize your business solutions in the eyes of prospective customers. In this guide, you’ll learn how to write a great one.

What data should be included in a revenue report?

Ideally, you’ll want to include revenue-related data: increase in clients’ base, more demos booked, higher conversion rates, or optimized pricing.

Should you include quotes in a case study?

If possible, by all means include quotes from your client. Results should speak for themselves, obviously, but showing the real human whose problems you solved makes for a much more powerful narrative. Plus, it further adds credibility to the case study.

How is a case study report structured?

A case study report structure is determined by the purpose of the research, its tasks (purely marketing or more general, theoretical), and its immediate addressee. Logic, the sequence of the description of the data obtained, of course, is related to the sequence of questions in the questionnaire or form, with the sequence of various research procedures but not always exactly repeats it. The author should not miss the data that is momentous both for the researchers themselves and for those who will get acquainted with the results of the research. Building the text, the researcher, proceeds from the logic of the program. He tells how exactly and with what results the tasks set in it are solved. If the program formulated hypotheses, it is necessary to present (based on the received data) their proof or refutation.

What is a case report?

Case report study is a document that reflects the execution of the research program, contains the data obtained, their analysis, conclusions and practical recommendations flowing from them. Careful analysis (and not just a description) of the figures and facts obtained is the main task, or rather, the purpose of the report.

What should follow from conclusions?

Recommendations should follow from conclusions, be targeted, realistic. They logically complete the work. References and appendixes are additional parts of a case study report. The format for case study report, as a rule, corresponds to the format in conformity with a research itself was made.

What do authors need to pay special attention to?

The authors need to pay special attention to the consistency, clarity, literacy of the presentation. An ill-conceived, careless description of the results of the procedure of the investigation itself may misrepresent even a successful work, and the credibility of its authors will disappear. Particularly clearly the shortcomings ...

Why is it important to include data about the difficulties encountered by researchers?

In many cases, it is useful to include the data about the difficulties encountered by researchers, the impact of these difficulties on the results obtained, and how mistakes and failures will be taken into account in further scientific and practical work.

What should be included in a cover page for a case study?

It is logical to begin with a cover page that includes a topic of a case study, names of investigators and the topic of

Should a sociological report include graphics?

For clarity, the text should also include graphics and tables, but should not be oversaturated with them. If this is a marketing study of the target audience using sociological methods, the report becomes more interesting if the classified data and statements based on them (and, in the future, conclusions, and recommendations) are supplemented with concrete names, facts, and live statements of the respondents.