Knowledge Builders

how does homeadvisor work for businesses

by Golda O'Kon Published 3 years ago Updated 2 years ago
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HomeAdvisor

HomeAdvisor

HomeAdvisor is a digital marketplace formerly known as ServiceMagic. HomeAdvisor incorporates home improvement project planning resources like True Cost Guide, where customers can view average project costs. It is free to homeowners, and a paid network for service prof…

basically serves as a bridge or intermediary between the contractor and the customer. They generate leads and find service providers through various marketing efforts. Their system locates leads or people that submit their job needs to the website and matches them to local contractors that match that criteria.

Full Answer

Is HomeAdvisor worth it?

There is definitely potential for HomeAdvisor to be worth the investment if it’s used in conjunction with other online channels, such as search engine optimization, pay-per-click advertising, social media, or email marketing. WebFX can grow your contracting business!

How much does it cost to use HomeAdvisor?

The membership costs $19.99 annually and gets you a 20% discount on eligible services that you book and pay for on HomeAdvisor. With the fixed-price option, I wasn’t able to compare quotes or read about who’d be doing the job.

Is home advisor worth it?

The answer to whether your business will find success with HomeAdvisor is a resounding MAYBE. The service may certainly be worth the investment but only if used in conjunction with other marketing strategies like search engine optimization (SEO), social media or email marketing. Just view it as a small part of your company’s broader marketing plan.

Does home advisor have a phone number?

Does Home Advisor have a phone number? Call Us Toll Free at 1-877-800-3177. Is Home Advisor shady? At the time of writing this article, Home Advisor Pro has an average 1 star rating on the BBB after 1,100 reviews. Their contractor & lead services have been described as fraudulent and shady from contractors at an alarming rate.

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How much does it cost to put your business on HomeAdvisor?

For home service professionals and businesses who sign up to receive leads from HomeAdvisor, the cost of doing business often outweighs the benefits. To get listed on HomeAdvisor, contractors pay an annual fee of roughly $350.

Is HomeAdvisor good for business?

HomeAdvisor is effective for contractors who are just starting out and need to establish a loyal client base. It's also a helpful resource for contractors who hit a slow season and need to pick up some additional business. The obvious downside to using HomeAdvisor as a contractor is the high cost tied to leads.

Does HomeAdvisor charge a fee?

The HomeAdvisor membership costs around $300 annually, plus the cost of each project lead averaging anywhere between $15 to $60 per lead.

How much does HomeAdvisor charge for leads?

To list your company, there is a $350 annual fee. Instead of showing a list of companies, HomeAdvisor selects companies to send to the customer. And if you want to connect to one of these possible clients directly, you can pay anywhere from $15 to $100 per lead.

Which is better HomeAdvisor vs thumbtack?

Thumbtack is a simpler and cheaper service, but a smaller reach. HomeAdvisor will provide greater access to leads, but at a higher price. The better provider depends on which approach you're most comfortable with.

Are contractors on HomeAdvisor legit?

While HomeAdvisor is a legitimate company that can bring some decent ROI, there are many different ways to go about when marketing your company online. After all, most homeowners don't necessarily rely on HomeAdvisor, Angie's List, Servicemagic, or other similar services to find contractors.

Is Angie's List the same as HomeAdvisor?

After two years of wooing, Angie's List has finally agreed to be acquired by IAC. After the deal closes, Angie's List will combined with HomeAdvisor, IAC's home services marketplace, into a new public company called ANGI Homeservices. The merger values Angie's List at $8.50 per share, or about $500 million in total.

How does HomeAdvisor fixed price work?

Search for fixed-price services and pay an upfront fee for HomeAdvisor to send a qualified, background-checked professional to complete the job. With this method, you'll skip the quotes altogether. Instead, you'll agree to have the job done by a professional whom HomeAdvisor chooses for a non-negotiable price.

How can I get free job leads?

The top free lead generation services for contractorsHomeAdvisor presents a digital marketplace that can serve as a platform for small contracting businesses to get their services out into the world in front of homeowners in need of help. ... Angie's List. ... Houzz. ... Build Zoom. ... Google My Business. ... Bing Places for Business.More items...•

Do businesses pay to be on Angie's List?

While companies do not pay to be listed on Angie's List, companies can pay to appear higher up in the search results – which Blyskal believes compromises the validity of the Angie's List sorting system. “If you're looking for contractor, you're only going to look at first page or two.

How much does it cost to put your business on Angie's List?

For businesses, the cost to use Angi can vary from free to hundreds of dollars per month. While it's technically free to create a company profile, those serious about generating leads typically advertise at a cost starting at $300 per month.

Is Angie's List free for businesses?

Is Angi really free? Technically, yes. It's free to list your business on Angi. To get the highest-quality leads and show up higher in search results, you'll likely need to pay for advertising or offer deals to customers.

Is HomeAdvisor and Angie's List the same?

HomeAdvisor and Angie's List officially combined Monday under the new name of ANGI Homeservices and took Angie's spot on the Nasdaq exchange to become Colorado's latest public company.

What happened to HomeAdvisor?

On October 2, 2017, HomeAdvisor acquired Angie's List and renamed itself ANGI Homeservices (NASDAQ: ANGI), the world's largest digital marketplace for home services. IAC is now a majority shareholder in ANGI Homeservices, which is the parent company of HomeAdvisor.

How much does Angie's List cost for contractors?

For businesses, the cost to use Angi can vary from free to hundreds of dollars per month. While it's technically free to create a company profile, those serious about generating leads typically advertise at a cost starting at $300 per month.

Is HomeAdvisor free?

You are not charged for this service because service professionals pay advertising fees to participate in HomeAdvisor's network. Service professionals specify the type of work they do and the geography they serve.

Get leads that fit your business

Choose your service types and location preferences, and we'll connect you with homeowners seeking those services in those locations.

Set your spend target on your terms

Change your spend target any time to help meet your needs. Our flexible online account settings give you control 24/7.

Win jobs and grow your business

From lead management to online marketing and more — get the tools you need to win potential lifelong customers and grow your business.

Q. How much control do I have over the leads I receive?

Our online account settings give you control, 24/7. You can define your service and ZIP Code preferences to make sure you receive the types of requests you want. Additionally, you can modify your spend target at any time.

Q. Do you offer any tools to manage my leads?

Yes. We offer a robust, user-friendly system that lets you categorize and organize your leads, keep track of communications, and connect with prospects via phone or email with the touch of a button. Our mobile app also lets you take these tools on the road to help you stay on top of your pipeline.

Q. How much does HomeAdvisor charge per lead?

What you'll pay for a lead varies by the type of work you do. Regional costs can also impact price. When you call to join, we'll review the current price of leads for tasks in your area. To learn more about available leads near you, start your sign up today .

Q. What is a spend target?

Your spend target is an estimated 28-day period dollar amount that you would like HomeAdvisor to try to meet when sending you leads. The spend target is not a hard cap, but rather an estimated goal of monthly spend. Instant Booking leads and all Job Opportunity leads are charged outside of your spend target.

How do I get out of HomeAdvisor?

Any changes in your HomeAdvisor subscription, including cancellations, are done by phone. You need to call Home Advisor’s customer care number 877-947-3676.

How do I get more leads on HomeAdvisor?

You may get more leads on HomeAdvisor by building an attractive profile and encouraging your satisfied customers to leave good reviews.

How much do HomeAdvisor leads cost?

On top of the annual fee charged to contractors on their platform, HomeAdvisor charges $15 to $300+ per lead .

Why do you need to do a lot of research when you are home improvement?

This means that you need to do a lot of research in order to understand and locate which ones are your best chances of attracting customers.

Is there a lot of demand for information on getting things fixed around the home?

This means that there are also a lot of websites that are geared up for the subject, and the various niches involved. These sites will often see a lot of traffic, and Homeadvisor can benefit from that.

How to get started with HomeAdvisor?

To get started, visit HomeAdvisor online or download the app for iOS or Android. You can create a free account, but you don’t have to in order to use HomeAdvisor.

Who owns HomeAdvisor?

HomeAdvisor is a free website and app (iOS and Android) owned by ANGI Homeservices. That’s the same company that owns Angi. HomeAdvisor lets users find prescreened local professionals, request quotes and book appointments. You’ll find listings for construction, landscaping, home repair, house cleaning and more.

What does "home advisor" mean?

If you've ever read Shakespeare's "Merchant of Venice," then you'll understand what I mean when I say "HomeAdvisor" is the personification of Shylock. They mean to get their pound of flesh out of you for a mere referral service.

Is HomeAdvisor a good resource?

When it comes to home improvement, some tasks and projects are simply too big to tackle on your own. If you’re thinking about hiring a professional to help, HomeAdvisor is a great resource to consider.

Can I use HomeAdvisor to find contractors?

If you’re looking for a contractor or service provider through HomeAdvisor, I recommend browsing through the directory. Do this before you hire one of the matches HomeAdvisor’s ProFinder provides or before booking a fixed-price service. Having access to more companies’ profiles made me feel like I could make a more informed decision when requesting quotes.

Can you get quotes from HomeAdvisor?

Depending on whether you use the ProFinder tool or browse HomeAdvisor’s directory, you can gather quotes in a few different ways.

Can you schedule a homeadvisor job online?

This option lets you see the price upfront, and if you like it, you can schedule the job online. HomeAdvisor will then match you with a business to complete the service at that price. This can help you save time finding someone for your project.

How does a contractor search for homeowner information?

Their technology searches through the available contractors using filters for their availability, location, preferences and types of service provided in order to locate the best match for that job. Once it does, that homeowner’s information is sent out to the contractor in the form of a lead.

How to get leads for a business?

However, we consider that the positive benefits heavily outweigh the disadvantages. By following the following simple steps, you can make the most out of your leads: 1 Make sure you call your leads right away. Many customers have voiced out that they tend to choose the first person who calls. So, make sure you call first and 99% of the time, you’ll get their business. 2 Choose the small job leads. As we mentioned before, big job leads are expensive so it’s better to sign up for jobs under $15 to get the best return on your investment. Some leads might be price shoppers so it’s better to stay on the budget-end most of the time to avoid losing too much. 3 Get rid of leads that don’t convert. After some time using the service, you’ll be able to identify which categories get you the best return on investment and which ones aren’t worth your time at all. So, once you get the hang of it, run a quick 80/20 analysis and only continue to pay for leads that convert into customers.

Can HomeAdvisor steal my business?

You give up some rights to your business. They won’t be able to steal it from you. However, some contractors have mentioned that the terms of service include that Homeadvisor can use information from your profile to direct links back to their site. This is, of course, meant to be used for advertising but some might consider this a bit unethical.

The advantages of HomeAdvisor

Advertising your contracting business on HomeAdvisor has several advantages. Let’s take a look at some of the biggest ones you can expect to benefit from.

The disadvantages of HomeAdvisor

Along with advantages usually come a few disadvantages. Below we’ll discuss a few reasons why you may not want to invest in HomeAdvisor for your contracting business.

Is HomeAdvisor worth it?

HomeAdvisor is effective for contractors who are just starting out and need to establish a loyal client base. It’s also a helpful resource for contractors who hit a slow season and need to pick up some additional business.

What are the alternatives to using HomeAdvisor?

For contractors who may not want to use HomeAdvisor, there are alternative options available. And for those that want to try HomeAdvisor out, these alternatives will help your profile stand out even more!

How does SEO work?

In order to do SEO successfully, you need to understand search engines. You can’t rank highly in search results if you don’t understand how rank is determined.

Learn more about SEO packages from WebFX

We offer a variety of SEO packages. We’ve used SEO to drive more than 6.3 million leads for our customers and your contracting business is no exception!

How Does HomeAdvisor Work?

HomeAdvisor connects homeowners with contractors. For homeowners, it’s easy to find home service contractors quickly. Customers enter the service they require, and, in a matter of moments, they are matched with a list of contractors.

What is the overall rating of HomeAdvisor?

The overall grade for HomeAdvisor is an A, but it has been as low as a B in the past. As of writing this, customer reviews from the BBB give it a 2.48/5 star rating.

How Much Does HomeAdvisor Cost Contractors?

However, for contractors to be listed in this digital marketplace, they must pay an annual fee, in addition to paying per lead. This system is attractive to contractors who are just starting and need to develop a solid client base. Paying the fee and paying per lead could also be appealing for established contractors who don’t want to dive or into the world of marketing.

How does HomeAdvisor optimize search?

When you use HomeAdvisor to generate leads, they optimize your search rank by spending a bunch of money on building links, creating local pages, and strengthening your SEO.

What happens when you receive leads through HomeAdvisor?

When you receive leads through HomeAdvisor, so do all your competitors. The customer can look at different offers from other home-service contractors, meaning you’ll have to lower your price for the job if you are in an area with many other home-service competitors.

Is a home service contractor paying an arm and a leg for leads?

As a home-services contractor in an affluent or populated area, you may be paying an arm and a leg for leads that are worse than poor quality. They aren’t even genuine leads!

What is HomeAdvisor?

HomeAdvisor is a service that connects homeowners with local home service professionals for a variety of home service projects like plumbing, lawn care, roofing, electrical or other home services repairs.

How does HomeAdvisor work?

As a contractor-matching service, homeowners search for services they need, and HomeAdvisor matches them to local service professionals (you).

Getting your HomeAdvisor leads ready to convert

So, while HomeAdvisor provides the leads-creating awareness for your home services business-you’ll need to create interest and trust to ultimately convert them. Let’s go over how to warm your leads up to buying your services.

How to use reviews to convert your leads

Let’s face it: if someone is looking to invite a stranger into their home for a project, they’re going to want to make sure that stranger is trustworthy. This is where the value of reviews comes in.

HomeAdvisor reviews can do the heavy lifting to grow your business

Your potential customers are looking at reviews before deciding on a home service professional for their project.

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