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how does marriott use its estimate of its cost of capital

by Stephanie Jones Published 2 years ago Updated 1 year ago
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Marriott uses the WACC to estimate the opportunity cost of capital for investments with similar risks and used this approach for to determine the cost of capital for each of its division and for the corporation as a whole. The cost of capital for each division was also updated annually.

15. 2) How does Marriott use its estimate of its cost of capital? Does this make sense? Marriott uses the WACC to estimate the opportunity cost of capital for investments with similar risks and used this approach for to determine the cost of capital for each of its division and for the corporation as a whole.

Full Answer

What is Marriott's weighted average cost of capital?

The Weighted Average Cost of Capital for Marriott Corporation is 11. 9%. a)What risk-free rate and risk premium did you use to calculate the cost of equity? Risk-free rate Spread between S 500 Composite returns and long-term U. S. government bond returns between 1926-87 (7. 43%) b)How did you measure Marriott's cost of debt?

Does Marriott’s financial strategy make sense?

Does this make sense? Marriott has defined a clear financial strategy containing four elements. To determine the cost of capital, which also acted as hurdle rate for investment decision, cost of capital estimates were generated from each of the three business divisions; lodging, contract services and restaurants.

What if Marriott used a single corporate hurdle rate?

If Marriott used a single corporate hurdle rate for evaluating investment opportunities in each of its lines of business, what would happen to the company over time? Marriott's three divisions are very different in terms of business area, business risk and capital structure (debt capacity). The result is varying capital costs between the divisions.

How do you calculate the cost of capital?

To determine the cost of capital, which also acted as hurdle rate for investment decision, cost of capital estimates were generated from each of the three business divisions; lodging, contract services and restaurants. Each division estimates its cost of capital based on: Debt Capacity Cost of Debt Cost of Equity

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What is the weighted average cost of capital WACC for Marriott Corporation?

6.7%VAC WACC - Weighted Average Cost of Capital The WACC of Marriott Vacations Worldwide Corp (VAC) is 6.7%.

Why is Marriott Project Chariot proposing?

The Project Chariot was designed as Marriott's responsibility to its shareholders, which aims to increase its investor trust in the company, which has been impacted by the economic slowdown and especially the recent developments in the real estate sector.

Which model is used to calculate the cost of capital?

WACC is used in financial modeling (it serves as the discount rate for calculating the net present value of a business).

How can you explain the concept of cost of capital?

Cost of capital represents the return a company needs to achieve in order to justify the cost of a capital project, such as purchasing new equipment or constructing a new building. Cost of capital encompasses the cost of both equity and debt, weighted according to the company's preferred or existing capital structure.

What are 3 methods used to calculate the cost of equity capital?

Three methods are used to estimate the cost of equity. These are the capital asset pricing model, the dividend discount model, and the bond yield plus risk premium method.

What is cost of capital with example?

Definition of Cost of Capital Cost of Capital is the rate of return the firm expects to earn from its investment in order to increase the value of the firm in the market place. In other words, it is the rate of return that the suppliers of capital require as compensation for their contribution of capital.

What are two ways you can calculate the cost of equity?

There are two ways to calculate cost of equity: using the dividend capitalization model or the capital asset pricing model (CAPM). Neither method is completely accurate because the return on investment is a calculation based on predictions about the stock market, but they can both help you make educated investments.

How can the cost of debt be calculated?

To calculate your total debt cost, add up all loans, balances on credit cards, and other financing tools your company has. Then, calculate the interest rate expense for each for the year and add those up. Next, divide your total interest by your total debt to get your cost of debt.

How can you determine a firm's cost of equity capital?

One way that companies and investors can estimate the cost of equity is through the capital asset pricing model (CAPM). To calculate the cost of equity using CAPM, multiply the company's beta by the market risk premium and then add that value to the risk-free rate.

How can the cost of debt be calculated quizlet?

The cost of debt can be calculated by observing the current interest rate the firm must pay on new borrowing or the interest rate on similarly rated bonds.

What is the cost of capital for Marriott Hotels?

For Marriott, the cost of capital is the total of the management fee and operating fee. The three main operating costs are the cost of construction...

How does Marriot use hurdle rates?

Marriott Corporation uses hurdle rates in three ways: What is Marriott’s WACC? Marriott’s financial strategy is broken down into four key elements:...

What happens to the capital when a Marriott property is sold?

Once the five years are over, the capital will be paid in two forms: the first is a cash outflow from the Marriott properties, and the second is an...

What are Marriott’s debt servicing costs?

These debt servicing costs are 1.10%, 1.40% and 1.80% above the government rate for lodging, contract and restaurant divisions, to induce investors...

What if IRR was slightly above Marriott WACC?

In the case that the IRR of the return was slightly above Marriott WACC you would accept the division’s project although you might be operating bellow the division’s WACC and losing money.

What would happen if Marriott used a single corporate hurdle rate for evaluating investment opportunities in each of its lines of?

5) If Marriott used a single corporate hurdle rate for evaluating investment opportunities in each of its lines of business, what would happen to the company over time? Using a single corporate hurdle rate for evaluating investment opportunities in each of its lines of business will lead to accept bad projects and reject profitable projects.

Why does cost of capital vary across the three divisions?

The cost of capital varied across the three divisions because all three of the cost-of-capital inputs could differ for each division. This is the most logical approach due to the fact that the projects related to a particular division should be evaluated using the division’s WACC rather than the corporation’s WACC.

What are the components of Marriott's financial strategy?

As we find in the case, the four components of Marriott's financial strategy: Manage rather than own hotel assets, Invest in projects that increase shareholder value, Optimize the use of debt in the capital structure, and Repurchase undervalued shares; are aligned with the growth objective.

Is Marriott a growth company?

Marriott wants to remain a premier growth company. This means aggressively developing appropriate opportunities within our chosen lines of business—lodging, contract services, and related businesses. In each of these areas, their goal is to be the preferred employer, the preferred provider, and the most profitable company.

How does Marriott evaluate its investment opportunities?

Marriot evaluates its investment opportunities using the discounted cash flow approach, which requires an estimate of the cost of capital. Technically, the cost of capital for each investment should be commensurate with the amount of risk inherent within the investment. Thereby, if a company has ten different prospective investments, it could have ten different cost of capital estimates for the investments. However, it is impractical for companies to estimate a separate cost of capital for each investment opportunity. Usually, a company operates in a uniform line of business and has investment opportunities with similar risks. Therefore, it is normal for companies to use a single firm-wide cost of capital. However, companies with multiple divisions often use separate cost of capitals for the divisions because each division has separate operations and risks. Marriott Corporation has three separate divisions and employs three separate hurdle rates – one for each division. This treatment is consistent with theory as long as the hurdle rates adequately compensates for the risk inherent in each division’s investment and risk does not vary significantly across investments within a division.

How many different cost of capital estimates can a company have?

Thereby, if a company has ten different prospective investments, it could have ten different cost of capital estimates for the investments. However, it is impractical for companies to estimate a separate cost of capital for each investment opportunity.

How to calculate cost of equity?

The cost of equity can be calculated using the Capital Asset Pricing Model (CAPM). The market risk premium is an important constituent of the CAPM. The market risk premium estimates the premium for the excess risk taken by market participants. Investors can earn a certain degree of return – the riskfree rate – without taking any risk. Therefore, the riskfree rate should be subtracted from the market return to calculate the market risk premium – the extra return that investors earn by taking risk. We already have an estimate of the riskfree rate that can be used for Marriott. Therefore, the market risk premium can be calculated by estimating the appropriate market return. The proxy for market return is usually a national stock index such as the S&P500 for US companies. In contrast to the Treasury bond market, where the yields provide an estimate of the future returns on the security, there is no consensus estimate on the future expected return on the stock market. Therefore, historical averages of stock returns are typically used to estimate the future expected return on the market. We use biggest available period – 1926 to 1987 – to estimate the average historical market risk premium. The information about riskfree rate and the market risk premium can be combined with equity beta of Marriott (provided in the case study) to calculate to cost of equity of the company. Once we have the respective costs of debt and equity, the weighted average cost of capital (WACC) is simply their average – weighted using the target proportion of debt provided in the case study. The calculations in the attached spreadsheet show that the WACC for Marriott is 10.39%.

How many divisions does Marriott have?

Marriott Corporation has three divisions – lodging, contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations ...

Why do companies with multiple divisions use separate cost of capital?

However, companies with multiple divisions often use separate cost of capitals for the divisions because each division has separate operations and risks. Marriott Corporation has three separate divisions and employs three separate hurdle rates – one for each division.

What is the first objective of a hotel management strategy?

The first component of the strategy is to manage rather than own the hotel properties. This objective mitigates the investment needed to launch new hotels, as the general partner is not required to make significant investments. Although it may be argued that such a strategy could decrease the profit margins, the growth prospects are certainly easily achievable because of less limitation on the resources required. The second objective is an important characteristic of modern corporate finance. It believed that focusing on maximizing shareholder value should be the underlying aim of every corporation, leading to stable growth and healthy profits. With regard to the third objective, Miller and Modigliani claimed that the use of debt, in the presence of corporate taxes, could increase the value of a company through the value added by debt tax shield. In modern finance, it is commonly believed that debt can increase the value of a corporation. However, a company should be careful about high debt levels because of the distress costs associated with high debt. As stated by Marriott, a corporation should aim to optimize its debt at the most beneficial level. The repurchase of undervalued shares might not always be consistent with the growth objective. The repurchase program could make sense if the shares are believed to be highly undervalued and the company does not have more attractive investment opportunities to utilize its cash. However, the strategy could also hinder growth if the company is foregoing highly profitable investment opportunities in order to take advantage of slight under pricing in its shares.

What is proxy for market return?

The proxy for market return is usually a national stock index such as the S&P500 for US companies. In contrast to the Treasury bond market, where the yields provide an estimate of the future returns on the security, there is no consensus estimate on the future expected return on the stock market.

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