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how has makeup evolved through the years

by Bryce Lubowitz Sr. Published 2 years ago Updated 2 years ago
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The meaning behind the usage of makeup has evolved drastically throughout the years. Nowadays, makeup is not always used to “look beautiful”; instead, cosmetics are often used to demonstrate creativity and express statements that otherwise cannot be as impactful through other forms of appearance.

Use of makeup can be traced back to the ancient times. Unconventional ways have been followed to add color to the face. Kohl was used for eye makeup while red clay was used to brighten up the color of the cheeks and lips. Before mascara became popular, boot polish was used to accentuate the eyes.Oct 18, 2022

Full Answer

How did makeup develop?

The first cosmetics appeared 5,000 years ago in Egypt. To achieve a pleasant smell and softness of the skin, incense oils were used, and women applied white to protect their faces from the sun. The Egyptians were also the first to use black antimony-based paint as eyeliner.

When did makeup become a trend?

It wasn't until about the 1920s that highly visible cosmetics, such as red lipstick and dark eyeliner, reentered the mainstream (at least in the Anglo-American world; not everyone had listened to Queen Victoria and eschewed makeup in the first place).

How did makeup change in the 1920s?

Before the '20s, it was messy to use and associated with promiscuous women. But with the introduction of the compact case, rouge became transportable, socially acceptable and easy to apply. The red—or sometimes orange—makeup was applied in circles on the cheeks, as opposed to dabbed along the cheekbones as it is today.

Why has makeup become so popular?

Research shows there are two primary reasons why women wear makeup: Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable. Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.

Why has makeup changed?

Nowadays, cosmetics are available for everyone to use freely and trends are often seen in everyday wear. However, men and women are now taking a more individual style when applying their makeup. The main factors contributing to this, is the acceptance of different cultures and the views on society.

What gender was makeup originally for?

menFor generations, makeup has been seen as a "girls-only" enterprise, so we forget that it wasn't always that way. For millennia, stretching from 4000 BCE through the 18th century, men traditionally used makeup in myriad ways. It wasn't until the mid-1800s that makeup was relegated to one end of the gender spectrum.

What was makeup like in the 70s?

Makeup trends in the 1970s ranged from all-natural to bright glam Disco styles. For most looks, the base consisted of sheer barely-there foundation with pink blush and lightly filled in eyebrows. Depending on the desired style, eye shadow and eyeliner left more room for expression, like in Disco and Punk looks.

What was 1980s makeup like?

To sum it up, the 80s makeup bag contained a tube of paste-like cover-up, a bottle of heavy foundation, a pressed-powder compact, eye shadow (in a rainbow of luscious colors), a few eyeliner pencils (blue, purple, teal), a couple of blush compacts, an entire mascara collection and a bunch of bright lipsticks in shades ...

What was makeup like in the 1940s?

The overall 1940s makeup look was reasonably natural, topped off with a splash of red lipstick glamour. Foundation was natural or leaned towards a gentle sun-kissed tone, with a very subtle, natural rosy glow to cheeks. Shaped eyebrows were of medium thickness, brushed and gently coloured in.

How does makeup impact society?

Makeup can enhance appearance and confidence, but it can just as well deplete self-esteem levels when comparing oneself to others. Whether one uses it or not, it is undeniable that makeup plays a large part in outer image and society.

Which country wears the least makeup?

So, instead of spending money on makeup, Dutchies spend it on skincare (which had the largest market share of cosmetic products in the Netherlands in 2020).

What race wears the most makeup?

White: The most frequent users of foundation, with 43 percent of Caucasian makeup wearers using foundation every day.

Why did makeup become popular in the 1920s?

The heavily made-up look of the 1920s was a reaction to the demure, feminine Gibson girl of the pre-war period. In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change. Fashion trends influenced theater, films, literature, and art.

Did people wear makeup in the 70s?

Makeup trends in the 1970s ranged from all-natural to bright glam Disco styles. For most looks, the base consisted of sheer barely-there foundation with pink blush and lightly filled in eyebrows. Depending on the desired style, eye shadow and eyeliner left more room for expression, like in Disco and Punk looks.

When did Americans start wearing makeup?

In the 1920's, American women began to show their new found independence by wearing red lipstick and wearing a full face of makeup. From 1930's to the 1950's, movie stars were the models for makeup trends. The 1960's brought a liberated look with white lips and painted images on faces.

What was makeup like in the 1930s?

In the 1930s, women were putting more feminine emphasis on the face. Hair grew longer and became curled and wavy, the heavy kohl eyeshadows from the 1920s were replaced by lighter shades. Pale ivory foundations, such as worn by female icons, made women look very soft and delicate in the 1930s.

How old is makeup?

Some sources even say that its earliest form ‘cosmetic body art’ is as old as 100,000 years belonging to African Middle Stone Age.

What were the first cosmetics made of?

Copper and lead ore were first used by the ancient Egyptians to invent the world’s first version of cosmetics. Interestingly, they first used prototype cosmetics whose evidence can be found in Egyptian tombs where makeup canisters and kits have been discovered.

What was the makeup of the middle ages?

During the middle ages until the end of the 19th century, makeup became less colorful, and pale skin became trendy. The prostitutes and lower-class women were the only ones to wear heavy makeup by coloring their eyes, cheeks, and lips. The other women used ceruse (a mixture of lead and vinegar) for painting their necks and faces.

What was the name of the mixture of lead and vinegar used to paint women's faces?

The other women used ceruse (a mixture of lead and vinegar) for painting their necks and faces. Popular for several centuries, Elizabeth I of England has been a representative of such look. Her appearances show her having a white face and large forehead (the lead contained in the ceruse often caused the hair to fall away).

Why do people wear kohl around their eyes?

The kohl circles were worn for the prevention of evil eyes and precarious spirits and for deflection of scorching heat caused by the desert sun.

What products did women use in the 20th century?

The 20th century saw the emergence of products we use and recognize today such as lipsticks, mascaras, and nail paints . Makeup was not common among women in general in the early 1900s and got introduced around 1910 in Paris, the US & Europe with the influential impact of theater and ballet artists.

Do men use makeup?

Moreover, nowadays, modern makeup is being put into use by men also other than women for enhancing facial features. Cosmetic-conscious men commonly use concealer. And, more and more brands are coming up with men’s cosmetic products like facial cream, lotion, and moisturizer.

What color lipliner was used in the 1960s?

Pink or light red lipliners were used to line their lips, and bright red or cherry lipsticks filled in the whole lip. In the 1960's, makeup become more natural again. Blending your eyeshadow became the way to do it. The whole concept of lid color, crease color and outer corner shadow coordination became popular.

What were the trends in the 90s?

The 90’s started to move from being inspired by movie stars to what the individual identifies with. Different looks depended on what sub-culture you felt like you belonged to. There were grungy looks and gothic looks. Blush was applied softly. Eye shadow, eyeliner and mascara was very subtle. Bright lips were toned down.

How did makeup evolve?

Makeup has evolved into, not only simple pigmented items to enhance one’s features, but a way to make a statement with safer medical advancements. The adornment of the face began over 6,000 years ago in ancient Egypt when both men and women used kohl to line their eyes. Slowly, techniques of applying makeup on the face transitioned to using lethal, but customary, white arsenic or lead face powder in China. Makeup became a marvel throughout the world, although it was considered immoral by the Roman Catholic Church in Europe. To get around this disparity with the Church, catholic women crushed geranium petals and dabbed the residue on their cheeks and lips for a rosy appearance, thus creating the “simple look” of makeup.

Why do people use makeup?

Nowadays, makeup is not always used to “look beautiful”; instead, cosmetics are often used to demonstrate creativity and express statements that otherwise cannot be as impactful through other forms of appearance . These types of personal statements can be widely seen from “beauty gurus” on Youtube and Instagram.

Why do girls wear makeup?

Many girls, and even boys, in high school, apply makeup as a way to feel more comfortable with their bodies. With the current stigmas that popularize a particular body type, or favor a traditional gender partner, it can become difficult for teenagers to find the right balance between societal norms and their personal statements for society. Makeup can offer a way to add those missing pieces back into one’s life, through boosting confidence. For some, it reinforces the belief that they should love their own body, not someone else’s. With this in mind, makeup has been justified to help prove statements and unleash the creativity that is otherwise hidden.

When did women wear minimal makeup?

A woman wears minimal makeup for a natural look in the 1970s.

When was makeup worn by movie stars?

Hulton Archive/Stringer/Getty Images. Makeup was worn almost exclusively by movie stars and musicians between 1900 and 1919 , according to Vintage Makeup Guide, a sister-blog of GlamourDaze that documents the history of early cosmetics.

Why were cosmetics so hard to get in the 40s?

According to Millihelen, a beauty blog previously run by Jezebel, cosmetics in the '40s were often difficult to get hold of due to war rationing, and were taxed heavily in a number of countries as a luxury item. And yet, women were still expected to wear makeup.

Why were face powders popular?

Because complexion products were still largely associated with movie stars at the time , items like face powder and cream-rouge compacts were popular.

When was the first metal tube lipstick invented?

Max Factor founded his own beauty lab in 1909 to create products for the stars, and the first metal-tube of lipstick was invented in 1915 .

Who wore eyeliner on Keeping Up With The Kardashians?

While the ideal face of makeup at the time was rather simple, eye makeup was anything but. Broadly credits this trend to Kim Kardashian West, who often sported thick eyeliner and smoky eye shadow in the earliest seasons of "Keeping Up With the Kardashians."

When were women's skins darker?

Throughout most of the 1900s, beauty products were created solely for women with light complexions. But in the '70s, an influx of new cosmetic brands brought darker shades to the market.

What is the earliest period of human development?

The Paleolithic era. The earliest period of human development ever recorded; it is also called the Old Stone Age. It lasted from 2.6 million years ago to about 12,000 years ago. One of the earliest art forms discovered happened to be a primitive symbol of a “perfect” woman. She is not just plump.

What was the period when women wanted to look thin without curves?

Women wanted to look thin without curves. This was the period when modern obsession with weight started. Weighing scales were invented and full-length mirrors were made. Women became more conscious about how they looked as they could see all of their flaws, starting a trend of what we know today as “body obsession”.

What was the ideal female form in the 1990s?

Hips became significantly smaller, though large breasts still remained as a symbol of femininity. The 1990s was a time when the ideal female form was the skinniest of all times. Kate Moss was the icon and supermodel of the 90s.

Why is facial symmetry considered a standard measure of attractiveness?

The more asymmetrical, the less sexually attractive one is. This is because facial symmetry is closely related to illness and disease. While facial symmetry is universally recognized as a measure of attractiveness, the “perfect” female body has changed greatly over ...

What was the trend in women's fashion in the 1920s?

The 1920s. Women’s fashion took a drastic change during the turn of the century. The ideal women’s body became more boyish figure . For the first time in history, curvy, voluptuous look was completely out. Women wanted to look thin without curves. This was the period when modern obsession with weight started.

How wide should a woman's face be?

Simply put, women’s faces should be two-third as wide as they are long. From then on, people have discovered that beautiful things in nature as well as human faces tend to appear recurrently in the mathematical ratio of 1.618:1. “Susanna and the Elders” by Tintoretto.

Who was the most popular female supermodel during the period?

During this period, supermodels and celebrities became hugely popular. Twiggy was probably the most popular female supermodel icon during this period. She was a symbol for a new kind of woman with a new kind of streamlined, androgynous sex appeal.

Why were supermodels so popular?

Supermodels became very popular and created an unrealistic picture for women. This era also created an increased emphasis on fitness making toned, but not overly muscular bodies, the most desirable woman. The media pushed for women to be slender and placed an emphasis on height.

Why are beauty standards not important?

Beauty standards are not important. Happiness and self-confidence are key and can help women strive for their goals . The beauty standards have changed, evolved, and even improved, but we still have a long way to go. So, be your best self and don't let anyone else's standards define who you are. From Your Site Articles.

What was the trend in the 1960s?

The 1960's were a drastic change from the 1950's. Women's bodies were now expected to be "twiggy" and lack curves and shape. Twiggy was a famous model in the 1960's and pushed women to be as skinny as they could be. These women had a minimal chest, small hips and a boyish figure. Towards the end of the 1960's, the hippie look developed and the hourglass figure reemerged.

What did women look like in the 1950s?

The ideal 1950's women remained full-figured with a voluptuous, hourglass look. Hollywood became increasingly more popular creating new fashion icons, like Marilyn Monroe, and expanding the options for this decade. Women were expected to leave home looking flawless with perfect skin and makeup. This time period put a lot of pressure on women to look their best at all times.

What was the S shape of women's clothing in 1900?

1. 1900-1910's. In 1900, women's clothing was cumbersome and lavish. The time was characterized by the S-shaped figure that these women were expected to have. This figure came from clothing that thrusted the chest forward and the hips back - creating an S. Women were expected to waddle around with this shape and the tightly fitting clothing.

What was the fashion style of women during the Great Depression?

During the Great Depression, women swayed towards a traditional and simple dress. Skirts became longer, shoulders became wider. Women were expected to have a natural waistline Women's clothing geared towards practicality, featuring fabrics like nylon, simple jackets and blouses.

Why did women become thin in the 1970s?

In the 1970's, thin became the new ideal body image. Women were encouraged to lose all their extra body fat and to lose the curves and large chest. Some women became dangerously thin in order to fit into the modern society. Hair was worn long and makeup was worn minimally in order to achieve a natural face.

What was the ideal 25,000 years ago?

As a piece of art, it's likely that this figure is greatly exaggerated from what the women of the era actually looked like, but that further proves that "voluptuous and well-nourished" was the ideal 25,000 years ago.

Why did Elizabeth paint her face?

Also wanting to maintain her virginal image (and later hide her smallpox scars) in addition to flaunting her status , Elizabeth painted her face with a thick coat of white lead-based powder, and lip rouge. Members of high society followed suit, likely due to the belief that lipstick "could work magic, possibly even ward off death," according to the paper. Not one to bail on her own brand, Elizabeth died, wearing "a half-inch of lip rouge" on her pout.

Why did Victorian women poison themselves?

And the Victorian's weren't completely ignorant of the effects of these poisons. Women were simply willing to poison themselves in order to look more beautiful. Of course, male-dominated desire favoring weak, submissive women sparked the trend, so it wasn't like ladies all decided to kill themselves to look pale just for the heck of it.

What did Raphael's naked breasts symbolize?

So from 1300-1500, they started painting naked breasts that symbolized a mixture of fertility and sensuality. The idealized women of artists like Raphael were commonly curvy, pale but with slightly flushed cheeks, and soft, round faces.

Why did women get more full?

Because of a lack of resources , and then the rationing of World War II, women had to get creative with their clothes. They would rework men's suits into women's attire.

Who was the first woman to be described as beautiful?

Ancient Greece. The Greeks were defining beauty literarily, thanks to 8th-7th Century BC author Hesiod, who "described the first created woman simply as kalon kakon, [which meant] 'the beautiful-evil thing'. She was evil because she was beautiful, and beautiful because she was evil.".

Is New York Fashion Week a celebration of diversity?

Before New York Fashion Week 2017, the Council of Fashion Designers of America sent out a memo to remind designers to seek out healthy models and a wider range of types saying, "New York Fashion Week is also a celebration of our city's diversity, which we hope to see on the runways."

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