What does Yahoo's acquisition of Tumblr mean for Tumblr's future?
To answer those worries, Yahoo said that Tumblr will be independently operated as a separate business with Karp staying on as CEO. Yahoo CEO Marissa Mayer posted her own Tumblr post to try to assure fans of the site they need not panic. In a call with investors and analysts Monday, Mayer referred to the deal as a "game changer" for Yahoo.
Did WordPress buy Tumblr?
Then, this week, Automattic, which owns WordPress, took over Tumblr for an undisclosed amount and brought on about 200 staffers. Automattic said it would not disclose terms of the deal any further.
How did Tumblr become so popular?
At the start of 2010, Tumblr was landing 100 million impressions every month, according to Karp’s 2011 interview. By the end of the year, it had reached 3 billion. The platform also caught on in the fashion world, and Tumblr eventually hired a fashion director and began sending bloggers to high-profile events like New York Fashion Week.
Will Tumblr end up being cluttered by ads?
But the deal raises concerns among some Tumblr fans that the site could end up being cluttered by the ads that brings in billions of dollars a year to Yahoo. Tumblr CEO and founder David Karp has resisted the use of traditional display advertising on Tumblr to this point.
How much value did Tumblr lose?
Verizon has announced that it's selling the blogging platform to Automatic, the owner of WordPress for a mere $3 million. Just a few years ago, the site was worth $1.1 billion. That means under the stewardship of Yahoo and Verizon, Tumblr has lost a whopping 99.8 percent of its value.
How much did Tumblr lose Yahoo?
Yahoo Tumblr Acquisition Analysis In 2015, Yahoo announced it wrote down the first impairment charge of $230 million and a second impairment charge of $482 million from Tumblr. The total charge was $712 million.
How much did Automatic buy Tumblr for?
3 million dollarsAutomattic just bought Tumblr from Verizon for reportedly 3 million dollars. CEO of Automattic Matt Mullenweg sits down with The Verge's Julia Alexander and Nilay Patel for this emergency episode of the Vergecast to share what his plans are for the micro-blogging platform.
Why did Yahoo lose so much on Tumblr?
By 2016, Yahoo slashed Tumblr's value by more than half, citing its failure to meet sales goals. In 2017, Verizon Media acquired Yahoo, Meyer stepped down, and COO Jeff D'Onofrio replaced Karp as Tumblr's CEO.
Is Tumblr still a thing 2022?
And after nearly a decade of running on fumes, the site is now crawling out of obscurity. Over the course of the pandemic, Gen Z flocked to Tumblr; as of early 2022, 61% of its new users, and nearly half of its active users, are under 24.
Who currently owns Tumblr?
AutomatticTumblrScreenshot The Tumblr login/sign up page; a different background image is displayed each time the page is loaded.IndustryMicroblogging, social networking serviceEmployees411 (as of June 2017)ParentYahoo! Inc. (2013–2017) Oath (2017–2019) Verizon Media (2019) Automattic (2019–present)URLwww.tumblr.com6 more rows
Is Tumblr still profitable?
It didn't have another plan to make Tumblr profitable, and at the end Yahoo's first quarter, it reported no revenue from Tumblr. The price of keeping traffic to the site steady was not hosting display ads, but without another plan, Tumblr was potentially $1.1 billion of dead weight.
How much did David Karp sell Tumblr?
$1.1 billionDavid Karp, founder of the micro-blogging site Tumblr, opens the NASCAQ Exchange in New York City. Verizon is selling Tumblr, the blogging social network that Yahoo purchased for $1.1 billion, to the owner of WordPress for a small sum.
How is Tumblr doing now 2021?
Tumblr's total web traffic is on the decline—January 2021 is down by 20.5 million visits from January 2020 —and not even the COVID-19 lockdown could drive visitors back to the once-popular blogging platform (SimilarWeb, 2021).
Is Tumblr popular again?
According to Tumblr, revenue is up fifty-five per cent since July of 2021. Yet the company currently sees only around eleven million posts a day; Twitter, by comparison, is said to host five hundred million daily tweets.
Is Tumblr shutting down 2020?
The app will no longer be available for download. Service to existing users and subscribers will continue until July 1, 2020, at which point the app will be shut down. Subscribers who are still active at that time will receive a refund. Weather forecasts, maps, and embeds will continue until July 1, 2020.
Who is the CEO of Tumblr?
David KarpAs of November 1, 2017, Tumblr hosts over 375.4 million blogs....David KarpBornJuly 6, 1986 New York City, New York, USOccupationWebmaster, entrepreneur, bloggerYears active1995-presentKnown forFounder and CEO of Tumblr2 more rows