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is cbs merging with viacom

by Zita Runte V Published 3 years ago Updated 2 years ago
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On October 28, 2019, the merger was approved by National Amusements, which then announced the deal would close in early December; the recombined company will trade its shares on NASDAQ under the symbols "VIAC" and "VIACA" after CBS Corporation delist its shares on the New York Stock Exchange.

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Why did CBS and Viacom split?

The Federal Communications Commission forced CBS in 1970 to spin off the company that became Viacom after ruling that television networks couldn't have financial stakes in shows they aired. CBS and Viacom got together again in 1999 thanks to Media Mogul Sumner Redstone.

Did Viacom sell CBS?

30, 2021 /PRNewswire/ -- ViacomCBS Inc. (NASDAQ: VIAC, VIACA) today announced it has entered into a definitive agreement to sell CBS Studio Center and its associated operating business to a partnership formed by Hackman Capital Partners, LLC and Square Mile Capital Management, LLC for approximately $1.85 billion .

When did CBS and Viacom split?

2006Viacom Inc. In 1999, Viacom acquired the parent company of CBS, the former Westinghouse Electric Corporation, which had been renamed CBS Corporation in 1997. Viacom was split into the second CBS Corporation and Viacom incarnations, and ceased operations in 2006.

Is CBS part of Viacom?

The second merger between CBS Corporation and Viacom, creating the combined company ViacomCBS (now Paramount Global), was completed on December 4, 2019.

Who owns Paramount 2022?

National Amusements owns Paramount Global and all subsidiaries under Paramount Global. Paramount Pictures is one of those branches of Paramount Global that National Amusements owns.

Will Viacom be bought out?

CBS announced to acquire Viacom as part of the re-merger deal for up to $15.4 billion. On August 2, 2019, it was reported that CBS and Viacom agreed to merge back into one entity.

Does Paramount own CBS now?

CBS Studios, Inc. is an American television production company which is a subsidiary of CBS Entertainment Group unit of Paramount Global....CBS Studios.Key peopleDavid Stapf (President)ProductsTelevision programsOwnerParamount GlobalParentCBS Entertainment GroupDivisionsCBS Eye Animation Productions10 more rows

Why should Viacom and CBS choose to be merged in the 21st century?

The idea: CBS and Viacom, which used to be the same company but got split apart years ago, needed to combine to compete with the likes of Apple, AT&T, and Disney, which are all trying to compete with Netflix in the TV streaming wars.

How much did the ViacomCBS merger cost?

Viacom and CBS reunite in $12 billion deal, but challenges abound. Shari Redstone, who helped engineer the merger, becomes the first chairwoman in Viacom's history.

Is CBS changing their name?

Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by Bob Bakish, president and CEO, and Shari Redstone, non-executive chair of the company's board of directors.

Why did CBS change to Paramount?

ViacomCBS has renamed itself Paramount in a nod to the company's historic moviemaking past — and its streaming future. Chairwoman Shari Redstone announced the name change this week during a virtual investor day to share the company's strategy and upcoming programming.

What is Viacom new symbol?

The company's shares will trade on the NASDAQ index under the ticker symbol PARA (for Class B common shares), PARAA (for Class A common), and PARAP (for Class A preferred). The moniker makeover was announced Tuesday by ViacomCBS chair Shari Redstone and president-CEO Bob Bakish in a memo to staffers.

Who owns CBS network?

Paramount GlobalCBS / Parent organizationParamount Global is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements and headquartered at One Astor Plaza in Midtown Manhattan, New York. Wikipedia

Does paramount own CBS now?

CBS Studios, Inc. is an American television production company which is a subsidiary of CBS Entertainment Group unit of Paramount Global....CBS Studios.Key peopleDavid Stapf (President)ProductsTelevision programsOwnerParamount GlobalParentCBS Entertainment GroupDivisionsCBS Eye Animation Productions10 more rows

Who used to own CBS?

CBS Corporation was controlled by Sumner Redstone through National Amusements, which also controlled the second incarnation of Viacom until December 4, 2019, when the two separated companies agreed to re-merge to become ViacomCBS.

How much was the CBS Viacom merger?

Viacom and CBS reunite in $12 billion deal, but challenges abound. Shari Redstone, who helped engineer the merger, becomes the first chairwoman in Viacom's history. Long known as the squabbling siblings of media, CBS Corp.

When did CBS and Viacom merge?

2019 merger of CBS and Viacom. The 2019 merger of CBS Corporation and Viacom was announced on August 13, 2019, and was completed on December 4, 2019. The merger of equals reunited CBS Corporation and Viacom into a single company known as ViacomCBS after their separation from the first incarnation of Viacom in January 2006.

When was Viacom created?

The first incarnation of Viacom was created in 1952 as the television syndication division of CBS; it was spun off in 1971. In 1999, Viacom acquired its former parent, then named CBS Corporation (formerly Westinghouse Electric ). In January 2006, the first Viacom was spun off into two entities, CBS Corporation and the second incarnation of Viacom .

Why did Les Moonves leave CBS?

On September 9, 2018, Les Moonves exited CBS following multiple accusations of sexual assault. National Amusements agreed to make no proposal of a CBS-Viacom merger for at least two years after the date of the settlement.

When did National Amusements merge with CBS?

Early discussions of a merger (September 2016–September 2018) Efforts to re-merge the two conglomerates began on September 29, 2016, when National Amusements sent a letter to Viacom and CBS encouraging a re-merger of the two companies. The proposal was later withdrawn on December 12 of that year.

When will Simon and Schuster be sold?

Simon & Schuster – originally owned by CBS Corporation; to be sold to Penguin Random House in 2021.

When did the CBS merger close?

On October 28, 2019, the merger was approved by National Amusements, which then announced the deal would close in early December ; the recombined company will trade its shares on NASDAQ under the symbols "VIAC" and "VIACA" after CBS Corporation delist its shares on the New York Stock Exchange.

Did CBS buy Viacom?

CBS announced to acquire Viacom as part of the re-merger deal for up to $15.4 billion. On August 2, 2019, it was reported that CBS and Viacom agreed to merge back into one entity.

When did CBS and Viacom merge?

CBS and Viacom got together again in 1999 thanks to Media Mogul Sumner Redstone.

When did Viacom buy CBS?

Viacom bought CBS in 1999 for $36.5 billion, in a deal that CNN at the time predicted would "bring the network of Dan Rather in touch with the MTV generation."Alas, those lofty prediction proved overly optimistic. Seven years later, Redstone soured on the idea of diversified media conglomerates and split the corporate siblings up.

How much does CBS own Viacom?

The deal valued Viacom at $11.8 billion, higher than the company's current market capitalization of $10.5 billion.

Who is the CEO of Viacom?

The new company will be called ViacomCBS, and Viacom CEO Bob Bakish will be the CEO of the new combined company. (Photo by Drew Angerer/Getty Images) Getty Images. Now that CBS's merger with its long-lost corporate sibling Viacom is slated to close December 4, it seemed as good a time as any to review the screwy history ...

Is Forbes opinion their own?

Opinions expressed by Forbes Contributors are their own.

Is ViacomcBS big enough?

Is ViacomCBS big enough? No . The combined companies will have a combined market capitalization of about $26 billion, orders of magnitude smaller than rivals, including Walt Disney ($274 billion) and Comcast ($197 billion). It isn't a question of "if" ViacomCBS makes a deal but "when" and "how much." Discovery Communications, Lions Gate, Sony Pictures Entertainment, and Starz are among the speculated potential acquisition targets for ViacomCBS.

What is the merger between CBS and Viacom?

Viacom and CBS completed their $44 billion merger Thursday morning, creating a radio, television and film powerhouse to rival conglomerates Time Warner Inc. and Walt Disney Co. A Viacom spokeswoman says the merger officially occurred when CBS stock was transferred to Viacom stock.

What does Viacom do for CBS?

It gives CBS a television and film studio to provide shows for its network. Viacom gains major advertising outlets to promote the films and shows produced by Paramount and its Spelling Entertainment TV studio.

How long does Viacom have to hold onto UPN?

The companies would hold onto the UPN network during the one-year period.

What is CBS Corp?

brings to the deal the CBS Network, the Nashville Network, Country Music Television, two regional sports networks, King World television, Infinity Broadcasting and 16 owned-and-operated stations. The marriage to Viacom followed a period in which CBS went through several complicated organizational changes.

What are the stations on Viacom?

In addition to the two music stations and UPN, the Viacom empire includes the Showtime, Nickelodeon and TV Land television stations; Paramount Pictures and Paramount Television ; Simon Schuster and Pocket Books; 19 broadcast stations; six amusement parks and a majority interest in Blockbuster video.

When did CBS get acquired?

The marriage to Viacom followed a period in which CBS went through several complicated organizational changes. In November 1995 , Westinghouse Electric Corporation acquired CBS, Inc., but the name of the entire company was changed in November 1997 to simply CBS.

Is the dual network ban relaxed?

The FCC also is reviewing the dual network ban, and it could be relaxed by the time the companies had to comply with the agency's rule. Last month, Viacom's chairman said keeping UPN under Viacom-CBS control was essential.

CBS and Viacom Have a History Together

CBS and Viacom’s intermingled history is long and complicated. They were part of a single company until 1971 when CBS spun Viacom off to comply with media ownership rules. CBS continued to be mainly a broadcast TV network, and Viacom evolved toward cable networks.

Carriage Disputes Hit the Breaking Point

The recent news around CBS has been less about the impending merger with Viacom than with its ongoing carriage dispute with AT&T. After CBS and AT&T were unable to renew their most recent carriage deal, CBS went dark on July 19 for 6.6 million of AT&T’s DirecTV, DirecTV Now and U-verse subscribers.

Is PlutoTV the Future of Free Streaming?

PlutoTV, which Viacom bought for $340 million in January, is available on most smart TV and smartphone platforms and has free, ad-supported movies and TV shows and live feeds for news channels like Cheddar and CBSN. The service has 16 million monthly active users as of May and has been adding about a million new users a month this year.

CBS-Viacom as an "Arms Dealer" for SVOD

The U.S. streaming market has big SVODs (Netflix, Hulu and Prime Video), premium channels (CBS All Access, Showtime, HBO Now, Starz), streaming bundles (YouTube TV, DirecTV Now, Sling TV), niche services (Philo, Acorn TV), and free streamers (The CW, Pluto TV, Tubi).

Who is the CEO of Viacom?

First and foremost, Viacom brings with it a permanent CEO in Bob Bakish. CBS' Joe Ianniello has filled in as interim CEO since Les Moonves' ousting last fall, but Bakish could provide a more stabilizing force as the head of the combined company.

Is ViacomcBS getting bigger?

The company needs to get bigger faster. With the growing amount of competition in streaming video, ViacomCBS is at risk of getting drowned out by bigger rivals with bigger budget productions and the ability to produce vast amounts of content.

Is Ianniello still CEO of CBS?

Ianniello is expected to stay on as CEO of CBS Networks, which doesn't include Showtime premium cable network or its Simon & Schuster publishing arm. As a television media company, Viacom produces content targeted at a complementary audience to CBS. Viacom's networks like VH1, MTV, Nickelodeon, Comedy Central, and BET attract a younger audience ...

Is CBS coming back together?

After years of flirting with a merger, CBS ( NASDAQ:VIAC) and Viacom ( NASDAQ:VIAB) have finally agreed to come back together after 13 years apart. If successfully completed, the merger will be a major step forward for the two relatively small media companies and Shari Redstone, president of National Amusements, which owns both companies.

Does Viacom own Showtime?

Viacom also owns Paramount Pictures, which could provide a film library to CBS' Showtime after its current licensing deal with Epix expires. Overall, the content catalog Viacom brings to the table could help boost CBS' direct-to-consumer efforts.

Who was the former CBS chief?

While ex-CBS chief Les Moonves plagued the company with many internal problems and sexual harassment allegations, he recognized the company’s big value in the media business.

Who is Redstone's media banker?

Redstone presumably knows all of this because she has LionTree’s high profile, media-savvy media banker Aryeh Bourkoff on speed dial. Or she knows this because she learned something from her late father.

Is AMC going through management changes?

AMC (not to be confused with the money-losing meme-stock theater chain) is undergoing management change and likely looking for a buyer, they say. Shari is sitting on $5 billion in cash, and Bourkoff can smell a banking fee from a mile away.

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