
List of Pros of Convenience Sampling
- Availability of Data. Based from the name itself, it can be attained on a convenient manner. ...
- Saves Precious Time. This technique would enable the gathering of data in a much shorter time compared to other methods. ...
- Saves Previous Money. ...
- Useful for Pilot Studies. ...
What are the problems with convenience sampling?
The disadvantages:
- Convenience samples do not produce representative results. If you need to extrapolate to the target population, convenience samples aren’t going to get you there. ...
- The natural tendency is to extrapolate from convenience samples. ...
- The results of convenience samples are hard to replicate. ...
What are the disadvantages of convenience sampling?
What are the disadvantages of convenience sampling?
- Highly vulnerable to selection bias and influences beyond the control of the researcher.
- High level of sampling error.
- Studies that use convenience sampling have little credibility due to reasons above.
Is convenience sampling qualitative or quantitative?
Convenience sampling is a non-probabilistic sampling technique applicable to qualitative or quantitative studies, although it is most frequently used in quantitative studies. In convenience samples, subjects more readily accessible to the researcher are more likely to be included.
What are the four basic methods of sampling?
Sampling Methods | Types and Techniques Explained
- Population vs sample. First, you need to understand the difference between a population and a sample, and identify the target population of your research.
- Probability sampling methods. Probability sampling means that every member of the population has a chance of being selected. ...
- Non-probability sampling methods. ...

Why is a convenience sample good?
One of the most common examples of convenience sampling within developmental science is the use of student volunteers as study participants. The key advantages of convenience sampling are that it is cheap, efficient, and simple to implement.
Why is convenience sampling not good?
However, a study conducted on a convenience sample will have limited external validity. This is because the findings cannot easily be generalized to populations with characteristics that differ from the population that was conveniently accessible, and from which the sample was drawn.
Which is better random or convenience sampling?
Convenience sampling is best for pilot testing and hypothesis generation, while simple random sampling is best for research contexts requiring generalizations about a larger group. Simple random sampling eliminates sample bias because it spells out the method of selecting the research variables.
What is convenience sampling and its limitations?
Convenience sampling (also known as availability sampling) is a specific type of non-probability sampling method that relies on data collection from population members who are conveniently available to participate in study. Facebook polls or questions can be mentioned as a popular example for convenience sampling.
Which sampling method is best?
Simple random sampling: One of the best probability sampling techniques that helps in saving time and resources, is the Simple Random Sampling method. It is a reliable method of obtaining information where every single member of a population is chosen randomly, merely by chance.
Why is convenience sampling good for qualitative research?
Convenience sampling is popular because it is not costly, not as time consuming as other sampling strategies, and simplistic. When used to generate a potential hypothesis or study objective, convenience sampling is useful.
Why are convenience samples not desirable quizlet?
The problem with convenience sampling is that people who are readily available might be atypical of the population, and so the price of convenience is the risk of bias.
Why is purposive sampling better than convenience sampling?
A convenience sample is the one that is drawn from a source that is conveniently accessible to the researcher. A purposive sample is the one whose characteristics are defined for a purpose that is relevant to the study.
Does convenience sampling decreases internal validity?
There is no reason why convenience sampling would have threatened the internal validity of the above trial (c is false). Internal validity was promoted by the random allocation of the sample members to the intervention or control group.
What is convenience sampling?
Convenience sampling is a method of collecting samples by taking samples that are conveniently located around a location or Internet service. We have all seen studies that leverage students in the computer science classes.
What is the unfortunate reality of convenience sampling?
The unfortunate reality of convenience sampling is that you cannot be positive that the information you collect is truly representative of your entire population. We are certainly not condoning sloppy data collection, but as experienced user research professionals are aware, we must strike a balance between rigor and practicality. For example, you should not avoid doing a survey because you cannot obtain a perfect sample. However, when using a convenience sample, still try to make it as representative as you possibly can. Other nonprobability-based sampling strategies we see used are snowball sampling, where previous participants suggest new participants, and purposive sampling, where participants are selected because they have a characteristic of interest to the researcher. One problem with snowball sampling is that you tend to get self-consistent samples because people often know and suggest other potential participants who are similar to themselves.
What is nonprobability sampling?
Nonprobability sampling means that respondents are recruited from an opt-in panel that may or may not represent your desired population.
What are the two types of sampling?
The two major types of sampling are probability and nonprobability (Bailey, 1994; Levy & Lemeshow, 1999; Robson, 2002). In probability sampling, the probability of selection of each participant is known. In nonprobability sampling, the interviewer does not know the probability that a person will be chosen from the population. Probability sampling is expensive and time-consuming and may not even be possible because there is no complete list of everyone in a population. For many interview studies, you are likely to be dealing with nonprobability samples where you can use one or a combination of the following approaches (Bailey, 1994; Robson, 2002 ):
Why is snowball sampling useful?
Snowball sample is useful when there is some difficulty in identifying members of a population. For example, if you are looking for cosmologists who use complex visualization tools, you might find one and then ask him or her about any friends or colleagues in the field who might want to be interviewed.
Why is a culture deliberately chosen?
A culture is deliberately chosen because of some characteristic, such as in Segall et al.'s (1966) study in which cultures were chosen on the basis of features of the ecological environment such as openness of the vista. In survey research there is a well-developed theory of subject sampling (Kish 1965).
What is purpose sampling?
Samples that meet the specific goals of the study are sought out. For example, if you are trying to understand how experts in a particular field work on complex projects, you might seek out the “best of the best” and use them for your interviews.
Why is convenience sampling important?
2. It is useful as an intervention to correct dissatisfaction.
What is convenience sampling?
Convenience sampling is a method of non-probability sampling that involves the participants being drawn from a close population group. It is the option that’s most useful for pilot testing. It may be referred to as accidental, opportunity, or grab sampling by some researchers, instructors, or participants.
How to reduce bias in convenience sampling?
The best way to reduce bias in convenience sampling is to use it with probability sampling as it provides a measurement parameter that wouldn’t be available otherwise. It is also essential to avoid judgment when conducting research.
How long does it take to complete a convenience survey?
Most willing participants will complete a convenience sampling questionnaire or survey in under ten minutes. Even if you decide to take an interview-based approach,
Why is the convenience method used?
Because the convenience method asks people questions about their subgroup instead of identifying them before conducting research, willing participants can provide misleading information about their presence in a specific demographic.
Do you need a random sample for a study?
No criteria are in place for this sampling method beyond the willingness and availability of people to participate in the work. It doesn’t require a random sample since the only criteria to meet is an agreement to become part of the study.
Can you extract generalities from a convenience sample?
Even if you work with a large group of people to collect a massive amount of data, you cannot extract any generalities from the specificities given with an answer.
Why are convenience samples used?
Convenience samples can be used to intervene to satisfy dissatisfied customers. A key, often forgotten aspect of probability sampling, is its dependence on external selection: inviting and then repeatedly reminding people to take a survey, which helps ensure representativeness. Putting a survey postcard with every bill presented at a restaurant is a convenience sample, since there is no followup and encouragement to take the survey: no true external selection. And in such cases dissatisfied customers are often more likely to complete such surveys – the survey does provide an opportunity to hear from such customers and ask them for contact information in order to take action to improve their satisfaction.
How much does it cost to rent a convenience sample?
Convenience samples are cheap. Mail a survey invite to your house list; post a link to your website, Twitter or Facebook; rent an online access panel—that’s a convenience sample. And they’re affordable, often simply taking time to leverage existing assets. Even if you do want to rent a list, it is much more affordable than a probability sample. For one recent study we quoted, it cost $800 to rent a list or $4,400 to field the same survey to a random telephone sample; quite a difference in cost!
What is the natural tendency to extrapolate from convenience samples?
The natural tendency is to extrapolate from convenience samples. The tendency when using convenience samples is to treat the results as representative, even though they are not. Many people do not understand the theoretical underpinnings of probability sampling and treat any survey results as accurate representations of the target audience. While mainstream media outlets often will not publicize the results of surveys that used convenience samples, small media organizations often will, without describing the methodology as a convenience sample.
What is the process of sampling when we can't use a probability sample?
When we can’t use a probability sample, we may have to take what respondents we can get: a process known as convenience sampling.
Is sampling a research objective?
Getting representative results – results that can extrapolated back to the target population – is not always a research objective. Surveys fielded to convenience samples have many of the advantages of surveys in general, which is why the sampling technique is so widespread.
Is a convenience sample hard to replicate?
The results of convenience samples are hard to replicate. If you analyze the results of a convenience survey by list source, you will often find dramatic differences in the answers from the different lists, often in ways that confound easy explanation.
What is the disadvantage of convenience sampling?
A convenience sample consists of research subjects who were chosen for a study because they could be recruited easily. One disadvantage of convenience sampling is that subjects in a convenience sample may not be representative of the population the researcher is interested in studying. One advantage of convenience sampling is ...
Why is a convenience sample important?
A convenience sample also has the benefit of allowing for a low- to no-cost research study to be conducted, because it uses the population that is already available. It is also time-efficient because it allows the research to be conducted in the course of the researcher's everyday life. As such, a convenience sample is often chosen ...
What is convenience sample?
Updated July 18, 2019. A convenience sample is a non-probability sample in which the researcher uses the subjects that are nearest and available to participate in the research study. This technique is also referred to as "accidental sampling," and is commonly used in pilot studies prior to launching a larger research project.
Why use convenience samples in research?
Convenience samples are often used for this purpose: to test certain questions and see what kind of responses arise, and use those results as a springboard to create a more thorough and useful questionnaire .
When a researcher is eager to begin conducting research with people as subjects, but may not have a large budget or?
When a researcher is eager to begin conducting research with people as subjects, but may not have a large budget or the time and resources that would allow for the creation of a large, randomized sample, she may choose to use the technique of convenience sampling. This could mean stopping people as they walk along a sidewalk, or surveying passersby in a mall, for example. It could also mean surveying friends, students, or colleagues to which the researcher has regular access.
