
As you state that you use the presence of the variable to target individuals, the gender definitely has an indirect reference to someone's identity and as such, is personal data. However, that doesn't mean that you have to stop processing the gender in the context you described.
Is gender a personal data?
As you state that you use the presence of the variable to target individuals, the gender definitely has an indirect reference to someone's identity and as such, is personal data. However, that doesn't mean that you have to stop processing the gender in the context you described.
What are the two types of personal information?
There are two main types of personal information: Personally Identifiable Information (PII) and Sensitive Personal Information (SPI). Personally Identifiable Information (PII) is any information that can be used to identify an individual. This includes things like your name, address, date of birth, and Social Security number.
What is personal identifiable information?
Guidance on the Protection of Personal Identifiable Information Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means.
What is personal data and why does it matter?
Personal data covers a much broader definition than the previous legislation demanded. While it includes the obvious personal information such as This includes credit card number, email address, name and date of birth, it also covers political opinions, race, gender and much more. Today, social media and smartphones are everywhere.
What is potentially personally identifiable information?
Is a credit report without a link to a specific individual PII?
Is gender a personal data?
Is standalone data PII?
Can data be linked to a specific person?
Is gender a data layer?
See 3 more
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What is considered your personal information?
Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., ...
What type of personal data is gender?
Examples of non-sensitive data would include gender, date of birth, place of birth and postcode. Although this type of data isn't sensitive, it can be combined with other forms of data to identify an individual.
What is not considered personal information?
Generally, business information is not considered personal information. The term “individual” in the definition of personal information means that it only relates to natural persons. Sometimes confidential business information is confused with personal information.
What is considered public personal information?
Sensitive PII includes but is not limited to the information pictured here, which includes Social Security Numbers, driver's license numbers, Alien Registration numbers, financial or medical records, biometrics, or a criminal history.
Is gender considered sensitive personal data?
Specifically, Article 9 identifies the following categories of data that merit special protection as sensitive personal data: health information, race/ethnic origin, sex life or sexual orientation, religious and political beliefs, genetic and biometric data, and trade union membership.
Is gender personal data under GDPR?
This means personal data about an individual's: race; ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; genetic data; biometric data (where this is used for identification purposes); health data; sex life; or sexual orientation.
What are the 3 types of personal information?
Below are the types of the types of personal information generally covered: Private information. Sensitive personal data information. Health information.
What are 3 examples of personal information?
Examples of personal information a person's name, address, phone number or email address. a photograph of a person. a video recording of a person, whether CCTV or otherwise, for example, a recording of events in a classroom, at a train station, or at a family barbecue. a person's salary, bank account or financial ...
What is an example of non-personal data?
Usually, any data that does not come under the definition of personal data is non-personal data. For instance, when ordering groceries online, the delivery service will have data like the name, age, gender and other information on the person making the order.
What personal information is protected by the Privacy Act?
The Privacy Act of 1974, as amended to present, including Statutory Notes (5 U.S.C. 552a), Protects records about individuals retrieved by personal identifiers such as a name, social security number, or other identifying number or symbol.
What is the difference between personal information and personally identifiable information?
Personal data, in the context of GDPR, covers a much wider range of information than personally identifiable information (PII), commonly used in North America. In other words, while all PII is considered personal data, not all personal data is PII.
What is protected personal information?
Protected PII means an individual's first name or first initial and last name in combination with any one or more of types of information, including, but not limited to, social security number, passport number, credit card numbers, clearances, bank numbers, biometrics, date and place of birth, mother's maiden name, ...
Is gender protected data?
The GDPR recognizes data related to sex life and sexual orientation as special categories, whereas the SADC model law recognizes gender and sex life data as sensitive data. However, most data-protection legislation does not recognize gender as a sensitive or special category.
What's an example of sensitive data?
genetic data, biometric data processed solely to identify a human being; health-related data; data concerning a person's sex life or sexual orientation.
What are examples of sensitive personal data?
What is Classed as Sensitive Personal Data?racial or ethnic origin.political beliefs.religious or philosophical beliefs.trade union membership.genetic or biometric data.physical or mental health.sex life or sexual orientation.
What are personal data under GDPR?
Personal data is any form of data which can be used to identify an individual, natural person.
How is data on my religious beliefs/sexual orientation/health/political ...
Answer. The following special categories of personal data are deemed ‘sensitive’ and get specific protection under the General Data Protection Regulation (GDPR):
Personally Identifiable Information Under GDPR? | RSI Security
There has often been confusion around what is Personally Identifiable Information under GDPR and how businesses can protect themselves against getting hit with a fine for lack of compliance. At times though it is difficult to distinguish what personally identifiable information (PII) is in general and what your business needs to do to remain compliant.
What is PII for GDPR | Ground Labs
GDPR requires companies across the EU to protect the privacy of, and safeguard the data they keep on, their employees, customers and third party vendors. Companies are now under legal obligation to keep this personally identifiable information (PII) safe and secure. But first, we need to understand what PII is. GDPR PII Definition. PII or Personal Identifiable Information is any data that can ...
Guidance on the Protection of Personal Identifiable Information
Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means.
What is PII in law?
Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification.
Is information permitting the physical or online contacting of a specific individual the same as personally identifiable information?
Additionally, information permitting the physical or online contacting of a specific individual is the same as personally identifiable information . This information can be maintained in either paper, electronic or other media.
Can a person have access to PII?
Only individuals who have a "need to know" in their official capacity shall have access to such systems of records. The loss of PII can result in substantial harm to individuals, including identity theft or other fraudulent use of the information.
What is not personal information?
Information that is not about an identified individual, or an individual who is reasonably identifiable, will not be personal information.
Why is information not personal?
Information that is not ‘about’ an individual — because the connection with the person is too tenuous or remote - is not ‘personal information’.
Can personal information be about more than one person?
Personal information of one individual can also be the personal information of another person or persons. This is known as ‘joint personal information.’
What is the Office of the Australian Information Commissioner?
Where there is uncertainty, the Office of the Australian Information Commissioner (OAIC) encourages entities to err on the side of caution by treating the information as personal information, and handle it in accordance with the Australian Privacy Principles (APPs).
How is an individual identified?
Generally speaking, an individual is ‘identified’ when, within a group of persons, he or she is ‘distinguished’ from all other members of a group. For the purposes of the Privacy Act, this will be achieved through establishing a link between information and a particular person.
What is information about?
Information is ‘about’ an individual where there is a connection between the information and the individual. [13] This is ultimately a question of fact, and will depend on the context and the circumstances of each particular case.
What is employment details?
A person’s employment details, such as work address and contact details, salary, job title and work practices.
What is potentially personally identifiable information?
That is, the data elements by themselves cannot be linked to a specific person but when combined with other information (such as items 1 through 11, above), they can be.
Is a credit report without a link to a specific individual PII?
For example, a full blown credit report without a link to a specific individual is not PII. It’s simply anonymous credit information. However, even though a credit report might not have a person’s first and last name, if it includes enough information to identify to a particular person (i.e. date of birth + gender + ethnicity + zip code + IP address), it fits the definition of PII.
Is gender a personal data?
As you state that you use the presence of the variable to target individuals, the gender definitely has an indirect reference to someone's identity and as such, is personal data. However, that doesn't mean that you have to stop processing the gender in the context you described.
Is standalone data PII?
The point here is, as standalone information, these data elements are not PII. They have the potential to be PII. They become PII when they are combined with other more specific data which, in total, identifies a specific person.
Can data be linked to a specific person?
That is, the data elements by themselves cannot be linked to a specific person but when combined with other information (such as items 1 through 11, above), they can be. A persistent identifier such as a generic customer/user value held in a “cookie”. IP (Internet Protocol) address or host name. Date of birth, age.
Is gender a data layer?
We store gender in a data layer as a JavaScript variable which is held within our own business, we then can choose to pass these variables across to a testing platform to target individuals based on the presence of these variables. As I'm not a legal/data type person I'm not 100% sure if by us storing and having the means to pass a person's gender (pulled from info we get when they create an account with us) to a third party, we are breaching any kind of information security agreements?

What Is Personal Information?
What Are The Different Types of Personal Information?
- There are two main types of personal information: Personally Identifiable Information (PII) and Sensitive Personal Information (SPI). Personally Identifiable Information(PII) is any information that can be used to identify an individual. This includes things like your name, address, date of birth, and Social Security number. Sensitive Personal Information (SPI) is any information that is …
Examples of Personal Information
- As mentioned, yourpersonalinformationisanydatathatcouldidentifyyou.Thiscanincludeyourname,address,dateof…
How Is Personal Information used?
- Personal information is used for a variety of purposes, including marketing, fraud prevention, and identity verification. It can also be used to provide targeted content and personalized experiences.
How Is Personal Information collected?
- Personal information is collected through a variety of means, including cookies, web forms, and third-party data providers.
How Can I Protect My Personal Information?
- There are a number of things you can do to protect your personal information. This includes using strong passwords, avoiding phishing scams, and being careful about what you share online.
How Has The Definition of Personal Information Changed Over time?
- The definition of personal information has changed over time as our understanding of data and privacy has evolved. This includes the addition of new types of information, such as biometric data, as well as the introduction of new laws and regulations.
Introduction
How Does The Privacy Act Define ‘Personal Information’?
Can Information Have More Than One Subject Matter?
Can Personal Information Be About More Than One person?
Does Personal Information Have to Be in A Particular format?
What Is Not Personal Information?
- Information that cannot identify an individual
Information that is not about an identified individual, or an individual who is reasonably identifiable, will not be personal information. - Information that is not ‘about’ an individual
Information that is not ‘about’ an individual — because the connection with the person is too tenuous or remote - is not ‘personal information’.
Checklist For Determining Whether Information Is Personal Information
More Information
Footnotes