
Is home staging a good investment?
According to the same statistics, the average staging investment usually made a return of more than 3 percent. The home staging business is a section in the real estate industry and one of the major contributors to the industry and the economy in the United States of America.
What is marketing for home staging businesses?
Marketing is also a way of ensuring that industry stakeholders are aware of your business. When deploying marketing strategies for your home staging business, it is important to note that you will be facing a whole lot of competition; therefore you should ensure that your marketing strategies are one that would make you stand out.
What are the risks of home staging business?
One of the major risks in home staging business is a sudden down turn in the economy. Selling properties could take a period of two to three years from conception to completion depending on the size of the project and the cash flow. As a matter of fact, some home staging projects could even take much longer than that.
How much can you really make with a staging business?
Those 3 “full-blown” staging projects per month will give you another $2,250 per month. Between both, that’s a total of $5,850 per month or $70,200 per year. That’s $70,200 per year versus the $18,700 you would make at $40 per hour.

Do staging companies make a lot of money?
Home stagers can earn anywhere from $500 to $5,000 for a project depending on the square foot of the home, the number of rooms being staged, and the amount of work that goes into staging the home.
Do stagers make money?
How much does a Home Staging make in California? As of Aug 14, 2022, the average annual pay for the Home Staging jobs category in California is $42,374 a year. Just in case you need a simple salary calculator, that works out to be approximately $20.37 an hour. This is the equivalent of $814/week or $3,531/month.
How does a home stager make money?
Home sellers stand to profit anywhere from $10,000 to $75,000 after employing the services of a home stager. When they understand that payback, they're willing to pay a premium for the right expertise. When you offer the cheapest home staging in town, you attract clients who don't value what a home stager does.
Is Home Staging a good investment?
A recent survey from the International Association of Home Staging Professionals shows that staging helps sell homes three to 30 times faster than the nonstaged competition. Further, staging can help increase the sale price by up to 20% on average.
How do I start a staging business with no money?
How to Start a Home Staging BusinessResearch the Local Housing Market. ... Name and License Your Business. ... Choose a Specific Target Market. ... Create a Pricing Structure. ... Formulate Client Contracts. ... Invest in Liability Insurance. ... Connect with Area Realtors. ... Find Discount Home Decor Suppliers.More items...•
How do home stagers hang pictures?
There are some rules of thumb to go by when hanging artwork appropriately on a wall and above furnishings when staging a living space. As a general rule, a piece of artwork shouldn't be more than 75% of the furniture's width. Go as tall as possible in a small space to make the room feel larger.
How do I market my home staging business?
10 Ways to Grow Your Home Staging Business TodayFollow Up With Your Past Clients. ... Always Ask for Referrals. ... Tune Up Your Website. ... Build Your SEO (Search Engine Optimization) ... Check Up On Your Marketing Plan. ... Are Your Target Audiences and Service Offerings Clear? ... Are You Pricing Yourself Out of Business?More items...•
How do you become a virtual stager?
0:465:30Virtual Staging Training | How to Become a PRO! - YouTubeYouTubeStart of suggested clipEnd of suggested clipDeal in addition to technical skills with 3ds max. And any render engine composition design stagingMoreDeal in addition to technical skills with 3ds max. And any render engine composition design staging and few other skills will get you only there some clever entrepreneurs in the recent.
How do I start a virtual staging business?
Starting a virtual staging business is like any other business and these are the most important steps to take on at first.Select your strategy.Consider your market.Learn how virutal staging works.Hire virtual stagers in-house or outsrouce.Develop a pricing structure.Prepare your marketing and network of agents.Execute.
What is the ROI on home staging?
According to a NARS survey a staged home sells for about 6% more than an un-staged home. Most sellers don't think about doing the math of how much it costs to carry a house during the sale and closing period. For every dollar spent on staging, the return on investment would be $3 on the sale.
What is the ROI on staging?
The ROI for staged vacant homes is 586% — and ALL sellers see an average return of 5-15%
What should you not do when staging a house?
Staging Mistakes to Avoid When Selling Your HomeStarting without a plan. ... Listing a home before it's ready. ... Not taking professional photos. ... Neglecting simple home improvements. ... Making major renovations. ... Not removing or replacing dated décor. ... Hanging pictures too high or too low. ... Using non-neutral colors.More items...
How much do home stagers make in Indiana?
What is the Salary of Home Stagers in Different States?StateAnnual Salary (+)House Value (-)Indiana$47,764$206,422Connecticut$47,597$334,304Rhode Island$46,564$405,272Georgia$46,372$287,45846 more rows
What does a home stager do?
If you're prepared to invest a bit of money to sell quickly – for a high price – home staging could be the answer. Home staging – which started in the US in the early Seventies – involves enhancing a property's best features to attract buyers.
What is the job of a home stager?
Home stagers, also known as home staging professionals, prepare homes, commercial buildings, and other properties for sale. They meet with clients, assess the property, and make recommendations or implement improvements. In short, they create a look, or stage, that will increase potential buyers' interest.
How much do stagers make in Los Angeles?
How much does a Home Staging make in Los Angeles, California? As of Aug 9, 2022, the average annual pay for the Home Staging jobs category in Los Angeles is $45,183 a year. Just in case you need a simple salary calculator, that works out to be approximately $21.72 an hour.
How much does it cost to start a home staging business?
You can start a home staging business for about $3,500 if you buy second-hand furniture and other items to use for staging. You can add new items a...
How much can I charge for home staging services?
For a design consultation, you can charge between $300 to $600. You can charge additional monthly fees for the staging, usually $500-$600.
Is a home staging business profitable?
Even working by yourself as a home stager, if you just stage five homes a month, you can see annual profit of over $50,000. Profit margins are high...
How can I get clients for my home staging business?
While you can do marketing to try to reach homeowners, your best bet is to reach out to realtors who can give you referrals. They need home stagers...
Why do sellers pay for staging?
Home sellers will pay for home staging because their homes will sell faster and for more money, so they get a return on their home staging investment. This is why home staging can be a lucrative business. It also does not take a large investment to start the business.
How much does a home stager make?
According to Zip Recruiter, home stagers make as little as $20,500 and as high as $81,000 per year, with an average of $44,530. The beauty of owning your own home staging business is that you can work as much or little as you want and control your income if you’re willing to pound the pavement to get clients.
What is the revenue stream for a home stager?
There are two potential streams of revenue for home stagers. Most home stagers do paid consultations, meaning they make recommendations to the home seller or realtor about how to stage the house. According to the IAHSP, over 80% of those consultations lead to the second staging revenue stream – hands-on staging, where the stager comes back to actually perform the staging, either with the homeowner’s existing items or with items provided by the stager.
What is the target market for stagers?
The largest target market for home stagers is real estate agents, particularly those who deal with higher-end properties. Networking with realtors is relatively simple and inexpensive and can have a very large return on investment. For sale by owner, home sellers are another target market and can be marketed to with direct mail or direct sales phone calls.
What is the most valuable thing you can do for your business?
Networking. One of the most valuable things that you will do for your business is reaching out to realtors and network with them at events. Previous networking experience in any field is an asset.
How to maximize a home's sales price?
Home staging is a way to maximize a home’s sales price and sell it faster by arranging existing furniture and décor or adding new décor to a home to make it more attractive and appealing and emphasize its space and features.
How to get the most accurate idea of what to budget for insurance?
Insurance policies will vary. To get the most accurate idea of what to budget for insurance, request quotes from multiple providers. When comparing the quotes, consider not only the premiums but also how the plan exclusions, coverage limitations, and deductibles compare.
What is home staging?
The home staging business is a process that involves cleaning, repairing and decorating homes in such a way as to make it attractive to the intended sellers. The business is a service based business and as such there is no risk of theft of intellectual property; therefore, you will have no need to apply for intellectual property protection.
What is the most important decision to make when starting a home staging business?
One of the most important decisions you have to make when starting your home staging business is what legal entity to choose because whatever legal entity you choose for your home staging business will have an impact on your business in the short and long run.
Why is insurance important for staging?
Having the right insurance policies for your home staging business is very important especially as incidents could occur to you or your staff in the process of cleaning, repairing or decorating a home or to the seller or buyer of the home.
Why are large scale home staging companies important?
In order to compete in the industry and have an edge, large scale home staging businesses are offering more than the average home staging services and therefore due to the relationships built with industry stakeholders , they have an upper hand over small scale home staging businesses, when it comes to meeting the needs of several clients.
Why did the staging industry decline in 2008?
The staging industry saw a decline in 2008, when the economy coupled with the housing crises saw less people demanding for the services of home stagers. This led to more home staging businesses diversifying into other niches in order to be able to generate revenue and keep their head above water.
Why is publicity important for a home staging business?
Generating publicity in order to boost the awareness of your brand as well as create a corporate identity for your home staging business is very important. Every entrepreneur going into business knows how important revenue generation is for the business as huge companies usually create a large budget to cater to publicizing and promoting their brands.
What are the threats to a home staging business?
Some of the threats that you are likely to face during the course of starting and running your home staging business include, increased cost due to high inflation, economic downturn, government policies, unforeseen delays from contractors and litigation.
What happens when you offer the cheapest home staging?
When you offer the cheapest home stagingin town, you attract clients who don’t value what a home stager does.
How much does a home staging consultation cost?
A two-hour home staging consultationshould cost anywhere from $300-$800. More if it’s longer than 2 hours and you’re following the pricing strategy I teach in the Staging Diva Home Staging Business Training Program.
How much does a home stager make?
After the initial consultation, a home stager can make at least $1,000 if the client wants the stager to complete the home staging project for them. This figure can go as high as $5,000 to $10,000 depending on the needs for that property, the home stager’s expertise, and where they live.
What to do when you are self employed?
When you’re self-employed, you have lots to do that you don’t get paid for. For example, talking to prospective customers, browsing stores or websites for the latest design trends, doing your paperwork, etc. So when you are working on a client’s behalf, you need to make sure you are well paid for it.
Can you make money as a home stager?
You can make a lot of money as a home stager but you can also earn nothing if you don’t know what you’re doing from the business side of things. Thanks for posting your question and congratulations on your decision to take your talents into the world of home staging.
Is house stager cost higher?
Typically costs will be higher in major urban centers where house prices are also higher. If the home stager has to furnish and/or accessorize the home, that price can creep even higher.
Is home staging a minimum wage?
Home Staging is Not a Minimum Wage Job – How to Charge for Home Staging
What is staging company?
As a home staging company, our target market cuts across people of different class and people from all walks of life. We are coming into the real estate industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed people who are only interested in putting a roof under their head at an affordable price.
What are the risks of staging a home?
One of the major risks in home staging business is a sudden down turn in the economy.
What is Jackie Brown home staging?
Jackie Brown Home Staging Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
What is the future of a business?
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
What is business strategy?
Part of business strategy is to ensure that we work within the budget of our potential clients to sell excellent properties / homes to them. It is the practice in most parts of the world for properties to be valued by professionals based on the area the facility is located, the type of facility and other factors.
Is home staging a major industry?
The real estate industry of which home staging business is sup set of is indeed one of the many industries that is a major contributor to the growth of the economy of many nations of the world; there is hardly any country where the real estate industry is not pretty active.
Where is the target market for a broker?
As a matter of fact, our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents (brokers) nationally to represent our business interest wherever they are located in the United States of America.
What is a home staging business plan?
Your business plan is similar to a foundation. The better the plan is, the greater its impact on the business. There are different sections in a home staging business plan. These include the executive summary section, clearly defining your mission and vision statements, the history or background of your business (that is how it all started) as well as a description of your home staging business.
Why is networking important for staging?
The objective is to increase the awareness of your services to a potential market. Networking is Critical. As a home staging business owner, you can achieve little without networking with experts and other businesses within the housing industry. This is an effective way to market your business.
What do stagers need to know?
Home stagers usually have a strong passion for home décor. Having certain attributes is necessary. These include an eye for detail, an appreciation for aesthetics as well as an understanding of color combinations. You should also be able to utilize space effectively. There isn’t a need for specialized training. Nonetheless you can improve yourself by getting trained by experienced hands.
Do clients have more confidence doing business with you than those without insurance?
Clients will have more confidence doing business with you than those without an insurance plan.
The 5 biggest reasons home stagers fail as business owners
Now that you understand what home staging really is, let’s talk about why most home staging businesses fail.
Now that you know why home staging businesses fail, what will you do?
Have you found yourself guilty of any of the five problems? Have you found yourself guilty of more than one? If so, then don’t wait, take action. Stop the slow bleed out of your business and make an investment into yourself.

Business Overview
- Home staging is a way to maximize a home’s sales price and sell it faster by arranging existing furniture and décor or adding new décor to a home to make it more attractive and appealing and emphasize its space and features. Home stagers work with the homeowner or the realtor and stage the home in an appealing way based on the client’s budget and p...
Industry Summary
- According to The International Association of Home Staging Professionals(IAHSP), in 2019, an estimated 5 million properties were bought and sold in the U.S., and approximately 1 million of those properties involved using a stager. The industry is growing because statistics show that homes that are staged sell as much as 30x faster and for up to 20% more, according to the IAHS…
Industry Trends
- The housing market is currently very active, and with many homes on the market and a large pool of buyers, realtors know that the homes they sell need to stand out. According to the National Association of Realtors (NAR), 47% of buyers’ agents stated that home staging had an effect on the majority of buyers’ view of the home, and 82% of buyer’s agents said staging a home made i…
Target Market
- The largest target market for home stagers is real estate agents, particularly those who deal with higher-end properties. Networking with realtors is relatively simple and inexpensive and can have a very large return on investment. For sale by owner, home sellers are another target market and can be marketed to with direct mail or direct sales phone calls.
Skills, experience, and Education Useful in Running A Home Staging Business
- You don’t need a degree or certifications in interior design or business to run a home staging service, but there are specific skills that can help. 1. Design experience. Even if you only have experience designing your own home, as long as you have a good eye for design for home decor and interior spaces, you’ll have an advantage.You may think you have an eye but ask other peopl…