Verizon is selling Tumblr, the blogging social network that Yahoo purchased for $1.1 billion, to the owner of WordPress for a small sum. WordPress parent Automattic will acquire Tumblr along with its staff of about 200, according to The Wall Street Journal, which first reported the deal Monday and said the price “isn’t material to Verizon.”
Why did Tumblr survive Yahoo's takeover?
Unlike Flickr, Tumblr managed to maintain the bulk of its userbase through most of the years of its Yahoo ownership, thanks to the strength of its home-grown community, which survived in the face of competition from Facebook and Twitter.
Is Tumblr owned by WordPress?
In 2013, Yahoo bought Tumblr for $1.1 billion. But Yahoo ultimately wrote off much of Tumblr’s value. Verizon took over Tumblr in 2017 when it acquired Yahoo. Then, this week, Automattic, which owns WordPress, took over Tumblr for an undisclosed amount and brought on about 200 staffers.
What's going on with Tumblr?
Tumblr took a hit in December 2018 when Verizon announced a plan to clean up the site by banning all adult content. Photograph: Thomas White/Reuters Tumblr took a hit in December 2018 when Verizon announced a plan to clean up the site by banning all adult content. Photograph: Thomas White/Reuters
What does the Tumblr acquisition mean for Automattic?
Representatives from Tumblr and Automattic confirmed the acquisition to CNBC. Automattic CEO Matt Mullenweg — in a Tumblr post — said his company will try and “preserve the passion and sense of community that so many people around the world -- and all over the web -- have come to associate with Tumblr.”
Who bought Tumblr 2020?
AutomatticIn August 2019, Tumblr was acquired again, this time by WordPress.com owner Automattic for a paltry $3 million.
Did Yahoo lose money Tumblr?
But even though having such a big user base, because of the above reasons Tumblr failed to hit its target. Until 2015, Yahoo faced a total loss of $1.7 billion. Verizon took over Tumblr in 2017 when it acquired Yahoo. Verizon Media sold Tumblr to Automattic in 2019 for an undisclosed amount.
Who currently owns Tumblr?
AutomatticTumblrScreenshot The Tumblr login/sign up page; a different background image is displayed each time the page is loaded.IndustryMicroblogging, social networking serviceEmployees411 (as of June 2017)ParentYahoo! Inc. (2013–2017) Oath (2017–2019) Verizon Media (2019) Automattic (2019–present)URLwww.tumblr.com6 more rows
Is Tumblr being sold?
Verizon is selling Tumblr, the blogging social network that Yahoo purchased for $1.1 billion, to the owner of WordPress for a small sum.
Is Tumblr still a thing 2022?
And after nearly a decade of running on fumes, the site is now crawling out of obscurity. Over the course of the pandemic, Gen Z flocked to Tumblr; as of early 2022, 61% of its new users, and nearly half of its active users, are under 24.
What is Tumblr used for 2021?
You can use Tumblr for multiple reasons and share a wide range of content, but mainly Tumblr is used for: Social Networking – Like other social media platforms, many users use Tumblr for social networking to connect with different users to exchange messages, share posts, etc.
Is Tumblr Still Alive 2021?
But Tumblr is practically dead, and TikTok is very much alive. While a Tumblr spokesperson says that 48 percent of its current user base is Gen Z, it's undeniable that the site's total user numbers have dropped off in the past few years.
Is Tumblr losing money?
Just a few years ago, the site was worth $1.1 billion. That means under the stewardship of Yahoo and Verizon, Tumblr has lost a whopping 99.8 percent of its value.
Is Tumblr shutting down 2020?
The app will no longer be available for download. Service to existing users and subscribers will continue until July 1, 2020, at which point the app will be shut down. Subscribers who are still active at that time will receive a refund. Weather forecasts, maps, and embeds will continue until July 1, 2020.
What is the new Tumblr alternative?
Mastodon — Open-source Tumblr Alternative The social networking website has a Twitter-like interface and a Tumblr-like community platform. The site has grown ever since Tumblr faced a ban on adult content as more and more people see this as the perfect Tumblr replacement in 2022.
Is Facebook buying Tumblr?
David Karp, founder and CEO of Tumblr. If Facebook wanted to buy Tumblr, it would have bought Tumblr. Facebook has the capital, team and experience.
How is Tumblr doing now?
According to Tumblr, revenue is up fifty-five per cent since July of 2021. Yet the company currently sees only around eleven million posts a day; Twitter, by comparison, is said to host five hundred million daily tweets.