Top 8 Influential Marketing Campaigns of 2018
- #1: Deadpool 2 Promo Campaign The marketing campaign leading up to the first Deadpool movie was great. ...
- #2: Alexa Loses Her Voice Super Bowl Ad ...
- #3: IHOb ...
- #4: Amazon’s Singing Boxes Holiday Campaign ...
- #5: The Grinch’s Grumpy Movie Marketing Campaign ...
- #6: Spotify’s 2018 Wrapped Campaign ...
- #7: Burger King’s Whopper Neutrality Campaign ...
- #8: Netflix’s Bird Box and Its Inadvertent Meme Marketing Success ...
Full Answer
What were the Best Ads of 2018?
KFC U.K.'s unforgettable apology, Bud Light's supernaturally good marketing and Tide's meta Super Bowl ads were just a few of 2018's best. It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful.
What is the best advertising campaign of all time?
The Best Advertising Campaigns of All Time (And What Made Them Successful) 1 1. Nike: Just Do It. 2 2. Coke: Share a Coke. 3 3. Absolut Vodka: The Absolut Bottle. 4 4. Anheuser-Busch: Whassup (1999) 5 5. Miller Lite: Great Taste, Less Filling (1974) More items
What are some examples of advertising from the past?
People can advertise anywhere, and today's best type of ad might not be the best type tomorrow. Here are four basic examples of advertising from the past few centuries (yikes), from earliest to latest. 1. Print Advertising The first print ad ran in England in 1472, according to Infolinks.
What makes an advertisement great?
But to know what makes an advertisement great, you first need to know how an advertisement is defined. Advertisements are written or visual messages dedicated to promoting a specific product, service, or campaign. Businesses can pay the owner of a channel or platform that reaches a similar audience to broadcast this message.
What is DTF in OKCupid?
What does the'select' button mean?
What does "subscribe" mean on a website?
What brand has just done it?
What is the Nike tagline?
How old is Kevin in Home Alone Again?
What is the grade of the McDonald's flip?
See 2 more
About this website
Which advertisements are the most effective?
Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.
What are the top 5 commercials of all time?
What Are the Best TV Commercials Ever?Coca-Cola – “Meet Joe Greene” (1979) ... Budweiser – “Whassup?!” (1999) ... McDonald's – “The Showdown” (1993) ... M&M's – “They Do Exist” (1996) ... Old Spice – “The Man Your Man Could Smell Like” (2010) ... Always – “Like a Girl” (2015) ... Life Cereal – “Mikey Likes It” (1978) ... Nike – Hare Jordan (1993)More items...
What was the most expensive Super Bowl commercial in 2018?
The Ron Howard-directed "Star Wars" piece made a 45-second splash onto televisions around the world during Super Bowl LII. According to NBC, the ad spend was estimated to be near $7.8 million, while the commercial received 64.6 million ad impressions.
What is the most popular of advertising?
Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads.
What is the funniest commercial ever?
The funniest ads of all timeJohn West Salmon “Bear” (2000)Wendy's “Where's the Beef?” ( 1984)Cadbury “Gorilla” (2007)Reebok “Terry Tate” (2003)Budweiser “Wassup?” ( 1999)Bud Light, “Mr. Really, Really, Really Bad Dancer” (2003)Skittles, “Piñata” (2008)Starburst, “Bus Station” (2007)More items...
What is the most aired commercial of all time?
The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.
How much does a 1 minute Super Bowl ad cost?
According to an NBC executive this fall, NBC was selling 2022 Super Bowl ads for record deals, closing at $6.5 million per 30-second commercial. This is an increase from the $5.5 million asked for in 2021. In recent weeks, Bloomberg and other media outlets have reported some ads sold for as much as $7 million.
What is the most expensive Super Bowl ticket?
Most expensive tickets to Super Bowl 56WebsitePriceSeatGeek$104,422Vivid Seats$97,919StubHub$99,999NFL Ticket Exchange$102,249Feb 3, 2022
Who paid the most for a Super Bowl ad?
During the LIV Super Bowl in 2021, Anheuser-Busch earned the title of the top ad spender, having invested 52.25 million U.S. dollars in promoting its products. In comparison, the runner-up, Pepsico, spent 27.5 million U.S. dollars on commercials aired during the telecast.
What was the most successful ad campaign?
Nike: "Just Do It" Campaign. ... Pepsi: The "Is Pepsi OK?" Campaign. ... 3. California Milk Processor Board: "Got Milk?" Campaign. ... Dove: "Real Beauty" Campaign. ... Old Spice: "The Man Your Man Can Smell Like" Campaign. ... Coca-Cola: "Share a Coke" Campaign. ... Snickers: “You're not you when you're hungry.” ... GoPro: “Awards” Campaign.More items...•
Why is Nike just do it so successful?
The campaign embodied Nike's image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health. This led to customers associating their purchases with the prospect of achieving greatness.
What are the 4 types of advertising?
What are the 4 types of AdvertisingDisplay Advertising. ... Video Advertising. ... Mobile Advertising. ... Native Advertising.
What are some famous ads?
The “Taste the Rainbow” campaign, Skittles. ... The “Wassup” campaign, Budweiser. ... “The Future's Bright, The Future's Orange” campaign, Orange. ... The “Our Food, Your Questions” campaign, McDonalds. ... The “#Like A Girl” campaign, Always. ... The “Talking Animals” YouTube campaign, Pets Add Life. ... The “Sun Fizz” campaign, Sprite.More items...
What was the first commercial on TV?
Bulova WatchesThe world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.
What are some old commercial sayings?
Iconic advertising slogans we can learn fromNike: Just Do It. ... L'Oreal: Because You're Worth It. ... Maybelline: Maybe She's Born With It. ... Lay's: Betcha Can't Eat Just One. ... Burger King: Have It Your Way. ... Bounty: The Quicker Picker Upper. ... The New York Times: All The News That's Fit to Print. ... McDonald's: I'm Lovin' It.More items...•
What is the most popular dog in commercials?
1. Lady Greyhound. The Greyhound Corporation and running dog logo date back to 1930, but it was the introduction of a live mascot nearly 30 years later that helped establish the bus line as one of the leaders of the transportation industry pack.
See the work that elevated storytelling and drove the conversation
KFC U.K.'s unforgettable apology, Bud Light's supernaturally good marketing and Tide's meta Super Bowl ads were just a few of 2018's best.
David Griner
David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
How many ads does Absolut have?
No matter how boring your product looks, it doesn't mean you can't tell your story in an interesting way. Let me repeat: Absolut created 1500 ads of one bottle. Be determined and differentiate your product in the same way.
How long did Absolut's ad campaign last?
Its campaign, which featured print ads showing bottles "in the wild," was so successful that they didn't stop running it for 25 years. It's the longest uninterrupted ad campaign ever and comprises over 1,500 separate ads. I guess if it ain't broke, don't fix it.
What is the best way to present your brand?
When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provide? By hitting on that core issue in all of your messaging, you'll connect with consumers on an emotional level that is hard to ignore.
What is the advantage of a campaign over a standalone ad?
The advantage of a campaign over a standalone ad is the ability to push the same idea in different ways, across multiple mediums, and for a longer period of time without getting too repetitive or stale for the audience.
What is internet advertising?
In this ad method, the advertiser pays the website owner to place their ad in exposed spaces that are peripheral to the website's own content. Internet advertising has gone on to include video, search engine marketing, sponsored social media posts, and more .
What is radio advertising?
2. Radio Advertising. Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. Today, radio is still a relevant marketing and advertising platform for expanding the reach of a sponsored event or new product.
What is advertising in marketing?
Advertisements are written or visual messages dedicated to promoting a specific product, service, or campaign. Businesses can pay the owner of a channel or platform that reaches a similar audience to broadcast this message.
Old Spice's "The Man Your Man Could Smell Like" (2010)
This Super Bowl ad by Old Spice and Wieden+Kennedy promoted the brand's body wash by targeting female viewers and suggesting that it would help the men in their life smell better.
Coca-Cola's "Share a Coke" (2011)
The "Share a Coke" campaign known worldwide got its start in Australia in 2011, when Coca-Cola personalized Coke bottles with the 150 most popular names in the country.
Volkswagen's "The Force" (2011)
This 2011 Volkswagen Super Bowl ad by Deutsch set a precedent by becoming the first ad to be released before the Big Game — and remains the most-watched Super Bowl ad of all time.
Melbourne Metro Train's "Dumb Ways To Die" (2012)
This PSA features a medley of cartoon characters trying to get across a serious message in a light-hearted way: Loitering near train tracks can be fatal.
Oreo's "Dunk in the Dark" (2013)
Oreo set the standard for what quickly came to be known as real-time marketing with its witty tweet timed with the third-quarter blackout during the 2013 Super Bowl final.
Under Armour's "I Will What I Want" (2014)
Under Armour has been a challenger brand to Nike and Adidas, a status it also embraced in its campaign "I will what I want." The first spot featured Misty Copeland, the first black woman to be promoted to principal dancer in the American Ballet Theater's history, and promoted the idea that hard work is the key to silencing naysayers and achieving your goals..
John Lewis's "Monty's Christmas" (2014)
British retailer John Lewis has become known for its yearly Christmas ads, and this tear-jerker starring a penguin called Monty who longs for love is one of its biggest hits.
What is DTF in OKCupid?
OKCupid and Wieden+Kennedy New York reclaimed the term "DTF" — a derogatory shorthand used to slut-shame women — for this outdoor campaign, getting people across the country to unabashedly say that they were "DTF." Despite being rejected by Chicago Transit, the campaign won praise and helped grow the dating site's user base by 25%.
What does the'select' button mean?
It indicates an expandable section or menu, or sometimes previous / next navigation options.
What does "subscribe" mean on a website?
It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE Subscribe Subscribe
What brand has just done it?
While a number of brands have taken stands on hot-button issues in recent years, few have been as bold as Nike. Nike kicked off the 30th anniversary of the tagline "Just Do It" with a campaign taking a firm stand in favor of controversial Colin Kaepernick and other athletes who've knelt in protest of police violence against black Americans. The campaign prompted reactions from awe to backlash, and Nike 's CEO credited the ad with sales boosts that reportedly added $6 billion to its valuation.
What is the Nike tagline?
Nike kicked off the 30th anniversary of the tagline "Just Do It" with a campaign taking a firm stand in favor of controversial Colin Kaepernick and other athletes who've knelt in protest of police violence against black Americans. The campaign prompted reactions from awe to backlash, and Nike's CEO credited the ad with sales boosts that reportedly added $6 billion to its valuation.
How old is Kevin in Home Alone Again?
Google's "Home Alone Again" (Grade: A-) Google brought the holiday cheer for fans of the 1990 movie "Home Alone" when it roped in Macaulay Culkin to reprise his role of 8-year-old Kevin McCallister in its holiday spot for the Google Assistant .
What is the grade of the McDonald's flip?
McDonald's "The Flip" (Grade: B ) McDonald's. McDonald's flipped its Golden Arches from an M to a W at one of its locations to celebrate International Women's Day on March 8.
