Put simply, a drip campaign is a set of messages sent automatically to a specific group of prospects at strategic intervals, such as:
- Fresh leads
- Newsletter subscribers
- Customers who haven’t upgraded their plan (yet)
Full Answer
How to create a drip campaign?
How to Create a Stellar Email Drip Campaign
- Tips on Using Email Drip Campaigns to Turn Leads into Customers. Email remains one of the most effective ways to communicate with people in all phases of the marketing flywheel.
- Creating The Strategy and Outline. ...
- Tools To Use For Building Email Drip Campaigns. ...
- Creating the Landing Page for Leads. ...
What is the best tool for drip campaigns?
Drip campaign tools make this possible. Here are my top picks for the drip campaign tools: 1. Sendinblue. Sendinblue has all you need to set up and send drip campaign workflows, set multiple triggers and conditions, optimize send-time, A/B test campaigns, manage your contacts, and so much more – all in one place.
Do drip campaigns really work?
Open rates for drip campaigns are about 80 percent higher than single send campaigns, and average click-through rates are three times higher. Lead nurturing campaigns get 4-10 times the response rates compared to mass email blasts. Companies that excel at drip campaigns generate 80 percent more sales at 33 percent lower costs.
How to create a successful drip email campaign?
- Welcome your subscribers. Give them relevant information about your product, company, or brand. ...
- Invite them to connect with you. Ask them to follow you on social media or bookmark your website for easy reference.
- Provide subscription preferences. ...
- Get to know them a little bit more. ...
- Ask how you can help them. ...
What is meant by drip campaign?
A drip campaign is an automated sequence of pre-written follow-up emails to existing and prospective clients. They can be sent over time or based on specific recipient actions to encourage interaction and maximize engagement.
What is a drip campaign examples?
One of the most common and recognized email drip campaign strategies for ecommerce businesses are abandoned cart emails. These emails are triggered when a contact adds items to their virtual cart, and then leaves your site without purchasing those items.
What is the goal of a drip campaign?
A drip campaign, also called automated marketing or an automated email campaign, is a series of emails that automatically send based on a set schedule or user action. The purpose of drip campaigns is to deliver the right information to the right person at the right time.
What is email drip campaign examples?
It's composed of a series of emails automatically sent to a specific audience after they take a specific action. For example, if a lead downloads a whitepaper on recruiting best practices, they might be placed in a drip campaign sharing relevant recruiting content.
What makes a successful drip campaign?
The more specific you get with shopper type, purchase behavior, and timeline, the better the return on investment will be on your drip campaign. Try to have multiple drip campaigns for each segment. Getting the segments right is the most important part of a drip campaign.
How successful are drip campaigns?
Drip campaigns can generate 50 percent more sales-ready leads through steady communication with customers. Companies that excel at drip campaigns generate 80 percent more sales at 33 percent lower costs. Companies have seen a 20 percent increase in sales after using drip campaigns to nurture leads.
What are the benefits of drip marketing?
The benefits of drip marketingBoost engagement & loyalty. Drip email campaigns allow you to engage your prospects and customers better and more efficiently. ... Promote relevant content. ... Create a lead nurturing marketing funnel. ... Help in increasing brand awareness. ... Re-engage with unengaged contacts. ... Capture abandoned carts.
How do you do drip marketing?
How to Set Up a Drip CampaignIdentify Your Target Audience. Drip campaigns are all about breaking your subscriber list into subsections, and targeting information to niches of customers. ... Craft Your Message. ... Plan Out Your Campaign. ... Start Your Campaign. ... Evaluate and Adjust.
How do you write a drip campaign?
6 Steps to an effective email drip campaignFigure out your goal.What's in the emails matters most.Deliver the information that leads need to make a decision.Set the timing and frequency.Segment your campaigns.Measure stuff.
How do I make a drip?
0:432:17How To Create A Drip On Your Cake - YouTubeYouTubeStart of suggested clipEnd of suggested clipLine on the edge. So to start off you just gotta. Get one spot going but you'll see the more I push.MoreLine on the edge. So to start off you just gotta. Get one spot going but you'll see the more I push. I'm going to have a longer drip. The less it'll be a little bit shorter.
What is the difference between email campaign and drip campaign?
The primary difference between email automation and email drip campaigns is that email drip campaigns are static campaigns that are pre-determined, while automated emails are dynamic and different for each recipient.
How do you plot a drip campaign?
How to Put Together a Successful Drip Campaign1. . Capture Leads. ... Qualify Leads. ... Segment Your List. ... Create an Email Series for Each Segment. ... Cater to Each Segment's Needs. ... Track Behavior. ... Establish a Frequency for Each Series. ... Establish a CTA.More items...
What is the difference between drip and nurture campaign?
Drip campaigns are concerned with guiding customers down the sales funnel towards conversion, but don't tend to the buyer's journey. On the other hand, nurture campaigns are usually more personalized and sent based on a user's activity or their user classification, such as their lifecycle stage.
What is drip campaign?
What is a drip campaign? A drip campaign is a form of marketing automation that is most commonly used for email marketing. By this method, a series of pre-written, pre-scheduled emails is sent to your contacts over an extended period. The timing of each email in the campaign is based on predefined triggers.
What are the different types of email drip campaigns?
You’ll find that automated email sequences are useful in a variety of scenarios, whether you’re following up with a customer after a subscription or getting them to purchase the items in their shopping cart. Here are examples of the types of drip campaigns you can create:
What drip marketing platform should you use?
The most convenient way to create drip emails is to do so directly through your professional website. That way, you’ll be able to keep all the information about your business - from site data to email marketing campaigns - organized on a single platform.
Why do we send drip emails?
First, they help you gently nurture your contacts over time, building interest progressively rather than overwhelming them with an aggressive campaign. Since drip emails are targeted and personalized, they tend to be more compelling to users than a single email blast. Ultimately, this technique can lead to fewer unsubscribes and an increased conversion rate.
How long does it take to send an email drip?
On the other hand, you don’t want to annoy them with too much content. Effective email drip campaigns vary from 4 to 10 emails, with a space of 3 days to 2 weeks between messages.
What is user engagement campaign?
User engagement campaigns: Craft messages that invite users to return to your site. For example, you might want to send a “We miss you” email to subscribers that haven’t interacted with your brand in awhile, or a “You might also like” email that entices them to browse more of your offerings.
What Is A Drip Campaign?
A drip campaign is a direct marketing campaign where information is “dripped” to an audience over a period of time. As opposed to a newsletter that you send manually, drip campaigns are automatically sent based on when someone joined your email list or took a certain action.
What is the most difficult part of creating a successful drip campaign?
The most difficult part of creating a successful drip campaign is deciding who it is meant for, and what problem it is meant to solve for them.
Can you create a drip campaign?
While you can create a drip campaign using your own content and any email client , a marketing automation or email marketing platform like Mailchimp, ActiveCampaign or ConvertKit can make the process 10x easier and offer insights like which contact are interacting with your emails the most and in which ways.
What is drip campaign?
What is a Drip Campaign? A drip campaign is a scheduled sequence of automated emails, often triggered by certain customer actions and behaviors. Drip campaigns give you the opportunity to engage your customers in an incredibly efficient and relevant way, serving several key marketing purposes: Nurture leads.
What is drip marketing?
A drip campaign can be a great way to introduce yourself to new customers — or inform existing customers about new products and services. Drip campaigns can be educational tools that intrigue your audience and entice them to explore your offerings further. Download the Definitive Guide to Lead Nurturing.
What to ask yourself about a drip campaign?
Are you trying to close new leads? Keep old customers coming back? Gather some data to help you make informed decisions? It’s impossible to build an effective drip campaign unless you know exactly what you hope to accomplish.
Why do you send alerts when you renew a subscription?
A quick message that gives them the option to renew is a great way to boost retention.
What is drip campaign?
What is a drip campaign? A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales.
How to know if a drip campaign is for you?
If you’re not sure if a drip campaign is for you, ask someone at a company similar but not competing with your own if they’ve tried one. It could turn out to have been a waste of time for that particular industry.
What to expect from a first drip campaign?
Expect failure on the first go-round. It sounds pretty dire, but if you place too much hope in your first drip campaign you’ll probably end up disappointed. Try not to invest all of your time or best ideas in the first drip campaign to see what works best.
How many steps are needed to run a drip campaign?
“Drip campaigns work best when they are at least 3-5 steps,” Tompkins added.
Do you need a hard sell for a drip campaign?
You don’t need to use a hard sell, but you do need to be sure of what your bottom line and desired outcome will be. In fact, before you even start your drip campaign, create a list of hopes and goals. Create Better Content, Faster, With ClearVoice. Message On. 0:47.
Why Use Drip Email Campaigns?
Drip email campaigns are powerful because they enable you to establish familiarity with recipients through the mere exposure effect, and they allow you to be persistent.
What is drip email?
What is an Email Drip Campaign? An email drip campaign is an automated series of emails that are sent to new leads, customers, or prospects with the goal of getting them to take an action. Email drip campaigns are generally composed of a sequence of 3-10 emails, each geared toward nudging the recipient to take a desired conversion action, ...
Why is drip email so good?
With the right tools, you can set and forget your drip email campaign—and let emails flow in response to triggers initiated by your prospects and customers.
Can you send a drip email to Noreply?
Don’t send drip emails from an @noreply email address. Let them reply directly to your emails, and when they do, answer them – by a real human!
What Is A Drip Campaign?
Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates.
What are some examples of drip campaigns?
One of the top drip campaign examples for bloggers is that of website re-engagement, to drive users back to the blog.
What Makes A Drip Campaign Successful?
Gathering inspiration is crucial, but is it enough to come up with a successful drip campaign that converts?
Why do email campaigns work?
These email campaigns work because they have an irresistible offer that your subscribers can’t ignore. Of course, when you infuse these campaigns with the right incentive and a magical X% off, you get a conversion bomb.
Does Netflix have a win back campaign?
To combat the issue, Netflix has created a smart win-back drip campaign to reduce its churn rate and boost engagement. While the email content is nothing special, Netflix aims at winning back its customer by including a brightly colored call-to-action.
Do fashion marketers use drip campaigns?
Chances are that if you are in fashion marketing, you have already used drip campaigns or, at least, searched for some drip campaign examples. If you haven’t, your competitors have. Trust me!
