Factor affecting Consumer Behavior
- Cultural Factors Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. ...
- Social Factors Social factors greatly influence the purchasing behavior of consumers. ...
- Personal Factors Personal factors impact buying decisions and include age, economic situation and occupation. ...
- Psychological Factors ...
What are the 5 factors influencing consumer behavior?
What are the 5 factors influencing consumer behavior? 1. Psychological Factors. i. Motivation. When a person is motivated enough, it influences the buying behaviour of the person. ii. Perception. Consumer perception is a major factor that influences consumer behavior. iii. Learning. iv. Attitudes and Beliefs. i. Family.
What are the major factors influencing buying behavior?
- Users: The actual users of the product & services.
- Influence-rs: This people help to evaluate the alternatives & define the specification.
- Buyers: These people help to shape the product’s specifications, enjoy the formal authority to select suppliers.
- Deciders: They have formal or informal power to select final suppliers.
What are the factors that affect consumer behavior?
Major Factors Influencing Consumer Behavior
- Psychological Factors. Human psychology is a major determinant of consumer behavior. ...
- Social Factors. Humans are social beings and they live around many people who influence their buying behavior. ...
- Cultural factors. A group of people are associated with a set of values and ideologies that belong to a particular community.
- Personal Factors. ...
- Economic Factors. ...
How do psychological factors affect consumer behaviour?
- Motivation: The level of motivation influences the buying behavior of the consumers. ...
- Perception: The consumer perception towards a particular product and the brand also influences his buying decision. ...
- Learning: The individual’s learning depends on the skills, knowledge and intention. ...
What are the factors affecting customer behaviour?
Factors Affecting Consumer BehaviorPsychological Factors. Human psychology plays a major role in understanding consumer behaviour. ... Motivation. Motivation to do something often influences the buying behaviour of the person. ... Perception. ... Learning. ... Attitudes and Beliefs. ... Social Factors. ... Family. ... Reference Groups.More items...•
What are the 5 factors most affecting consumer behavior?
Here are 5 major factors that influence consumer behavior:Psychological Factors. Human psychology is a major determinant of consumer behavior. ... Social Factors. Humans are social beings and they live around many people who influence their buying behavior. ... Cultural factors. ... Personal Factors. ... Economic Factors.
What are the four 4 factors affecting consumers behavior?
In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.
What are the 8 factors that influence consumer behavior?
8 factors that influence consumer behavior the most– Age. It is undoubtedly an essential factor. ... – Culture. This is another essential factor. ... – The socio-economic level. ... – Perception. ... – Attitude. ... – Trends. ... – Personality. ... – Experience.
What are the types of consumer behaviour?
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.
What do you mean by consumer behaviour?
Consumer behavior is the analysis of how consumers make decisions about what to buy, when to buy it, and how to do so.
What are the 4 factors that influence a purchasing decision?
A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel.
What are the elements of consumer behaviour?
The elements that lead to a particular shape of consumer behaviour are: buying motives, consumer preferences, purchase intention, buying habits, consumer habits, his attitude, and the image of the product.
What are the characteristics of consumer behaviour?
CHARACTERISTIC OF CONSUMER BEHAVIORNeed identification to buy the product .Information search relating to the product.Listing of alternative brands.Evaluating the alternative (cost-benefit analysis)Purchase decision.Post-purchase evaluation by the marketer.
What are the factors that influence consumer behavior online?
In this study we found that there are seven factors that affect consumer's online shopping buying behaviour. These factors are perceived ease of use, perceived risk, perceived usefulness, effect of website design, Economic factor, availability of products, and customer satisfaction.
Why is consumer behaviour important?
Understanding consumer behaviour is important for businesses because it can help them to make better decisions about their products and services. By understanding why people purchase certain products and how they use them, businesses can adapt their offerings to better suit the needs and wants of their target market.
What are 5 very important things you would look for a product in order for you to purchase it?
Here are five factors that play a huge role in how a consumer will view a product.Package Reusability. Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. ... Product Allure. Make the product look good. ... Familiarity. ... Snobocity. ... Brand Trustworthiness.
What are the factors influencing consumer behavior economic factor quizlet?
What are the factors Influencing Consumer Behavior Economic Factor:Psychology, Demographic, Competitiveness.Psychology, Competitiveness, Demographic.Competitiveness, Demographic, Economic.Psychology, Demographic, Economic.
What are the factors that influence consumer behavior?
A marketer should try to understand the factors that influence consumer behavior. Here are 5 major factors that influence consumer behavior: 1. Psychological Factors. Human psychology is a major determinant of consumer behavior. These factors are difficult to measure but are powerful enough to influence a buying decision.
What are the psychological factors that influence buying behaviour?
Some of the important psychological factors are: i. Motivation. When a person is motivated enough, it influences the buying behaviour of the person. A person has many needs such as the social needs, basic needs, security needs, esteem needs and self-actualization needs.
How is a person influenced by his status?
A person is influenced by the role that he holds in the society. If a person is in a high position, his buying behavior will be influenced largely by his status. A person who is a Chief Executive Officer in a company will buy according to his status while a staff or an employee of the same company will have different buying pattern.
Why are humans social factors?
Human try to imitate other humans and also wish to be socially accepted in the society. Hence their buying behavior is influenced by other people around them. These factors are considered as social factors.
How does family influence buying behavior?
A person develops preferences from his childhood by watching family buy products and continues to buy the same products even when they grow up.
What is the role of attitude in a consumer?
Attitudes and Beliefs. Consumers have certain attitude and beliefs which influence the buying decisions of a consumer. Based on this attitude, the consumer behaves in a particular way towards a product. This attitude plays a significant role in defining the brand image of a product.
How does a consumer influence his income?
A consumer is highly influenced by the amount of savings he/she wishes to set aside from his income. If a consumer decided to save more, then his expenditure on buying reduces. Whereas if a consumer is interested in saving more, then most of his income will go towards buying products.
Why do entrepreneurs rely on telemarketing?
Additionally, entrepreneurs rely on telemarketing to conduct market research or to obtain accurate information to execute various marketing techniques.
What is it called when a customer initiates a telemarketing call to know more about a product or?
When a customer initiates a telemarketing call to know more about a product or service, it is called inbound telemarketing. People in this demographic are already aware of and somewhat interested in the products and services that are advertised on various media outlets. Magazines, catalogs, postcards, radio and television commercials, and social media marketing are included.
Why do you need a telemarketer?
Consider hiring professional telemarketers to help you promote and sell products and services to increase your company's sales. The assistance of experts can also provide your company with improved customer service and access to the latest technology.
What are the benefits of telemarketing survey?
Determining what aspects of their operations, products, and services need to be improved is another benefit of the survey. Businesses will be able to gather direct and immediate feedback from clients through telemarketing.
Why is telemarketing important?
To increase sales and profit potential , telemarketing can be a cost-effective method for a business to use. As a result of this sales strategy, small businesses can expand beyond their local market. Even though telemarketing allows businesses to reach out to more potential customers, it can take a while for positive sales results to appear.
What are the factors that influence consumer behaviour?
Let’s briefly comment on some dominant social factors influencing consumer behaviour: 1. Family: Family is one of the most powerful social factors affecting consumer behaviour. This is more significant where there is joint family system, in which children use to live with family for longer time.
Which factors have the broadest and deepest impact on consumer behaviour?
Cultural factors have the broadest and deepest impact on consumer behaviour. This set of factors mainly includes broad culture, sub-culture, and culture of social classes.
What are the factors that influence buying decisions?
Buying behaviour is influenced by several psychological factors. The dominants among them include motivation, perception, learning, and beliefs and attitudes. It is difficult to measure the impact of psychological factors as they are internal, but are much powerful to control persons’ buying choice. Manager must try to understand probable role the factors play in making buying decisions.
How does religion affect consumer behaviour?
Commonly, consumer behaviour is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious events and festivals/holidays. Religious requirements or practices, sometimes, take on an expanded meaning beyond their original purpose.
What are the factors that influence the way of reacting to product and marketing strategies?
Every culture has its values, customs, traditions, and beliefs, which determine needs, preference, and overall behaviour. The child acquires a set of values, perception, attitudes, interest, preference, and behaviour from family and other key social institutions that control his/her behaviour. Every member is bound to follow cultural values to which he belongs. These cultural factors determine the way of reacting toward product and marketing strategies.
What are personal factors?
Personal factors are related to the buyer himself. These factors mainly include age and stage in life cycle, occupation, economic circumstances, life style, personality, and self-concept. Let us briefly examine the effect of personal factors on consumer behaviour. i.
Why do consumers react differently to marketing?
Due to impact of various factors, consumers react or respond to marketing programme differently. For the same product, price, promotion, and distribution, their responses differ significantly. The factors do not affect equally to all the buyers; they have varying effect on their behaviour.
How many different consumer behaviors are there?
There are 4 different consumer behavior that researchers stand by. Each of these 4 has different qualities and distinct standards when it comes to online shopping.
What is customary behavior?
Customary behavior. This behavior is exhibited by consumers who are not concerned with product brands or categories. They just typically buy whatever they need.
Why is the number of online consumers rising?
This is probably the topmost reason why the number of online consumers is rising. With the internet and phone, you can basically buy anything you want in the comfort of your own home. You will not be worried about the trouble of getting stuck in the traffic, finding a parking spot, and going in circles just to find specific items.
Is online shopping more prevalent?
With technology and advancements in shipping and delivery procedures globally, online shopping has become more prevalent and uncomplicated. But one thing that concerns consumers is the fact that some item descriptions online are in a different language. This makes online shopping a bit challenging most especially if you are looking for a very specific item that can only be bought in one shop.
What are the factors that influence consumer behavior?
One of the influencing factors of consumer buying behavior is the economic factor . It refers to the consumer’s purchasing power and willingness to purchase goods and services. The consumer’s purchasing capacity or willingness largely depends on the following:
Why is it important to study consumer buying behavior?
A careful study of factors influencing consumer buying behavior helps the marketer or business firm to develop useful marketing plans.
How do demographic attributes affect decision making?
These demographic attributes can influence the individuals who are involved in family decision-making. They can influence the speed at which a person moves through the consumer buying process. They also affect the particular stages of the decision-making process. These factors can also affect the extent to which a person uses products in a specific product category.
What is the consumer behaviour or buyer behaviour influenced by?
The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. They
What are the processes involved in consumer behavior?
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one ...
How does layout affect retail?
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement designs, shopping environment, shopping behaviour, and operational productivity (Behera & Mishra, 2017). When there is inconsistency in the layout of the store, some clients will abandon that establishment in search of one that delivers faster, more convenient, and better services. Taking a more thoughtful approach to retail layout can pay huge returns in terms of higher sales, customer loyalty, and, ultimately, turnover (Clark, 2003). The overarching study goal was to determine whether independent convenience stores in Kwa Mashu are aware of the effects of store layout on consumer purchasing patterns. To achieve the study's aims, a quantitative study was undertaken at Kwa Mashu convenience stores using self-administered questionnaires. A total sample of 400 respondents participated in the study. Non-probability sampling was used to select the respondents, and convenience sampling was utilized. Following that, conclusions and recommendations were derived from the literature and the study's findings. According to the findings of this survey, consumers have issues with store layout. It was discovered that the appearance of the store, merchandise display, retail atmosphere, in-store service, and accessibility are the key contributors to this pain. As a result, it is recommended that convenience shop owners in Kwa Mashu attend to the above-highlighted areas and ensure that strategies are implemented to assist customers where there is a need.Keywords: consumer buying behaviour, merchandise display, merchandise mix, retail strategy, store layoutJEL Classifications: M3, M30, M31, M310 DOI: https://doi.org/10.32479/irmm.11583
What is the influence of an individual and a consumer?
and is influenced by cultural trends as well as his social and societal environment.
What is consumer buying behavior?
Introduction Consumer buying behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, ...
What is motive in psychology?
something”. A motive is an inner urge (or need) that moves
Psychological Factors
- Human psychology is a major determinant of consumer behavior. These factors are difficult to measure but are powerful enough to influence a buying decision. Some of the important psychological factors are:
Social Factors
- Humans are social beings and they live around many people who influence their buying behavior. Humans try to imitate other humans and also wish to be socially accepted in the society. Hence their buying behavior is influenced by other people around them. These factors are considered as social factors. Some of the social factors are:
Cultural Factors
- A group of people is associated with a set of values and ideologies that belong to a particular community. When a person comes from a particular community, his/her behavior is highly influenced by the culture relating to that particular community. Some of the cultural factors are:
Personal Factors
- Factors that are personal to the consumers influence their buying behavior. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. Some of the personal factors are:
Economic Factors
- The consumer buying habits and decisions greatly depend on the economic situation of a country or a market. When a nation is prosperous, the economy is strong, which leads to the greater money supply in the market and higher purchasing power for consumers. When consumers experience a positive economic environment, they are more confident to spend on buying produ…