Monroe's Motivated Sequence: The Five Steps
- Step One: Get Attention Get the attention of your audience. ...
- Step Two: Establish the Need Convince your audience there's a problem. ...
- Step Three: Satisfy the Need Introduce your solution. ...
- Step Four: Visualize the Future Describe what the situation will look like if the audience does nothing. ...
- Step Five: Action/Actualization ...
Full Answer
What is motivated sequence?
Motivated sequence, originally known as Monroe's motivated sequence, is a technique professionals may use when preparing and delivering persuasive speeches or presentations. Alan H. Monroe developed this presentation in the mid-1930s, which centers on inspiring the audience to take a certain action.
Benefits of motivated sequence
Applying the motivated sequence method toward your speeches helps you feel more confident, organized and convincing when presenting to customers. Common benefits of using motivated sequence when delivering a speech include:
How to use motivated sequence
There are many different situations where you can use motivated sequence to deliver a compelling speech, especially when presenting to customers. Follow these steps to use motivated sequence when preparing and delivering a speech:
Motivated sequence example outline
Use this example outline when preparing and delivering your own motivated sequence presentation:
Who wrote the motivational sequence?
Monroe's Motivated Sequence: The Five Steps. Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech. It's now known as Monroe's Motivated Sequence.
How to present a solution?
Introduce your solution. How will you solve the problem that your audience is now ready to address? This is the main part of your presentation. It will vary significantly, depending on your purpose. In this section: 1 Discuss the facts. 2 Elaborate and give details to make sure the audience understands your position and solution. 3 Clearly state what you want the audience to do or believe. 4 Summarize your information from time to time as you speak. 5 Use examples, testimonials, and statistics to prove the effectiveness of your solution. 6 Prepare counterarguments to anticipated objections.
How to get the audience to sit up?
Get the attention of your audience. Use storytelling , humor, a shocking statistic, or a rhetorical question – anything that will get the audience to sit up and take notice.
Attention
The attention getter is the first thing your audience will hear in every speech or presentation. It should grab their attention and make them want to listen to you as the speaker. Some good ways to gain attention are through the use of a story, fact, quote, engaging question, statistic, etc.
Need
After you have gained your audience’s attention, you need to explain the issue at hand. Ask yourself: is there a problem? Is there a need for change? Tell your audience what the problem is and explain why it’s a problem. Explain who is impacted by this issue and how severe it is. Consider how this problem may affect your audience.
Satisfaction
Once you have explained the issue to your audience, you must present them with a solution to the problem.
Visualization
At this point your audience should be engaged, understand the problem, and know how to reach a solution. The next step is visualization, or explaining to your audience how much better life is going to become when the solution is applied to the problem.
Call to Action
This is the final step in Monroe’s Motivated Sequence. It comes at the very end of your conclusion and will be the last thing your audience hears in your speech. You will want to urge your audience to take action, right now, to fix this problem. By this point of the speech, your audience should be itching to know what they can do to make a change.
What is Monroe's motivational sequence?
With Monroe’s Motivated Sequence you can quickly create a persuasive argument. This organizational pattern also provides you with the framework needed to persuade people. Another benefit of this method of persuasion is that it’s versatile, and fits almost any situation. While the purpose of Monroe’s motivated speech outline is to motivate people, it can really be used for anything.
What is the first step in Monroe's sequence?
The first step in this five-step process is grabbing the attention of the audience. This is by far the most important step of Monroe’s sequence. The reason why is simple: the use of attention is critical if you want the audience to listen to what you have to say.
What are some examples of random acts of kindness?
Random Acts of Kindness: “Did you know that you can literally save someone’s life with random acts of kindness? How many times have you stopped to thank the people in your life? For example, the waiter or waitress who served you, or maybe your electrician or spouse. These random acts of kindness can have a profound effect. They can brighten the person’s day and even change the world…” (Follow this kindness example set down through the steps below.)
How many components are in the third step of Monroe?
The third step of Monroe has five main components:
How to grab someone's attention in Monroe's sequence?
This means you only have seconds to grab their attention. According to Monroe’s sequence, the easiest way to do this is by bringing up a problem the audience has.
How to use the positive method of visualization?
Use the positive method of visualization by highlighting the positive outcomes they may experience.
