The 5 Un-Carrier Principles 1. Customer Focus 2. Simplicity 3. Value 4. Freedom 5. Serious Fun The 5 Un-Carrier interaction model steps NO SPECIFIC ORDER! 1. Make it personal 2. Explore & Discover 3. Problem Solved 4.Stay Connected 5. Guide the purchase Jump on Demand
What is the Un-carrier campaign?
Un-carrier. Un-carrier is a marketing campaign by T-Mobile US and its advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.
What is Tmobile Un-carrier?
Un-carrier is a marketing campaign by T-Mobile US and its advertising company Publicis.
Why Un-carrier customer service?
Un-carrier has become synonymous with 100% customer commitment. We set out to change the game, and the results speak for themselves. See the moves that got us to where we are today. Real customer service. A re-invention of the old, broken customer service model.
How did Un-carrier change the wireless industry for good?
One Un-carrier move at a time. We set out to relieve our customers' pain points and ended up changing the wireless industry for good. Look back and at how the Un-carrier grew with each industry-shattering move.
What is the Uncarrier philosophy?
T-Mobile CEO John Legere's agenda is fixated completely on separating the company from the Big Guys by making it the “Uncarrier”. The benefits to the consumer are obvious: financing phones as a separate cost, dropping contracts, unlimited data plans, and more all came from T-Mobile first.
What does being the Uncarrier mean?
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.
What are the three behaviors of Make It Personal T-Mobile?
Give good vibes & be confident & listen to the customer. Be Yourself! Have Serious Fun!
What is T-Mobile's new UN-carrier move?
“What we are is the 'un-carrier,' and today we not only didn't do that, but we announced Price Lock,” a move it's taking from its wireless playbook and applying to broadband. Price Lock applies to every broadband customer so that when they sign up with T-Mobile, they know the price won't go up unexpectedly.
What is T-Mobile's vision statement?
We deliver outstanding wireless experiences. People come first. That's what makes us the Un-carrier. See the path we've forged for our customers.
What makes T-Mobile different?
T-Mobile is America's largest, fastest, and most reliable 5G network, with more 5G network awards than any other carrier. Independent experts agree, we're the leader in 5G coverage and speed. We built a 5G network using dedicated 5G frequencies, and other carriers can't match our nationwide coverage.
How do you know if you passed the T-Mobile Assessment Test?
The T-Mobile Careers Team will be notified that you have passed your assessment, and if your experience and qualifications are a good match for the position, you may be contacted by a T-Mobile representative.
Does T-Mobile track browsing history?
T-Mobile does not keep track of your browsing history. They keep track of your data usage. So, you don't need to worry about your browsing history.
How long does T-Mobile keep browsing history?
Only documents are available for 12 months; other account history types are available for the last 12 months or the last 12 events.
Who controls 5G?
A: No one company or person owns 5G, but there are several companies within the mobile ecosystem that are contributing to bringing 5G to life. Qualcomm has played a major role in inventing the many foundational technologies that drive the industry forward and make up 5G, the next wireless standard.
What are two key messages in the UN carrier manifesto video?
What are two key messages in the Un-Carrier Manifesto video? 1. We love our customers. It's who we are....Use digital tools and recourses.identify what matters most to our customers.Set the right expectations.
Is T-Mobile offering free 5G phones?
Back in April of 2021, T-Mobile began offering free 5G phones with “any” trade-in, starting with the Galaxy A32 5G. That meant anything from an older smartphone you had laying around to an ancient flip phone that no longer even connects to modern networks.
The problem with carriers
As a veteran of AT&T, Rogers, and Microsoft, Sievert might seem like the last person to approach the industry from a new perspective, but he was quick to criticize the status quo.
An Uncarrier way of thinking
This ideology might cut into the lucrative data plans that have kept competitors flush with cash, but Sievert believes that liberating consumers will also endear them to the network that has struggled to rise above fourth place.
Making good
Of course, contract-free plans, subsidy-free phones, unlimited data, and a huge LTE roll-out all sound great, but how does T-Mobile plan to actually deliver? “We’re now in the process of going to do the doing,” said Sievert.
What is an un carrier?
Un-carrier. Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.
What is carrier freedom?
Carrier Freedom (Un-carrier 4.0) On January 8, 2014, T-Mobile revealed Un-carrier 4.0. Known as Get Out of Jail Free Card, T-Mobile offered to pay off the Early Termination Fees (ETF), up to $375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile.
When did T Mobile launch Uncarrier 9.0?
On March 18, 2015, T-Mobile announced their Uncarrier 9.0 initiative. Called Un-carrier for Business, it brings a simple pricing structure to business customers where "every line comes with unlimited talk and text, as well as 1GB of data and depending on how many lines you get, the price you pay per line changes. But not by much." Families of business customers can also get up to 50% discount on their phone lines.
When did T Mobile uncarrier 4.5 end?
On April 14, 2014, T-Mobile announced their final part to their "Un-carrier 4.5" initiative. T-Mobile abolished overages for all T-Mobile customers on all plans, current and grandfathered. CEO John Legere also started a petition to other carriers to do the same.
Is Uncarrier 6 promotion permanent?
Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). Occasionally, the promotion is dropped all together.
Home Internet is now widely available
T-Mobile's Home Internet play has been in the works for years. The company has talked about using 4G LTE and 5G to provide a home broadband alternative for a while, and on Wednesday the program finally graduated from a pilot stage to a real offering.
A boost to unlimited data for those on older shared plans
Beyond the Home Internet push, T-Mobile also revealed that starting on April 18 it will be automatically upgrading existing users with either T-Mobile or Sprint shared data plans to unlimited. It says that it won't change the monthly price, with the switch just removing the worry of how much high-speed data you will use before speeds slow down.
Adding new jobs with new stores
T-Mobile says it plans to add 7,500 new jobs over the next two years and will build "hundreds of new retail stores in small towns all across America." The carrier touts that the new stores will be responsible for "5,000 direct new jobs" plus "thousands more in construction and services to build and maintain them."
Is the US carrier an oligopoly?
The US carriers may be stuck in an oligopoly, but one of those kids doesn’t like to play by the rules. Let’s just hope it stays that way.
Is T Mobile threatening net neutrality?
Net neutrality advocates bemoan the fact that T-Mobile is threatening net neutrality by arbitrarily deciding that certain services should not count towards data plans. This might seem a consumer-friendly move (who doesn’t like unlimited Spotify, Netflix, or Whatsapp?), but critics argue that long term, it will give carriers — and the services they favor — undue power.
Does John Legere care about customers?
But let’s not kid ourselves here. John Legere and T-Mobile might genuine care about customers, but their primary motivation is still very corporate. Like any other company, the Uncarrier wants to make more money. And it’s working.
What are the purposes and principles of the UN?
Purposes and Principles of the UN (Chapter I of UN Charter) Articles 1 and 2 of the Charter of the United Nations outline the purposes and principles of the United Nations. The Repertoire individually covers several of the paragraphs in Articles 1 and 2.
What are the contents of Article 1?
Contents. Article 1 (2) - Equal rights and self-determination of peoples. Article 2 (4) - Prohibition of threat or use of force in international relations. Article 2 (5) - Obligation to give assistance to the United Nations and refrain from assisting States targeted with preventive or enforcement action. Article 2 (6) - Need to ensure that ...
/cdn.vox-cdn.com/uploads/chorus_image/image/63708458/20160129-john-legere-t-mobile.0.1484580572.0.jpg)
Overview
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrie…
Simple Choice - No Service Contracts (Un-carrier 1.0)
The contract-free Simple Choice plan, also known as Un-carrier 1.0, debuted in March 2013 by offering unlimited calling and text messaging with 500 MB of unthrottled data monthly for a base price of $50. Options for 2.5 GB or unlimited data were offered for an extra monthly fee. On its first anniversary in March 2014, these amounts were changed to the following: 1 GB, 3 GB, 5 GB or unlimited with the same base prices.
Upgrades for All (Un-carrier 2.0)
On July 10, 2013, T-Mobile introduced Un-carrier 2.0 as Jump, a new add-on for its monthly plans which allows customers to upgrade their phone up to two times per year, by trading in their phone to purchase a new one at the same price as a new customer. T-Mobile users with Jump! as of Feb 14th are no longer required to wait 6 months for the first upgrade. AT&T and Verizon require that customers wait 2 years before they can upgrade their phone.
Simple Global (Un-carrier 3.0)
On October 9, 2013, T-Mobile introduced their third phase of the "Un-carrier", which was the introduction of basically free international roaming. See section Roaming for more information.
On October 23, 2013, T-Mobile announced a Un-carried 3.5 promo offer, which gave customers 200MB of free data for their tablets. They also announced $0 down for most tablets, including the newly to them arrived iPads.
Carrier Freedom (Un-carrier 4.0)
On January 8, 2014, T-Mobile revealed Un-carrier 4.0. Known as Get Out of Jail Free Card, T-Mobile offered to pay off the Early Termination Fees (ETF), up to $375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile. According to T-Mobile, "With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line."
Test Drive (Un-carrier 5.0)
On June 18, 2014, T-Mobile announced "Test Drive", which allows new customers to test out T-Mobile's network on a loaner iPhone 5S for a week at no charge. This offer is limited to once per household per year. Apple is providing T-Mobile with free iPhones for this promotion. The promotion was later replaced by "Lifetime Coverage Guarantee" in September 2015.
Music Freedom (Un-carrier 6.0)
On June 18, 2014, T-Mobile also announced Un-carrier 6.0, known as Music Freedom. Data used on certain streaming music services would no longer count to users' data limits. At the time of the announcement, these services included: Pandora, Spotify, Rhapsody, Google Play Music, iTunes Radio, Slacker, Milk Music, Beatport, and iHeartRadio. In addition, users are also able to vote for more music services to be selected for inclusion into this program. T-Mobile has partnered with …
Wi-Fi Unleashed (Un-carrier 7.0)
On September 10, 2014, T-Mobile debuted Un-carrier 7.0 as Wi-Fi Unleashed. The company announced an agreement with Gogo Inflight Internet to provide free text messages and visual voicemail to T-Mobile customers on Gogo-equipped U.S. flights. Second, all customers were made eligible to upgrade to a device that supports Wi-Fi Calling. Third, the T-Mobile Personal CellSpot home router allows users to make calls from their home using their broadband connect…