What is the history of Max Factor?
Max Factor. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz, a beautician from Poland. In its early days, it specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $2.9 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family,...
Did you know Max Factor invented the term makeup?
Not only did the Max Factor company invent a number of the essential products we use today (and yes, that includes the three we just listed), Factor himself also invented the term “makeup.” Consider your mind blown.
What has changed in the Max Factor product line?
Remarkable changes happened in the Max Factor product line as the film industry grew larger and more advanced. When the quality of black and white film got better, Factor created Color Harmony Face Powder to keep faces matte on camera.
What did Max Factor do for film and stage actors?
Between 1914 and 1928, Max Factor created several popular innovations that were aimed for film and stage actors. “Supreme Liquid Whitener” enabled actors to obtain smoothness of the neck, shoulders and arms, “Color Harmony” were powders for film actors that can greatly enhance their look in various environments,...
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Who was Max Factor and what did he do?
That name was Mr Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era's most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women.
Why did Max Factor invent lip gloss?
It was just one of the revolutionary cosmetics developed by Factor before his death in 1938. His invention of the first-ever lip gloss in 1930 was designed to make lips appear better in black and white films, and was available only to actresses at first.
Who invented pancake makeup?
Max Factor & Co.Definition: Makeup invented by Max Factor & Co. in the late 1930s to be compatible with Technicolor filmmaking. The makeup was so-called because it was a cake-like powder whose container resembled a pan.
Who invented Max Factor makeup?
Maksymilian FaktorowiczUntil its 1973 sale for US$500 million (approximately $3.2 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time....Max Factor.TypePrivateFounded1909FounderMaksymilian FaktorowiczArea servedWorldwideProductsCosmetics4 more rows
Who invented clear lip gloss?
Max FactorHistory. Lip gloss was invented by Max Factor in 1930. He wanted to create a lip product that would make lips shiny and glossy for films. Factor created makeup for the movie industry.
What is pancake in makeup?
pancake makeup in American English US. a cosmetic or theatrical makeup made of a soluble, matte powder compressed into a thin cake and typically applied with a damp sponge.
Is Max Factor makeup still made?
Max Factor is one of the world's most famous and respected makeup brands. However, the company pulled out of America over 10 years ago and is only now making a return.
Who owns Max Factor today?
Coty operates three divisions ‐ Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, ...
Is Max Factor eye shadow good?
The good points The quality: Firstly there's great colour payoff. The eyeshadow colour, once applied to your eyelids will be true to the colour in the pan. The colours are intense, blend really well and are long lasting. Note, I ALWAYS wear an eyeshadow primer on account of my mega oily eyelids.
Who is the father of makeup?
Max Factor Sr.CitizenshipAmerican (naturalized)OccupationEntrepreneur; wig and cosmetics technician; inventorYears active1887–1938Known forMax Factor Cosmetics10 more rows
Who is the face of Max Factor?
Priyanka is the new face of Max Factor.
Where is Max Factor makeup from?
Lodz, RussiaMax Factor is born in Lodz, Russia (now part of Poland) on 5th August. He begins his journey to define glamour through the decades, with his own hair and beauty goods shop in Razan, Russia.
Why did Max Factor stopped selling in the US?
Max Factor launched in 1909 by a famous make-up artist of the same name. The brand is sold in more than 70 countries worldwide but withdrew from the US market in 2006, citing a limited market share in the region.
Who is the model for Max Factor?
As one of the only actors to make the transition from Bollywood to Hollywood, Priyanka Chopra Jonas has gone on to become one of the most accomplished South Asian women in the industry.
When was Max Factor popular?
Between 1914 and 1928, Max Factor created several popular innovations that were aimed for film and stage actors.
Who invented lipstick?
SumeriansAncient Sumerian and Indus Valley men and women were possibly the first to invent and wear lipstick, about 5,000 years ago. Sumerians crushed gemstones and used them to decorate their faces, mainly on the lips and around the eyes. Egyptians like Cleopatra crushed bugs (carmine) to create a color of red on their lips.
Who is the founder of Max Factor?
Max Factor. This article is about the brand. For the founder, see Max Factor, Sr. For his son, see Max Factor Jr. For other uses, see Max Factor (disambiguation). Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz, a beautician from Poland.
What is Max Factor?
For other uses, see Max Factor (disambiguation). Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz, a beautician from Poland. Max Factor specialized in movie make-up.
What were the disadvantages of Frank Factor?
Its only disadvantage for everyday use was that it could not be used at night as it made the skin too dark under all but the powerful lights used in film studios. While Max Factor wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades. At the time the company was only able to produce enough to meet studio demand, which delayed commercial release until production could be increased. The company used the release of Vogues of 1938 in August 1937 and five months later The Goldwyn Follies, the second film to use the make-up, to commercially release Pan-Cake to the public, backed by a color-based national advertising campaign. It immediately became the fastest and largest selling single make-up item to date, as well as the standard make-up used in all Technicolor films.
What did Rudolph Valentino do?
For Rudolph Valentino he created makeup which complemented his complexion, and masked the darkness of his skin on screen. In 1920 Max Factor gave in to his son Frank's suggestion and officially began referring to his products as "make-up" based on the verb phrase "to make up" (one's face).
What did Max Factor make for the Clara Bow?
He created many appearances for these actresses, such as Clara Bow 's heart-shaped/ pierrot lips. Years later, he exaggerated Joan Crawford 's naturally full lips to distinguish her from the many would-be stars copying the Clara Bow look he created. He also created shades specifically for them: Platinum (for Jean Harlow ), Special Medium (for Joan Crawford ), Dark (for Claudette Colbert) and Light Egyptian (for Lena Horne ). For Rudolph Valentino he created makeup which complemented his complexion, and masked the darkness of his skin on screen.
Why did Max Factor get endorsements?
Due to his strong connection with the film industry Max Factor was able to use celebrity endorsements in advertising its products. In return for a nominal payment of US$1 to the actress the advertising would also promote the star's latest film.
When did Factor visit Leichner?
In 1922 while on holiday in Europe with his wife, Factor visited the headquarters of Leichner in Germany.
What did Max Factor do for the movie industry?
The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills.
Who is Max Factor?
That name was Mr Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, ...
Where was Max Factor born?
The Father of Make-up. Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen.
What did Max Factor create?
As the film industry changed, so did the opportunities for Max Factor. He soon began creating products for silent films and colour motion picture films. For example, when the quality of black and white film evolved, Factor created Colour Harmony Face Powder to ensure faces appeared matte on camera. Factor’s expertise quickly spread, and he soon began customising formulas and shades that were glamorous but looked realistic on screen. He designed looks for Hollywood actresses; Marilyn Monroe, Katharine Hepburn, Rita Hayworth and Bette Davis. Soon women everywhere wanted to look glamorous, like their movie stars, and Factor was happy and ready to help. Hoping to add a little glamour to the lives of real women, in 1916, Factor launched his range of cosmetics. It was the first time that items like eyeshadows and brow pencils were available outside of the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. By the early 1920s, Factor was on a path to spreading the message that, given the right tools and makeup artistry skills, any women could achieve movie-star glamour, and this legacy continues today. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for makeup artistry into the hands of every woman, enabling her to maximize her unique potential.
What is the Max Factor?
The Max Factor Story. Read all about the master of makeup artistry and man who took makeup from the big screen into everyday. Never abiding by the status quo, Max Factor challenged the norm that makeup was not for all women.
Where did Max Factor open his cosmetics store?
It was 1904, and Max Factor had fled to America from Poland with his family, where he opened a cosmetics store in LA. Located near Hollywood Boulevard, it soon became a staple spot for many on-screen actresses. "You are not born glamorous. Glamour is created.".
When did factor start making cosmetics?
Hoping to add a little glamour to the lives of real women, in 1916 , Factor launched his range of cosmetics.
What did Factor call his makeup?
Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. By the early 1920s, Factor was on a path to spreading the message that, given the right tools and makeup artistry skills, any women could achieve movie-star glamour, and this legacy continues today.
Who is Max Factor?
Who? When a brand becomes inextricably woven into the fabric of popular consciousness, it’s easy to forget its humble beginnings – and this is never more true than in the case of Maksymilian Faktorowicz, the Jewish-Polish cosmetician otherwise known as Max Factor, who first introduced movie-grade makeup to the masses. Faktorowicz was born on September 15th 1872 in Congress Poland, one of ten children in a family so poor that he had scarcely reached the age of seven before he started selling oranges and peanuts in the lobby of his local cinema – an experience he would later credit as his first introduction to "the world of make-believe". At the age of eight he was set to work assisting a pharmacist, and the following year he was transferred to a local wigmaker and cosmetician in the city of Łódź, where he was trained in hairstyling and cosmetics – a foundation which, some years later, saw him open a store of his own in Razan, Russia, where he set about developing his own creams, fragrances, and wigs. His real break came when a travelling theatre group wore his products to perform for the Russian nobility, however; he was swiftly appointed the official cosmetics expert for the royal family and its Imperial Russian Grand Opera – a tremendously prestigious position.
What was Max Factor's real break?
His real break came when a travelling theatre group wore his products to perform for the Russian nobility, however; he was swiftly appointed the official cosmetics expert for the royal family and its Imperial Russian Grand Opera – a tremendously prestigious position. Max Factor.
When did Factor move his family to America?
The cosmetician's new role among the upper echelons of the Russian aristocracy, not to mention the continued training this afforded him, soon saw Factor upping his ambitions, and in 1904 , troubled by anti-Jewish persecution in Russia, he moved his wife and children to America.
What did Max Factor invent?
His influence is evident in just about everything we see on department store shelves and beauty counters: “stay all day” lip colors, under eye concealers, and waterproof mascaras. Not only did the Max Factor company invent a number of the essential products we use today (and yes, that includes the three we just listed), Factor himself also invented the term “makeup.” Consider your mind blown.
When did Max Factor start?
Let’s travel back to 1909 , when Max Factor, a immigrant Polish cosmetician, launched the brand that would go on to become one of the biggest names in beauty history. At the turn of the 20th century, cosmetics were not the easy-to-apply, bottled products we’re so familiar with now.
What was the advantage of Max Factor?
Factor’s advantage was that he ran his own cosmetics lab.
What did Max Factor teach Louise Fazenda?
1924: Factor teaches Hollywood film star Louise Fazenda how to apply lipstick. It was the film industry—completely new with the invention of the moving picture in 1895—that ultimately launched Factor’s career. You’ve probably seen references to film in Max Factor ads and products.
When was the first lip gloss invented?
It was just one of the revolutionary cosmetics developed by Factor before his death in 1938. His invention of the first-ever lip gloss in 1930 was designed to make lips appear better in black and white films, and was available only to actresses at first.
When did factor start using panchromatic makeup?
When sound and softer lights replaced orthochromatic, silent movies in 1927, Factor answered with a more precise Panchromatic makeup in 1929. And in the late 1930s, when full-color films started to debut, Factor, along with his son Frank, developed a product concept that’s still in use today: Pan-Cake makeup.
Did Max Factor invent makeup?
Not only did the Max Factor company invent a number of the essential products we use today (and yes, that includes the three we just listed), Factor himself also invented the term “makeup.”. Consider your mind blown.
What did Max Factor do for actors?
Between 1914 and 1928, Max Factor created several popular innovations that were aimed for film and stage actors. “Supreme Liquid Whitener” enabled actors to obtain smoothness of the neck, shoulders and arms, “Color Harmony” were powders for film actors that can greatly enhance their look in various environments, “Max Factor's Supreme Nail Polish” which gave nails shine and tint, "Society Nail Tint” which painted nails in rose or white, and finally a line of cosmetics for black and white movies that got him an Academy Oscar award.
What is Max Factor's legacy?
Even though Max Factor died in 1938, his legacy lives on today in the company that is supplying cosmetic items and innovation to the worldwide population.
What year did Max Color introduce lip gloss?
1930 remains one of the greatest years in the history of Max Color cosmetic company. That year marked the introduction of first Lop Gloss, which soon became massive hit with both actors and general population. This invention created totally new way of fashion, which today stays shoulder to shoulder with more traditional lipstick trends.
Where did Max Factor live?
Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles , California. There he started his work as a creator of wigs and theatrical make-ups for the rapidly expanding film industry. After building up his business for several years, he became regional distributor for famous West Coast theatrical make-up manufacturers Leichner and Minor and finally started working on his own invasions.
Who invented lipstick?
Created with the skill and willpower of unknown polish immigrant to the United States Maksymilian Faktorowicz (1877 - 1938), this family owned, multi-generational company managed to became the most important name in Western cosmetics. It not only managed to become one of the best known brands in cosmetic industry, but it also innovated and created many new cosmetic product such as Lip Gloss, colorless mascara, and popular movie “Pan-Cake” makeup.
What did Max Factor invent?
He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere.
How old was Max Factor when he was born?
This is the story of Max Factor, the man. Maksymilian Faktorowicz was born in Russia in 1872 and was just nine years old when he was first apprenticed to a leading wigmaker and cosmetician. By fourteen he was working for the Imperial Grand Opera in Moscow.
What did Tsar Nicholas II sell?
It was here that he opened his first shop, selling hand-made wigs, rouges, and pomades. His concoctions soon caught the attention of actors performing at the Royal Palace, and then Tsar Nicholas II himself, who appointed him the official cosmetician to the Russian Court.
What is Max Factor's slogan?
Max Factor insisted that with the right cosmetics, every girl could look like a movie star. With slogans such as, ‘Make-up for the Movies and You’ , every woman could look like their favourite actress .
What was Max's first cosmetic?
Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use.
When did Max Factor change his name?
Then in 1904, and with only $400, he embarked for America, and in the process changed his name, though it was less his decision and more down to the incompetence of a clerk at Ellis Island. Max Factor was born. By 1908, ‘Max Factor & Company’ was settled in Los Angeles and selling cosmetics in a store near Hollywood Boulevard.
When did Max Factor Beauty Salon reopen?
The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935 . The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business.
Early life
Factor, of Polish-Jewish descent, was born in Zduńska Wola to Abraham Faktorowicz (1850/52 – before 1938) and Cecylia Wrocławska. His father, a hard-working grocer, rabbi, or textile mill worker (depending upon the source), could not afford a formal education for his four children.
Honors and tributes
The Academy of Motion Picture Arts and Sciences presented Max Factor with an honorary Academy Award in 1929 for his contributions to the film industry. Additionally, Max Factor is honored with a star on the Hollywood Walk of Fame (at 6922 Hollywood Boulevard).
Overview
Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.
Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.2 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company durin…
History
Max Factor was born Maksymilian Faktorowicz in Congress Poland, and later moved to Moscow where he was employed as a wig maker. After immigrating to the United States in 1904, Factor moved his family and business to Los Angeles, California, seeing an opportunity to provide made-to-order wigs and theatrical make-up to the growing film industry. Besides selling his own make-up produc…
National distribution
While Max Factor was perfectly happy for the company to remain a specialized supplier of products to the film community, his children were convinced that they could grow the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained the rights to advertise, distribute and sell Factor's products.
Development of Panchromatic
The introduction of sound-on-film led to the replacement of the old noisy carbon arc lights by tungsten lights, which were much hotter and created a softer light. At the same time the orthochromatic film, which until that time had been used by the industry, was replaced by super-sensitive faster Panchromatic film which noticeably darkened skin colors. These developments required six months of intensive development to create make-up compatible with the new enviro…
Development of Pan-Cake
The development of Technicolor film required the company to develop a new line of products as its existing Panchromatic make-up left a slight sheen on the skin which reflected surrounding colors. As a result of how bad they looked in color many actors and actresses refused to appear in color films. Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead in the two years it took to develop a suitable make-up, initially called the "T-…
Beauty micrometer
In the 1930s, Factor helped to develop a mask-like device to measure the contours of subjects' faces. He called it the "Beauty Micrometer". Its purpose was to detect even barely-visible structural flaws, that might be magnified and more-noticeable on camera. A technician could then apply makeup to mask the problem.
Max Factor's death
After Max Factor's death in 1938, Frank Factor took the name Max Factor, Jr., and expanded the still private cosmetics firm, along with members of the immediate family including Sidney Factor, Louis Factor, Davis Factor and Max Firestein.
In 1939 Max Factor, Jr., began development of a smear-proof lipstick which would also both be non-irritating and not change color. A kissing machine was constructed to test the formula's resi…
Merger with Norton Simon
By the early 1970s Sidney Factor had retired from the board, and Barbara Factor, Donald Factor and Davis Jr. Factor from the third generation had also left the company to pursue other interests. As a result, there was decreasing family involvement. Davis Factor was still board chairman while Alfred Jay Firestein was president and CEO when in 1973 the company agreed to merge with Norton Simon. This event was marred weeks later by the sudden death of Alfred Jay Firestein at …