
What does PEST analysis stand for?
What is PEST Analysis? The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit.
What is a purpose of PEST analysis?
That said, PEST and SWOT are certainly two different perspectives:
- PEST Analysis looks at "big picture" factors that might influence a decision, a market, or a potential new business.
- PEST assesses a market, including competitors, from the standpoint of a particular proposition or a business.
- SWOT is an assessment of a business or a proposition, whether your own or a competitor's. at a business, product-line level.
What is the difference between a pest and a SWOT analysis?
PEST focuses on external environmental factors that affect the business , whereas SWOT analysis focuses on both internal and external factors. PEST explores the political and legal landscape by looking at employment laws, political issues, taxes and regulations that impact the business.
What does PEST analysis mean?
PEST Analysis is a strategic framework used to evaluate the external environment for a business by breaking down opportunities and threats into P olitical, E conomic, S ocial, and T echnological factors. PEST analysis can be an effective framework to use in Corporate Strategy Planning
How do you do a PEST analysis?
Start by breaking down the categories.Identify Political Factors. You assess political factors first.Identify Economic Factors. Once done, move towards economic factors. This list may be long. ... Identify Social Factors. Move on towards consumers. ... Identify Technological Factors. And lastly, consult your technology.
What is PEST analysis and SWOT analysis?
A SWOT analysis measures a business unit; a PEST analysis measures trends and changes in the market. A SWOT analysis is a subjective assessment of information about the business that is organized using the SWOT format into a logical order that helps understanding, presentation, discussion and decision- making.
WHAT IS A PEST analysis essay?
In other words PEST basically stands for Political, Economic, Social and Technological. PEST analysis is used to assess the above four external factors in relation to your business situation. It is beneficial for your business as they help in understanding how these 4 factors will affect your business in the long term.
How many types of PEST analysis are there?
Below we break down each of the 4 Factors of PEST – Political, Economic, Social, Technological.
Why is PEST analysis important?
PEST Analysis is useful for four main reasons: It enables you to spot business or personal opportunities, and gives you advanced warning of any significant threats. It reveals the direction of change within your business environment, so you can adapt what you're doing to work with the change, rather than against it.
WHAT IS A PEST analysis PDF?
PEST is an acronym for four sources of change: political, economic, social, and technological. PEST analysis is a powerful and widely used tool for understanding strategic risk. It identifies the changes and the effects of the external macro environment on a firm's competitive position.
What is the full form of PEST?
PEST analysis stands for political, economic, social, and technological.
What are social factors in PEST analysis?
Social factors include demographics (age, gender, race, family size); consumer attitudes, opinions, and buying patterns; population growth rate and employment patterns; socio-cultural changes; ethnic and religious trends; living standards.
What is PEST in agriculture?
Pests are insects or small animals which damage crops or food supplies.
Who created PEST analysis?
Francis AguilarWho created a PESTLE analysis? The PESTLE analysis was invented over 50 years ago by Francis Aguilar, who was an American scholar whose expertise was in strategic planning. In the late 1960s, Aguilar published a book titled Scanning the Business Environment in which the now known PESTLE tool was first identified.
What is the difference between PEST and PESTLE analysis?
PEST is an acronym that stands for Political, Economic, Socio-cultural and Technological. PESTLE adds Legal and Environmental factors. Conducting a PEST or PESTLE analysis helps business decision-makers understand the current and potential factors surrounding and influencing an organization.
What is PEST analysis PPT?
The PEST analysis (Political, Economic, Social and Technological Analysis) is a tool to analyze the market situation and originates in the field of strategic management.
What is SWOT analysis and examples?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.
What is meant by the term SWOT analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future.
What is the similarities between SWOT and PEST analysis?
SWOT and PEST analyses are similar in that both focus on environmental factors that may affect a company. Both types of analysis use group brainstorming to identifying environmental factors.
How do PEST and SWOT analysis help you as a student?
PESTLE and SWOT analysis give internal and external insight about a topic. This is beneficial for people of all walks of life. Without it, you may never discover your true strengths and weaknesses. Or realize how much the macro-environmental factors of PESTLE analysis truly influence everything around us.
What is PEST analysis?
PEST analysis is a business management method and assessment to determine major external factors that can affect a company and influence its operation in becoming or remaining competitive and profitable in a specific market. For example, a national phone or internet company might use PEST analysis to see what challenges it might face in the coming fiscal year, like weather that could create disruptions, legislation that establishes rate increase limitations or expected updates in technology from its competitors that could affect sales. PEST is an acronym to outline four specific focus areas that influence a business environment or company:
How is PEST analysis used?
Most often, PEST analysis is part of a greater business analysis approach, used with strength, weaknesses, opportunities and threat (SWOT) analysis to give you a comprehensive look at the state of your business, now and in the future. It helps you make informed decisions for your team, department or company. Here are five specific ways PEST analysis gets applied in business most often:
What is the technological component of a PEST analysis?
The technological component of PEST analysis focuses on the specific development and role of technology and advances in the industry within an organization or company, the industry it works within and the greater trends, uses and innovations in technology. How a company uses its own technology in operations, like automating certain duties or responsibilities, can help businesses create, shift or prioritize strategies, finances and processes. Sometimes government research and spending is part of the technological portion of PEST analysis, too.
What is social aspect of PEST analysis?
The social, or socio-cultural, aspect of PEST analysis focuses on people and populations, nationally and internationally. For example:
What Is PEST Analysis?
PEST Analysis (political, economic, social and technological) is a management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.
What is political aspect of PEST analysis?
The political aspect of PEST Analysis focuses on the areas in which government policy and/or changes in legislation affect the economy, the specific industry, and the organization in question. Areas of policy that may particularly affect an organization include tax and employment laws.
What is strategic assessment?
A comprehensive assessment of the major areas of influence that affect the sector in which an organization is positioned, as well as the organization itself, can facilitate more effective strategic planning. This planning can be undertaken to maximize the organization’s ability to capitalize on conditions as they exist, and to be forewarned of and better prepared for imminent changes, allowing the organization to stay ahead of competitors.
What is PESTLE Analysis?
PESTLE analysis sometimes referred to as PEST analysis, is a concept in marketing principles. This concept is used as a tool by organizations to keep a track of the external factors impacting the organization. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal, and E for Environmental . On the basis of the organization, it can be reduced to PEST or additional areas can be added (such as Ethical).
What is discriminant analysis?
Discriminant Analysis: In this analysis, two or more clusters (populations) are referred to as a priori and the new set of observations are grouped into one of the known clusters depending on computed features. It displays the distribution of the predictors “X” distinctly in each of the response classes and employs Bayes theorem to pitch these classes in terms of estimates for the probability of the response class, given the value of “X”.
What is the purpose of a statistical model?
With the implementation of Statistics, a Statistical Model forms an illustration of the data and performs an analysis to conclude an association amid different variables or exploring inferences.
What is the method of extracting repeated pieces of data from the actual data samples?
The approach of extracting repeated pieces of samples from the actual data samples is known as Resampling which is a non-parametric method of statistical inference.
What is PCA in statistics?
Principal Component Analysis: PCA supports in generating low dimensional illustration of the dataset by recognising a linear-set of the mutually uncorrelated blend of features having maximum variance. Also, it helps in acquiring latent interaction among the variables in an unsupervised framework.
Why are statistical models used?
Apparently, over a specific set of data, statistical models are utilized to identify interferences on a relatively small set of data for understanding the nature of underlying data.
When a data expert implements different statistical models to the data to examine, understand and decipher the information more?
When a data expert implements different statistical models to the data to examine, understand and decipher the information more imperatively, through this approach, the data expert identifies connections among variables, makes prophecies, and visualizes data that can be used and leveraged even by any non-analyst.
What is PEST Analysis?
PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business situation.
How does a pest analysis work?
The more information you have to sift through, the more accurate your final results will be. By looking into the past and the present, we can make predictions for the future.
What is the most commonly used analytical tool for assessing external macro-economic factors related to a particular situation?
One of the most commonly used analytical tools for assessing external macro-economic factors related to a particular situation is PEST Analysis.
Why do you need to include a pest analysis in your business plan?
Both new business owners and veterans should include PEST analysis in their business plan. PEST can help you identify significant changes in the political, economic, social, and technological landscape. And these landscapes will affect your business in the future.
Is PEST analysis important?
If you run a tech-related business, this part of PEST analysis is particularly important . But even if you don’t, technology is in every business. Impact differs but it’s non-negotiable.
Is political information easier to find than other sections of the analysis?
Political information is easier to find than other sections of the analysis (social and technological, specifically). Here, you’ll want to look into the current political climate where your topic originates and/or does business.
Can a PEST analysis be influenced?
But the categories of a PEST analysis can’t be influenced easily. Political, economic, social, and technological factors exist and will continue to exist without your input.
What is the purpose of a PEST analysis?
PEST analysis also takes into consideration social factors, which are related to the cultural and demographic trends of society. Social norms and pressures are key to determining a society’s consumerist behavior. Factors to be considered include the following:
Why is a pest analysis important?
PEST Analysis is also useful for company screening and setting criteria that have to be fulfilled for analysis to be considered.
Is a PEST analysis a DCF?
PEST analysis is an important aspect of a DCF Valuation Model#N#DCF Analysis Pros & Cons The discounted cash flow analysis is a powerful tool in a financial analyst’s belt. However, there are many important DCF Analysis Pros & Cons for analysts#N#, as discussed in CFI’s Business Valuation Modeling Course.
Political factors
Political factors involve the ways and extent to which a government intervenes in economies or industries. A government can impact an economy through legislation and policies or its political stability and the status of its relations with other nations. Here are several examples of political factors:
Economic factors
Economic factors can directly impact businesses' operations and profits. Economic and political factors may overlap, such as monetary policies established by governments.
Social factors
Also known as socio-cultural factors, social factors involve the demographics, beliefs, attitudes and traditions of a country's inhabitants. These factors help businesses understand the profiles and motivations of their potential customers.
Technological factors
Technological factors represent how businesses and industries utilize technology to produce and sell products and services or run operations. Businesses that stay updated on technological advancements can use them to develop and improve their strategies and processes.
Legal factors
Legal factors are the laws of the country in which a business resides. These laws may overlap with other factors and can impact how businesses in that country operate. As a result, businesses must stay updated on legislation changes to ensure adherence to local, state and federal laws. Here are some examples of legal factors:
Environmental factors
Environmental factors involve the impacts that changes in the natural environment can have on businesses. These factors can include weather, scarcity of raw materials, pollution, climate change, waste disposal, agriculture, practices of sustainability like recycling and carbon footprint limits set by governments.
Other factors
PESTLE analysis can change over time, leaving opportunities for additional factors. For example, some businesses may encounter ethical factors that influence decisions and customers. Ethical factors may include fair trade, laws prohibiting child labor and the notion of corporate social responsibility.
How to do a PESTEL Analysis?from blog.oxfordcollegeofmarketing.com
At first, it is important to get a group of people together from different areas of the business and brainstorm ideas.
What Is the PESTEL Model?from pestleanalysis.com
The PESTEL model is an extremely popular business analysis model, which is used in a tool called PEST or PESTEL analysis. By now, you must be wondering what the difference is between all these terms. To make your life easier, here are the definitions you need to know:
Why is a protel analysis important?from blog.oxfordcollegeofmarketing.com
A PESTEL analysis helps an organisation identify the external forces that could impact their market and analyse how they could directly impact their business . It’s important when undertaking such an analysis that the factors affecting the organisation are not just identified but are also assessed – for example, what impact might they have on the organisation? The outcomes can then be used to populate the opportunities and threats in a SWOT analysis.
What is a pole analysis?from pestleanalysis.com
What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc.
How often should a situational analysis be done?from blog.oxfordcollegeofmarketing.com
This analysis should be repeated every six months to identify any changes in the macro-environment. Organisations that successfully monitor and respond to changes in the macro-environment can differentiate from the competition and thus have a competitive advantage over others.
Is there a template for a PESTLE analysis?from pestleanalysis.com
There are many templates available for companies to conduct PESTLE analysis. Many organizations have provided information regarding their PESTLE analysis as case studies available on the Internet.
Is a pestle the same as a pestle?from pestleanalysis.com
The acronyms PESTLE and PESTEL refer to the same thing. As such, PESTLE analysis is the same as PESTEL analysis, and the PESTLE model is the same as the PESTEL model. With the semantics out of the way, let’s dive into the PESTEL model itself. The PESTEL model takes into account the six most important factors affecting a business or individual ...

Political Factors
Economic Factors
Social Factors
- PEST analysis also takes into consideration social factors, which are related to the cultural and demographic trends of society. Social norms and pressures are key to determining a society’s consumerist behavior. Factors to be considered include the following: 1. Cultural Aspects 2. Health Consciousness 3. Population Growth Rates 4. Age Distribution 5. CareerAttitudes
Technological Factors
- Technological Factors are linked to innovation in the industry, as well as innovation within the overall economy. Not being up to date on the latest trends of a particular industry can be extremely harmful to operations. Technological Factors include the following: 1. R&DActivity 2. Automation 3. Technological Incentives 4. The rate of change in technology
Pest Analysis in Business valuation
- PEST analysis is an important aspect of a DCF Valuation Model, as discussed in CFI’s Business Valuation Modeling Course. Combined, these four factors have a profound impact on the opportunities and threats for a business going forward. Before creating a business valuation model – such as a DCF Model – it’s important to understand how these factors ...
Additional Resources
- Thank you for reading CFI’s guide to PEST Analysis. To keep learning and advancing your career, the following CFI resources will be helpful: 1. SWOT Analysis 2. DCF Model 3. Strategy Course 4. Economic Indicators