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Who does the PRSA serve?
We deal fairly with clients, employers, competitors, peers, vendors, the media and the general public. We respect all opinions and support the right of free expression. This statement presents the core values of PRSA members and, more broadly, the public relations profession.
What does a public relations professional do?
Public relations specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client's work and goals.
What is public relations and communication all about?
A Public Relations and Communications Representative is responsible for addressing issues, protecting the client's reputation and building them up in the public eye.
What does the PRSA value independence refer to?
Of the seven values, PRSA defines independence as providing objective counsel to those we represent and being accountable for our actions.
Is a PR degree worth it?
Yes, a public relations degree is worth it for many students. The Bureau of Labor Statistics predicts that careers in the field of media and communications will experience 4% job growth over the next several years. Careers related to public relations are expected to see an even higher increase in career growth.
What are examples of public relations?
Public relations can be: proactive – for example, sharing positive news stories to raise your business profile. reactive – for example, responding to an event that can have a negative impact on your business's reputation.
What are the 5 functions of public relations?
What Are the Main Functions of a Public Relations Firm?Media Representation. Media coverage is just one aspect of the functions of public relations. ... Crisis Communication. ... Content Development & Management. ... Social Media Management.
What makes a good PR person?
A good PR person is engaged in the world and keeps up with the news in the clients' industries as well as current events and trends and developments within our own “industry.” That means understanding social media and its implications. PR's job is to bring the outside in as well as the inside out.
What is the main motive of public relations?
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.
Why is the PRSA code of ethics important?
The PRSA Code of Ethics applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise.
What are the PRSA ethics?
Ethics. The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity.
What are the six core values of public relations ethics by PRSA?
PRSA Code of EthicsPRSA Member Statement of Professional Values. This statement presents the core values of PRSA members and, more broadly, of the public relations profession. ... Advocacy. ... Honesty. ... Expertise. ... Independence. ... Loyalty. ... Fairness. ... Free Flow of Information.More items...
What do PR people do day to day?
A typical day may involve keeping the public informed about the activities of the organization, fielding press inquiries regarding a specific issue, pitching the media about a specific corporate initiative or disseminating information and news releases externally on behalf of the company.
What are the 5 key functions of PR?
What Are the Main Functions of a Public Relations Firm?Media Representation. Media coverage is just one aspect of the functions of public relations. ... Crisis Communication. ... Content Development & Management. ... Social Media Management.
What qualifications do you need to be a PR?
There is no set entry route to become a public relations officer but it may be useful to do a relevant subject like a Foundation Certificate in Marketing. You can also study higher level qualifications if you're working in a marketing or communications department.
What makes a good PR person?
A good PR person is engaged in the world and keeps up with the news in the clients' industries as well as current events and trends and developments within our own “industry.” That means understanding social media and its implications. PR's job is to bring the outside in as well as the inside out.
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When I went for my APR, I wasn’t exactly sure what I would get out of it. Going through the exam preparation and learning that I had earned the Accreditation reinforced a sense of pride in, and commitment to, my profession — and to my own growth and development.
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When I went for my APR, I wasn’t exactly sure what I would get out of it. Going through the exam preparation and learning that I had earned the Accreditation reinforced a sense of pride in, and commitment to, my profession — and to my own growth and development.
What is the PRSA?
The Public Relations Society of America ( PRSA) is a nonprofit trade association for public relations professionals. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That year it had its first annual conference and award ceremony. In the 1950s and 1960s, the society created its code of conduct, accreditation program and a student society called the Public Relations Student Society of America.
What is the PRSA magazine?
PRSA still publishes The Strategist and Tactics. The Strategist is a quarterly glossy magazine intended for executives, while Tactics is a monthly news tabloid.
What is PRSA accreditation?
PRSA is a member of the Universal Accreditation Board (UAB) which hosts an accreditation program called APR (accreditation in public relations) that evaluates a PR professional in four categories: research, planning, implementation and evaluation. Accreditation is usually granted to candidates with five to seven years of experience upon completion of written and oral examinations. About 20 percent of PRSA's members are accredited. PRSA hosts the Anvil awards, which are issued based on four components: research, planning, execution and evaluation. The Gold Anvil is awarded to individuals. The Silver Anvil is awarded for strategy and the Bronze for tactics. It also issues awards such as Grand Gold Pick, Rookie of the Year, Lifetime Achievement and PR person of the year.
What is the public relations society?
The Public Relations Society of America was formed in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. The society had its first annual conference in Philadelphia, where Richard Falk was given PRSA's first "annual citation" for advancing the field of public relations. Several ethical violations in the field led to discussions about ethics within the society. At the 1952 annual conference, a speaker used Adolf Hitler as an example of the potential abuse of communications. The society published its first code of conduct and its first Anvil awards two years later. The code of conduct was later ratified in 1959 and again in 1963. PRSA merged with the American Public Relations Association in 1961 and started its accreditation program for public relations professionals the next year. The Public Relations Student Society of America (PRSSA) was created in 1967 based on suggestions by Professor Walter Seifer of Ohio State University.
When did the PRSA stop requiring APR certification?
The requirement for the assembly was dropped in 2004, but was maintained for those seeking board membership. In 2010 a revolt led by Richard Edelman and a group calling itself "the Committee for a Democratic PRSA" called for the restriction to be scrapped. The attempt to overturn the rule was defeated in a vote during that year's session of the assembly. In 2003 a proposal to amend the society's bylaws to allow non-accredited professionals to run for PRSA's offices was defeated, but the motion passed the following year.
What did O'Dwyer say about PRSA?
Although O'Dwyer has been a critic of PRSA since the 1970s, this is often considered the beginning of a long-term dispute between PRSA and O'Dwyer that PR News described as a "never-ending back-and-forth." In 1996 and 2011 O'Dwyer criticized PRSA on issues such as financial transparency, auditing and spending in the context of proposed increases in membership dues. PRSA said the increases were caused by an increase in services to members.
What is the code of ethics for PR?
The Public Relations Society of America publishes a code of ethics. Members that violate the code may have their membership revoked, usually under its mandate that members "not engage in any practice which tends to corrupt the integrity of channels of public communication" and that members act "in accord with public welfare." The code also expects PRSA members to identify the source of their communications, avoid derogatory methods and avoid abusing insider information. According to the code of conduct, members should "protect and advance the free flow of accurate and truthful information; foster informed decision-making through open communication... and work to strengthen the public's trust in the profession." The code states that members "adhere to the highest standards of accuracy and truth." A story in CBS criticized the code: "Show me a PR person who is 'accurate' and 'truthful,' and I'll show you a PR person who is unemployed." The code of ethics has been revised in 1954, 1959, 1963, 1977, 1983, 1988 and 2000.
For Experienced PR Pros
Showcase your hard-earned knowledge and commitment to life-long learning by attaining your Accreditation in Public Relations (APR).
For Military Communications Experts
Military public affairs professionals can earn the Accreditation in Public Relations + Military Communication (APR+M).
For College Seniors and Recent Grads
Show employers you mean business by adding the Certificate in Principles of Public Relations to your resume.
