Fiji Water
Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji. It is available in 330 ml, 500 ml, 700 ml, 1 litre, and 1.5 litre bottles. According to marketing materials, the water comes from an artesian aquifer in Viti Levu. Fiji Water is headquartered in Los Angeles, California.
Fiji
Fiji, officially the Republic of Fiji, is an island country in Melanesia, part of Oceania in the South Pacific Ocean about 1,100 nautical miles northeast of New Zealand's North Island. Its closest neighbours are Vanuatu to the west, New Caledonia to the southwest, New Zealand's Kerm…
Who owns Fiji Water?
Canadian businessman David Gilmour founded the Fiji Water under the name Natural Waters of Viti Ltd. in 1996. Stewart and Lynda Resnick's Roll Global (since renamed to The Wonderful Company) acquired Fiji Water from Gilmour in 2004 for a reported US$50 million. The Resnicks' holding company also owns Teleflora, POM Wonderful and Suterra.
Why did Fiji Water move to New Zealand?
For this reason, the Fiji water decided to move to New Zealand to a new water source. However, the Fiji government threatened to lease the aquifer to another company. Because of this, Natural Waters of Viti Ltd accepted the increased tax levy and keep on exporting Fiji’s water.
What happened to Fiji Water at the Golden Globes?
For this year's Golden Globes, Fiji Water sent out four women to offer stars some refreshment, but only one stole the spotlight. Cuthbert told us the lawsuits are still ongoing a year later.
Was Fiji Water involved in the Fijian coup d’état?
At the time the Resnicks acquired FIJI Water, political turmoil rose, which eventually led to a Fijian coup d’état in 2006. By being silent and carrying on with business under the newly unelected government, the FIJI Water company raised suspicion of being complicit.
Is there a problem with FIJI Water?
Scarcity in Fiji is a growing issue despite the exportation of Fiji water to developed nations; wealthier countries are largely removed from the other end of the supply chain and often exacerbate the water shortage in Fiji.
Do they still make FIJI Water?
Fiji Water is headquartered in Los Angeles, California. It is available in 330 ml, 500 ml, 700 ml, 1 litre (0.22 imp gal; 0.26 US gal), and 1.5 litre bottles.
Why does FIJI Water feel different?
The unique mineral profile, which contributes to FIJI Water's signature soft, smooth taste, reflects Earth's Finest Water® sourced from an artesian aquifer and untouched until you unscrew the cap.
What did FIJI Water do?
Fiji Water propelled the island nation to international stardom upon making its way across the globe in the late 1990s. Subsequently, it led to mineral water becoming the country's top export, a title it's held comfortably ever since. According to the CIA World Factbook, bottled water is Fiji's largest export.
What is the healthiest water to drink?
spring waterWhat Is The Healthiest Water To Drink? When sourced and stored safely, spring water is typically the healthiest option. When spring water is tested, and minimally processed, it offers the rich mineral profile that our bodies desperately crave.
Which is the healthiest bottled water?
Best Bottled Water Brand You Can Get In 2022SMARTWATER. Smartwater's vapor-distilled water is famous for their range of hydrating electrolyte water drinks. ... AQUAFINA. ... EVIAN. ... LIFEWTR. ... FIJI. ... NESTLE PURE LIFE. ... VOSS. ... MOUNTAIN VALLEY SPRING WATER.More items...•
Is FIJI Water the healthiest water?
Furthermore, it contains no cyanide, aluminum, benzo(a)pyrene, nitrites and other potentially harmful compounds. Considering its mineral content, it's fair to say that Fiji Water benefits your health. It not only quenches your thirst but also contributes to your daily nutrient intake.
Is Evian or FIJI Water better?
We compared two premium water bottled brands to find out which one is the best bottled water. FIJI Natural Artesian Water outmatched Evian and has claimed the title as the top water bottle brand.
Why does FIJI Water not freeze?
2:003:40Fiji Water Supercooled Water Demo - YouTubeYouTubeStart of suggested clipEnd of suggested clipIs because the particles the dissolved particles the silicates are preventing the Wars. So theMoreIs because the particles the dissolved particles the silicates are preventing the Wars. So the freezing point temperatures lower than that.
Why is it hard to find FIJI Water?
This also means that the water has to get from Fiji to your grocery store shelves or even delivered to your home. Fiji is an island country located in the Pacific. It is roughly 7,000 miles away. That is a long distance to transport bottled water, and it comes at a cost.
Is FIJI Water just tap water?
According to FIJI Water, 100% of their water is sourced from the island of Viti Levu in Fiji's Yaqara Valley. The water is labeled artesian, which means it comes from an underground chamber of rock known as an aquifer, a natural reserve protected from elements requiring a well or borehole to retrieve (via Globe Water).
Does FIJI Water have bacteria?
And after doing some basic color metric tests and other water purity tests they discovered that Fiji Water had high levels of bacteria.
Is FIJI Water actually from Fiji?
One hundred percent of FIJI Water is from a single source in the pristine, tropical Fiji Islands, an archipelago of over 300 islands nestled in the South Pacific, more than 1600 miles from the nearest industrialized country. It is bottled at the source in the remote Yaqara Valley on the island of Viti Levu.
Is FIJI Water better than regular water?
Fiji Water is good for your body, more than other standard bottled water options. The pH level of Fiji Water is 7.7, which is in the typical range for water. Natural water can be impacted by gas and other minerals that change the pH level. The pH level of Fiji Water allows it to be more alkaline than acidic.
Where is FIJI Water really from?
Viti LevuFIJI® Water is a natural artesian water bottled at the source in Viti Levu (Fiji islands). With its iconic square bottle, soft mouthfeel and more than double the electrolytes compared to the other two top premium bottled water brands, FIJI Water is the No. 1 imported premium bottled water in the United States.
Is FIJI Water the best water?
Taste: Fiji bottled water has a TDS of 222 mg/l. Its most notable mineral is its silica content which gives it an ultra-smooth mouthfeel. At 93 mg/l, it has one of the highest silica levels of any bottled water....2. Fiji.FIJI BRAND FEATURESSourceArtesianUnique CharacteristicsSilica content of 93 mg/l7 more rows•Aug 3, 2022
Who founded Fiji water?
FIJI Water, or Natural Waters of Viti Ltd, was founded in 1996 by a Canadian businessman David Gilmour. In 2004, two controversial Southern California billionaires, Lynda and Stewart Resnick, ...
Where is Fiji located?
The country of Fiji is located in the South Pacific, consists of 300 clustered islands and has a tropical climate. Rainfall trickles down through a volcanic rock filter and is collected in an aquifer, with FIJI Water specifically obtaining its “untouched” water from an artesian aquifer located in Viti Levu, Fiji’s largest island.
How much arsenic is in water?
A safe level of arsenic that humans can consume is 10 micrograms per liter. While within the legal limit, the presence of arsenic in water that is advertised as “Earth’s Finest Water” is a bit concerning.
How far is Fiji from California?
The distance between Fiji and California — and the U.S. in general — is 5558.9 miles, which is a substantial distance to be solely transporting bottled water. Furthermore, journalist Aja Romano stated that “it takes around 6.74 kilograms, or 1.75 gallons of water, to produce, export and distribute one bottle of FIJI Water” — this is 2,000 times ...
Did Fiji Water raise taxes?
FIJI Water, which was tax-exempt prior to the request, responded by laying off workers. Two years later in 2010, the Fijian government attempted to raise taxes again ; however, this time, the FIJI Water company closed its plant and fired its employees, which was primarily comprised of Fijian inhabitants, for a day.
Is Fiji water popular?
Intensely popular, FIJI Water has a cult following of celebrities , business people and U. S. presidents on its coattails. In fact, FIJI Water has been in the background of many pop-culture moments — a “FIJI Water Girl” model carried a tray of FIJI Water bottles while photobombing numerous celebrity red carpet photos during ...
Is Fiji Water a subdivision?
Since then, the Resnicks have broadened their company — the Wonderful Company, which is the same company that produces POM Wonderful and Wonderful Pistachios — under which FIJI Water acts as a subdivision. Intensely popular, FIJI Water has a cult following of celebrities, business people and U.S. presidents on its coattails.
How much is the tax rate on water in Fiji?
In the statement, Fiji Water president John Cochran said Fiji's government announced last week that it was imposing a new tax rate of 15 cents per liter on companies extracting more than 920,000 gallons of water a month — up from the current one-third of one percent rate.
Is Fiji water closed?
SUVA, Fiji – Fiji Water on Monday closed its operations in the South Pacific country that gives the popular bottled drink its name, saying it was being singled out by the military appointed government for a massive tax increase.
When did Fiji shut down its water bottlers?
In 2007–2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per litre tax. In December 2008, Fiji Water laid off 40 percent of its staff due to weakening sales.
What is Fiji Water known for?
It is best known for producing California style Bordeaux and Syrah wines distributed globally.
What is the purpose of the Fiji Water tax increase?
The purpose of the raise was to increase Fiji Water's tax contribution to the Fiji Government on the F$150 million (AUD 82 million) they exported each year from F$500,000 to F$22.6 million. The next step for the brand was thought to be a move to New Zealand.
Why did David Roth leave Fiji?
In November 2010, Fiji deported Fiji Water director of external affairs David Roth for "interfering in Fiji's domestic affairs," leading to the resignation of interim defence and immigration minister, Ratu Epeli Ganilau.
Where does Fiji water come from?
According to marketing materials, the water comes from an artesian aquifer in Viti Levu. Fiji Water is headquartered in Los Angeles, California. It is available in 330 ml, 500 ml, 700 ml, 1 litre (0.22 imp gal; 0.26 US gal), and 1.5 litre bottles.
When did Fiji shut down?
Shortly afterwards, an increase in the tax from one-third of a Fiji cent per litre to 15 cents per litre for producers over 15 million litres per month which at that point in time applied only to Fiji Water, led the company to shut down its Fiji Island offices on November 29, 2010.
Who owns Fiji water?
Canadian businessman David Gilmour founded Fiji Water under the name Natural Waters of Viti Ltd. in 1996. Stewart and Lynda Resnick's Roll Global (since renamed to The Wonderful Company) acquired Fiji Water from Gilmour in 2004 for a reported US$50 million. The Resnicks' holding company also owns Teleflora, POM Wonderful and Suterra.
What size is a fiji water bottle?
It's not just water. It's FIJI Water. The 330mL bottles are perfect for use at the office, corporate events, or at home. The most popular item, the 500mL bottle, is the perfect grab-and-go size, great for business meetings, weddings, or special events.
How many sizes are there in a fiji bottle?
Choose from five bottle sizes. FIJI has a size for every usage and occasion. Find the perfect fit for you.
Where is the Finest Water?
From a sustainable ancient artesian aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth’s Finest Water to the world since 1996. Along the way, its philanthropic efforts have focused on improving the lives of the people of Fiji, and protecting the unique place they call home.
Why won't the Fiji government stop exporting water?
However, the Fiji government won’t stop the export of this water because it gets taxes per liter of the exported water. For instance, in 2010, the Fiji government proposed an increased tax levy per liter.
Where does Fiji water come from?
This company does not take place in Fiji but in Los Angeles, California. The bottled Fiji Water is sourced from an artesian aquifer located in Viti Levu, one of the greatest islands of Fiji.
What was the Fiji water tax in 2010?
For instance, in 2010, the Fiji government proposed an increased tax levy per liter. So, an increase from 1/3 of a cent to 15 cents equaling $231,397 to $10,644,254. For this reason, the Fiji water decided to move to New Zealand to a new water source. However, the Fiji government threatened to lease the aquifer to another company.
How much arsenic is in Fiji water?
It turned out that a liter of Fiji’s water contained 6.31 micrograms of arsenic while there was no arsenic in Cleveland’s tap water.
Does Fiji have clean water?
The company that bottles Fiji water often states how charitable the company is, but they have never shown the exact amount they give to improve the lives of Fijian people. This may be a little bit offensive since most of these people do not have access to clean water even thought this aquifer appeared in the 90s.
When will Fiji Water be at the Golden Globes?
January 5, 2020. For this year's Golden Globes, Fiji Water sent out four women to offer stars some refreshment, but only one stole the spotlight. Getty Images. Cuthbert told us the lawsuits are still ongoing a year later. “I can’t really talk about any details,” she explained.
Why did Kelly Steinbach sue Fiji Water?
Cuthbert, whose real name is Kelly Steinbach, sued Fiji Water Company and The Wonderful Company in January 2019 for using her viral fame to market their product without permission. The company quickly countersued, saying her claims were false and that she breached her contract.
Who is the water girl in the Golden Globes?
Kelleth Cuthbert a.k.a. "Fiji Water Girl" at the 2019 Golden Globe Awards and in a January 2020 post. Getty Images ; Instagram. Kelleth Cuthbert a.k.a. “Fiji Water Girl,” who went viral at the 2019 Golden Globes for photobombing celebs as she handed out water bottles, didn’t watch the 2020 Golden Globes. “I am hanging out with my two rescue puppies ...
Is Fiji Water Woman a star?
It worked. Fiji Water woman is a star!
Overview
History
Canadian businessman David Gilmour founded Fiji Water under the name Natural Waters of Viti Ltd. in 1996. Stewart and Lynda Resnick's Roll Global (since renamed to The Wonderful Company) acquired Fiji Water from Gilmour in 2004 for a reported US$50 million. The Resnicks' holding company also owns Teleflora, POM Wonderful and Suterra.
In Fiji
Fiji Water bottles water from Fiji and ships it overseas. The water is sourced from Yaqara, on the north shore of Viti Levu, the largest island of Fiji.
In 2007–2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per litre tax. In December 2008, Fiji Water laid off 40 per…
Cleveland
In 2006, Fiji Water ran an advertisement stating, "The label says Fiji because it's not bottled in Cleveland". This was taken as an insult by the US city's water department. The Cleveland Water Department ran tests comparing a bottle of Fiji Water to Cleveland tap water and some other national bottled brands. Fiji Water reportedly contained 6.31 micrograms of arsenic per litre, whereas the tap water of Cleveland contained none. In a 2015 test of Fiji Water bottled in Novem…
Environmental impact
Fast Company reported in 2007 that the factory machinery to extract water from underground is run on diesel fuel. Producing one Fiji Water bottle uses 1.75 gallons of water and 2,000 times more energy than tap water. In 2008 to reduce its carbon footprint, the company announced plans to plant natural forest. However the company's portion of its website that tracked its progress was shut down by 2011. By 2019, only 50% of the area of natural forest the company promised was p…
Marketing strategies
Fiji Water uses the slogan "Earth's finest water."
Further reading
• Fishman, Charles (2011). The Big Thirst: The Secret Life and Turbulent Future of Water. New York London: Free Press. ISBN 1439102082. ISBN 978-1439102084.
External links
• Official website
• Ask Pablo – "Cost of Fiji Water" – an article which triggered controversy