Product line depth refers to the number of variants or versions offered by each product/brand in the any product line. There might be various sizes, flavours, versions of the same product on offer.
What is product depth?
Product depth refers to the variation in products that a company offers within one product line. Knowing about a line's product depth can help companies understand the degree of differentiation between their products, which can inform which products they continue to sell and where there might be a need to create a new product.
What is the difference between product line and product line depth?
In other words, a product line is a collection of similar products that are sold to customers. A product line is an array of related products. Products under a product line can be related by functionality, target market, price range, or brand. Product line depth refers to the number of products offered under a product line. , price range, or brand.
What is a high depth product line?
High depth means that the company maintains a high number of products in the products lines; five products under one line. For instance, the company offers watermelon, grape, guava, strawberry, and mango drink to customers. Maintaining the high depth of products would badly impact the company in terms of costs if the products aren’t selling.
What is the width and depth of a product mix?
Its product mix width is 4. Depth of a product mix means the total number of variations for each product a company offers within. There may be different variations in the product e.g., size, flavor, taste, and many other characteristics. For example, Medicam sells four sizes, and two flavors of toothpaste mean that this line has a depth of eight.
What is product line depth example?
Product depth can include details like a product's size, flavor, useful life and more. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.
What is product line breadth and depth?
The depth of the product line includes the number of different products offered within the product line such as many different types of basketball sneakers for Nike. The breadth of the product line refers to the different categories of products in which the brand or company offers products.
What is meant by product line?
A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.
What is meant by product line length?
the number of different products in a product line.
What is the difference between depth and breadth?
One useful approach to organizing and describing college-level learning is to think about the breadth and depth of the learning. Breadth of learning refers to the full span of knowledge of a subject. Depth of learning refers to the extent to which specific topics are focused upon, amplified and explored.
Is 5% a good market share?
A company that has a 5-percent market share nationally in an industry might feel very strong about itself if it has one location in a small state. A market share of 5 percent might not be a great number, if that company has 50 locations in each of the 50 states.
What's another word for product line?
Alternate Synonyms for "product line": line; line of products; line of merchandise; business line; line of business; merchandise; ware; product.
Why is product line important?
A product line is a set of related products which are sold to consumers under a sole name or brand. Product lines are important for three primary reasons: familiarity, product and brand diversification through market penetration, and created value.
What are the types of product line?
Companies sell many product lines under various brand names, and the products are mainly differentiated by quality, price, and targeted demographic. There are different brand types: corporate brands, product brands, personal brands, service brands.
How do you calculate product line?
Product-Line Profitability Metric A product line refers to a set of products that have similar uses and are generally marketed as a cluster. The Product-Line Profitability metric calculates the total amount of profit gained from all products within a product line, minus the expenses used to produce and sell them.
What is depth and width of distribution?
Width is the number of products offered by the company. Depth is the number of products offered by one specific product line, but in this context, it refers to deepening relationships with your target audience.
Which of the following are examples of product line length?
Length – Total Products For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30. Length of the product mix refers to the total number of products in the mix.
What is product breadth?
Product breadth represents the number of product lines your store offers. It indicates your product line variety.
What is the breadth of product mix?
What is Product Mix Breadth? The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. It could include five items or 500 items in a variety of product lines, but encompasses any and every product produced, manufactured, and distributed by the company.
What is a product line what is the difference between product line breadth and product line depth?
product lines are groups of associated items that consumers tend to use together. breadth represents a count of the number of product lines offered and depth is the number of products within a product line.
What is product width?
Width – Number of Product lines Width or breath of the product mix means the total number of product lines that a company offers to sell. For instance, if a company offers milk and yogurts, it indicates that it has two lines.
How to find depth of product line?
1. Identify the product line. Determine the product line you want to find the depth for. A product line is any collection of products that a company offers that relate closely to one another in terms of use, intended audience and other defining characteristics. As many companies produce and sell more than one product line, ...
What is product depth?
Product depth refers to the variation in products that a company offers within one product line. Knowing about a line's product depth can help companies understand the degree of differentiation between their products, which can inform which products they continue to sell and where there might be a need to create a new product. Product depth can include details like a product's size, flavor, useful life and more. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.
Why is product depth important?
Product depth is important for companies, as they can use it to identify trends in their products and to assess the products they offer in terms of number and variation. A company might use their product depth to identify products that are similar to other products or to determine areas in a line where they might be able to introduce new products that have no similarities with the products they currently offer. This can also help a business increase their revenue by indicating where they can increase product depth by adding more versions of a product.
How to find product depth?
To find the product depth, you can combine the values for each product line and then add them together to find the average product depth. In this example, the line of soccer products has 69 variations, and the line of volleyball products has 52 variations. This results in a product depth of 69 for the soccer line, a product depth of 52 for the volleyball line and an average product depth of 121.
What is the sum total of product lines?
When they have more than one, the sum total of product lines a company has is their product mix. Each product line in a product mix might offer several products, ...
How do companies describe their products?
One way that companies describe their products is through product mix and product depth, which involve assessing the number and types of products that a company offers. Knowing about product depth can be especially beneficial to you ...
What is depth in a product?
The depth was the number of variants based on size, flavour, models etc of the product being offered.
What is a Product Line?
A product line can be described as a set of products that are meant for similar customer groups, provide similar value, and are sold through the same channels for a particular brand. Simply put, it refers to the various distinct product categories that a brand offers.
What is the stretching part of a product?
Secondly, the ‘ stretching ’ part refers to when a brand decides to add a new group of products as a whole to experiment and try their luck with new items on the wave of their customer loyalty, brand image and success with their existing products.
What is filling part?
Firstly, the ‘ filling’ part refers to adding more products/items to existing range of products and offer more options. The objective here might be to boost profits, satisfying channel demands or being a full-fledged leader in that product category.
Does GE sell underperforming brands?
A mega-brand company like GE continues to sell off under-performing brands that no longer seem sustainable and streamline its product lines according to the present-day circumstances. Some brands are doing well without much reshuffle of their product offerings.
What Is a Product Line?
A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.
Why are product lines created?
Product lines are created by companies as a marketing strategy to capture the sales of consumers who are already buying the brand. The operating principle is that consumers are more likely to respond positively to brands they know and love and will be willing to buy the new products based on their positive experiences with the brand in the past.
What are some examples of product lines?
Examples of Product Lines 1 Microsoft Corporation ( MSFT) as a brand sells several highly recognized product lines including Windows, MS Office, and the Xbox. 2 Nike Inc. ( NKE) has product lines for various sports, such as track and field, basketball, and soccer. The company's product lines include footwear, clothing, and equipment. 3 PepsiCo ( PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana. 4 The various product lines for Starbucks Corporation ( SBUX) include coffee, ice cream, and drinkware.
What are some examples of diversified product mixes?
Mature companies often have diversified product mixes. Internal product development and acquisitions contribute to its product portfolio size over time, and larger enterprises have the infrastructure to support the marketing of a broader offering. Geographic expansion can also augment a product portfolio, with products varying in popularity among cities or countries. Apple, Inc., for example, now has a product mix that includes its wildly popular iPhone devices (within which are various generations, versions, sizes, all at different price points), the iOS app store, its line of laptop & desktop computers, software development, music streaming service, Apple TV, and so on.
Why is expanding product lines important?
Expanding product lines enables a company to target consumers who are either already buying the brand or are likely to buy the brand.
What is product line extension?
Companies add new items to their product lines, sometimes referred to as a product-line extension, to introduce brands to new customers. Consumers who have no interest in a company's sporting goods, for example, might be more interested in buying its product line of energy bars or sports beverages.
How does a food company extend its product line?
A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), and create a more diversified product family.
What is product line?
A product line is a group of closely related products with similar functions, customer groups, outlets, and the same price ranges. For instance, the Nike product line includes Footwear, Apparel, and Sports equipment, when all these product lines combine constitutes product mix.
What is the length of a product mix?
The length of the product mix means total number of products within the company product lines. For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30.
What does width mean in product mix?
Width – Number of Product lines . Width or breath of the product mix means the total number of product lines that a company offers to sell. For instance, if a company offers milk and yogurts, it indicates that it has two lines.
What is product in marketing?
A product is anything that is offered to a market to satisfy customer wants and needs. The product includes both tangible and intangible items available for sale in the market. A company sells a variety of products at a time. For example, PepsiCo sells hundred of products under the product lines of beverages, food, and nutritional products. These product lines, when combines, are known as product mix.
Why is product mix important?
The product mix is an essential element of the marketing mix because the other elements will work if there is a product or service to offer in the market. It is known as the central part of all marketing activities.
What is product mix consistency?
Product mix consistency is the close relationship between different product lines. The more product variation means less product consistency. For example, a dairy company has two product lines milk and yogurt. Both lines have the same users and distribution channels. Due to low product variation and high product mix consistency. Take another example of Philips Electronics with 7 product lines having high production mix variation and low consistency.
What is depth in car?
Depth refers to the number of variations within a product line. For example, continuing with the car company example above, a 3-series product line may offer several variations such as coupe, sedan, truck, and convertible. In such a case, the depth of the 3-series product line would be four.
Why is it important to expand the width of a product?
In regard to a firm expanding its product mix: Expanding the width can provide a company with the ability to satisfy the needs or demands of different consumers and diversify risk. Expanding the depth can provide the ability to readdress and better fulfill current consumers.
What is product mix?
A product mix consists of product lines, which are associated items that consumers. Buyer Types Buyer types is a set of categories that describe spending habits of consumers. Consumer behavior reveals how to appeal to people with different habits. tend to use together or think of as similar products or services.
How does product mix expansion affect a business?
Successfully expanding a product mix can help a business adjust to changing consumer demand/preferences while reducing product risk and reliance on a single product or product line. This, in turn, generates substantial profits for the firm. On the other hand, poor product mix expansion can result in a detrimental impact on a company’s brand image and profitability.
What is market planning?
Market Planning Market planning is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them. A solid
What is consistency in marketing?
Consistency refers to how closely related product lines are to each other. It is in reference to their use, production, and distribution channels. Market Positioning Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market.
What Is Product Line?
How Product Line Works
- The products lines extension is when you include new products into their products lines in order to attract the attention of customers. For instance, a company manufactures protein powder for bodybuilders; largely bodybuilders and athletes buy their products. In order to attract new customers and amplify its customer database, the company should offer nutritional supplement…
Product Line Depth
- There is such thing as the ideal products lines depth. The products lines may comprise 5 or 9 products, and they still are successful. Maintaining low depth would impact your brand because customers have got a lot of choices available to them. If the depth is high, then it would dilute the company’s perception of the products lines and eat up the s...
Product Line Extension
- The product line extension is a very famous tool that many product line managers employ to amplify their offers to the customers. The product line extension comprises adding new products to the current lines. However, companies perform products lines extension due to following reasons;
Examples of Product Line
- Coca-Cola
Coca-Cola is maintaining a portfolio of over 500 brands under its umbrella. Some of the main brands and products under the product line of Coca-Cola are as follows; 1. Coca-Cola 2. Aquarius 3. Fresca 4. Fairlife 5. Honest 6. Fuze Tea 7. Costa Coffee 8. Georgia Coffee 9. Simply 10. Innoc… - Nestle
Nestle is maintaining a portfolio of 30,000 products and 8500 brands under its umbrella. Some of the main products and brands under Nestle are as follows; 1. Pure Life 2. Kit Kat 3. Maggi 4. Haagen Dazs 5. Nido 6. Merrick 7. Felix 8. Purina One 9. Garden of Life 10. NAN 11. Illuma 12. M…
Conclusion: What Is Product Line? Depth, Extension, Examples
- After an in-depth study of what is product line; how it works, its depth, extension, and examples; we have realized that products lines are very important for your business. If you’re planning to increase it; then you should keep in mind the abovementioned tips and suggestions.
What Is Product Line?
- The term product line refers to the range of related products marketed and sold by the same company under a single brand name. These products may be related to each other based on their function, target market, price, or brand name. Companies often expand their product range by adding new products to the existing product line as customers find a br...
How Do Product Lines Work?
- Launching a new product line is considered a successful marketing strategy. Customers are more likely to buy products of the brand they are familiar with or already using its product. Companies use the product line to expand their market reach by selling newly-launched products to existing long-time customers. This way, the company captures more sales as customers are more likely …
Key Difference Between Product Line vs Product Mix
- Understanding the critical difference between a product line and a product mix helps company owners decide how many product lines would benefit them. People often get confused between product line and product mix as both are manufactured and sold by a single company. Here is the simplified explanation of the difference between the two. The product line is the range of produc…
What Is Product Line Pricing?
- Product line pricing is about the practice of reviewing and setting prices for products in coordination with one another. Product line pricing is practical when there are substantial price gaps between each line so that the customer is well-informed of the quality difference between product lines. Retailers use the process of product line pricing to separate goods into various pri…