Secondary audiences are those readers who are not the primary addressee, but are still included as viewer. Figure 2 shows an example of both a primary and secondary audience. This typical business memo is being directly sent to Stan Jobs, who is the main, or primary, audience.
What are primary and secondary audiences in communication?
PRIMARY AND SECONDARY AUDIENCES PRIMARY AND SECONDARY AUDIENCES Primary audiences are those who receive the communication directly. Secondary, or "hidden", audiences include anyone who may indirectly receive a copy of the communication.
Can I write for the secondary audience only?
If you believe a document is unlikely to be used by the secondary audience(s), you can write for the primary audience only. This would be applicable if you create a set of instructions over “How to Change a Tire” for a website.
Who are the primary and secondary authors and audiences in a project?
Secondary author (a technical expert within your organization) Secondary author (a budget expert within your organization) Primary audience (decision maker, primary point of contact, project lead, etc.) Secondary audience (technical expert within audience's organization)
What are the different types of audiences for reading?
Reading stage 1 Primary audience (decision maker, primary point of contact, project lead, etc.) 2 Secondary audience (technical expert within audience's organization) 3 Shadow audience (others who may read your communication)
What is a secondary audience example?
As reported by Purdue University Indianapolis, the secondary audience is people who indirectly receive a copy of the communication. For example, a shampoo manufacturer that targets men with long hair might determine that this is a secondary audience because it's a relatively small group.
What is a secondary audience?
A secondary audience is comprised of people who aren't the most likely to buy a product or service, but are still the second-most important. It's crucial to market to secondary audiences because they are either a user of your product, or they'll become a user of your product.
What is the example of primary and secondary audience?
For example, you might send an email to a customer, who, in this case, is your primary audience, and copy (cc:) your boss, who would be your secondary audience.
Who is the secondary audience in the writing process?
Your secondary audience are those people who still want, or need, to read your document but may have different education backgrounds or work within a different discipline to your target audience.
How do you identify a secondary audience?
Primary audiences are those who receive the communication directly. Secondary, or "hidden", audiences include anyone who may indirectly receive a copy of the communication. These include anyone who will receive a copy, need to approve, will hear about, or be affected by your message.
What is the difference between primary and secondary audiences?
The primary intended audience is the population whose behavior you want to change. The secondary intended audience is the population that interacts with and influences the primary audience.
What are the 4 types of audiences?
In live event environments, we've come to know four different audience types:The Spectator: An audience member in the classic sense, a spectator is someone who comes to watch a performance or presentation but not actively participate. ... The Participant: ... The Spy: ... The VIP:
What are the 3 audience types?
1. Understand the difference between lay, managerial, and expert audience types and how those types apply to diverse situations involving various science professionals.
Who is the target audience for secondary sources?
Secondary sources are written for professional or scholarly audiences, and - sometimes in conjunction with primary sources - are the types of sources most instructors expect you to rely on for your own work, especially scholarly, peer-reviewed secondary sources.
What are examples of audience in writing?
Some general examples of an audience in literature would be children, young adults, or adults. For example, The Boxcar Children series was written for an audience of children, The Hunger Games series was written for young adults, and the Broken Earth series was written for adults.
How do you identify the audience in writing?
Determining Your AudienceOne of the first questions you should ask yourself is, “Who are the readers?” ... Decide what your readers know or think they know about your subject. ... Next, ask yourself “What will my readers expect from my writing?” ... You also need to consider how you can interest your readers in your subject.More items...
Who are the target audience of the writer?
Definition of a Target Audience A target audience is the person or group of people a piece of writing is intended to reach. In other words, it is important for a writer to know who will be reading his or her writing. This audience is the person or group of people the writer is aiming for or trying to reach.
What are the 4 types of audiences?
In live event environments, we've come to know four different audience types:The Spectator: An audience member in the classic sense, a spectator is someone who comes to watch a performance or presentation but not actively participate. ... The Participant: ... The Spy: ... The VIP:
What are examples of primary audience?
This is usually someone that shares a common interest with either the primary or secondary parties. For instance, in the case of the toy company above, the primary audience is the parent, and the secondary audience is the child.
What is a secondary consumer marketing?
Secondary target market: This group of people is the second most likely to purchase your products and services. However, they are not as ready to engage in a sales transaction as the primary group. They may require additional convincing and may have more hesitation than the primary market.
What is the secondary market in marketing?
What Is a Secondary Market? The secondary market is where investors buy and sell securities they already own. It is what most people typically think of as the "stock market," though stocks are also sold on the primary market when they are first issued.
What is Secondary Audience?
Secondary audience is the groups of people who are not likely to buy use your product but can exert an influence on your primary audience & play an important role in their buying decision. It is very important for companies to target secondary audiences through their advertising and promotions such that they have positive attitude towards your brand & influence the primary audience to buy your product. Secondary audience can be anyone such as children, spouses, friends, neighbors & associates.
What are secondary audiences? What are some examples?
For example Kelloggs Chocos has primary target audience as Kids in the age range of 8-12 years but for this product their secondary audience is the mother who decides what kind of food should be given to the child.
What is the difference between primary and secondary audience?
Primary audience have the money, decision making and the ability to buy products for them selves. On the other hand, secondary audience are customers who influence or exert pressure on the primary audience to buy the product for them.
What are the two types of target audience?
They are primary audience and the secondary audience. Primary audience have the money, decision making and the ability to buy products for them selves. On the other hand, secondary audience are customers who influence or exert pressure on the primary audience to buy the product for them. Companies have the constantly monitor, evaluate and keep a check on the target market using the targeting strategy.
What type of audience is a document?
The type of audience identified will shape your document’s format, terminology, style, and technical level. There are several types of audiences, including experts, technicians, executives, gatekeepers, and non-specialists (laypeople). However, most documents you create will have multiple audiences: often, a primary audience —the main audience ...
How to make your writing more direct and immediate?
Revise to use more active verbs, and less be verb phrasing. All of this makes your writing more direct and immediate. Also, personalizing your writing style and making it more relaxed and informal can make it more accessible.
Why is it important to write a strong introduction to a document?
Therefore, writing a strong introduction to the entire document—one that makes clear the topic, purpose, audience, and contents of that document—makes the document easier to understand.
Who is the gatekeeper in a writing assignment?
Gatekeepers: People who oversee the writer and the document. They decide if the document is compliant with rules, regulations, legal obligations, and/or the needs of the writer’s employer. Think of them as the direct supervisors of the writer—they confirm that a document will fulfill its purpose for the client, as well as ensure compliance with the company’s rules, regulations, and policies. In the classroom, your instructor will often be your gatekeeper—they ensure you follow the standards and goals of the assignment (the writer’s supervisors, lawyers, instructors).
Is it enough to identify a single audience for a document?
It is often not enough to identify a single audience for documents. There are several types of readers who may use them, each with different backgrounds, education levels, needs, and interest in the topic. All should be considered when analyzing the audience for a successful technical document.
Can you write a document for the primary audience?
If you believe a document is unlikely to be used by the secondary audience (s), you can write for the primary audience only. This would be applicable if you create a set of instructions over “How to Change a Tire” for a website. You can assume most readers will be non-specialists who need assistance with the task, not mechanics, designers, or engineers in the automotive industry.
