There are two primary routes to persuasion. The central route The California Trail was an emigrant trail of about 3,000 mi across the western half of the North American continent from Missouri River towns to what is now the state of California. After it was established, the first half of the California Trail followed the same corridor of networked river val…California Trail
What is the difference between Central and peripheral route?
Which of the following are core US values?
- Equal Opportunity.
- Achievement and Success.
- Material Comfort.
- Activity and Work.
- Practicality and Efficiency.
- Progress.
- Science.
- Democracy and Enterprise.
What are the Central and peripheral routes?
- How does web personalization affect users attitudes and behaviors online?
- An eye-tracking study of online shopping to understand how customers use ELM in their e-commerce experience.
- Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers.
Which of the following is the best example of peripheral route persuasion?
The peripheral route to persuasion, on the other hand, relies on cues that are not related to the message itself. These cues can include the speaker’s tone of voice, appearance, or association with other people or ideas. An example of this would be watching a political ad that features an endorsement from a celebrity.
What is an example of peripheral route persuasion?
The peripheral route to persuasion consists of a person's association with positive or negative qualities in the stimulus that isn't related to the logical quality of the stimulus. For example, in a speaker this would be things like the attractiveness, perceived authority, or superficial charm of the speaker instead of the quality or rationality of the message. In contrast, the direct method of persuasion relies on the logic of the presentation. This would be the rationality and logic of the ...
What is peripheral route to persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is central routes to persuasion?
The central route to persuasion is a logic-driven approach, using data and facts to convince people of an argument or product's worthiness. Persuasion that uses this approach assumes that the target audience is motivated and analytical when presented with the message.
What is an example of central route persuasion?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is meant by central versus peripheral route?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
What is peripheral route processing?
Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What is the central route?
The central route is logic driven and uses data and facts to convince people of an argument's worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car's safety features and fuel economy.
What is central route in advertising?
The central Route advertisement works upon a certain type of design. The focus of the message here is to communicate the product's features and benefits. The underlying assumption is that the receiver of the message will carefully evaluate the message and decide. The success of advertising depends on many factors.
How does the central route to persuasion work quizlet?
The central route to persuasion occurs when the audience thinks carefully about the message's content- that is, when they have the motivation and ability to do so. An ad for the coffeehouse focusing on the central route will include strong arguments in support of the coffee and the shop itself.
Which method of persuasion is the most effective?
Pathos. Most simply, pathos is the appeal to our human emotions. We're more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.
What is the difference between the central and peripheral routes in the elaboration likelihood model?
The model consists of two routes: the central route to persuasion, which is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the message; and the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by ...
Why do you think the peripheral route for persuasion is effective?
Attitudes about objective facts are more influenced by a dissimilar source. If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones. For readers taking the peripheral route, the mere length of the message may be enough to gain their acceptance.
What is central route in advertising?
The central Route advertisement works upon a certain type of design. The focus of the message here is to communicate the product's features and benefits. The underlying assumption is that the receiver of the message will carefully evaluate the message and decide. The success of advertising depends on many factors.
What is central route in psychology?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
How does the central route to persuasion work quizlet?
The central route to persuasion occurs when the audience thinks carefully about the message's content- that is, when they have the motivation and ability to do so. An ad for the coffeehouse focusing on the central route will include strong arguments in support of the coffee and the shop itself.
What are the 3 types of persuasion?
Modes of PersuasionEthos. Ethos is a way of convincing your audience of your credibility as a writer. Some credibility can be, in a way, built-in. ... Pathos. Most simply, pathos is the appeal to our human emotions. ... Logos. Logos is the appeal to our logical side.