What is content builder in Salesforce Marketing Cloud?
With Content Builder in Salesforce Marketing Cloud, you can simplify the process of creating dynamic content, and enjoy all its benefits. Then why not give it a try? You have nothing to lose, and everything to gain!
How to use content builder for email marketing?
On the contrary, Content Builder has a user-friendly drag-and-drop interface through which people can drag and drop content areas within an actual email build for rearranging them. Just drag and drop the content block to the desired area of the email and you are good to go.
What can I do with the content builder API?
Marketing developers, service providers, and third-party developers can create and manipulate marketing content using the Content Builder REST API. The API uses the term assetto refer to all types of marketing content.
How does the content display in content builder?
The content, which can be used in any type of email other than text-based email messages, displays according to the rules you define within Content Builder, based on subscribers’ attributes or data extension values (see previous section).
What is content builder?
What is engagement in email?
What is content builder?
The content builder allows Marketers to leverage AI in their email campaigns. Powered by Salesforce’s Einstein, you can use AI to automatically select assets, determine the best time to send the emails, and create engaging subject lines to drive the performance of your email campaigns.
What is engagement in email?
Engagement is key to any successful email campaign. The content builder offers many features such as responsive layout, dynamic content and interactive content, etc., to help you create engaging email copies. With the drag and drop interface feature, you can quickly add engagement elements to your emails.
Content Builder – One tool for creating all content
Salesforce Marketing Cloud Content Builder is a great tool with drag-and-drop interface that helps you create and manage content across channels. It’s a single place for all your assets – images, blocks, templates and emails. This tool will change the way you are organizing and building content for your emails. Watch the video to discover more!
Customer success story – Aldo
Retailer Aldo is a great example of how to create 1:1 communication and focus on the right type of content. Aldo, a footwear chain with 2.000+ stores in over 100 countries and 200 million customers, focuses on creating a personalised experience that travels with the customer whether they are in the store, online or on social media.
Communication made easy
To summarise, here are some of the benefits of Salesforce Marketing Cloud Content Builder:
What is marketing cloud content builder?
Marketing Cloud Content Builder has multiple features that marketing teams should consider using to analyze and optimise the email campaign sent through Marketing Cloud. In one of many surveys on email marketing, 47% of respondents claim that email marketing is the most effective way for increasing customer loyalty and retention.
What is content builder?
Content Builder allows you to create email with content blocks. The main advantage is when filling in the layout blocks, you don’t need to worry about responsive email design — they will automatically adjust to every device and email service.
What is Einstein content selection?
Einstein Content Selection. Einstein will automatically choose the right asset from the asset pool which is likely to engage customers better and lead to the recipient completing a desired action . All you need to do is provide Einstein with assets and customer information!
What is the purpose of email marketing?
The main purpose of email marketing is to lead the recipient to make an action. With the new in-built forms, this can be far more effective, as the action steps are shorter. The recipient has everything readily available enabling them to complete forms easily.
What is interactive content?
Interactive content, such as Email Forms and Image Carousels, mean that your subscribers can enjoy a more engaging experience.
What is dynamic content?
Dynamic Content: deliver targeted content for each specific audience segment, displayed as content blocks depending on the subscribers’ attributes, for example, show variation A for subscribers in the UK, and variation B for those located in France.
What is product interest email?
Product interest email: when a customer browses a specific product category on your website, you can send an email with an image carousel to highlight the different features. With an embedded button “add to basket” customers are able to instantly make a purchase.
What is Content Builder?
It is a cross-channel content management tool with an easy-to-use interface and drag and drop editor. The Content Builder not only includes the content repository or CMS and API but also the HTML content editor and the content management application.
How many templates are there in Content Builder?
Users had limited templates and layout options in Classic Content, but the good news is that Content Builder has 20 basic templates, 6 empty templates, and a library of content blocks and layouts.
Can you edit the subject and preheader in Content Builder?
When you make any edits to the subject or preheader, it will be applicable for that particular send only. If Approvals is enabled, you cannot edit the subject and preheader. You must edit the actual email in order to update the field. Note that you will not be able to edit the subject and preheader of shared Content Builder emails.
Does AMPScript work with Content Builder?
AMPscript functions working within Classic Content are generally compatible with Content Builder except ContentAreaByName. In June 2017 release, they added a function known as ContentBlockByName that works just like ContentAreaByName.
Can you add content areas in Classic Content?
In Classic Content, it is possible to add a content area between two existing content areas in two ways:
Can you save all content in Content Builder?
Content Builder is highly flexible when it comes to saving assets as they are saved in a single folder. Whether it is the images, content areas, templates or emails, you can save all of them within the same folder if you are using Content Builder and have the folder structure of your choice.
How to create dynamic content?
To create dynamic content based on subscriber attributes, define rules based on these four elements: 1 Attributes: The profile on which you want to base the decision of which subscribers see this content 2 Value: To determine which subscribers see this content 3 Operator: The relationship between the attribute and the value selected 4 Content: The content to be displayed for a subscriber who meets the defined attribute requirement
Why is dynamic content important in email?
Dynamic content in emails can enable brands to win the “competition for the inbox” in the short term, while building meaningful relationships with the audience, creating loyal super-fans, and ultimately generating greater revenues (and profits!) over the long term .
When to update dynamic content block?
If you make local copies of content blocks, update the dynamic content block when you edit content already used.
When to link enhanced dynamic content to an audience?
Link your enhanced dynamic content to an audience during the import, or while adding the blocks to an email or template
What is content builder?
The content builder allows Marketers to leverage AI in their email campaigns. Powered by Salesforce’s Einstein, you can use AI to automatically select assets, determine the best time to send the emails, and create engaging subject lines to drive the performance of your email campaigns.
What is engagement in email?
Engagement is key to any successful email campaign. The content builder offers many features such as responsive layout, dynamic content and interactive content, etc., to help you create engaging email copies. With the drag and drop interface feature, you can quickly add engagement elements to your emails.
