dynamic social impact theory an extension of social impact theory that seeks to explain the changes in physiological states, subjective feelings, emotions, cognitions, and behavior that occur as a result of social influence.
Do you know the social impact theory?
Therefore, the social impact theory helps us understand in which social situations we produce a greater influence. Thus, the social impact will depend on the social forces, which are what causes the changes, the immediacy of the event, and the number of sources that produce the impact.
What is a dynamic theory?
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What is the impact theory?
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What is impact theory?
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What is social impact?
Social impact is when people influence individuals’ thoughts or actions.
Why is social impact theory important?
Social impact theory provides a background to many ideas and studies in psychology.
What are Latané’s three laws of behaviour?
The three laws of behaviour are social force, psychosocial law, and divisions of impact.
What is social force?
Social force is the sense of pressure for people to change their behaviour or ideas if they don’t align with the majority.
What are the three factors that affect social force?
Factors that influence social force are strength, immediacy, and numbers.
What is strength in social force?
Strength is the perceived power and influence of a source of social force.
What is immediacy in social force?
Immediacy is the locational and temporal proximity of the source of social force.
What is meant by ‘numbers’ in social force?
In social force, ‘numbers’ refer to the idea that a group of people exert more social force than a single person.
What is meant by psychosocial law?
Psychosocial law is the idea that as sources of social pressure are added to a situation, the addition of pressure diminishes with each new source.
Strength
- Strength simply refers to the importance of the source. If the source appears to be an authority on a subject (or any subject,) the target is more likely to perform the behaviors that they suggest. Two categories of strength determine a source’s impact: trans-situational strength and situation-specific strength.
Immediacy
- Immediacy also makes a difference. But when psychologists talk about immediacy, they aren’t just talking about time. Three forms of immediacymay impact a target: physical immediacy, temporal immediacy, and social immediacy.
Number
- Number is arguably the most important of these three factors. Even if a single source is not physically close or particularly “strong,” they will still be impactful if they are surrounded by many other sources. One example of this comes from Stanley Milgram. Milgram is known for conducting one of the most controversial experimentsin social psychology history. But not all of …
Dynamic Social Impact Theory
- Latané and his colleagues continued their research on social impact theory by “zooming out.” They looked at how different groups of people interact and influence each other. These observations, and the patterns within them, became the basis for dynamic social impact theory. When compared to Latané’s larger body of work, social impact theory is seen...
How Is Social Impact Theory Reductionist?
- “Reductionist” theories attempt to simplify very complicated topics in psychology. Many critics of social impact theory believe that it is reductionist. Strength, immediacy, and number of sources do not cover every factor that goes into decisions or behaviors. There may be other factors at play. Credibility, the target’s ability to perform a behavior, and the actual behavior may also influence …