What do marketers need to know about geofencing?
Tips for Implementing Geofencing into Your Marketing Strategy
- Limit Your Scope. Next, you’ll want to limit your geographic scope. ...
- Clear Call to Action. This should be a given, but it’s worth noting: You’ll absolutely want to have a clear call to action that requires immediate action.
- Multiple Marketing Techniques. Make sure to utilize multiple target marketing techniques for best results. ...
What the Heck is geofencing marketing?
What Is Geofence Marketing? Geofence marketing, or geofencing, is a relatively new location-based marketing and advertising strategy that allows you to set up virtual barriers and send targeted ads to customers who enter or exit a defined space.
What is geofencing and how does it work?
Geofencing is a location-based technology service in which a mobile, desktop or cloud-based app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag or mobile device enters or exits a virtual boundary set up around a geographical location, known as a geofence.
What is the difference between geofencing vs. geotargeting?
Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital advertisements will be shown. The difference between the two is that geotargeting is a more broad targeting method whereas geofencing gets much more granular and precise. Both are proven contributors to successful ...
What is an example of geofencing?
For example, a coffee shop can trigger push notifications for special discounts when customers walk past. Retail stores can notify shoppers about deals when they're at their local mall. Or a business might set a geofence around a competitor for geo-conquesting – as seen in Burger King's Whopper Detour campaign.
What is geofence and how does it work?
Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.
What is geofencing good for?
Geofencing is useful for instant location-based advertising. But its use can move beyond this simple moment marketing. Geofencing can be used to identify and build large addressable audiences over time. As we'll see, it can even have a role in retargeting, attribution, and other location-based insights.
Is geofencing marketing effective?
Geofencing is an effective way to reach and connect with your users through mobile at scale. Not surprisingly, location-aware notifications are found to be 10x more effective than standard push notifications, according to our last study.
What is geofencing in website?
The geofencing API allows you to define perimeters, also referred to as geofences, which surround the areas of interest. Your app gets a notification when the device crosses a geofence, which allows you to provide a useful experience when users are in the vicinity.
How do you set up geofencing marketing?
Geofencing marketing tipsMake your geofence the right size. Companies get excited about geofencing — and, in some cases, too excited. ... Research your target audience. Your target audience is essential to geofencing marketing. ... Make your ad actionable. ... Review your data on a routine basis. ... Use all your targeting techniques.
How do you create a geofence?
Set up a geofenceStep 1: Request access to the user's location. ... Step 2: Register for changes in geofence state and location permissions. ... Step 3: Create the geofence. ... Step 4: Handle changes in location permissions.
Can you geofence on Facebook?
To set up geofencing advertising and location targeting on Facebook and Instagram, start the normal campaign creation process. Next, in Audiences, you can select the location to target or location to exclude. To drill down to a very specific local area, select the geography that you'd like to target.
Can you do geofencing on your own?
Building your own geofences might seem like an easy task, but it's important to understand the many challenges involved. While it's possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process.
Who invented geofencing?
Geofencing was invented in the early 1990's and patented in 1995 by American inventor Michael Dimino using the first of it kind GPS and GSM technology for tracking and locating anywhere on the globe from a remote location.
Where do geofencing ads appear?
Geofencing Advertising is using location data to request display ads or banner ads to appear based on the location GPS of a mobile device. Ads appear with apps and sometimes websites. These banners can range in size and formats base on availability.
Why is geofencing important in digital advertising?
The biggest advantage of geofencing marketing is that your message becomes increasingly more relevant to those around. By reaching out to those who are geographically “close” and layering other targeting data on top, you're much more likely to see conversions than if you were simply casting a net.
Is geofencing expensive?
CPM is the most common buying model for geofencing, and typically includes brand awareness campaigns or campaigns that focus on reaching a specific audience. Industry pricing can range anywhere between $3.50-$15 CPM for mobile and desktop campaigns, and $20-$50 CPM for Connected TV (CTV) campaigns.
What is geofencing simple terms?
In simple terms, a geofence or geo-fence is: “A virtual boundary around a real-world geographic area. The use of a geofence is called geofencing, and one example of use involves a location-aware device such as a smartphone user entering or exiting a geofence, triggering an alert to the device's user.”
Does geofencing work if location is off?
Even with your location tracking turned off, a geofence can still establish your general location through your device's unique IP address.
Is geofencing legal?
Law enforcement authorities say geofence warrants are legal because Google users agree to have their location tracked. Police also say they work with Google to receive only anonymized data until they find a device that draws their suspicion.
Can my phone be tracked if location services is off?
The answer is yes, it's possible to track mobile phones even if location services are turned off. Turning off the location service on your phone can help conceal your location. This is important if you don't want third parties knowing where you are or being able to track your movement.
What is geofencing on a phone?
Geofencing combines awareness of the user's current location with awareness of the user's proximity to locations that may be of interest. To mark a location of interest, you specify its latitude and longitude. To adjust the proximity for the location, you add a radius.
What is geofencing in mobile marketing?
Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including:
How does geofencing work?
Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including: 1 GPS#N#The Global Positioning System is a network of satellites orbiting the earth that can triangulate an individual’s location to an accurate degree. 2 Radio frequency identifiers#N#Bluetooth technology contains small computer chips that use radio waves to connect with each other.#N#Beacon technology works with location services in smartphones and alerts apps when you approach or leave a location. It uses a Bluetooth signal that can tell when you’re close to a beacon, such as a checkout counter in a retail store.
Why is geofencing important?
Another benefit of geofencing is that it allows you to collect data in order to personalize customer offers. It gives you demographics about the local population, including what kind of offers interest them and get them in your store.
How long should you walk to geofencing?
You do not want to have your geofencing area too large. In fact, the general rule is a four-to-five minute travel radius. If you are in a city where most people walk from point A to point B, then this means you want to keep it a four-to-five minute walking radius; alternatively, if most people drive, a four-to-five minute transport distance is the maximum to be successful.
What to know before marketing geofencing?
Before you begin marketing with geofencing, make sure you understand customer demographics and who your local customers actually are. This helps ensure that the promotions you use are, in fact, the ones that are going to be most successful and get the kind of results you want.
What do I need to use geofencing?
Getting started with geofencing is easy: All you need is an app and GPS coordinates. As I mentioned earlier, this is not something that every customer has the capacity to use on their phone (not yet, at least), so take proper steps to inform your current social audience that you are now actively putting out geofencing promotions.
What are the targeting methods for geofencing?
According to INMOBI, context targeting, day-parting, content targeting, and retargeting are a few of the targeting methods that you can implement with geofencing. These options let you customize and target multiple specific audiences.
What Is Geofencing Marketing?
Geofencing marketing is specific location-based ads which allow marketing experts to more precisely target their advertising and content delivery based on the targeted area. A “geofence” is the physical boundaries of a target location. It could be a specific city, a zip code, a county, or a mileage range around a physical store location. It is also possible to configure multiple geofenced marketing channels for businesses with multiple locations. With geofencing marketing, marketers can resonate more strongly with the people living in those locations.
What is geofencing in SMS?
The basic concept of geofencing revolves around using a potential customer’s location data to your advantage, but it can be difficult to convince some customers to part with their location data willingly. However, loyalty rewards apps for many companies come with the condition of the user being required to share location data to use the app. Signing up for special offers via SMS typically requires sharing location data, too.
How much does geofencing cost?
In contrast with WiFi, NFC, and beacons, no hardware infrastructure is required for geofencing. All you need is a mobile device, keeping your initial costs very low. You also need to factor in the cost of using geofencing which is typically included in the cost of the marketing platform itself.
How to use geofence?
Geofencing marketing can take many forms: 1 A brick-and-mortar retail store could create a geofence in the area around the physical store location. For example, a business owner could target the geofence to a 25-mile radius around the store to focus on the closest potential customers. 2 A business owner could set up a geofence intended to capture potential customers leaving a competitor’s location to entice them with more attractive deals. 3 Companies that travel for marketing events and industry conferences could erect geofences around future stops to establish brand awareness in advance of their local appearances. 4 Service-oriented businesses like law firms and healthcare providers can geofence their advertising efforts to specific service areas.
Why is geofencing important?
Geofencing marketing allows for timely content delivery. If you’re running a new promotion and want to get more customers in your door, a geofencing marketing campaign makes it easier to get the word out to the customers most likely to take advantage of limited-time offers at your brick-and-mortar store.
How does geofencing work?
Geofencing can boost data-gathering efforts. When you target your marketing strategy to a specific geofenced area, you gather more detailed data from responding to customers than you would with a broader digital marketing campaign. When a customer visits your retail store in response to a geofenced advertisement, you can gather data about visit duration, spending, messaging effectiveness, and much more.
Why do businesses use geofence?
A business owner could set up a geofence intended to capture potential customers leaving a competitor’s location to entice them with more attractive deals.
What is Geofencing Marketing?
First, it is important to know everything you can about this marketing tool. That means we need to answer four major questions…
Power of Digital Signals
Next, lets dig a little deeper into geofencing marketing technology to better understand it. To answer question 2, geofence technology utilizes digital signals to receive and send information, namely ads. First, it uses one of four types of digital technologies. Those are:
Origins of Geofence Technology
As with any technology it is important to know where it comes from. Moving onto answering question 3, geofencing technology was invented by a drone company. In 2013, DJI (Da-Jiang Innovations) began developing geofence technology with their drone systems.
Reach The Right Audience
Finally, onto the last, and possibly most important question for a business, how do I use geofencing technology? Imagine reaching the right audience with the right ad at the right time.
Frequently Asked Content Marketing Questions
Now that you understand a little more about geofencing marketing, you might still have a few questions. Below is a list of commonly asked questions in relation to geofencing marketing. Don’t see your question? Simply give us a call at 336-245-1640 and we are happy to answer any other questions on geofencing marketing.
Contact our Geofencing Marketing Experts Today!
Are you ready to grow your business with geofencing marketing? Our experienced team of marketing professionals at conversionMOXY are ready to help you reach your marketing goals with geofencing. We will work closely with you and guide you every step of the way. Give us a call at 336-245-1640 to utilize one of today’s most powerful marketing tools!
What is geofencing?
Geofencing is the process of setting virtual boundaries to target people that enter a certain area. You set a radius around your business (or a competitor’s business) that triggers action when people enter into this radius, remain in it, or exit it.
How does geofencing work?
Imagine that you built a fence around your business and the sidewalk in front of it. When people open the door to the fence, someone from your business would be standing there and tell them details about a sale you’re hosting.
How does Geofencing work?
Geofencing is the technical process in which specific GPS coordinates are targeted, and a virtual “fence” is created around them. A geofence can wrap around a city block, a small building, or even a marathon’s finish line.
Using Geofencing for Retail
In a retail application, a car dealership might place a virtual geofence around their competitor down the road. People visiting the competitor would then see advertisements for a “low price guarantee”, or “no money down” promotion on their phones from the other dealership.
Using Geofencing for Recruiting
A hospital client of ours was recently trying to recruit new nurses. They were aware of a large nursing job fair several states away, and wanted to advertise their current job openings to the attendees. We were able to target the convention center during the 2 days the job fair was held.
Using Geofencing for Branding and Sponsorship
Geofencing is also great for creating brand exposure at sponsored events. For instance, a sponsor of a large, well-attended marathon could place a geotarget around the finish line. Anyone in the targeted zone would be given access to a special branded Snapchat filter publicizing the event, and featuring the sponsor’s logo, website, etc.
Using Geofencing for Events
Let’s say you’re at a football game or concert. Any retailer could target the thousands of fans in the stadium with specific ads. For instance, a fast food chain could offer a free team beanie with the purchase of any item, simply by showing your ticket to the event.
Interested in Geofencing?
Geofencing has endless applications, and we have had great success executing campaigns for our clients. If you have some ideas on how your organization could benefit from this advertising technology, we would love to help you get started.
Why should I start Geofencing marketing?
Last but not the least, there is a question that why should a person start geofencing marketing? The answer is just simple as there are many reasons due to which you must start it from today. Some reasons have been described below:
What is geofencing in Facebook?
Before the usability of geofencing, Google and Facebook were playing around with how to add the geofencing technology to strengthen their ad targeting. Now, on both platforms, you can establish GPS boundaries to ensure you serve the ads while your target audience is literally in the right place at the right time. In contrast to beacon marketing, geofencing usually encompasses a larger area, such as someone walking by your storefront, by a competing business location, or coming to a specific locality. This can be helpful for marketers looking to increase sales, do event targeting, establish loyalty campaigns, or strengthen rewards programs.
