
3 Powerful Strategies + Examples
- Integrative Negotiation Style. The integrative negotiation style is characterized by the intention of a win-win for both parties.
- Advantages Integrative Negotiation
- Disadvantages Integrative Negotiation. Distributive negotiation= one party wins, the other loses. Integrative negotiation = both parties win, creating value on both sides.
What is integrative negotiations and its characteristics?
Negotiation should focus on realistic issues and not on egos about winning and not losing. Characteristics of Integrative Negotiations. Integrative negotiation is a process in which the negotiating parties jointly work towards goals that are not mutually exclusive so that one party does not necessarily gain at the expense of the other.
What is integrative bargaining with an example?
Integrative bargaining can best be analyzed by comparing it with distributive bargaining, as illustrated by Richard Walton and Bob McKersie’s pioneering study. These two approaches differ fundamentally: for example, defining the parameters of what is at stake, the range of possible outcomes, and the indices of a successful outcome.
What are the best negotiation techniques?
- Prepare, prepare, prepare. Enter a negotiation without proper preparation and you’ve already lost. ...
- Pay attention to timing. ...
- Leave behind your ego. ...
- Ramp up your listening skills. ...
- If you don’t ask, you don’t get. ...
- Anticipate compromise. ...
- Offer and expect commitment. ...
- Don’t absorb their problems. ...
- Stick to your principles. ...
- Close with confirmation. ...
What are the principles of effective negotiation?
Understanding Individuals: Principles of Negotiation and Influencing
- Be hard on the problem and soft on the person
- Focus on needs, not positions
- Be inventive about win-win options
- Make clear agreements

When should you use integrative negotiation?
Integrative negotiation is possible when the parties have some shared interests or opportunities to realize mutual gains through trades across multiple issues. In integrative negotiation, more than one issue is available to be negotiated.
What is integrative negotiation examples?
In this example, a furniture vendor says the lowest price they will offer a company for five chairs is $3,000, but the customer says the highest they will pay is $2,800. The client convinces the vendor to lower the price to $2,900, and both parties compromise by giving up their original price to make a deal.
What are the main features of integrative negotiation?
What personal characteristics of negotiators facilitate a successful integrative negotiation?Common, Shared, & Joint Objectives or Goals. ... Confidence in Problem-solving Ability. ... Openness to Alternative Perspectives. ... Motivation and Commitment to Work Together. ... Trust. ... Clear and Accurate Communications.
What are the benefits of integrative negotiation?
In general, integrative negotiation is preferable to distributive because integrative builds long-term relationships and facilitates working together in the future. It allows each negotiator to leave the bargaining table feeling they have achieved a victory.
What makes integrative negotiation different?
Integrative negotiation. In contrast to the distributive negotiation strategy, the integrative negotiation strategy involves a mutually beneficial approach to negotiations, looking for results that are agreeable for all the negotiating parties. This kind of negotiation seeks to create value, rather than claim it.
What is an integrative strategy?
Integrative strategies identify the underlying common aims and needs among competing strategies, communities and sectors in order to effectively address the social and environmental impacts of today's unsustainable production/consumption systems and practices.
What are the four major steps in the integrative negotiation process?
Steps in an Integrative NegotiationStep 1: Identify and define the interests in conflict. ... Step 2: Assess your BATNA with regard to the alternative interests. ... Step 3: Determine your reservation point, but do not reveal it. ... Step 4: Determine your target point (be realistic, but optimistic).More items...•
Which of the following best describes integrative negotiation?
Integrative negotiation is best described as a process by which both negotiators are equally satisfied by the outcome of their negotiation and both negotiators claimed equal value in their negotiated agreement.
What is the difference between integrative and distributive negotiation?
Integrative Negotiation aims for mutual gain, whereas Distributive Negotiation aims for maximizing personal benefits. The outcome of Distributive Negotiation is always a win-lose scenario, whereas it's a win-win scenario for Integrative Negotiation.
What is BATNA in integrative negotiation?
BATNA is an acronym that stands for Best Alternative To a Negotiated Agreement. It is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement cannot be made.
What is an integrative agreement?
Integrative agreements in bargaining are those that reconcile (integrate) the parties' interests and hence yield high joint benefit.
What is integrative negotiation PDF?
• INTEGRATIVE IS A NEGOTIATION STRATEGY IN WHICH PARTIES COLLABORATE TO FIND. A "WIN-WIN" SOLUTION TO THEIR DISPUTE. • FOCUSES ON DEVELOPING MUTUALLY BENEFICIAL AGREEMENTS BASED ON THE. INTERESTS OF THE DISPUTANTS.
What is integrative negotiation in business?
Integrative bargaining (also called "interest-based bargaining," "win-win bargaining") is a negotiation strategy in which parties collaborate to find a "win-win" solution to their dispute. This strategy focuses on developing mutually beneficial agreements based on the interests of the disputants.
What is the difference between integrative and distributive negotiation?
Integrative Negotiation aims for mutual gain, whereas Distributive Negotiation aims for maximizing personal benefits. The outcome of Distributive Negotiation is always a win-lose scenario, whereas it's a win-win scenario for Integrative Negotiation.
What are the four major steps in the integrative negotiation process?
Steps in an Integrative NegotiationStep 1: Identify and define the interests in conflict. ... Step 2: Assess your BATNA with regard to the alternative interests. ... Step 3: Determine your reservation point, but do not reveal it. ... Step 4: Determine your target point (be realistic, but optimistic).More items...•
What is distributive bargaining with an example?
Buying a car is a classic example of distributive bargaining. A car sale involves two disparate parties: a buyer and a seller. In this case, each person has different interests: while the seller wants to make as much money as possible, the buyer seeks to pay the least amount of money possible.
What is negotiation in business?
What is negotiation in business? Negotiation research has identified it as a process of building trust and negotiation tactics for building trust at the bargaining table have proven effective in helping negotiators create, and claim, more value out of dealmaking scenarios. … Read More
What is the purpose of a wise negotiator?
Wise negotiators recognize the value of both collaborating and competing at the bargaining table. They look for ways to increase the pie of value for all parties, often by identifying differences across issues and making tradeoffs. And they also rely on distributive bargaining strategies to try to claim as much of that larger pie for … Read More
What Is Distributive Negotiation?
Posted December 21st, 2021 by Katie Shonk & filed under Negotiation Skills.
What is MESO negotiation?
MESO negotiation, a negotiation strategy for creating value with a counterpart who may be reluctant to negotiate, allows negotiators to propose multiple offers without signaling commitment or preference for any one option. Business negotiators that practice integrative negotiation strategies often complain that although they try to focus on creating value, they run into far too many difficult … Read More
How does power affect negotiation?
According to Dacher Keltner of the University of California at Berkeley and his colleagues, power in negotiation affects two primary neurological regulators of behavior: the behavioral approach system and the behavioral inhibition system. Powerful negotiators demonstrate “approach related” behaviors such as expressing positive moods and searching for rewards in their environment. … Read More
What questions do professional negotiators have come away from?
Many professional negotiators have come away from talks wondering, How did that pleasant discussion turn sour? Why did the deal unravel at the last minute? … Read More
What is the advantage of multi-issue negotiation?
In multi-issue business negotiations, research suggests that the advantage goes to negotiators with a reputation for collaboration rather than competition. In a series of studies by Catherine H. Tinsley and Kathleen O’Connor, participants were told they would be negotiating with someone who had either a tough reputation, a cooperative reputation, or an unknown reputation. Although … Read More
Why is integrative negotiation so difficult?
Integrative negotiation is difficult because you have to focus on the interest of the other party as well. Since you’re also aiming for your own personal targets this will cause a conflict of interest. If you’re planning to work with your partner in the future, it’s extremely important to keep both parties happy. Because of this, integrative negotiations will usually take relatively long.
How many principles are there in the article Integrative Negotiation?
This article contains 13 negotiation principles that will lead to an integrative negotiation.
What is distributive negotiation?
Distributive negotiation= one party wins, the other loses.
Why do negotiations fail?
Too many negotiations fail because people get worried about being taken advantage of that they forget what they really need. It’s silly to only focus on preventing the other party from winning, instead focus on your own goals.
What is the importance of negotiating with a Batna?
Going into any negotiation, it’s important to have a clear understanding of your BATNA. If you’re negotiating with a supplier, be sure about the pricing of alternative suppliers. If you’re negotiating over salary, your alternatives might be a different job offer.
What is an integrative negotiation?
An Integrative negotiation involves a scenario where the interests or objectives of each negotiator is not mutually exclusive.
What is the meaning of "win-win" in a negotiation?
Integrative negotiations are often referred to as win-win negotiations. Improvement of ones position does not come at the expense of the counterparty improving her position - so both parties can win.
What is breadth of interests?
The breadth of interests allows for unique combinations, which allow the parties to isolate unique value and optimize concessions in the negotiation.
Is negotiation distributive or integrative?
In some cases, a negotiation may begin as distributive, but it becomes integrative as the parties are able to introduce alternative issues.
What is Integrative Negotiation?
In such cases, integrative negotiation is conducted, which consist s of coming to common grounds and interests of each other. Joint decisions are made to avoid conflicts with both parties.
Why is integrative negotiation important?
Integrative negotiation is essential when it is essential for you not to lose the deal , and in such cases, integrative bargaining is the least amount of price you pay to get the deal. After all, it is good, useful, and profitable to be friends with your rival.
What is the best way to solve an impasse?
Integrative bargaining is one of the best solutions to solve negotiation impasse. It helps both parties to have a win-win situation without one of them feeling lost. The only important thing is how balanced you keep negotiations and avoid conflicts.
Why is it important to have an ally in negotiation?
Instead of having a company as a rival, it is better and beneficial to have that company as an ally.
What is joint decision?
Joint decisions are made to avoid conflicts with both parties. Value creation is tried to create for both parties with the help of integrative negotiation. The entire process of this type of negotiation depends on the skill of a tactful and smart negotiator who can keep the interests of both parties in mind.
What is the building block of a relation established by integrative negotiation?
Honesty, automatically, becomes a building block of the relation established by integrative negotiation.
What is the best alternative to a negotiation agreement?
One of the essential concepts in marketing is BATNA, which applies in this case. BATNA is the Best Alternative to a Negotiated Agreement, which translates to being prepared for the worst-case scenario.
Defining Integrative Negotiation
Integrative negotiation is a strategy for negotiation where the parties attempt to find an agreement that is a “win” for both of them. This kind of negotiation can also be called interest-based bargaining or “win-win” bargaining.
Differences between Distributive and Integrative Bargaining
Another way to define integrative bargaining is to distinguish it from traditional, distributive bargaining. Distributive bargaining is what most people would picture when considering a bargaining situation. It is two or more people dividing up a defined pot of value, where both parties are vying for the same value.
The Importance of Integrative Bargaining
Integrative negotiation is a vital type of negotiation that has helped many parties settle their disputes effectively and in a way that leaves both parties happy with the results.
Possible Issues with Integrative Negotiation
While there are a host of advantages to integrative negotiation, there are also a few disadvantages. Many of these disadvantages do not apply to every situation but are often influenced by another factor in the negation. Some of these disadvantages include:
When to Use Integrative Bargaining
As noted above, there are specific instances where integrative bargaining would be helpful, and other situations where integrative bargaining could be harmful to the parties or the negotiation.
How to Use Integrative Bargaining
Now that this article has outlined the characteristics, goals, advantages, and disadvantages of integrative bargaining and has identified instances to use or avoid integrative negotiation, it will examine the process by outlining common steps to follow and some techniques that may be implemented in the process.
Techniques for Integrative Bargaining
Even when the parties follow these steps perfectly, they may have difficulty reaching a solution. This is where certain techniques will come into play to help the parties reach an outcome that they can agree with. These techniques are ways that the parties can add value in some way without compromising for either of the parties.
What are the two goals of negotiation?
In any type of negotiation, two important goals must be considered. One goal involves substance and others involves relationships . Reaching agreement on wage increases would be the achievement of substance goals. The relationship goal deals with the outcomes that relate to how well the negotiating parties are able to work with each other, once the negotiation process has been concluded.
Why is negotiation important?
Negotiation has special significance in situations of conflict, whether it is the conflict between union and management in organizations or between countries such as China and Japan where negotiations may be required to resolve the conflict over the disputed island. Conflicts and disagreements are likely to arise in work settings ...
What is distributive negotiation?
The distributive negotiation is a zero-sum game in which parties are in a state of competition, whereby each party seeks dominance over the other and tries to maximize its own self-interests.
Who was the first to use integrated negotiation?
Integrated negotiation was first identified and labeled by international negotiator and author Peter Johnston in his book Negotiating with Giants. One of the examples cited in Johnston's book is that of J. D. Rockefeller deciding where to build his first major oil refinery.
What is the purpose of negotiation?
Negotiation is a dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where a conflict exists with respect to at least one of these issues. Negotiation is an interaction and process between entities who aspire to agree on matters of mutual interest, while optimizing their individual utilities.
Why is distributive negotiation called win-lose?
For this reason, distributive negotiation is also sometimes called win-lose because of the assumption that one person's gain is another person's loss.
What is the distributive approach to negotiation?
In the distributive approach each negotiator fights for the largest possible piece of the pie, so parties tend to regard each other more as an adversary than a partner and to take a harder line. Since Prospect Theory indicates that people value losses more than gains and are more risk-averse about losses, concession-convergence bargaining is likely to be more acrimonious and less productive of an agreement.
Why do we need to understand the negotiation process?
Negotiators need to understand the negotiation process and other negotiators to increase their chances to close deals, avoid conflicts, establishing relationship with other parties and gain profit and maximize mutual gains.
How do emotions affect negotiation?
Emotions play an important part in the negotiation process, although it is only in recent years that their effect is being studied. Emotions have the potential to play either a positive or negative role in negotiation. During negotiations, the decision as to whether or not to settle rests in part on emotional factors. Negative emotions can cause intense and even irrational behavior, and can cause conflicts to escalate and negotiations to break down, but may be instrumental in attaining concessions. On the other hand, positive emotions often facilitate reaching an agreement and help to maximize joint gains, but can also be instrumental in attaining concessions. Positive and negative discrete emotions can be strategically displayed to influence task and relational outcomes and may play out differently across cultural boundaries.
What is the difference between mediation and negotiation?
Mediation is a form of negotiation with a third-party catalyst who helps the conflicting parties negotiate when they cannot do so by themselves. Negotiation can be contrasted with arbitration, where the decision lies with the third party, which the conflicting parties are committed to accept.
