What is the average email open rate?
According to the Data & Marketing Association's 2019 Email Benchmarking Report, B2C emails average a 21.9% open rate. B2B emails get a lower open rate of 20.8%. Email Open Rates Depend on the Type of Email Email type also has an impact on open rates.
What is the average response rate for direct mail?
The industry average response rate for direct mail: 2.7-4.4% Response rates can vary significantly based on your target audience, type of mail, region. And of course this is just an average.
What percentage of direct mail gets opened?
Up to 90% of direct mail gets opened, compared to only 20-30% of emails. (Data & Marketing Association) Many modern business owners looking to promote their company in 2021 ask themselves: Does direct mail still work?
How much does email cost compared to direct mail?
Email’s cost per cost-per-acquisition is $22.52, significantly less than direct mail cost-per-acquisition, which amounts to $43.90. Direct mail stats from 2018 confirm that email beats direct mail in the cost-per-acquisition battle. It’s almost twice as expensive to get a new client relying on direct mail than on email.
What is the open rate for direct mail?
Direct mail has an open rate of 90%, a far cry from the 23% open rate of email marketing. This is because consumers, particularly millennials, prefer promotional materials that are tangible and can be read later, unlike emails which normally get ignored even if they are from a recognizable brand.
What is good ROI on direct mail fundraising?
An ROI above 0.65 ROI (65¢ for every dollar you spent) is very good. If you get that, it means you should almost certainly keep doing direct mail, and on a larger scale. If the ROI is below this your direct mail is probably not viable. The ongoing donors will not likely cover their cost over many years.
Is direct mail still effective 2022?
Many digital marketers want you to believe direct mail is dead. Fortunately, nothing could be further from the truth. Direct mail marketing remains one of the most effective advertising strategies to target your customer demographic and increase foot traffic at your small business.
Is direct mail profitable?
Direct mail, done correctly, can be a very profitable investment. It costs more than a blanket mailing (EDDM) or saturation mailing. But your lists are so much more personalized that you tend to get a better ROI.
Is direct mail marketing Successful?
Statistics show that for every $167 marketers spend on direct mail, they'll make $2,095 in sales. That means their ROI is a whopping 1,300%. Of course, your numbers will vary based on a variety of factors (like how much you're spending to make your campaigns amazing), but there's no denying the results.
Do mailers work for Realtors?
Let's cut right to it—does direct mail marketing work for real estate agents and brokers? Yes. According to DMA.org, direct mail marketing remains an effective way to reach customers and up your ROI.
What's the best day of the week to send out direct mail?
The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.
Is direct mail making a comeback?
Direct mail is the original marketing method used for years to reach its desired audience. And now, it is making a stronger comeback than ever. Allowing people to focus on something “real” and not “digital”, means they can hold it in their hands, stick it on the fridge and come back to it later.
What industries use direct mail the most?
Which Industries Benefit The Most From Direct Mail?Learning Institutions. Direct mail provides learning institutions with perfect marketing campaigns. ... Healthcare Services. If there is an industry that identifies with their clients, it is healthcare. ... Marketing Agencies. ... Real Estate Agencies. ... Travel and Hospitality.
Do people read direct mail?
42.2% of direct mail recipients either read or scan the mail they get. Direct mail requires 21% less cognitive effort to process than email. Direct mail recipients purchase 28% more items and spend 28% more money than people who don't get that same piece of direct mail. Direct mail offers a 29% return on investment.
Is direct mail still relevant?
Yes, Direct Mail Marketing Still Works in 2021 Direct mail has withstood the test of time because it doesn't get lost in the deluge of digital. Up to 90% of direct mail gets opened, compared to only 20% of emails due in large part to modern direct mail strategies like personalization and hyper-targeting.
Why does direct mail still work?
Your direct mail marketing message can stand out and engage customers by offering an offline sensory experience in our increasingly digital world. Direct mail messages can further stand out by including increased personalization and physical touches like foiling, embossing and even scent.
What is ROI on direct marketing?
Return on investment (ROI) is a valuable metric that shows how your direct mail campaigns performed. To calculate the ROI of your direct mail campaigns, divide the net profit by your total campaign investment and multiply that by 100: ROI = Net Profit / Total Investment * 100.
How is fundraising ROI calculated?
Calculate Your Fundraising Event ROI Subtract the costs from the money earned through fundraising. This is your net profit. Divide the net profit by the cost of the fundraiser and multiply the result by 100. This is your fundraising event ROI.
How do you calculate return on investment in mail?
Here's the basic formula for calculating ROI: gained – spent/spent = ROI (expressed as a percentage).
What Is a Good Email Open Rate?
A good email open rate is one that meets the average across industries—right around 17%. Having said that, different industries have different average open rates. The best way to determine a good email open rate for your business is by tracking your actual open rates for a full quarter and averaging them. That gives you a benchmark against which you can measure your open rates over time to ensure that they keep improving.
How much open rate does a welcome email have?
Email type also has an impact on open rates. According to reports by Experian, welcome emails have a mind-blowing 57.8% open rate, and transactional emails are even higher, averaging between 80–85% (Mailgun). This is important to note because many brands miss out on prime marketing opportunities by not taking advantage of transactional and welcome emails.
What Is an Open Rate?
An open rate is a term used to describe the percentage of email recipients that opened an email after receiving it. It's a pretty simple concept for something that can provide email marketers so much information about the effectiveness of their email marketing campaigns or the viability of their email marketing list. Here's how to calculate your email open rate:
Why is email deliverability important?
High deliverability means that your emails are more likely to get to your recipients' inboxes instead of getting relegated to spam or bouncing back. Here are some things you can do to make sure that your emails make it to the inbox:
What is the average open rate for B2B emails?
According to the Data & Marketing Association's 2019 Email Benchmarking Report, B2C emails average a 21.9% open rate. B2B emails get a lower open rate of 20.8%.
How many people use email marketing?
It shouldn't come as a surprise that email marketing is so powerful. After all, more than 4 billion people worldwide use email (The Radicati Group)—nearly 52% of the entire world population. And, a whopping 61% of those email users say they enjoy receiving promotional emails weekly (Marketing Sherpa). What that means to you is that email marketing is probably important for your brand. If you're not already, you should be using it. If you're already using email marketing, you should be tracking your email marketing benchmarks to make sure you're getting the most from your investment.
What is benchmark email?
Email marketing benchmarks are how you track the performance of your email marketing campaigns. While we're focusing on email open rates here, there are several benchmarks and metrics that are important to follow. Tracking and measuring your benchmarks can help you build stronger strategies so you can continue to grow your business year after year.
What is the average open rate for direct mail?
Average Open Rates. Open rates only apply to direct mail which is enclosed (e.g. in envelopes or folded) 82% Research suggests vary (57.5 – 85%)
What is mail retention?
Mail retention is the average length of time a piece of mail is kept in the household before it is removed. The longer your mail is retained, the more likely it will be to be actioned.
What is the Response Rate for Direct Mail and How to Measure It?
To calculate direct mail or email campaign response rates, you only need to divide the number of responses by delivered pieces. For example, if you mailed 5000 pieces and 500 customers converted, the response rate is 10%.
Which has higher response rate: direct mail or digital?
Source: Data and Marketing Association. In fact, direct mail receives higher average response rates than any digital direct response channel. Email, social and paid search each average about 1%, while online display garners only .03%, according to the DMA.
Do you need to buy a direct mail list?
To get the best bang for your buck, do not buy or lease a direct mail list. The brands that are killing it with direct mail are not simply area mailing entire zip codes or purchasing huge lists based on their customer profiles for batch mailings (though there can be a time and place for this).
What is the average email open rate in 2021?
This table, from data published as of 9 March 2021, gives the average email open and clickthrough rates by industry. The overall average open rate is 16.97%, with a 10.29% CTR - how do your email rates compare?
Why are triggered emails more likely to open?
It's no surprise that triggered and autoresponder (welcome) emails have higher open and click rates since they are more relevant or immediate, more in the context of an action that a subscriber has taken. It shows the power of marketing automation.
What does it mean when email benchmark statistics vary?
The benchmark statistics on email response vary depending on the types of email platform vendor used to send email. Lower-cost platforms tend to have SMB customers who are less well-known brands and this will mean that they have a different response from higher-cost enterprise email platforms which are better-known brands.
How many companies are in the 2020 email benchmark?
This Email benchmark compilation 2020 from Accoustic (formerly IBM marketing and commerce) represents 750 companies representing 3,000 brands in 40 countries. So breakdowns by EMEA, UK, US and APAC are available too. I've selected the breakdown by industry which is more useful to compare your performance with.
What is the best source for email marketing statistics?
Litmus, one of the best sources for stats on email marketing, regularly produces a summary of reading environments and email clients.
How many emails does Mailchimp send a month?
We do have other industry sector breakdowns of response later in this post, but since Constant Constant and Mailchimp send billions of emails a month for more than 10 million users this is probably the largest global sample of email response that has been created. They are skewed to smaller businesses using their free account options, though.
Is reading about marketing stats meaningless?
Of course, reading about marketing stats is meaningless without an effective, data-driven marketing strategy behind you. Our popular Learning Paths empower marketers and managers with marketing training proven to generate results from strategy and planning to channel specialisms, we've got the marketing tools and templates to help you win more customers.
What is the average response rate for direct mail?
Even though 2% is the average response rate expected from direct mail, that is not necessarily the case every time. Remember how earlier in the article we said about keeping realistic standards when it comes to direct mail response rate. Because more often than not, businesses see a 1% or lower response rate and whether or not this rate goes up depends on your direct mail optimization. A well-optimized direct mail campaign that employs advanced tools like PostGrid can get you response rates as high as 5% .
What does the direct mail response rate tell us?
We know that the direct mail response rate tells us how many people have responded to a direct mail campaign initiated by a business or company. But, it is also known that the direct mail response rate does not really tell you anything about the quality of the response that you get from the direct mail campaigns.
What is a Good or Average Direct Mail Response Rate for Direct Mail Marketing?
The only way to ensure the success of your marketing campaigns is by closely monitoring its response rate and constantly making changes to your campaigns.
How many mailpieces are sent out in a direct mail campaign?
To understand this better, consider that a business sends out 2500 mailpieces as part of their direct mail campaign. Suppose that out of these 2500 mailpieces sent out by the business, they receive responses from 50 of them. Once you do the math, the response rate would be obtained as 2% in this case. Businesses must consider streamlining their direct mail operations using advanced automated solutions like PostGrid to ensure the best result for their campaigns.
How to determine direct mail response rate?
All you have to do is just take a count of the number of responses that you have received from a specific direct mail campaign and then divide the same with the total number of mail sent out for that campaign. Similarly, you can also consider using the same method for determining your business’s overall direct mail response rate.
How does direct mail affect response rate?
Direct mail response rate can vary significantly based on how well you have planned your direct mail campaigns. Even the minutest element in your direct mail can significantly impact your overall campaign performance, including direct mail acquisition response rates. When dealing with the response rate of your marketing campaigns, it is important that you stay realistic because not every direct mail you send will not lead to conversions.
What is response rate?
The response rate is basically a reflection of the percentage of people or target audience that has responded to your direct mail campaign. It is one of the most easily measurable metrics that can convey the effectiveness of your direct mail campaigns. Businesses often rely on direct mail response rates than any other measurable metrics because it is both a simple and effective way to analyze your campaigns. Below we discuss how your business can determine its direct mail response rate.
What Is a Good Open Rate for Email?
A good email open rate meets the average, which is 20.94%. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry. For example, the Education industry's average is 25% while the Electronics industry is only 19%.
What is the average open rate for the internet and telecom category?
The average open rate for the internet and telecom category is 21%. This category includes broadcast media, internet, telecommunications, and wireless.
What is benchmark in email marketing?
Email marketing benchmarks provide you with useful information about the health of your email sends. Benchmarks allow you to see how your specific campaigns compare to the standards of your individual industry (Surprise! Each industry has different benchmarks). In turn, you can discover opportunities to improve your email strategy and work on achieving even better results.
Why is email deliverability important?
This benchmark data is really valuable because it gives you a reference for how well you're doing — and some indication of how to improve.
How does email reputation work?
Email reputation is built based on maintaining a high level of positive engagement while reducing negative engagements. To improve your email CTR, read our section on CTR best practices.
How to write a subject line for an email?
What are best practices for email subject lines? 1 Keep it short and sweet: Fewer words makes it easier to understand. 2 Tailor it to the specific person you're emailing: Research, research, research. Include a phrase or piece of information to show that your email is relevant. 3 Tell them what to expect if they open your email: If they know what to expect — and it's what they want — they'll be more likely to open the email. 4 Don't use all caps or overuse exclamation points: An outreach email is never life or death, so a subject line that says "IMPORTANT!!!" will only hurt your credibility and make you seem desperate.
What is the average open rate?
We found that the average open rate across all industries is 20.94%. You can get value out of open rate as a metric if you use it as a comparative metric. For instance, if you compare the open rates of this week's email send to last week's email send (both to the same lists) it might give you some insight since the variables are somewhat controlled.
Why is the number of people getting direct mail increased?
What’s contributing to this spike in numbers? In a word, technology. Thanks to technological advancements, mail marketers are gathering more data about consumer behavior. They’re sending out direct mail to people who actually look forward to it, which is why they’re getting much better direct mail response rates.
What percentage of Americans under 30 like receiving mail?
And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way.
Why do B2B marketers still send direct mail?
B2B marketers still send printed ads and catalogs to existing clients and leads years after diversifying their marketing channels. Social media and content marketing are contemporary ways of reaching out to clients but they haven’t managed to push direct mail lists out of the picture. Why? Because direct mail still delivers good results. More on that in the following section.
What are the marketing channels that businesses use today?
Social media, email, search engine optimization, print advertising, trade shows, conferences... There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise.
Why do consumers prefer direct mail?
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
How long does it take for direct mail to work?
If you were wondering why direct mail works, here’s your answer. Direct mail stats show that people tend to throw out advertising mail after 17 days. This gives all members of the household plenty of time to review it and take action.
How much less cognitive effort is required to process direct mail than email?
Direct mail requires 21% less cognitive effort to process than email. Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. Direct mail offers a 29% return on investment.
What is the common denominator between direct mail and advertising?
You compare them on a “cost per response” basis. That is the common denominator between direct mail and advertising (and all marketing for that matter).
How high should the response rate be for mailing to a house list?
If instead of mailing to an outside list, you mail to your house list of previous responders, you can expect a higher response rate – possibly several times higher than 2%. The logic should be obvious. The people on your house list already know you and have already demonstrated (from their previous response) some interest in your topic.
What is the average response rate?
You often hear about 2% being the average response rate. This is true for certain applications and situations, but not for all.
How to find response rate?
To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed.
Why is mailing costs important?
Mailing costs are an important consideration when measuring your direct mail results.
What does the response rate tell you?
The response rate tells you how many people responded to your mailing, but it doesn’t tell you anything about response quality.
What is the average response rate for a business plan?
In trying to project response rates for a business plan, 2% could be considered an average response rate (although 1% is safer and more realistic).
