What are the characteristics of mass production and mass customization?
Characteristics of Mass Production and Mass Customization: Customer Needs: Mass Production: In mass production, the needs of the customers are homogeneous or similar in nature. For example, in Asian countries rice is the staple food during lunch time. So, it is similar with large number of customers.
What is meant by mass production?
Mass production can be defined as the production of large quantities of standardized products quickly. Economies of scale are achieved with mass production. After industrial revolution, especially during the early twentieth century, the concept of mass production saw its emergence. Identical products or copies are made with mass production.
What are the benefits of mass customization?
Mass customization can help improve efficiency and in obtaining the benefits of economies of scale. The concept of mass customization is new and only appeared after advancement of electronics such as household computers.
Is mass production practiced for its benefits?
Still, to date, mass production is practiced for its benefits. One of the earliest and popular mass produced product was the Ford T Model car. It was produced using assembly lines, and cars were identical. Even the paint was of the same color (black color).
What is the difference between customization and mass customization?
Mass customization implies seamlessness from the standpoint of configuring, pricing and ordering all the way through the manufacturing process. Where customizers often lose efficiency is the set-up time to produce an order. A mass customizer would not suffer this inefficiency.
What is the meaning of mass customization?
Mass customization combines the efficiencies of mass production with the ability to customize individual products according to customer specifications. Previously limited to software and services, digital manufacturing techniques have made mass customization viable for physical products as well.
What is concurrent engineering differentiate between mass production and mass customization?
Mass Production: Mass production can be defined as the production of large quantities of standardized products quickly. Mass Customization: Custom made products with a low cost is mass customization.
What is mass customization example?
The customer may decide to purchase products that are in line with their time horizon, future goals, or risk tolerance. Another example of mass customization is in the clothing industry, where apparel firms use computer-controlled machines to cut fabrics that match individual body measurements.
What is meant by mass production?
Mass production is the manufacturing of large quantities of standardized products, often using assembly lines or automation technology. Mass production facilitates the efficient production of a large number of similar products.
What is production process?
A production process is the method of using economic input or resources, like labor, capital equipment or land, to provide goods and services to consumers.
What is mass production examples?
Mass production—manufacturing many identical goods at once—was a product of the Industrial Revolution. Henry Ford's Model-T automobile is a good example of early mass production. Each car turned out by Ford's factory was identical, right down to its color.
What is the difference between mass production and continuous production?
Mass production - A large number of the product is made on a production line. Many hundreds of the product could be made. This is often called repetitive flow production. Continuous production - Many thousands of the product are made.
What is an example of custom production?
Examples of products that are typically custom manufactured vary considerably and may include military devices, aerospace components, medical devices, and architectural elements, to name just a few.
What is customized production?
Customized production means production and direct delivery only against specific orders from customers.
Is Netflix an example of mass customization?
Segmentation is a cornerstone of any mass customization practice. Netflix, for example, does not laboriously create new home screens for each of its customers. It divides its subscriber base into segments (called “taste communities”), and serves each of these segments a customized version of its product.
What is the main characteristic of mass customization?
The key feature of mass customization is the capability to integrate the product varieties derived from the individual customer's needs with repetition of modularity and the efficiency of mass production, so that the products are affordable due to low product cost achieved by the scale of economy in production.
What is mass production?
“Mass Production” means large amounts of standardized product are made using assembly lines, automated robotic machines and human labour. “Mass Customization” is defined as the design, ...
When did Ford start mass production?
Hard to see the difference? Maybe at first glance. The Ford Motor Company famously popularized mass production on the eve of the Great War, in 1913. Fast forward to 1948, post-World War II, and folks like the McDonald brothers applied the Ford model to the restaurant business.
Why do companies move their production facilities offshore?
Businesses moved their mass production facilities offshore, to take advantage of lower energy, labour and tax rates. Mass customization, by contrast, is in its infancy. There’s no long and storied history — yet. So here’s one way to think about the difference.
Why is custom production slower than mass production?
Because custom production requires customization, it’s slower than mass production. Custom production isn’t performed on assembly lines. Assembly lines follow a specific order of steps, so they are generally used for mass production. Instead, custom production consists of hands-on processes that are performed in workshops.
What is mass production?
Mass production centers around the production of large quantities of a given product using the same method or methods. It has origins dating back to the Industrial Revolution, during which manufacturing companies would use mass production to churn out thousands upon thousands of finished products. New production processes have since emerged, ...
What happens when a mass produced product doesn't meet a customer's needs?
If a mass-produced product doesn’t meet a customer’s needs, the customer may seek a customized solution. Manufacturing companies use input from customers to custom-produce products.
What is production in 2020?
September 28, 2020. Production is what makes the world go round. Defined as the conversion of raw materials and resources into finished products, it ’s the precursor to consumption. People desire specific types of products. Before they can buy and use a product, though, a company must produce it. While all production processes involve ...
Why do companies use assembly lines?
Manufacturing companies often use assembly lines with heavy machinery — some of which is automated — to accelerate their production times. Workers are stationed as these assembly lines where they help convert raw materials and resources into the respective product.
Is production a mass or custom process?
While all production processes involve the conversion of materials and resources into finished products for the purpose of consumption, they can generally be classified as either mass or custom.
What is mass customization?
Today there is a new era emerging and it is called Mass Customization. Mass Customization takes the best of the craft era , when customers had products built to their specifications but only the elite could afford them, with the best of the mass production era, when everybody could get the same product because it was affordable. This presentation will highlight the development of Mass Customization and how the sewn products industry is positioned to capitalize on it. As progressive companies trade their traditional production concepts and practices for powerful mass customization techniques, this presentation will provide insight into the integration of information technology, mechanization, and team-based flexible manufacturing. Emerging technologies for mass customization such as three-dimensional non-contact body measurement and digital printing will also be discussed.
What is custom made product?
... A product was custom made to fulfil the requirements of an individual person. It was often expensive and therefore available only to those who could afford it [27]. With the industrial revolution and the era of mass production, more goods could be obtained by more people. ...
Does mass customization really hold the key to customer value?
It is critical that manufacturing firms understand whether their customers (existing and potential) really do value customization. The paper introduces the responsive agility tool that may provide the basis for an informed decision. The tool differentiates a number of value criteria and a method of selecting between them. Further, the tool identifies four levels of customization distinguished by secondary value criteria. We provide a case study demonstrating how the tool may operate in practice. The case study suggests that the tool may effectively differentiate customer types according to their value criteria. Finally the paper proposes that a value judgement is dependent on the negotiated process between a manufacturer and customer.
