
The “Stakeholder Mapping tool” helps you to identify and map out the key influencers related to your challenge. By plotting them out in this matrix, you can define each stakeholder’s level of influence and interest in your challenge. Based on this potential impact, select the best approach on how to engage with them moving forward.
What does a stakeholder analysis tool do?
A stakeholder analysis is a technique to identify stakeholders and their needs in a company, system, project or other process. This concerns the evaluation of the system or company and the question whether changing that system will impact the stakeholders.
What is a stakeholder map?
Stakeholder Map Definition. Stakeholder mapping is simply a process in which the company’s stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial process—the person who is managing the project maps and categorizes them. The four-part table or simply four ...
How to build and maintain stakeholder relationships?
These two principles shape the development of stakeholder relations philosophy which includes:
- Encouraging stakeholder participation in the decision-making process
- Providing timely information
- Open, and honest communication
- Listening to stakeholder concerns
- Respecting diverse opinions
- Seeking mutually beneficial solutions
- Learning from each other
What are the 4 stakeholder groups?
- Group 1 – Manage Closely. These are the leaders with the highest degree of interest and influence over your initiative. ...
- Group 2 – Keep Satisfied. These are leaders who have less interest than Group 1 – maybe because they’re not impacted as directly or have a smaller team that will ...
- Group 3 – Keep Informed. ...
- Group 4 – Monitor. ...

What is a stakeholder tool?
The stakeholder analysis (Excel) tool developed in STAR2Cs helps to identify the stakeholders that are important for a given project and to define for each of them an appropriate level of participation (inform, consult, advise, co-create, co-decide).
How does stakeholder mapping work?
Stakeholder mapping is the visual process of laying out all the stakeholders of a product, project, or idea on one map. The main benefit of a stakeholder map is to get a visual representation of all the people who can influence your project and how they are connected.
What are the 4 types of stakeholders?
The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers.
How stakeholder mapping tools can improve your stakeholder management?
Stakeholder mapping helps you understand their concerns, needs, and motivations, so you can engage more effectively....How fit-for-purpose tools can helpAll data is centralized and structured in a single, secure location. ... Historical data creates a lasting institutional memory that lets you build on lessons learned.More items...•
What are the four steps to stakeholder mapping?
When you're ready to make your stakeholder map and start the stakeholder mapping process, you'll want to follow these four steps:Identify Stakeholders. There can be many stakeholders in a project. ... Analyze Stakeholders. The next step asks for some analysis. ... Map Stakeholders. ... Prioritize Stakeholders.
Why do we need stakeholder mapping?
Why do I need stakeholder mapping in my organization? Stakeholder maps can be used to analyze and understand who is involved in a project or organization, and how these people, organizations and aspects are connected. Most projects are influenced by a large number of different stakeholders.
Who are the 5 main stakeholders in a business?
Common examples of stakeholders include employees, customers, shareholders, suppliers, communities, and governments.
Who is the most important stakeholder?
Shareholders/owners are the most important stakeholders as they control the business. If they are unhappy than they can sack its directors or managers, or even sell the business to someone else. No business can ignore its customers. If it can't sell its products, it won't make a profit and will go bankrupt.
What is a stakeholder example?
A stakeholder can be a wide variety of people impacted or invested in the project. For example, a stakeholder can be the owner or even the shareholder. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. A shareholder can be a stakeholder.
How do you conduct a stakeholder mapping exercise?
How do you Map Your Stakeholders?Brainstorm: Write the names of every stakeholder you and your team can think of on a sticky note (one name per sticky note). ... Categorize: With your team, discuss how much interest and influence this person/organization has regarding your project.More items...•
What are the methods for identifying stakeholders?
Methods used in stakeholder identification Brainstorming in group meetings (MS = 4.33) was ranked 1st, as the most frequently used method of stakeholder identification. Other methods used were, interviews with the expert (MS = 3.20) ranked 2nd and identification by other stakeholders (MS = 3.00).
What is stakeholder mapping in design thinking?
A stakeholder map is a visual or physical representation of the various individuals and groups involved with a particular challenge or system—the stakeholders of your design process in other words.
How do you conduct a stakeholder analysis?
Performing a stakeholder analysis involves these three steps.Step 1: Identify your stakeholders. Brainstorm who your stakeholders are. ... Step 2: Prioritize your stakeholders. Next, prioritize your stakeholders by assessing their level of influence and level of interest. ... Step 3: Understand your key stakeholders.
What is stakeholder mapping in design thinking?
A stakeholder map is a visual or physical representation of the various individuals and groups involved with a particular challenge or system—the stakeholders of your design process in other words.
How many steps does stakeholders analysis have?
threeWhatever approach is used, there are three essential steps in stakeholder analysis: 1) Identifying the key stakeholders and their interests (positive or negative) in the project; 2) Assessing the influence of, importance of, and level of impact upon each stakeholder; and 3) Identifying how best to engage stakeholders.
How do you identify stakeholders?
How to identify stakeholders in a projectProject Charter. ... Reviewing the Enterprise Environmental Factors. ... Interviewing the influencers. ... Asking questions. ... Involve stakeholders throughout the project. ... All stakeholders must agree on the deliverables. ... Define mechanisms that govern changes. ... Effective communication is key.More items...
Is there a disadvantage in making a stakeholder map?
As we barely see a disadvantage in making a stakeholder map, still others won’t slide it. And so, the only drawback that we see is the long time th...
Are there stakeholders in social media networks? If so, who are they?
Yes. Social media networks have stakeholders too. For instance, in making a Facebook stakeholder map, you must include the users, suppliers, and co...
Are the customers of the business considered stakeholders?
Yes. Customers are also stakeholders, for they too affect or can be affected by the performance or operations of the business.
What is stakeholder mapping?
Stakeholder mapping is the visual process of laying out all the stakeholders of a product, project, or idea on one map. The main benefit of a stakeholder map is to get a visual representation of all the people who can influence your project and how they are connected.
How to build a stakeholder map?
Here is how you build a stakeholder map: 1. Brainstorming. Start by identifying all the potential stakeholders — people, groups, or organizations affected by your product or project, those who have influence over it, or have an interest or concern in its success.
How to create a communication plan?
To create a communication plan, you have to prioritize key stakeholders and make sure you start talking to them early in the project. There are different ways you can prioritize the stakeholders. You can use the matrix we shared above, or you can ask your team to vote so you can see how the group defines the main players .
Why is it important to use a matrix?
One of the best ways to do that is to use a matrix to analyze the power that stakeholders have over your project and their level of interest in it.
What can you do as a product developer?
As a product developer, you can’t ignore what’s happening in your field, so brainstorming potential competitors, outlining market regulations, and writing down major trends can be very useful.
What is internal stakeholders?
Internal stakeholders are people on your team who are participating in building your product or delivering a project. Their level of engagement may vary but they all have an influence because they are a part of your organization. Here is how a list of internal stakeholders might look like: CEO / C-level executive.
What happens when you build a stakeholder map?
Often when you build a stakeholder map, you’ll see who has restraints on the project and who has more resources, so internally you can put the right people on your team.
Why draw maps with stakeholder mapping tools?
Hence, draw maps with the help of stakeholder mapping tools to represent all your stakeholders and utilize your resources and their potentials effectively.
What is a good venue to create stakeholder maps with fantastic templates?
Moqups is a good venue to create stakeholder maps with fantastic templates that can help you prioritize, identify, and understand key stakeholders of all your projects effectively.
What is a stakeholder map?
A stakeholder map is a design representing the relationship of stakeholders with a project or organization.
What is lucidchart?
Hop onto Lucidchart – an excellent tool for designing – to create a stakeholders map. It provides you with lots of templates to identify stakeholders and the relationships between them. You can also use it to learn their interest in a specific project.
Why are stakeholder maps important?
Knowing stakeholders, their interests, and how they can influence a project are essential for its success, which is why stakeholder maps are becoming popular these days.
What do you do when you plan to launch a product or service?
If you plan to launch a product or service, you can map the stakeholders and make strong strategies.
What is Miro toolkit?
Empower your team to brainstorm using an infinite canvas, pre-made templates, powerful platform functionalities, and a powerful suite of widgets. Miro provides a whole toolkit for customer stories, journey maps, sprint planning or roadmap, retros, wireframing, and more.
VISUALIZE RELATIONSHIPS
Identify and illustrate interconnections between personas and other stakeholders and how the influence each other.
CATEGORIZE STAKEHOLDERS
Organize your stakeholders in categories: Is the stakeholder essential, important, interesting? Which ones are local, national, international?
ANALYZE RELATION TYPES
Use filters to analyze specific relations and understand the different roles of different stakeholders. Use these insights to adapt your communication according to your key stakeholders' interests.
Prioritize and focus
Decide what stakeholders you want to focus on. Create different maps for different products.
Dig deeper
Connect stakeholders to journey maps and see how they influence the customer journey.
Drag & Drop template
Add new stakeholders, move them around and link them easily by drag and drop.
Export
Print your stakeholder map and use it during your next workshop.Print your stakeholder map and use it during your next workshop.
What Is a Stakeholder Map?
A stakeholder map is a visual, four-quadrant influence-interest matrix used to identify stakeholders and categorize them in terms of their influence and interest in the project.
Why is it important to map stakeholders?
Stakeholder mapping is important because stakeholders are important to the success of a project. There are usually many stakeholders, which means many and varied expectations. Without mapping stakeholders in relation to their influence and interest in the project, you’re going to have a hard time communicating with them and keeping them happy.
What is the y axis of a grid?
The x axis of the grid measures the stakeholder’s level of influence, or how much can the stakeholder impact the project, from low (left side) to high (right side).
What is the importance of being inclusive in stakeholder mapping?
Be Inclusive. Another aspect of your stakeholder mapping is understanding the cultural or linguistic diversity among them. If they’re don’t speak your native language, it will require you to adjust your messaging. It’s important to be inclusive and know what is right for one stakeholder might be wrong for another.
What does it mean when a stakeholder has a high level of influence?
If your stakeholder has a high level of influence in the project but not as much interest, they should be kept satisfied, which means they need regular updates and their feedback is important. A stakeholder with both a high level of influence and interest needs to be managed closely.
How to identify stakeholders in a project?
There can be many stakeholders in a project. The list you come up with will depend on your organization, the impact of the project and its objectives. That means you might have to revise the list throughout the course of the project. 2. Analyze Stakeholders.
What is a real time dashboard?
You can share the real-time dashboard, which shows a high-level view of project metrics such as progress on tasks, time left on work, costs and more.
How to ensure project success?
Project success hinges on engaging and collaborating with stakeholders from different backgrounds. Understanding their motives and sorting them into individual groups with the help of the power/interest matrix and stakeholder maps can go a long way and ensure your work is headed in the right direction.
Why use stakeholder mapping?
Why you should use stakeholder mapping. Stakeholder mapping can provide the insight your projects require to reach completion smoothly. This technique plays a key role in stakeholder management. The benefits of using stakeholder maps should not be overlooked.
What is the power/interest matrix?
To help you gain a clear understanding of what stakeholder groups are at play , use the power/interest matrix. This matrix can act as a guide to create groups based on the level of interest and level of influence of stakeholders.
What is stakeholder map?
Stakeholder maps are designed to facilitate the evaluation of your environment by highlighting what powers are at play to help or hinder the progress of your project.
What are the two groups of stakeholders?
Though stakeholders can regroup a large range of widely different people and organizations, most can be sorted into two groups: internal and external stakeholders .
How many spheres are there in identifying key stakeholders?
Identifying the key stakeholders can prove an arduous task. For the list to be as exhaustive as possible, you could organize them into 3 spheres.
What is an internal stakeholder?
Internal stakeholders include: The project sponsor, who is the person whom the project was launched by and who defines its scope and goals.
How to Create a Stakeholder Map?
To make a stakeholder map you must at first focus on the goals, outcomes, and scope of your project.
What is stakeholder mapping?
Stakeholder mapping is simply a process in which the company’s stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial process—the person who is managing the project maps and categorizes them.
Why should stakeholder mapping be done continuously?
The stakeholder mapping should be done continuously before the starting of every project because there is a major risk that a stakeholder may change his plans and actions so, putting everyone in the same queue is a time taking work so a good amount of time should be allocated for the stakeholder mapping.
Why is stakeholder mapping important?
The stakeholder mapping provides a better vision for every stakeholder. The relationship with every stakeholder is made concrete because of this matric because in the whole process, you are so transparent, and the opposite side believes in you because of this transparency.
What is the other side of the equation?
The other side of the equation is the interest in the project, which means he has no influence, but he wants to get the outcomes from the project. The stakeholder map simply makes his relationship to the project visible, which simply guides stakeholder management. In essence, the stakeholder mapping the visual practice. The above figure shows the example of stakeholder mapping.
What happens if you don't have stakeholder mapping?
Without stakeholder mapping, a project will never gain success, and the success of the project defines the company's success, so it’s important to practice this matrix before any project kicks off.
What is the meaning of the four-part table?
The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder’s interest, and the second one is the stakeholder’s influence in the project. As for influences, it means what influence or type of influence the stakeholder does have in a particular project and how is that person can change the way of the project.
What is stakeholder mapping?
Stakeholder mapping categorizes stakeholders based on their influence, interest, power, urgency, legitimacy, and more.
Why is stakeholder mapping important?
Stakeholder mapping is an important process that aids you in stakeholder analysis. Though you have many choices, the power/interest model is the most popular. Once you map stakeholders, you group them and develop strategies to manage your stakeholders.
What are the three parameters of stakeholder mapping?
This stakeholder mapping model uses three parameters to group stakeholders. The parameters are power, urgency, and legitimacy.
Why are stakeholders interested in a project?
Some stakeholders may be interested in the project in order to block its success.
How many ways can stakeholders be grouped according to their direction of influence?
As shown in the figure below, we can group stakeholders according to their direction of influence in four different ways.
Why do latent stakeholders not get the attention they expect?
Latent stakeholders have the power of imposition, but they may not get the attention they expect because they lack legitimacy.
What is the definition of salience?
Salience is defined as the degree to which project managers give priority to the stakeholders. The more attributes (power, urgency, and legitimacy) a stakeholder is perceived to have, the higher their salience (from a manager’s perspective).
