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what posts work best on facebook

by Zita Satterfield Published 3 years ago Updated 2 years ago
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15 Types of Facebook Posts You Can Use to Engage Your Audience

  1. Videos. Many marketers made claims about video being the hottest content trend of 2017. ...
  2. Photos/Images. Humans are visual creatures, we grasp images and their meanings quickly, we remember them much better in the long run.
  3. Text. ...
  4. UGC or Other People’s Content. ...
  5. Blog posts. ...
  6. Podcasts. ...
  7. Inspirational quotes. ...
  8. Bucket list posts — Fill-in-the-blanks. ...
  9. Funny memes. ...

More items...

Here are the types of posts that do best on Facebook, in order of importance:
  • Live Video. A Facebook Live video will get 6x more reach than anything else you do on your page. ...
  • Video (pre-recorded/ slide shows/ etc.) ...
  • Personal Photos. ...
  • Great photos and graphics. ...
  • Plain Text.
Oct 19, 2020

Full Answer

What are the most popular Facebook posts?

  • #Like
  • #SocialMedia
  • #Memes
  • #Popular
  • #FacebookLive
  • #Trends
  • #Facebook
  • #Live
  • #FacebookMarketing
  • #FacebookAds

What is the most engaging post types on Facebook?

What Types of Posts Get the Most Engagement on Facebook?

  • Funny Posts. Humor has always been and still is a potent tool for piquing your audience’s interest. ...
  • Share User-Generated Content. Some of the best performing content on Facebook is undoubtedly user-generated content. ...
  • Current Events. ...
  • Giveaways. ...
  • Inspirational Quotes and Images. ...
  • Native Video. ...
  • Live Video. ...

How to write good Facebook posts?

Whether posting on your personal or brand Facebook page, keep these 3 takeaways in mind:

  • Craft posts that your followers and fans enjoy by sharing value in a digestible way.
  • Use analytics to understand how changing your approach impacts engagement.
  • Good content + a good number of impressions + right audience = ENGAGEMENT and GROWTH.

How to find your most popular Facebook posts?

What makes a post “successful,” though?

  • Likes. Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI.
  • Comments and replies. With so much competition in the social space, engaging with any sort of dialogue with your audience can be a challenge.
  • Shares and hashtags. ...
  • Impressions and reach. ...
  • Link Clicks. ...
  • New followers. ...

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Is it easy to create content on Facebook?

Creating content isn't easy. Coming up with great ideas and knowing exactly what to post -- not easy. In fact, it's such a struggle for some businesses that they give up trying. This blog post is for those businesses! If this includes you, then I'm hoping this post makes it easier for you to create effective Facebook posts.

Can you do infographics yourself?

Infographics, most likely, are not something you can do yourself unless you are good with graphic design and have the time to put into it. If you hire out, you should choose a concept that can be used over and over for your business -- because the time a graphic designer has to put into these images is not cheap. 2.

Why do I need to boost my Facebook post?

The reason is that boosting your posts extends the reach of people who actually see your post, and Facebook shows the post to people who are likely to engage based on their past engagement history !

What is the best time to post on social media?

Most will tell you that the best times to post on social media platforms are 12 PM, 3 PM, and 7 PM. These are generic times based on a collective average. If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction.

Why is telling a story important on Facebook?

Telling a story is one of the best Facebook content ideas because it resonates with real people. They can relate to it, especially if they’ve gone through something similar. You can start by creating videos that shows your brand mission.

Is it harder to see organic reach on Facebook?

The truth is that it has become harder now than it has ever been to see organic reach and engagement on Facebook posts. Users on this social network aren’t as easy to engage like before. Perhaps it’s because people are now more aware of how effective it has been, so there’s more competition.

Can you use hashtags in Facebook?

You can use hashtags in all of your Facebook post ideas to get more engagement! Hashtags are clickable, searchable words that people search around certain subjects and topics. Using them in your post can help your post get a little extra reach, and therefore extra engagement! 41. Post Team Photos.

Is Facebook live video good?

Posting Facebook live videos or pre- recorded ones is one of the best decisions you’ll make as far as Facebook post ideas are concerned . They are hot, they are trendy, and they have a proven track record. With more than eight billion videos watched on Facebook on a daily basis, it’s hard to argue against its success.

What is the key to a successful Facebook page?

If you’re looking to revamp your Facebook strategy, you must ensure you’re posting engaging content that your audience enjoys. Engaging content is the key to increasing reach and interaction with your Facebook Page.

What is BTS on Facebook?

Another great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to do this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns.

Does Facebook have to be all business?

Your business Facebook Page doesn’t have to be all business all the time. In fact, it’s a great idea to show some brand personality off throughout your posts and post captions.

Why do people use #FollowFriday?

Since Facebook allowed to use hashtags in the posts , people start to use popular #FollowFriday (or #FF) hashtag to get more engagements. Briefly, #FollowFriday came from Twitter and became a frequent Friday activity.

Is Facebook a marketing platform?

Facebook is the top social media marketing platform, and the community is constantly growing. Nowadays it is hard to get people’s attention. But you still want to get more likes, shares, and comments on your posts.

Why is it important to include a video in a Facebook post?

Visuals never fail to grab attention. Humans are visual creatures, which is why it’s good to always include an image or video in your post. Including visuals also make your message easy to grasp and remember. When it comes to Facebook creative best practices, quality matters.

How to pin a post on Facebook?

To pin a post, simply click the three horizontal dots on the upper right of a post. Then click “Pin to Top of Page”: ...

How to make a successful social media marketing campaign?

Consistency is one of the keys to social media marketing success. Decide on a posting schedule (let’s say, thrice a week) and stick to it. Make sure that you plan and create optimal Facebook posts to fill that schedule. This way, your audience will know when they can check out your latest posts on Facebook.

What are the best posts to post on Facebook?

Here are the types of posts that do best on Facebook, in order of importance: 1. Live Video. A Facebook Live video will get 6x more reach than anything else you do on your page. (“Reach” is how many people are served your post in their Newsfeed.)

Which type of Facebook post gets the least engagement?

Plain Text. Plain text posts generally get the least engagement on a Facebook page. (As in… making a statement or asking a question with no photo or visual to go with it.) HOWEVER, they are worth testing out now and then. Facebook serves people the same TYPE of posts that they generally interact with.

What is consistency in Facebook posts?

One final note on your Facebook posts: Consistency is KEY. Facebook, and your audience, is looking for you to BE THERE. So whatever types of posts you are putting up, make sure you are regularly there, doing your thing. Your people will get to know YOU, trust you, and thereby turn into loyal fans.

How long should I make a live video on Facebook?

Many Facebook gurus suggest going live on your page 2x per week. And for maximum effect, try to make your live videos 15 minutes or more.

Is Facebook video more reachable than static?

Facebook chooses to give ANY type of video more reach than a static post would have. (Though the reach is still not as good as LIVE video). Also, your audience is generally more attracted to a video! As they are scrolling through their Newsfeed, a video is eye-catching.

Does Facebook reward you for liking certain posts?

Facebook “likes certain kinds of posts more than others, and will therefore “reward” you by serving your post to more and more people. Before we dive into each type of post, we need review these questions:

Can you edit captions on Facebook?

Once you load a video into Facebook, there’s the option to use Facebook’s auto-generated captions. This simplifies the process a lot. HOWEVER, you must watch through the video and edit the captions. They will not be completely accurate.

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