- Quality. This should be the primary product attribute your brand focuses on when pushing for market placement.
- Marketing Claims. Marketing claims are those relating to your product’s performance. They can be both objective and subjective.
- Innovative Attributes. There are some products and services in the marketplace that have been around for generations. Items like laundry or cleaning products are perfect examples.
- Verification. While color or size attributes can be important in triggering a customer purchase, another important tangible attribute is a product’s proven safety credentials.
- Quality. This is the primary reason why consumers choose to buy a product. ...
- Claims. Claims are not only considered important for companies. ...
- Innovation. Sometimes the product will be more satisfying, but you get bored of using it. ...
- Safety. ...
- Competitor Comparison.
What are attributes of a product?
Attributes are defined as tangible (physical) or intangible (non-physical). Tangibles are characteristics such as size, color, smell, product design, weight, etc. Intangible refers to things like price, quality, and aesthetics. It is a combination of these various product attributes that buyers use to make a purchase decision.
What are the hard-attributes and soft-attributes of a product?
When defining and characterizing a product in a product design process, there are two different types of product’s attributes that have to be considered – the Hard-Attributes and the Soft-Attributes. These two attributes are radically different in nature.
Is there more to product attributes and benefits than meets the eye?
But while these definitions may seem straightforward, there’s much more to product attributes and benefits than meets the eye. I propose a third statement: C. I sell and promote my products’ features based on how they benefit the lives of my customers.
What do consumers look for in a product description?
Consumers look for and buy goods and services that have very specific product attributes. Marketers need to home in on their target market and build a product description that captures their customer’s desires. Using product attributes in marketing is critical in attaining brand success.
What are the four product attributes?
Product attributes are the properties that describe a product. They include details that are tangible and intangible, subjective and objective....Product attributes examplesName.Product ID.Size.Color.Weight.Materials used in construction.Design features.Lifestyle photographs.More items...•
What are the three product attributes?
Overall product attributes decision The three elements of product attributes – the overall product quality, the actual product features included, and how the features are integrated together and how product looks – are very important decisions to guide the success of the product.
What are general product attributes?
Product attributes can be the individual product features, the design, price, aesthetic, weight, color, size, ingredients, material, among others. intangible (non-physical) - characteristics that are not perceptible to touch; they don't have a physical form.
What are the product performance attributes?
Product Performance Characteristics means performance characteristics of a Product including, but not limited to, safety, efficacy, potency, shelf life, and application.
What product attributes are important in buying decision explain?
Attributes include things like size, color, flavor, package type and other features that are relevant to the category. From a consumer perspective, these attributes are what determine the consideration set and influence the ultimate purchase decision.
What are product attributes and benefits?
The attributes of a product don't change. But which attributes you choose to show will vary depending on campaign, customer, or brand. E.g., Product attributes of a shoe are the special components that the shoe is made from. Product benefits, on the other hand, are the features that are most important to the customer.
Why do product attributes matter?
Product attributes are the building block for all customer-facing/user experience and internal/operational efficiency technology solutions. Having a robust foundation of product attributes and accurate metadata allows brands to easily adopt additional revenue-boosting solutions.
What is product attributes in marketing example?
Tangible attributes can include such product characteristics as size, color, weight, volume, smell, taste, touch, quantity, or material composition. For example, when you want to buy a new car, you might consider tangible attributes such as its size, color, and material composition.
How do you improve product attributes?
That being said, here are the general steps to optimize your product attributes:Start with the positioning strategy.Product design.Product aesthetic appeal.Quality improvement.Presentation and packaging.
Why is product attributes important in developing a new product?
Product attributes are important to both consumers and marketers. The consumer uses attributes as the basis for evaluating a product since attributes provide benefits the consumer seeks when purchasing a product and comparing between competitive brands.
What are the attributes of good quality?
Quality Attributes#1) Reliability. Measure if the product is reliable enough to sustain in any condition. ... #2) Maintainability. Different versions of the product should be easy to maintain. ... #3) Usability. ... #4) Portability. ... #5) Correctness. ... #6) Efficiency. ... #7) Integrity or Security. ... #8) Testability.More items...•
Why do we use product attributes?
Using product attributes can make your product stand out to customers in a crowded ecommerce marketplace. It helps separate your products from those of competitors. Companies should list their product attributes in a style that is understandable by the average user.
What are the two categories of product attributes?
Product Attributes are divided into two categories: tangible (physical) and intangible (non-physical). Tangibles include characteristics such as size, color, smell, product design, weight, etc. Intangible refers to attributes like price and quality.
What is a GTIN?
GTIN ( Global Trade Item Number) is an internationally recognized system for identifying products. It has brought together several systems to ensure they all adhere to a common structure. The types of GTIN that currently exist include: 1 ISBN – International Standard Book Number 2 UPC – Universal Product Code
What is a SKU in a product?
While companies recognize their own products through SKUs which are unique numbers assigned to each product, consumers use natural language that includes the benefits and features of a product. For example, Black Skinny Leather Pants.
What is custom attribute?
Custom Attributes allow you to add unique attributes to existing Product Types. For example, one Type that you may have is a Mobile Phone. If you wish to add custom attributes to this product such as a Secondary Display for your Mobile Phone listing, you can do this through custom attributes. See our guide on Custom Attributes to understand how.
How do consumers find your products?
Consumers find your products through the product name. These should be clear, concise and give away sufficient information about the product just through the title. The product name is critical to your SEO and is the name through which users will look up your products.
What are product variants?
Variants. When shopping online, you’ll see that the same product is available in different sizes, colors, materials, or price points. These options are known as product variants. For example, if you’re adding a clothing item, your two variants can be Size and Color.
Why is it important to list product attributes?
It is important to list the product attributes that will matter most to your prospective buyer. Product attributes must be accurate and informative. Listen to customer feedback, take advantage of reading reviews (these are gold dust), and understand how your product is meeting, or not meeting, customer expectations.
Why is product attribute important in marketing?
Using product attributes in marketing is critical in attaining brand success.
What are attributes in science?
They use natural language such as “large family tent” or “affordable jacket”. Attributes are defined as tangible (physical) or intangible (non-physical). Tangibles are characteristics such as size, color, smell, product design, weight, etc. Intangible refers to things like price, quality, and aesthetics.
What is product attribute?
Product attributes refer to the characteristics that define a service or product and influence customer buying decisions. SKUs are what a company uses to identify products, but consumers look for products in very different ways. They use natural language such as “large family tent” or “affordable jacket”.
What is intangible in a product?
Intangible refers to things like price, quality, and aesthetics. It is a combination of these various product attributes that buyers use to make a purchase decision. They desire a product that meets their needs and wants. Needs are must-haves in a product and wants are desired but not critical.
What is the primary product attribute your brand focuses on when pushing for market placement?
1. Quality . This should be the primary product attribute your brand focuses on when pushing for market placement. People are drawn to products they know and trust will work. Generating positive reviews and solid manufacturing data are two ways of demonstrating a product’s quality. This requires work.
What are some examples of marketing claim attributes?
Examples of marketing claim attributes include things like: However, it’s important to be aware that false claims, or statements modified to twist attributes, can cause marketing problems. A dishonest or weak claim can devalue your product and brand.
What are product attributes?
Product attributes are characteristics or features that a product may or may not have (for example, size, colour, fit, and similar) and are a way for brands to distinguish one product from another.
What is attribute tagging?
An attribute tagging product that features visual recognition technology, such as Intelistyle, will detect and tag all products on product photos, regardless of whether they’re editorial-style photos or user-generated full-body shots.
What is product tagging?
A good product tagging tool should give a merchandising team the ability to approve or edit product titles and descriptions. While an attribute tagging tool will do all the hard work for you, some retailers may prefer to have a human team member check that product titles and descriptions match what they had in mind.
Is a generic list of product attributes useless?
For fashion brands, a generic list of product attributes is useless. Instead, you want to find an attribute tagging tool that offers a fashion-specific data set that can be calibrated to the needs of an individual retailer.
Is it good to have all attributes of a product?
Although it is generally a good idea to attach as many relevant attributes to a product as possible, not all product attributes are created equal. Customers assess and evaluate products based on attributes that are important to them, so knowing which product attributes to highlight is particularly important.
Can retailers forego product tagging?
With customers growing more impatient and demanding, retailers can’t afford to forego product tagging. However, the days when brands could get away with tagging their products manually are long over. From improving customer experiences to freeing up staff time, a high-quality and reliable attribute tagging tool, like Intelistyle, can give retailers the edge they need to succeed in this ever-changing and evolving industry.
What Are Product Attributes?
Every product you stock has a unique set of features and characteristics, which can be described as “product attributes.” Also known as metadata or product tags, product attributes help you and your customers distinguish one product from another.
Why Do Product Attributes Matter?
The importance of product attributes for fashion retailers cannot be understated. Product attributes are the building block for all customer-facing/user experience and internal/operational efficiency technology solutions.
Final Thoughts
With so many use cases, leveraging attributes is increasingly vital for growth-oriented fashion businesses. However, in addition to understanding the value of product attributes, you also need to know how best to implement them.
What are product attributes?
Product attributes are the components of a product that describe its features. Product attributes are concrete, objective, and can be observed. The attributes of a product don’t change. But which attributes you choose to show will vary depending on campaign, customer, or brand.
Why are product attributes and benefits important?
Product attributes and benefits are important because they optimize your customer-centric approach by using theory and research. And by technical I mean all the ins and outs of your eCommerce offering that product attributes and benefits will help you optimize. Let’s take a closer look. 1.
What are the attributes of sunglasses?
Next to this, you have to dissect and analyze your products. If you’re selling a pair of sunglasses, its attributes are its colors, size, fit, frame, and any special characteristics like polarized lenses that differentiate it from others:
Which eCommerce store has product descriptions that highlight both product attributes and benefits?
Amazon, perhaps the most dominant eCommerce store at the moment, has product descriptions that highlight both product attributes and benefits: Each product attribute is followed by a product benefit: compact and lightweight (attribute), perfect for travel (benefit), etc.
What is product benefit?
Product benefits, on the other hand, are the features that are most important to the customer. More often than not these are conceptual and change according to the individual shopper or customer segment. For the example above, this would be: Water Repellent: Shoes that can bear any weather rain or shine.
What is Gutman's means end chain?
Gutman’s means-end chain (1982) is a way to understand why consumers choose the products they do for better product positioning. The means-end chain model starts with the physical nature of the product (attributes) and then works its way up to understand what the product delivers to the consumer (benefits).
What is Product Hierarchy?
A product hierarchy explains relationships between products and groups at different hierarchy levels. Product hierarchy is a logical structure that helps boost user experience, SEO value and provides your employees with consistent information. Product Hierarchy can be classified into:
What are eCommerce Product Attributes?
Increased brand awareness and customer enlightenment made shoppers look for specific information on the product. Shoppers these days know what they want to buy, and they search accordingly for particular details.Product and its features are not the only things defining the quality, especially in this online space.
How is eCommerce Product Attributes Different from Product Features?
Both the eCommerce product attributes and product features help to describe your product to your customers.
Why eCommerce Product Attributes Matter in Online Marketing?
Attributes are what influences or affect a consumer’s decision to purchase something.
Types of eCommerce Product Attributes
Generally, attributes can be classified into two types for every product – tangible attributes and intangible attributes.
What is eCommerce Product Attribute Groups
Attribute Groups are a collection of similar attributes grouped together for a common characteristic.For example, there are usually many attributes related to the colors of a car, like a car’s body color, wheel, disc, seat color, and so on.
What is eCommerce Product Attribute Family
The attribute family is a collection of attribute groups required to create and curate a whole product.
What Are Product Attributes?
Types of Product Attributes
- When consumers are looking for a product they need to attain information about it readily and be able to easily compare and find the right fit among all the available options. It is important to list the product attributes that will matter most to your prospective buyer. Product attributes must be accurate and informative. Listen to customer feedback, take advantage of reading reviews (thes…
List of 15 Product Attributes
- The list of tangible and intangible product attributes is near enough endless. Here’s a comprehensive (but by no means exhaustive) list of product attributes: 1. Color 2. Size 3. Design 4. Weight 5. Content 6. Smell 7. Taste 8. Feel 9. Quantity 10. Material makeup or ingredients 11. Price 12. Reliability 13. Safety 14. Packaging 15. Marketing claim...
Putting Your Product at The Forefront
- Marketing a product or service needs to be something more than just promoting the same old highlights. Using product attributes that are strong, positive, and true can help you stand out in a crowded market. Highlight your product positives, name a custom attribute that makes the product shine, and do everything possible to surpass every competitor’s claim. Each online sear…
What Are Product Attributes?
Types of Product Attributes
- When consumers are looking for a certain product, they want to attain information about it easily and find the right thing among a large number of choices. It is important to list the product attributes that matter most to the buyer. Product attributes must be accurate and informative. Listen to customer feedback, take advantage of reading reviews, and understand how your prod…
List of Product Attributes
- The list of product attributes that are both tangible and intangible are endless. This is also sometimes referred to as making sure your product has differentiation. 1. Color 2. Size 3. Design 4. Weight 5. Content 6. Smell 7. Taste 8. Feel 9. Quantity 10. Material makeup or ingredients 11. Price 12. Reliability 13. Safety 14. Packaging 15. Marketin...