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What products do Innocent sell?
Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
What made Innocent successful?
In 2000, they launched a new product, Thickies, which had extra fruit. They also started sending weekly newsletters to subscribers and were commissioned by Waitrose supermarkets for a trial run selling smoothies in-store. The trial was a success and setting up shop at trade shows assured Innocent of more sales.
Can you get Innocent smoothies in America?
Innocent Drinks tells BeverageDaily.com it will retain its current European focus and has no plans to crack to the US, as Coca-Cola moves to acquire almost all the shares it does not currently own.
Is Innocent a healthy drink?
Although Innocent smoothies do not contain any *added sugars they do contain a ton of natural sugars. With all the fruits and vegetables packed into the drink, the sugar content is extremely high, which overrides any of the claimed health benefits, especially if consumed frequently.
Are Innocent smoothies really just fruit?
MANUFACTURER'S RESPONSE: Innocent smoothies are made from nothing but pure, crushed fruit and juice, with absolutely no sugar added. Our smoothies contain all the good stuff that fruit does (like fibre and vitamin C).
Does Coke own innocent smoothies?
You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
How many of your 5-a-day is an innocent smoothie?
You only need one 150ml glass of an innocent juice or smoothie to hit one of your 5-a-day. For the other four, try any fruit or veg that's fresh, frozen, dried or canned.
Why was Coke bought Innocent?
Richard Reed, one of three Cambridge University graduates who founded Innocent at the age of 26 in 1999, denied they were selling out. "Our aim was to make Innocent a global brand and take its ethical values to the world's consumers. We decided that we would be able to do a better job of that with Coke."
What's the best Innocent smoothie?
If you are not familiar with innocent smoothies, you are in the right place....Best Flavours (YUM!)Strawberries & bananas.Blueberries, peaches & apples.Banana break.Berry light.Energise.Pineapples, bananas & coconuts.Recharge.Blue spark.More items...•
Do Innocent smoothies need to be refrigerated?
Full Product Name: This innocent smoothie is a blend of crushed fruit and pure juices. Storage: Keep refrigerated (0-8ºC).
How much sugar does Innocent Smoothies have?
almost 8 teaspoons of fruit sugars 31gms per 250ml! sugars from fruit are still sugar when will people go back to eating fruit and the fibre and not mass amounts of juice that's full of acid and sugars, over 23 teaspoons = 93gms of sugar per bottle is just mental.
Is Innocent bolt from the blue healthy?
High in vitamins B1, B2, B3 & B6 which contribute to normal energy yielding metabolism. High in vitamin C which contributes to the reduction of tiredness and fatigue.
How did the position that Innocent achieved drive sales growth for the company?
After Innocent secured deals with all the main UK supermarket groups - helped by buying up billboard advertising near their head offices - its sales rocketed, and continued to grow strongly until everything went wrong in 2008.
How much is innocent smoothies worth?
At the beginning of 2013 Richard Reed and the rest of his founding team at Innocent Drinks sold out the last of their stake to Coca Cola. GrowthBusiness finds out what happens after exiting a business valued at $500 million.
Why did innocent smoothies start?
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good. We took our smoothies along to a music festival, where we put up a big sign asking people if they thought we should give up our jobs to make drinks out of crushed fruit instead.
How much did Coca Cola Buy Innocent for?
The fizzy drinks empire, which already owned 58 per cent of Innocent, snapped up the shareholdings of founders Richard Reed, Adam Balon and John Wright in a deal that gives Coca Cola at least 90 per cent ownership and values Innocent in the region of £320million.
Why was Innocent warned?
In October 2007 Innocent was warned by the Advertising Standards Authority for making unsubstantiated claims about the health benefits of their " superfoods " smoothies, stating that their marketing claims could not be backed up by medical science and ordering Innocent not to repeat them.
Why did innocent smoothies explode?
In 2007, Innocent recalled 100,000 bottles, stating that the explosions were caused by a natural fermentation of the ingredients.
How much of innocent drinks profits go to charity?
Innocent Drinks has pledged to give at least 10% of all its profits to charity every year.
What is an innocent smoothie?
An Innocent smoothie consists of whole crushed fruit and juices, but other ingredients such as carrots and ginger have been used in some drinks. Innocent also makes juice for kids; a not-from-concentrate juice range; Innocent Bubbles, which are carbonated; and coconut water.
When did McDonald's stop using innocent smoothies?
In 2007 McDonald's began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012. However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in the Netherlands.
What is the importance of innocent drinks?
Environmental record. Innocent Drinks discovered that one of their supplies was contributing to the unsustainable water use threatening UNESCO World Heritage site Doñana National Park, one of Europe's most important wetlands.
What is super smoothie?
Super Smoothies consist of a blend of fruits, veg, botanicals and crushed flax seeds, with added vitamins. In 2015 they launched a range of cold press fruit and veg juices. In 2018 the brand launched their very first range of vegan nut and oat drinks. It includes almond, hazelnut and oat drink varieties.
What does the'select' button mean?
It indicates an expandable section or menu, or sometimes previous / next navigation options.
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Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.
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How much does Innocent make a year?
From very humble beginnings, the company has grown in that time to become the biggest smoothie maker in Europe, turning over £200 million each year.
What does an envelope mean in email?
An envelope. It indicates the ability to send an email.
What is the name of the group that asked people to give up their jobs to make smoothies?
1. Innocent was founded in 1999 when three Cambridge University graduates put up a big sign at a jazz festival in London asking people if they thought they should give up their jobs to make smoothies. People voted by putting their empty bottles into a "yes" bin or a "no" bin. Innocent. 2.
Is innocent smoothie healthy?
Innocent's smoothies are often criticized in the media and by health campaigners for the amount of sugar they contain. Innocent smoothies are made from 100% fruit and one of its 250ml bottles counts as two of the recommended five portions of fruit a day, as well as extra added benefits such as vitamin c and fiber.
Where is Innocent located?
Innocent has had offices in France and Benelux for 18 months, but last week launched in Copenhagen. Further expansion onto the continent is to follow, beginning next year with Germany and Austria.
Who are the founders of Innocent Drinks?
But Innocent’s entrepreneurial founders Richard Reed, Adam Balon and Jon Wright can point ...
Does Innocent UK have full autonomy?
Though Germain gives training to the European creative teams in writing the labelling copy, he stresses Innocent UK affords its new offices full autonomy and creative licence a decision that displays much trust as it offers ample opportunity for Innocent abroad to evolve very differently from Innocent in the UK.
Who is responsible for Innocent's voice?
Fearless as the entrepreneurial company is, there is recognition within Innocent that making such an edgy brand work in Europe will not be easy. Dan Germain , the companys head of creative, is largely responsible for Innocent’s voice, including the copy on the packaging.
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Is the European market ripe?
UK managing director-elect Mitchell agrees, arguing that the European market, where demand for natural and healthy products matches that at home, is “extremely ripe”.
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