How to write About Us page
- Include a unique value proposition. Find your company’s unique selling point and draw attention to it by building your About Us page around it.
- Show your company’s faces. The human eye is naturally drawn to faces. ...
- Tell your brand story. As mentioned earlier, your brand story is what makes you unique. ...
- Share what’s happening behind the scenes. In a world where the internet is as prevalent as it is (you’re using it now), transparency in manufacturing is a marketable asset ...
- Let customers know where you are. You’d be surprised to learn how much better some customers may feel after learning where your business is based.
- Direct customer towards the next action. What is the next thing you want your customers to do once they finish reading your About Us page? ...
- Consider the fold. “Above the fold” is the part of the website that can be seen before a user has to scroll. ...
- Keep your About Us page updated. Once you’ve created a killer About Us page, share it with the world. ...
- Communicate the story of your business and why you started it.
- Describe the customers or the cause that your business serves.
- Explain your business model or how your products are made.
- Put a face to your business, featuring the founders or the people on your team.
How to write an effective About Us page?
- Go design-crazy
- Forget to tell people what you actually do
- Cram too much onto one page
How to write a great 'About Us' page?
Read on for the don’ts:
- Don’t go design-crazy Layout and design features are meant to supplement your content and make it easier to read. ...
- Don’t forget to tell people what you do. There’s nothing more frustrating than getting drawn in by a well-written “About” page, only to reach the end and realize you ...
- Don’t cram too much onto one page
How to write a powerful business description for your website?
Tips on describing your business
- There are no wrong business descriptions. Each business is unique, so each business description will be unique. ...
- Use full sentences. It might be tempting to use your lists of values to create a bulleted list, but it's important to develop full sentences.
- Customers care. ...
- Offer a next step. ...
How to write better content for your website?
How to Write Great Web Content for Landing Pages and Web Pages
- Write an Actionable Headline. Great landing page web content begins and ends with a call-to-action. ...
- Make the Body Copy Skimmable. You’ve perfected an actionable, motivating headline for your landing page web content. ...
- Stay Benefits-Focused. ...
- Write a CTA That Shouts at the Reader. ...
What is the purpose of an About Us page?
An “About Us” page should personify your business, so that potential customers don’t view you as some Wizard of Oz-type ‘man behind the curtain.’ Adding a picture and some humanizing background about you and your team offers a great opportunity to connect with your audience and get creative.
What is the tone of a website?
1. The right tone. Tone is an element that should be consistent throughout your “About” page. But don’t worry – you won’t need to dust off any high school English textbooks to get this right! For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable.
What is the About Us section?
An “About Us” section is an opportunity to introduce yourself on your own terms. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers. A good “About Us” page starts with the basics, but quickly moves beyond them. Yes, users need to know who you are and ...
Why is it important to not select buzzwords?
However, it’s important not to select buzzwords just because they sound great, which is an easy trap to fall into: 55% of all Fortune 100 companies list “integrity” as a core value, while 40% cite “team-work.”. Worthy attributes for sure, but they start to lose meaning when everyone’s throwing them around.
How to catch a reader's eye?
Bold text and strategically placed headlines are a good start when it comes to organizing your page, but the best way to catch a reader’s eye is through some well-placed graphics or tables. Studies have even shown that people can recall 65% of visually presented information three days after seeing it.
Can you put a contact form on a website?
By the time visitors are done reading through your mind-blowing “About Us” page, they’ll be racing to get in touch. Most website builders will easily allow you to stick a “Contact” form anywhere on the page, or you can set up a separate dedicated page and link to it.
Is "about us" the only page on my website?
Don’t cram too much onto one page. Your “About Us” page will be one of, if not the, most important page on your site – but that doesn’t mean it should look like the only page on your site. Make sure you only highlight the most essential aspects of your business to avoid overwhelming new visitors with information.
What is the fold above a website?
“Above the fold” is the part of the website that can be seen before a user has to scroll. As you’d imagine, this point varies depending on the devices and screen size.
Is an About Us page hard?
An About Us page doesn’t have to be hard work. But it should do a great job at giving the customers an insight into the inner workings of your company highlighting the whats, hows, and whys of your brand. So be honest and pick the words wisely. Most importantly, don’t forget to be human.
How to write an about page?
Writing an About page for a website that includes a strong, solid mission statement that clearly outlines the company’s philosophy and methods will keep your prospects reading and wanting to learn more. Here are some ways to improve About Us information on websites: 1 Tell your company story with relatable anecdotes and real-world examples 2 Go light on buzzwords and industry jargon, and avoid overly broad and superficial statements 3 Show that you know your customer by addressing a problem – and how you are in a unique position to solve it 4 Establish trust by offering proof of your success across social media, awards, client testimonials, and relevant press coverage and mentions
What is the best about us page?
The best About Us pages are often wildly creative and draw prospects in by helping them to establish a connection to your company’s story. While there are no hard and fast rules to predict what will make a successful About Us page, there are definitely a few guidelines to consider when creating your website:
Can you use SEO keywords for About Us?
When it comes to SEO, About Us pages can be leveraged a few different ways. If your unique value proposition is closely tied to a keyword group, you can use SEO keywords for About Us pages that reflect that value propostion. For example, if you offer consulting services that leverage lean six sigma, your homepage might be focused on “consulting ...
Is the About Us page responsive?
What's more, the entire "About Us" page is responsive, including the video. That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop. 10. Acciyo.
Is copying important on an About page?
Copy is an important element of an About page. However, you'll also want to keep user experience in mind as you showcase your brand story and identity to the world. Here are some of the top About Us and About Me page templates to use or draw inspiration from:
Is Touraza a good template?
If you want something with a little flavor, the Touraza template is a good choice. With the "meet the team" section near the top with geometric designs and striking typography, you'll be able to showcase the humans behind your brand.
What to say on About Us page?
The “About Us” page is the place to toot your own horn, but do it with facts not hype. That is, talk about the experience you bring to the table. Tell how many years you’ve been in business. Give your company’s story, the reason why it was founded, the way it’s developed over time.
Why is the About Us page the soul of my website?
The authors of The Wise Startup Blog recently described the “About Us” page as the “soul of your website” because it offers insights into your thinking and personal philosophy. They recommend being “authentic, honest and true to yourself.”
Why do you put a picture in your work environment?
Incorporate a photo of you in your work environment to give the visitor a better sense of who you are and what you do. A picture of you at work will make you seem more real and will help the visitor begin to feel he knows you. From there, it’s just a small leap for him to trust you and want to do business with you.
What is the About Me page?
Remember that your ‘About Me’ page is a living document. Whenever inspiration strikes, you can (and should) come back and update the page to ensure it accurately reflects where you’re at in work and in life.
Is it easy to write about me?
Writing an ‘About Me’ page or section for yourself is never easy. However, the good news is if you follow the formula and tips below, you should be able to generate an engaging ‘About Me’ statement without too much of a struggle. Here’s how to write an ‘About Me’ page you can be proud of.
Do you need a headshot for LinkedIn?
A professional headshot, like you use on LinkedIn, will work perfectly. Website and blog visitors like to connect a name with a face, and it will be more personable if your page isn’t all plain text. If your website or blog is about a product or service, include a related image. Stay humble.
About Us Page Generator
We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. Just fill in the blanks on the form and get a custom About Us page that you can copy-and-paste directly onto your own website.
About Us Page Template
We've created a sample About Us template designed to work well for virtually any online store, blog, or website. Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes.
5 Tips to Create The Perfect About Us Page
While you can't sell products from your About Us page, the information on this page can help push customers much closer to a sale without even seeing what you have to offer.
About Us Page Examples
Ghukra is a leather bag and accessory company, and their About Us page goes above and beyond. Not only do they have the standard company history, but they also include the history of the Ghurka soldiers they're named after, a detailed dissection of their logo and in-depth information about their manufacturing.
What can a great About Us page do for your business?
Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories.
How to Upload Your About Us Page
If you're using Volusion’s ecommerce software, editing your About Us page is easy — it's already built into your template, so all you have to do is add your store's information. In order to populate your About Us page in your Volusion store, your first step is to head to your store admin. From there, find the Design tab and click on Site Content.
