Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media.
Full Answer
What should be considered when designing the IMC program?
Understand the different components of the promotion (communication) mix and why organizations may consider all components when designing the IMC program. Understand the difference between types of communication that target many people at one time versus types of communication that target individuals.
What is the importance of IMC?
The importance of IMC will be demonstrated throughout the discussion of traditional media as well as newer, more targeted, and often interactive online media. Advertising involves paying to disseminate a message that identifies a brand (product or service) or an organization being promoted to many people at one time.
What are the different types of IMC campaigns?
Organizations may conduct many types of IMC campaigns, and several may be run concurrently. Geographically, a firm may have a local, regional, or national campaign, depending upon the available funds, objectives, and market scope. One campaign may be aimed at consumers and another at wholesalers and retailers.
What are the three elements of any IMC strategy?
The three elements of any IMC strategy are the consumer, the channels, and A. the receiver. B. the product. C. evaluation of the results. D. the company. E. event sponsorship. C. evaluation of the results.
What is included in an IMC?
Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
What are the 5 components of IMC?
Five Steps of the IMC ProcessIdentify your customers from behavioral data. ... Determine the financial value of your customers and prospects. ... Create and deliver messages and incentives. ... Estimate the return on customer investment (ROCI) ... Budget, allocate, evaluate, and recycle.
What are the types of IMC?
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical. By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you've set for it in an efficient manner.
What are the 4 pillars of IMC?
Four pillars of IMC: stakeholders, content, channels, results.
What are the 8 components of integrated marketing?
Digital marketing requires a fully integrated campaign that is spread across multiple platforms....Here are key areas you want to hit:Print Marketing. ... Banner Ads. ... Landing Pages. ... Email Marketing. ... Social Media. ... Organic Search Engine Marketing. ... Paid Search Engine Marketing.More items...•
What are the 6 steps in IMC?
Below are the major steps to keep in mind when developing your IMC strategy.Step 1: Know your target audience. ... Step 2: Develop a situation analysis. ... Step 3: Determining marketing communication objectives. ... Step 4: Determining your budget. ... Step 5: Strategies and tactics. ... Step 6: Evaluation and measurement.
What are the 6 IMC tools?
The important tools of Integrated Marketing Communications are:Advertising. ... Sales Promotions (SP) ... Personal Selling (PS) ... Direct Marketing (DM) ... Social Media Marketing. ... Internet Marketing. ... Mobile Marketing.
What is IMC and its tools?
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.
What are the 5 major types of marketing communications?
Types of Marketing CommunicationsDigital marketing. In this type, brands use the internet to market and promote products, connect with customers and encourage them to purchase. ... Public relations. ... Advertising. ... Social media. ... Customer recommendations. ... Direct marketing. ... Sales promotion.
What are three main objectives for your IMC?
IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.
What are the three parts of any IMC strategy?
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What makes a good IMC campaign?
An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels. Essentially, the message remains consistent, but the method of delivery will vary across platforms.
What are key components of a successful IMC approach?
There are five key components to defining and driving a successful integrated marketing plan.Define Your Destination. You must first identify where you want to go before you can strategize on how to get there. ... Analyze the Map. ... Chart the Course. ... Drive Your Message. ... Track Your Mileage.
What are the main objectives of IMC?
The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company's brand in various ways.
What is IMC model?
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
What is the IMC planning process?
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing ...