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What was P&G first product?
soap IvoryIn the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887.
What is P&G's biggest brand?
PampersAccording to the company's annual report, Pampers is P&G's largest brand name....Some of the most popular and well-recognized names include:Tide, Bounce, and Downy.Pampers.Bounty and Charmin.Always.Gillette and Venus.Head & Shoulders.Dawn and Febreeze.Crest and Oral-B.More items...
What is P&G known for?
Procter & Gamble, also known as P&G, is the biggest consumer goods company in the world. It mainly manufactures laundry and cleaning supply products as well as products in the cosmetics and personal care sector.
When did Procter and Gamble start?
October 31, 1837, Cincinnati, OHProcter & Gamble / Founded
Does P&G own Johnson and Johnson?
Between them, Procter & Gamble (PG -0.97%) and Johnson & Johnson (JNJ -0.42%) own 45 brands that each generate over $1 billion of annual sales....Pitting two of the world's biggest, most successful businesses against each other.Procter & GambleJohnson & JohnsonMarket Cap$226 billion$295 billion4 more rows•Mar 22, 2016
Is Dove owned by Procter and Gamble?
Procter & Gamble is the home of household products like Tide, Gillette, Charmin, Crest, and Oral-B. Unilever's brands include Dove, Lipton, Breyer's, and Ben & Jerry's, as well as several international brands.
Who is Procter and Gamble owned by?
The largest shares of PG stock are held by institutional investors and fund managers. Among individuals, the largest shareholders are company executives and board members, who receive the stock in compensation. David Taylor is the largest shareholder of PG stock, with over 12 million common shares.
How many companies are under P&G?
Our 65 individual brands are organized into 10 product categories: FABRIC CARE. HOME CARE. BABY CARE.
How did Procter and Gamble get so big?
After the war, Procter & Gamble grew tremendously thanks to a new product, Tide. “The washday miracle” transformed households by making laundry easier and faster. By the late '40s, detergent replaced soap as the preferred way to clean clothes. Tide became the number one brand.
What products do Procter and Gamble own?
Fabric CareAriel. Laundry Products. Visit site.Bounce. Dryer Sheets & Fabric Care. Visit site.Cheer. Laundry Products. Visit site.Downy. Fabric Protectors & Softeners. Visit site.Dreft. Baby Detergent & Laundry Products. Visit site.Era. Laundry Products. Visit site.Gain. Laundry & Home Products. ... Rindex 3en1. Laundry & Home Products.More items...
How did P&G begin?
The company was formed in 1837 when William Procter, a British candlemaker, and James Gamble, an Irish soapmaker, merged their businesses in Cincinnati. The chief ingredient for both products was animal fat, which was readily available in the hog-butchering centre of Cincinnati.
Who is P&G competitors?
Procter & Gamble competitors include Johnson & Johnson, S.C. Johnson, Unilever, Henkel and Clorox.
What is the P&G's largest brand with $9 10 billion in sales?
PampersPampers is P&Gs leading brand with $9-10 billion in sales? … our products touch the lives of over 5bn consumers?
What are PG billion-dollar brands?
Brands with net sales of more than US$1 billion annuallyAlways menstrual hygiene products.Ariel laundry detergent.Bounty paper towels, sold in the United States and Canada.Charmin bathroom tissue and moist towelettes.Crest toothpaste.Dawn dishwashing.Downy fabric softener and dryer sheets.Fairy washing up liquid.More items...
What brands does PG own?
Fabric CareAriel. Laundry Products. Visit site.Bounce. Dryer Sheets & Fabric Care. Visit site.Cheer. Laundry Products. Visit site.Downy. Fabric Protectors & Softeners. Visit site.Dreft. Baby Detergent & Laundry Products. Visit site.Era. Laundry Products. Visit site.Gain. Laundry & Home Products. ... Rindex 3en1. Laundry & Home Products.More items...
Is Air Wick a P&G product?
Air Wick is an American brand of air freshener owned by the British multinational company Reckitt.
What companies did Procter and Gamble acquire?
These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol ), Richardson-Vicks, Noxell ( Noxzema ), Shulton's Old Spice, Max Factor, the Iams Company, and Pantene, among others . In 1994, the company made headlines for big losses resulting from levered positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks.
When did Procter and Gamble start selling toothpaste?
The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest.
How much did Procter and Gamble spend on advertising in 2015?
According to Advertising Age, Procter & Gamble spent $4.3 billion advertising their various brands in the United States in 2015, making it the top advertiser in the country.
How many members are on the board of directors of Procter and Gamble?
The board of directors of Procter & Gamble currently has 12 members.
What was the soap company called in the 1880s?
In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887.
What is a P&G?
It is not to be confused with PG. The Procter & Gamble Company ( P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products;
When did Procter and Gamble acquire Merck?
In December 2018 , Procter & Gamble completed the acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019.
What was Procter and Gamble's business?
Procter was a candle maker, and Gamble was a soap maker. These products became the foundation of their business. 1850 - The company begins to add its Moon and Stars logo to goods. Despite rumors of impending civil war, they built a new plant to sustain their growing business. 1859 - Procter & Gamble now does $1 million in sales, ...
What products does P&G sell?
Through the next decades, P&G goes on to bring more products into its lineup. These include detergents, soap powder, shampoos, toilet goods and a long list of consumer staples.
Why did the company phase out candle production?
1920s - Due to the steady decline of candle demand after the invention of the light bulb, the company phases out candle manufacturing. During this time frame, the company pushes into direct to retail sales in order to create a more consistent production schedule.
When did P&G start profit sharing?
1887 - P&G initiates one of the first profit-sharing deals. This gave employees a piece of the pie, and quelled frustration among workers.
Who invented ivory soap?
1879 - By this time Gamble’s son, James, has used his chemistry knowledge to create a cheaper equivalent of more expensive soaps. This leads to the Ivory Soap brand, which William Proctor's son Harley named after reading a passage from the Bible—“out of ivory palaces.”
Is Procter and Gamble a soap company?
Procter & Gamble has gone from a simple so ap and candle company to a major player in consumer goods. Here’s a look at how the business was made.
Who is the founder of Procter and Gamble?
William Cooper Procter. The soapmaking firm of Procter & Gamble was founded in Cincinnati by Procter’s grandfather William Procter, a candlemaker, who joined with James Gamble, an Irish soapmaker, in 1837.
What products does Procter and Gamble sell?
Over succeeding years the company extended it product lines to include toothpaste, coffee, tea, and baking mixes. By the early 21st century Procter & Gamble marketed products in several major areas: health and wellness (prescription medications, digestive aids, mouthwashes, toothbrushes, and toothpastes); house and home (cleaning products, detergents, paper towels, coffee, and snack foods); personal and beauty (fragrances, deodorants, cosmetics, shaving supplies, and hair colour); baby and family (diapers and tissue, cleansing products, and moisturizers); and pet care, including pet foods. The company has long been one of the leading American national advertisers, as well as one of the leading issuers of free samples and discount coupons.
Where is Procter and Gamble located?
Procter & Gamble Company, major American manufacturer of soaps, cleansers, and other household products. Headquarters are in Cincinnati, Ohio. The company was formed in 1837 when William Procter, a British candlemaker, and James Gamble, an Irish soapmaker, merged their businesses in Cincinnati.
What was the chief ingredient in the soap and candles?
The chief ingredient for both products was animal fat, which was readily available in the hog-butchering centre of Cincinnati. The company supplied soap and candles to the Union Army during the American Civil War and sold even more of these products to the public when the war was over.
Who owns the comet cleanser brand?
Comet long-time P&G brand of cleanser owned now by Prestige Brands. Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to B&G Foods. Crush / Hires / Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s) Dantrium sold to JHP Pharmaceuticals and SpePharm.
What brand of soap was sold before Jif?
Big Top, brand of peanut butter before Jif made its debut. Blossom, facial soap. Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977. Citrus Hill, orange juice drink sold from 1983 to 1992.
What toothpaste was last made in 2014?
Fresco bath soap. Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White. High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986. Monchel, beauty soap.
When did Bold brand laundry detergent come out?
Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
When did Rely tampons come out?
Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s. Shasta, cream shampoo sold late 1940s-mid-1950s. Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
Who owns Millstone coffee?
Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008, Discontinued since 2016. Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
Who sold Iams cat food?
Iams cat and dog foods sold to Mars Corporation in 2014. Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited 's Idelle Labs unit in March 2009. Jif (peanut butter) divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002.
When did Procter and Gamble start?
In 1890 The Procter & Gamble Company was incorporated, with William Alexander Procter as its first president. Two years later the company implemented an employee stock-purchase program, which in 1903 was tied to the profit-sharing plan. By 1915 about 61 percent of the company's employees were participating. The company introduced a revolutionary sickness-disability program for its workers in 1915, and implemented an eight-hour workday in 1918. Procter & Gamble has been recognized as a leader in employee-benefit programs ever since.
Where was Procter and Gamble founded?
1837 Launch: Maker of Candles and Soap. In 1837 William Procter and James Gamble formed Procter & Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap. Both men had emigrated from the United Kingdom.
What is the P&G brand?
The Procter & Gamble Company (P&G) is a giant in the area of consumer goods. The leading maker of household products in the United States, P&G has operations in nearly 80 countries around the world and markets its nearly 300 brands in more than 160 countries; more than half of the company's revenues are derived overseas. Among its products, which fall into the main categories of fabric care, home care, beauty care, baby care, family care, health care, snacks, and beverages, are 16 that generate more than $1 billion in annual revenues: Actonel (osteoporosis treatment); Always (feminine protection); Ariel, Downy, and Tide (laundry care); Bounty (paper towels); Charmin (bathroom tissue); Crest (toothpaste); Folgers (coffee); Head & Shoulders, Pantene, and Wella (hair care); Iams (pet food); Olay (skin care); Pampers (diapers); and Pringles (snacks). Committed to remaining the leader in its markets, P&G is one of the most aggressive marketers and is the largest advertiser in the world. Many innovations that are now common practices in corporate America--including extensive market research, the brand-management system, and employee profit-sharing programs--were first developed at Procter & Gamble.
Why was Cincinnati important to Procter and Gamble?
In 1848 Cincinnati was also linked to the major cities of the East via rail, and Procter & Gamble grew.
What was used to make stearic acid?
In order to keep up full production the company had to find new ways of manufacturing. Until 1863 lard stearin was used to produce the stearic acid for candle making. With lard expensive and in short supply, a new method was discovered to produce the stearic acid using tallow. What lard and lard stearin was available was instead developed into a cooking compound. The same process was later adapted to create Crisco, the first all-vegetable shortening. When P&G's supply of rosin ran out toward the end of the war, the company experimented with silicate of soda as a substitute, which later became a key ingredient in modern soaps and detergents.
When did Procter and Gamble start making soap?
In 1878 Procter & Gamble's White Soap hit the market and catapulted P&G to the forefront of its industry.
Why are P&G moons and stars?
Because many people were illiterate at this time, trademarks were used to distinguish one company's products from another's. Company lore asserts that the symbol was first drawn as a simple cross on boxes of Procter & Gamble's Star brand candles by dockhands so that they would be easily identifiable when they arrived at their destinations. Another shipper later replaced the cross with an encircled star, and eventually William Procter added the familiar 13 stars, representing the original 13 U.S. colonies, and the man in the moon.
What was the first fluoride toothpaste?
When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later, the same basic formula was given a fresh, minty flavor to appeal to adults.
What is market product grid?
A market-product grid relates the market segments to the products offered or potential marketing actions. With respect to pillows, what would be the most effective way to segment the pillow market? One should segment this market by
What is product differentiation?
(Rationale: Product differentiation involves a firm's using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products.
Overview
History
Candlemaker William Procter, born in England, and soap maker James Gamble, born in Ireland, both emigrated to the US from the United Kingdom. They settled in Cincinnati, Ohio, initially and met when they married sisters Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837 Procter & Gamble was created.
In 1858–1859, sales reached $1 million. By that point, about 80 employees worked for Procter & …
Finances
For the fiscal year 2018, Procter & Gamble reported earnings of US$9.750 billion, with an annual revenue of US$66.832 billion, an increase of 2.7% over the previous fiscal cycle. Procter & Gamble's Shares traded at over $86 per share in 2017, and its market capitalization was valued at over US$221.5 billion in October 2018. Procter & Gamble ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue.
Operations
As of July 1, 2016 , the company structure has been categorized into ten categories and six selling and market organizations.
• Categories
• Selling & Market Organizations
Board of Directors
Controversies
In April 2011, P&G was fined €211.2 million by the European Commission for establishing a price-fixing cartel for washing powder in Europe along with Unilever, which was fined €104 million, and Henkel. Though the fine was set higher at first, it was discounted by 10% after P&G and Unilever admitted running the cartel. As the provider of the tip-off leading to investigations, Henkel was not fi…
Corporate diversity
In January 2019, CEO David Taylor said in Switzerland: "The world would be a better place if my board of directors on down is represented by 50% of the women. We sell our products to more than 50% of the women." Also in January 2019, The Wall Street Journal noted the company's board of directors had more than twice as many men as it does women. As of mid-2020, the board of P&G consisted of an equal number of men and women.
CEO-to-worker pay ratio
For the first time in 2018, a new Securities and Exchange Commission rule mandated under the 2010 Dodd-Frank financial reform requires publicly traded companies to disclose how their CEOs are compensated in comparison with their employees. In public filings, companies have to disclose their “Pay Ratios,” or the CEO's compensation divided by the median employee's. According to SEC filings, P&G paid its CEO $17,354,256 in 2017. In 2021, the median employee o…
Further reading
• Kominicki, John, "James Gamble's Candles and Soap Lit Up Profit: Do It Right: He Helped Put P&G on an Ethical Path to Top", Los Angeles: Investor's Business Daily, March 6, 2015, p. A3.
• McGuigan, Lee, "Procter & Gamble, Mass Media, and the Making of American Life", Media, Culture, and Society 37 (September 2015), pp. 887–903. doi:10.1177/0163443715584100.
Overview
Procter & Gamble (P&G) is an American multinational consumer goods corporation with a portfolio of brands.
Brands by product type
• Dawn dishwashing liquid
• Fairy washing-up liquid
• Joy dishwashing liquid (outside the United States)
• Gain dishwashing liquid
Brands with net sales of more than US$1 billion annually
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:
• Always menstrual hygiene products
• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada
Divested brands
Brands owned by Procter & Gamble in the past, but since divested:
• Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
• Aleve, naproxen sodium (NSAID) drug, acquired by Bayer in 1997
• Asacol
Discontinued brands
Brands owned by Procter & Gamble in the past, but since phased out:
• Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores