
Who invented beer in Japan?
According to some sources, beer was first introduced to Japan by Dutch sailors in the 17 th century, however Japan closed its borders for several decades and European beers were hard to come by. Finally, in the late 19 th century, Japan began brewing is own beer and many of these early breweries are still around today. 6. Orion Breweries
When was the first beer made?
In 1853, it is said that beer was first test-brewed in Japan by Koumin Kawamoto, a doctor of Dutch medicine, following a description in a Dutch book. In 1870, an American, W. Copeland founded the Spring Valley Brewery in the settlement of Yamate, Yokohama.
What is the consumption of beer in Japan?
Japan's domestic consumption of the total 187.37 million kiloliter global beer market in 2012 was about 5.55 million kiloliters or about 3.0%. This statistic for total beer consumption in Japan also includes beer-like low-malt beer and no-malt beer products.
When did the beer tax start in Japan?
In 1886, the amount of domestically produced beer exceeded the amount of import beer for the first time. The 1890s marked a time of great prosperity for the Japanese beer industry. In 1901, the Beer Tax Law was enacted.

When did the Japanese start drinking beer?
In 1870, an American, W. Copeland founded the Spring Valley Brewery in the settlement of Yamate, Yokohama. In 1872 in Osaka, Syozaburo Shibutani became the first Japanese to brewing and selling beer.
Did Japan invent beer?
The history of beer in Japan is said to date back to the early 15th century. According to some historical records, the first beer was introduced to Japan by a British trading ship that arrived in Hirado, Nagasaki prefecture in 1613.
What is Japan's oldest beer?
SapporoSapporo is the oldest brand of beer in Japan, founded in 1876. The legend of our beer began with the adventurous spirit of Seibei Nakagawa, Japan's first German-trained brewmaster, but our story starts much earlier.
What is beer called in Japanese?
ビールBeer (ビール) is the most popular alcoholic drink in Japan and widely consumed at homes and drinking establishments nationwide. Four companies currently dominate the market: Asahi, Kirin, Suntory and Sapporo.
Who invented beer?
The first beer in the world was brewed by the ancient Chinese around the year 7000 BCE (known as kui). In the west, however, the process now recognized as beer brewing began in Mesopotamia at the Godin Tepe settlement now in modern-day Iran between 3500 - 3100 BCE.
What is Japan's most popular beer?
Asahi Super DryAccording to country-wide consumption, Asahi Super Dry is the most popular Japanese beer in Japan. Its main competitor is Sapporo Premium. For its signature dry but crisp flavor, it's arguably the most popular Japanese beer outside of the country as well.
Why are Japanese beers so good?
It's “literally” unique. Many of the craft beers are named after their towns, or ingredients found local to the towns in which they're brewed. The use of local ingredients is celebrated, making each one unique to its own surroundings, and inimitable by any other brewery, large, small, Japanese or otherwise.
What does Sapporo mean in Japanese?
Etymology. Sapporo's name was taken from Ainuic sat poro pet (サッ・ポロ・ペッ), which can be translated as the "dry, great river", a reference to the Toyohira River.
Why is Sapporo beer so good?
The taste of Sapporo beer is very crisp, clean and refreshing. The beer has a hoppier aroma with a sweeter taste which makes it best among all beers in Japan. The taste of Sapporo imported beer is stronger than Sapporo premium beer and it is also voted as favorite canned Japanese Beer.
What is the most popular alcoholic drink in Japan?
BeerBeer is the most popular alcoholic drink in Japan. Due to taxation issues, several types of beer-like beverages have emerged in recent years, including happoshu and new-genre beer.
Does Japan have American beer?
More U.S. breweries export to Japan than any other international beer market in the world. Despite a turbulent time marked by the pandemic, the presence of American craft beer in Japan remains at an all-time high.
Is Budweiser brewed in Japan?
From 2019, Budweiser production in Japan will cease entirely, and instead the brand will be imported into Japan after being brewed in facilities overseas.
Is Asahi a Japanese beer?
The Japanese beer Asahi (which translates as “morning sun”), is made by the Japanese brewing group Asahi Breweries. It is one the most popular beers in Japan. Refreshing, thirst-quenching and light, it is extremely pleasant to drink, especially at the end of a long, hot summer's day.
Does Japan have craft beer?
Beer is a major part of drinking and dining culture here, and the rapid rise in Japanese craft beer's popularity has been reinventing this whole scene.
Is Budweiser brewed in Japan?
From 2019, Budweiser production in Japan will cease entirely, and instead the brand will be imported into Japan after being brewed in facilities overseas.
What is Japanese beer made from?
Japanese beer is made like beer all over the world - through the fermentation of some very important ingredients: grain, yeast and water. A pretty simple recipe. In the 17th century, Dutch traders introduced beer to Japan.
When was beer invented in Japan?
Beer was first introduced in Japan during the 17th century in the Edo period. It all started when Dutch traders that were stationed in Nagasaki opened a beer hall for sailors. And to this date, Beer remains to be the most popular alcoholic drink in Japan. It is commonly consumed at homes and drinking establishments.
Why is beer so popular in Japan?
Over the years, the popularity of beer increased until it has been Japan’s favorite drink. Along with this, Japan’s beer have gained popularity overseas because of it’s unique and delicious taste.
What is sparkling alcohol?
Happoshu– Happoshu or also known as sparkling alcohol is a low-malt beer that has a similar flavor and alcohol content as the regular beer but with less malt. It has a slightly lighter taste and it is taxed differently because of it’s malt content.
What is a new genre beer?
New Genre: New Genre beer or also known as “Daisan no biru” is the newest innovation in the Japanese beer industry. In order to sell this beer at a lower price than the previous two beers and counter tax changes, inventors remove the malt content and substituted it with pea, soy and wheat spirts.
Why is beer taxed in Japan?
They are taxed according to their malt content thus, the less malt the beer contains, the cheaper the price. This tax law also applies to other beer-like drinks and these are the three ranks of beer in Japan.
Where is Asahi Suita Brewery?
Asahi Suita Brewery – Located in Suita City, this brewery offers free tours inside their factory. They offer Japanese and English tours. Other breweries in Asahi also offers tours to their facilities similar to what Asahi Suita does.
How old do you have to be to drink beer in Japan?
In Japan, the legal age you can enjoy drinking alcoholic beverages is 20 years old. And in their culture, beer drinking is used to open formal toasts as a group, sports team and social bonding activity in very common. In Japan, beer can be legally consumed in almost anywhere in public. Beer is also present at musical events, summer festivals and more commonly at the spring cherry blossom parties.
What was the first beer made in Japan?
The first craft brewery to open in Japan was Echigo Beer, and they struck something of a balance between the entrenched 'dry' beer trend and German- and American-influenced craft brewing techniques. In addition to pale ales and stouts, they also made (and continue to make) a rice-based lager that competes with the bigger players in the market—something of a gateway beer.
What is the name of the Japanese beer that was popular in the 19th century?
Their flagship beer, Sapporo Cold Beer, will certainly be a familiar name to the modern drinker. The other brands that dominate the Japanese market also had their origins in this period— Kirin and Asahi are also products of the late 19th century.
What is the most popular drink in Japan?
Sake may be the first drink that comes to mind, but despite its foreign origins, beer is the most popular beverage in Japan by some margin. First introduced as a specialty import by Dutch merchants in the 17th century, some local production began in the early19th century—Hendrik Doeff, the Dutch commissioner in Dejima, ...
Where did Toshi Ishii brew his beer?
Brewer Toshi Ishii honed his craft in America, learning valuable lessons in his three years at Stone Brewing in California. He returned with a knack for cask-conditioned ale and spread the good word to other brewers and bars throughout Japan, winning not a few awards for his other beers along the way.
Where did the hops come from?
Hops were discovered growing wild on the island of Hokkaido, and a man named Seibei Nakagawa was dispatched to Germany to learn the brewing trade; upon his return, and using German techniques and styles, he started Pioneers Brewery in 1875. Their flagship beer, Sapporo Cold Beer, will certainly be a familiar name to the modern drinker. The other brands that dominate the Japanese market also had their origins in this period— Kirin and Asahi are also products of the late 19th century. In fact, the company that would become Kirin purchased William Copeland's brewery in 1885—while not on the same scale we see today, the takeover of the smaller brewing operation seems thoroughly modern.
When did Kirin buy William Copeland's brewery?
In fact, the company that would become Kirin purchased William Copeland's brewery in 1885 —while not on the same scale we see today, the takeover of the smaller brewing operation seems thoroughly modern. Featured Video.
Does Hitachino Nest make beer?
Its flagship brand, Hitachino Nest, is now familiar worldwide, though they make a wide range of beers beyond their well-known White Ale. They now also operate a brew-on-premises operation, allowing other brewers the chance to make beer using their facilities.
What is the beer called in Japan?
Beer in Japan is not as straightforward as you’d think though. A large percentage of “beer” that is consumed is actually a product called Happoshu. This is a beer with low amounts of malt (less than 67%). Technically, Happoshu is classed as a beer-like substance.
What is the most popular beer in Japan?
Asahi Super Dry is the most popular beer in Japan, and the Asahi brewery is the most successful with a 37% market share. Kirin breweries are in second place, followed by Suntory, and Sapporo. While craft beer takes up a very small percentage of market share, it is steadily growing.
How to Order a Beer in Japanese?
I do not speak Japanese, nor do I have any particular knowledge about Japanese customs. So check out this article which goes into a level of detail that I could never manage. It’s definitely worth a look. But here is how to order one beer in Japan.
What is the name of the Japanese beer that is 65% malt?
Japanese brewery Suntory found a way to get around this, they brewed a beer that was just 65% malt. They named it Happo-shu and thanks to the tax laws this beer-like substance was much cheaper. Other breweries followed, and soon Happoshu was thriving in Japan.
Why is Happoshu so popular in Japan?
The Japanese government wanted to increase the taxation of beer, leading to Japan having some of the highest-priced beer in the world. This put a lot of strain on brewers. The government defined beer as being 67% malted. Japanese brewery Suntory found a way to get around this, they brewed a beer that was just 65% malt. They named it Happo-shu and thanks to the tax laws this beer-like substance was much cheaper. Other breweries followed, and soon Happoshu was thriving in Japan.
Why did Japan create Happoshu?
Amidst the economic collapse, Japan’s strict tax laws on beer were relaxed. This led to the creation of Happoshu beverages (discussed above). It also allowed microbreweries to exist. Before 1994 it would have been basically impossible for them to do so. Since 1994 many microbreweries have opened up in Japan, and the craft beer industry has benefitted from this.
When did Happoshu beer get taxed?
In 2003, the government brought in a tax for Happoshu beer to claw back some income. This led to the creation of an even lower-malt beer which is called “The Third Beer” which uses alternatives to malt. Some brewers even add spirits to it. This is about as far from beer as it is possible to get!
When was beer first introduced to Japan?
Although the tradition of sake brewing long pre-dates European contact, beer is thought to have been first introduced to Japan in the 17th century during the Edo period by Dutch traders. However, beer was not widely available until the end of the 19th century, with the signing of the Treaty of Kanagawa in 1854 opening Japan to foreign trade.
What is the beer in Japan?
Beer in Japan comes mostly from the country's four major beer producers: Asahi, Kirin, Sapporo, and Suntory, producing mainly pale-colored light lagers with an alcohol strength of around 5.0% ABV. The drink is immensely popular, with beer far ahead of sake consumption.
How much malt is in beer in Japan?
Brewed alcoholic beverages in Japan are labelled and taxed according to their malt content (ie, amount of alcohol derived from malted grains): legally, "beer" (ビール, bīru) must have at least 50% malt, while beverages with less malt are collectively called " happoshu " (発泡酒, happōshu).
What is the most popular beer in Japan?
Pilsner style lagers are the most commonly produced beer style in Japan, but beer-like beverages made with lower levels of malts, called happoshu (literally, "bubbly alcohol") or non-malt happōsei (発泡性, literally "a type of bubbly alcohol"), have captured a large part of the market, as tax is substantially lower on these products.
How much beer does Japan drink?
In terms of national per capita beer consumption Japan ranked 51st in 2014, equivalent to 42.6 liters per person, reflecting the diversified alcoholic and non-alcoholic beverage market enjoyed by Japanese consumers. Demographic factors are expected to continue to push down sales of mass-market beer products in Japan for the foreseeable future as younger consumers are drinking less beer than previous generations. For the calendar year 2013, overall shipments for Japan's five largest brewers were 433.57 million cases, (a case is equivalent to 12.66 liters of beer or 27 US pints) more than 20% off the market peak achieved in 1992.
What is the alcohol strength of beer in Japan?
Beer in Japan comes mostly from the country's four major beer producers: Asahi, Kirin, Sapporo, and Suntory, producing mainly pale-colored light lagers with an alcohol strength of around 5.0% ABV. The drink is immensely popular, with beer far ahead of sake consumption.
Why is craft beer so popular in the 2000s?
In the 2000s however, thanks to factors such as licensed production for some bar and restaurant chains, cooperation between micro breweries, and a more educated consumer base , craft beer has seen a more sustained rise in domestic demand. Improved product quality, word of mouth marketing facilitated by social media websites, the attention given to the rise of US-based craft brewing industry and the growth of independent craft beer retail outlets in major cities, have all contributed to the recent success enjoyed by Japanese craft brewers.
When was beer made in China?
In China, residue on pottery dating from around 5,000 years ago shows beer was brewed using barley and other grains.
Which countries have a beer tradition?
Beer is an especially important drink in countries such as Belgium, Germany, Austria, Ireland, the UK ( England, Wales, and Scotland ), France, the Scandinavian countries, Poland, the Czech Republic, Spain and others having strong and unique brewing traditions with their own history, characteristic brewing methods, and styles of beer.
Why did they use a yeast ring?
Yeast ring used by Swedish homebrewers in the 19th century to preserve the yeast between brewing sessions. Louis Pasteur 's 1857 discovery of yeast's role in fermentation led to brewers developing methods to prevent the souring of beer by undesirable microorganisms .
Why was beer so popular in the Middle Ages?
Though wine of varying qualities was the most common drink in the south, beer was still popular among the lower classes. The idea that beer was consumed more commonly than water during medieval times is a myth. Water was cheaper than beer, and towns/villages were built close to sources of fresh water such as rivers, springs, and wells to facilitate easy access to the resource. Though probably one of the most popular drinks in Europe, beer was frequently disdained as being unhealthy, possibly because ancient Greek and more contemporary Arab physicians had little or no experience with the drink. In 1256, the Aldobrandino of Siena described the nature of beer in the following way:
What did the Nubians use beer for?
Ancient Nubians had used beer as an antibiotic medicine. A funerary model of a bakery and brewery, from the Eleventh dynasty of Egypt, circa 2009–1998 BC.
Why did monks build breweries?
Christian monks built breweries, to provide food, drink, and shelter to travelers and pilgrims. Charlemagne, Frankish king and ruler of the Holy Roman Empire during the 8th century, considered beer to be an important part of living, and is often thought to have trained some brewers himself.
When was barley beer invented?
The first chemically confirmed barley beer dates back to the 5th millennium BC in Iran, and was recorded in the written history of ancient Egypt and Mesopotamia and spread throughout the world.
When was beer invented in Japan?
According to some sources, beer was first introduced to Japan by Dutch sailors in the 17 th century, however Japan closed its borders for several decades and European beers were hard to come by. Finally, in the late 19 th century, Japan began brewing is own beer and many of these early breweries are still around today.
When was Sapporo Brewery founded?
Sapporo Breweries was founded in 1876 as the Hokkaido Kaitakushi Beer Brewery. It was the first beer brewery managed by Japan’s national government. In 1877, just a year after opening, the Kaitakushi Beer Brewery launched Sapporo Lager Beer. A decade later, the Hokkaido government the Sapporo brewery Okura Trading Company, which established the Sapporo Beer Company.
Why is Asahi beer called Asahi?
Osaka Beer Brewing Company named its beer “Asahi” after the rising sun, Japan’s national symbol that “represents promise and growth as the morning sun rises.” From the start, Asahi Beer was popular and the brewery was unable to keep up with demand. In the early 20 th century, the Osaka Brewing Company was part of the Dai-Nippon Beer Company merger with Sapporo and Japan Beer Brewery. Dai-Nippon Beer was the major beer company in Japan until it was broken up at the end of World War II. Today, Asahi is the No. 1 beer brand in Japan.
When was Yebisu relaunched?
Yebisu was relaunched in 1971 and has been marketed since then as Sapporo’s luxury beer.
When was Kirin beer invented?
In 1888 , Japan Brewery began producing German-style lager beer. The label of this new beer had a picture of a kirin, a legendary creature believed to be a harbinger of good luck – thus, Kirin Beer was born. The following year, the label was revamped and much of that original design is still used on Kirin Beer today. In 1907, the Kirin Brewery Company was established as a separate legal entity, but the company continued to use Japan Brewery’s methods and equipment.
When did Suntory start making beer?
Throughout the 20 th century, Suntory expanded its product range and began making an original Japanese whisky. Suntory finally began brewing beer in 1963 and that same year, the company changed its name from Kotobukiya Limited to Suntory Limited.
When was Asahi Gold first made?
Asahi Gold was first launched in 1958 and was the first canned beer in Japan.
What was the importance of beer in Sumerian civilization?
Once he did, civilization was just a stone’s throw away. After civilization got rolling, beer was always an important part of it. Sumerian laborers received rations of beer.
What is the oldest beverage in the world?
One of the oldest beverages known to humankind, beer has an interesting and colorful history.
Why is beer important?
Beer gave people protein that unfermented grain couldn’t supply. And besides, it tasted a whole lot better than unfermented grain.
Is beer a part of history?
From ancient times to the present day, beer has been an important part of celebration and good fellowship. An cient Beer Facts. Some surprising findings that may be new to you. Prized possessions were often buried with the remains of important officials in ancient Mesopotamia.
What is the most popular beer in Japan?
Based on consumption, Asahi Super Dry is the most popular beer in Japan. This is a beer that goes really well with any kind of food items. I love complimenting this beer with my food items, whether it is something very spicy or pickled. The beer has a very delicate flavor that does not compete with the flavors of the food items you are consuming.
Why is beer expensive in Japan?
Beer is expensive in Japan because of the high tax that needs to be paid. The tax on beer in Japan is one of the highest in the world.
Is Sapporo a Japanese beer?
Sapporo is the oldest brand of beer in Japan. The brand first came into existence in 1876. The brand was the birth child and idea of Japan’s first German-trained brewmaster. Today, Sapporo is one of the most sought-after beers not only in Japan but also in other parts of the world.
What is Dortmunder beer?
This is the beer for all those who are not a huge fan of beer that lacks character. This beer is made in the Dortmunder style, which means that it is as smooth as German lager but with a little more character. This year has a very subtle herbal aroma and a crisp finish.
What is rice beer?
This is a beer that has rice as its major ingredient. The beer is brewed using a variety of rice that is known as Koshihikari, which is short grain rice grown in a region that is known for its highest quality rice produced in Japan.
What hops are used in oyster beer?
This helps to add umami and briny minerality to the stout. To give the beer an authentic flavor, English East Kent Golding hops are also used. This is a very dark beer with mild aromatic intensity.
Is Kirin beer popular?
The Kirin brand is one of the most popular brands in the Japanese beer market. In the recent past, the brand has faced a lot of backlash in the form of a lawsuit. Despite that, the brand has not lost its popularity. The Kirin light is one of the few widely available light beers. It has a sweet taste with a slightly bitter hint to it.

History
Variations of Japanese Beer
- Because of the taxation system in Japan, the different kinds of brewed malt beverages have been categorized into two, the beer and happoshu. They are taxed according to their malt content thus, the less malt the beer contains, the cheaper the price. This tax law also applies to other beer-like drinks and these are the three ranks of beer in Japan. Beer: This is regular beer that has regula…
Market Size
- Being the most popular alcoholic in Japan, statistic says that in 2006, nearly two thirds of the alcohol consumed in Japan was beer. Their domestic consumption of beer reaches a total of 187.37 million kiloliter in the global beer market in 2012. And in 2014, Japan was at the 51stspot in terms of beer consumption which is equivalent to 42.6 liters of beer consumed per person.
Craft Beer
- Craft beer became popular in Japan in the mid-1990’s, several microbreweries in Japan is now making and selling high-quality beer both domestic and abroad. Tokyo and Osaka are the two popular in making the craft beer because there are various dedicated bars to sell beer that comes from a particular brewery they are linked to. Ever since then, there’s an increase in the number o…
How to Enjoy Beer in Japan
- In Japan, the legal age you can enjoy drinking alcoholic beverages is 20 years old. And in their culture, beer drinking is used to open formal toasts as a group, sports team and social bonding activity in very common. In Japan, beer can be legally consumed in almost anywhere in public. Beer is also present at musical events, summer festivals and more commonly at the spring cherr…
Beer Related Attractions
- Japan’s love for beer is extremely powerful that’s why other breweries in the country have established beer museums and offer factory tours. Here are some of the beer attraction in Japan. Asahi Suita Brewery– Located in Suita City, this brewery offers free tours inside their factory. They offer Japanese and English tours. Other breweries in Asahi also offers tours to their facilities sim…
Overview
Beer in Japan mostly comes from the country's four major breweries, Asahi, Kirin, Sapporo and Suntory, which mainly produce pale lagers around 5% ABV. Beer is immensely popular, far ahead of sake consumption.
As well as Pilsner style lagers, the most commonly produced beer style in Japan, beer-like beverages made with lower levels of malt, called happoshu (literally, "b…
History
Although the tradition of sake brewing long pre-dates European contact, beer is thought to have been first introduced to Japan in the 17th century during the Edo period by Dutch traders. However, beer was not widely available until the end of the 19th century, with the signing of the Treaty of Kanagawa in 1854 opening Japan to foreign trade.
As Japan reopened to foreign trade during the Meiji period, imported beers such as Bass Pale Ale and …
Market size
Beer (and beer-like happoshu) are the most popular alcoholic drink in Japan, accounting for nearly two thirds of the 9 billion liters of alcohol consumed in 2006.
Japan's domestic consumption of the total 187.37 million kiloliter global beer market in 2012 was about 5.55 million kiloliters or about 3.0%. This statistic for total beer consumption in Japan also includes the beer-like happoshu.
Beer vs. happoshu
Brewed alcoholic beverages in Japan are labelled and taxed according to their malt content (i.e., amount of alcohol derived from malted grains): legally, "beer" (ビール, bīru) must have at least 50% malt, while beverages with less malt are collectively called "happoshu" (発泡酒, happōshu).
Happoshu (also translated as "low-malt beer") is taxed less than beer, and thu…
Major beer producers
• Asahi Breweries
• Kirin Company
• Sapporo Brewery
• Suntory
• Orion Breweries
Microbreweries
In 1994, Japan's strict tax laws were relaxed allowing smaller breweries producing 60,000 litres (15,850 gal) per year for a beer license or 6000 litres per year for a happoshu license. Before this change, breweries could not get a license without producing at least 2 million litres (528,000 gal) per year. As a result, a number of smaller breweries have been established throughout Japan.
After of relaxation of tax laws in the early 1990s, the commonly used term for microbrew in Japa…
Methods of distribution
Other than in serviced restaurants and bars, in Japan beer can be purchased at a wide variety of outlets, including supermarkets, convenience stores, and kiosks at train stations. Beer can also be sold in vending machines although, as of 2012, this has become much less common in major cities. Some vending machines have motion activated advertising that displays on small TV screen…
Drinking culture
The legal drinking age in Japan is 20 years old. In terms of drinking culture, beer drinking and opening formal toasts with beer, as a part of a group, sports team or after-work corporate social bonding activity, is widespread.
Beer can legally be consumed almost anywhere in public, with notable exceptions for organized events, summer festivals and spring cherry blossom parties. Social convention means that open …