When you are focusing on the top of the sales funnel (the cold audiences), you will need a large audience because only a small portion of those people are actually going to take the action that you want. However, you don’t want it to be too big because then your ad might not be relevant due to the fact that your audience is too broad.
Should you target cold audiences on Facebook?
Apr 26, 2020 · It's best to start with a niched down, specific audience size between anywhere from 100,000 to about a million. Then, stick with audiences around 50 to 80,000 and up to about 5 million from there. When you set up the campaign, choose two to five interests to test the cold audiences depending on your budget. Click to see full answer.
Should you use Facebook ads to drive cold traffic?
Oct 25, 2018 · Typically, the minimum audience size I’ll use when reaching NEW audiences is one million users – minimum. The counter argument to a broad approach is: “But I’m selling a niche product and I don’t think one million people will buy my product. I think my audience size should be around 100,000 people.”. When I run ads with audience ...
Should you target large audiences when running Facebook ads?
May 26, 2021 · At a minimum, when you run a Facebook ad campaign, you can target by: 1. Location. So starting with location, you can target by country, a 10-50 mile radius around a city, and you can target by zip codes. If you own a brick-and-mortar location like a restaurant, this can help you target people who live within a relevant distance.
What are the principles of Facebook traffic ads?
Mar 04, 2021 · 3. Create content with mass appeal. Because positive engagement decreases your ad costs, you want a large percentage of the people viewing your ad and content to like or share it. That means it’s best to create ads and content that appeal to as many people as possible.
What is a good target audience size for Facebook ads?
Generally speaking, “Facebook recommends a minimum audience size of 1,000 people. If you want to target the United States and you only have an audience of between 1,000 and 50,000 people then your ad will cost less,” explains Ankit Malawaliya from CC Facilities Management.Aug 23, 2021
How do I advertise to cold audience on Facebook?
What is cold audience in Facebook ads?
How do you target cold traffic?
How do I target my cold audience?
How do I target my audience on Facebook?
How do you target a warm audience on Facebook ads?
Bigger is better
The bigger your audience size is, the better chance your campaign has of being successful.
Bigger audiences are needed to scale
Most businesses dream of scaling up from $1k to $10k+ per day in ad spend.
When to use smaller audiences
For local businesses it can sometimes be impossible to target one million+ users when the entire population in your city is under that.
How big are your audiences on Facebook?
These tips apply to ads that target new users. Retargeting audiences will often be much smaller in size, so don’t think that your website custom audiences need to be in the millions.
Facebook Ads Targeting: The Basics
So let’s head to business.facebook.com/adsmanager to get to our Facebook Ads Manager.
Facebook Ads Targeting: Detailed Targeting
Now at a glance, Facebook’s detailed targeting consists of demographics, behaviors, and interests.
Maximize Your Ad Results By Using Facebook Ads Targeting
So now that we’ve discussed all the different types of Facebook ads targeting options, we want to talk about how to use them and think about them.
What are the objectives of Facebook ads?
When you are setting up a new Facebook or Instagram ad, you can select one of five objectives for your campaign: engagement, app installs, video views, lead generation, and of course, traffic. Facebook traffic ads are those which use the traffic objective and can be used to send traffic to a website, mobile or desktop app, or Messenger conversation.
What is the end goal of Facebook ads?
The end goal is to create content that readers find valuable and share or like, as this is what causes positive engagement on your ad (which Facebook really likes). This doesn’t mean you can’t make a profit or have a call to action on the page; it just means that you need to provide real value first. 2.
Is Facebook ad arbitrage?
It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct. Of course, the “traffic” objective still has its uses in 2021. Some sites use it to bring top-of-funnel awareness to their product or service. Others still use a form of arbitrage, where they’re monetizing via affiliate ...
What is interest targeting on Facebook?
Facebook’s interest targeting is part of the Detailed Targeting section in the ad set setting on the Ads Manager. Facebook gives you the option to browse interests from its visible and default categories and to look up interests related to your ads. Browsable interests.
Why is Facebook interest targeting important?
Aside from being a new advertiser without enough information on who your target audience is, Facebook interest targeting also helps if you have a niche that’s easy to define. This means your target people can be defined by a set of common interests with precision.
What is a lookalike audience on Facebook?
Lookalike audiences are segmented by Facebook based on characteristic similarities with your existing customers. On the other hand, Facebook custom audiences are existing audiences you find on Facebook using your resources -- customer lists, website or application traffic, or engagements on the platform.
What is the power of Facebook ads?
The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.
Can you create a custom audience on Facebook?
You can also create a Custom Audience based on your site visitors (and specific pages visited on your site), or on specific actions taken within your game or app. Then target or exclude the whole list, or just specific subsets of it using other targeting parameters to home in on your ideal Facebook audience.
What is a lookalike audience?
Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.
How many data points does Acxiom have?
Acxiom executives have stated that their database alone contains information about 500 million active consumers worldwide, with an average of 1,500 data points per person. Suddenly, Facebook knew a whole lot more than whether you spent more time in Farmville or Candy Crush Saga.