Full Answer
Are Golden Goose shoes worth the price?
The vintage style Golden Goose shoes do not come cheap. The Italian brand is extremely popular, which means that the sneakers are going to be priced very high; you need to pay quite a bit to get the original sneakers. So, if you find sneakers at unbelievable prices, know that it is probably not an original.
Who is the founder of Golden Goose?
Golden Goose Deluxe Brandwas launched 20 years ago, inspired by both the skate culture of Southern California and the timelessness of Italian hand-craft. To make a unique mark on the fashion scene, founders Alessandro Gallo and Francesca Rinaldo adopted the mantra ‘perfect imperfection’ for their now-iconic sneakers.
What are superstar sneakers by Golden Goose?
Superstar sneakers are one of the most iconic styles of Golden Goose. The sneakers are an essential model that has defined elegance with its casual and classic design. And it is not just that, it has an extremely contemporary design that makes it so desirable. There are several color variants available.
How to spot fake Golden Goose sneakers?
When the manufacturers of fake Golden Goose sneakers make these sneakers, they tweak with the logo a bit because they do not want to pass off the sneakers as an original. Some manufacturers do not add the logo at all, and if they do, they always modify it a little.
Overview
Golden Goose is an Italian luxury fashion brand that comes from Venice, Italy. Its product line includes handmade leather sneakers, footwear, ready-to-wear, and accessories, all characterized by a vintage feel and the company's Star logo. Silvio Campara is the CEO of Golden Goose since September 2018.
Origins
Golden Goose was founded in 2000 by two Venetian designers, Alessandro and Francesca Gallo. Their venture began with a collaboration with a Venetian tailor, a close friend, who crafted made-to-measure samples. Supported by a group of agents and showrooms, Golden Goose’s first collection, Spring 2001, was launched and introduced a few months later.
Since then, Golden Goose has created a "complete lifestyle" brand, combining a refined and mod…
Design and manufacturing
Golden Goose created a "total look" that merges American flavor with Italian wearability. Its products are Made in Italy, typically in the Veneto and Riviera del Brenta region, with other minor production sites around the peninsula. Surfaces are treated for the brand's “lived-in” signature style.
Distribution
In 2014 Golden Goose focused its attention on retail development, opening flagship stores in venues around the world. The company's retail network included 58 stores by the end of 2018 and grew to 100 stores worldwide by the end of 2019. Golden Goose is distributed globally, operating 158 stores covering Asia, Europe, Middle East and Americas, with direct retail stores, online, and wholesale distribution.
LAB at Milan store
On February 2, 2019, Golden Goose opened the first LAB at Milan store. The LAB, where visitors can customize their products, was born to bring the brand Venetian artisanal tradition to a retail environment. A Golden Goose craftsman shows how the products are treated and distressed by hand through professional brushes and treatments and visitors can customize their sneakers. Sneakers hang from the ceiling of the store light, a reference to the founders' idea to leave the s…
Controversy
In 2018 Golden Goose was at the center of a social media controversy in which the brand was accused of "poverty appropriation" over a pair of $600 sneakers featuring duct-tape and scuff marks. Many people called the brand out on Twitter for "mocking poverty". The same type of distressed shoe was first launched in a shade of pink in 2016, which also received backlash. In response, the company said it was “proud to highlight its pioneering role in the booming of the di…
Ownership
In 2010 with revenues of €30M through a worldwide top-retailers network, the company was bought by Style Capital Group. In May 2015 the majority of the company was acquired by a pool of investors led by Ergon Capital. In February 2017 The Carlyle Group acquired 100% of Golden Goose. In February 2020 Golden Goose, Permira and The Carlyle Group announced that a company backed by Permira funds agreed to acquire Carlyle’s majority stake in Golden Goose.
Milan headquarters
In the year dedicated to the celebration of its 20th Anniversary, Golden Goose opened its new headquarters in Milan at Via Ercole Marelli 10.
The architectural project consisted of the renovation of two industrial buildings, a reference to the first historical HQ in Marghera located in an old foundry. The absence of pillars in the original structure made it possible to develop a centripetal project in which everything converges toward…