
What is the history of Chock Full o’ Nuts coffee?
By 1955 Chock full o’ Nuts would become the biggest selling brand of coffee in New York. Not only was the coffee being served at Black’s coffee shops, it was also being sold in cans at supermarkets all over the city. Chock full o’ Nuts also made history in the hiring of Jackie Robinson in 1957.
Who owns chock full o'Nuts?
Chock full o'Nuts. In time, the brand grew popular, being introduced to the consumer market through grocery stores starting in 1953. Today, it is owned by coffee giant Massimo Zanetti Beverage Group, the largest privately held firm in the industry.
Are there any chock full o'Nuts cafes in New Jersey?
As of 2019, six stores branded as Chock full o'Nuts Cafés were in operation, including two locations in Brooklyn, and one in each of Elizabeth and Fort Lee, New Jersey; Middletown, New York; and Miami, Florida. To assure those with allergies to nuts, the company began adding the slogan "NO NUTS! 100% Coffee" to its packaging in the 2000s.
Where is chock full of nuts?
It was a small nut roasting shop located on Broadway and 43rd street that he called Chock full o’Nuts. William Black’s roasted nuts weren’t cheap and seen as more of a luxury item at the time.

Is chock full o'nuts Black Owned?
William Black (c. 1902 – March 7, 1983) was an American businessman and philanthropist who founded Chock full o'Nuts. He was known as a considerate employer who provided benefits, such as medical insurance, pension plans and bonuses, for his predominantly African-American employees.
Did Jackie Robinson own Chock Full o'nuts coffee?
Upon retiring from baseball, Robinson made history again when William Black, founder of Chock full o'Nuts®, tapped him to become an executive at the New York-based coffee company.
Where does chock full o'nuts coffee beans come from?
ColombiaOur Arabica coffee beans are hand-selected from the finest coffee-growing regions in Colombia. Enjoy a cup of “the richest coffee in the world” with Chock full o'Nuts® Colombian coffee.
What happened to Chock Full of nuts?
In 1988, all Chock Full o'Nuts restaurants were sold to a company called Riese Brothers. Over the years one could fine a Chuck full o' Nuts store open just selling coffee and donuts in the same fashion as a Dunkin Donuts because they had opened Chock full o' Nuts express stores in 1993.
What did Jackie Robinson do for Chock Full o Nuts?
From 1957 to 1964, Robinson served as Vice President of Personnel for the Chock Full o'Nuts coffee brand. "He was handpicked by the owner and founder of the organization, William Black.
Is chock full o'nuts coffee arabica or robusta?
Arabica beansProduct Description. Chock full o'Nuts® proudly brings you our boldest, most complex coffee blend yet. Our blend master hand-selected Arabica beans to give you the full-bodied, intense flavor of a dark roast coffee without the bitterness. This roast represents the true flavor of New York.
WE WERE NUTS TO START WITH
William Black opens his first nut roasting shop, “Chock full o’Nuts®,” on Broadway and 43rd.
THEN SWITCHED TO COFFEE
After the Great Depression, fancy nuts are a luxury, William Black switches from roasting nuts to roasting coffee beans, and the New York Roasted coffee shops are born.
We Hit the shelves
William Black begins to sell the coffee his customers love in grocery stores across New York. He names it after his original shop – Chock full o’Nuts.
A Baseball Great Comes Aboard
Baseball legend Jackie Robinson joins Chock full o’Nuts as Vice President of Personnel.
A HEAVENLY JINGLE IS BORN
The famous Heavenly Coffee jingle begins its run as Chock’s longtime advertising campaign.
75 YEARS OF HEAVENLY COFFEE
Chock full o’Nuts turns 75 and celebrates by bringing back the Heavenly Coffee jingle with Singer Wanted contest.
New York ROASTED BRINGS THE JOKES
If you can’t make fun of yourself, who can make fun of you? Well, your friends. Get Roasted
What is chock full?
Chock Full sells its coffees under its own brand name, and through its La Touraine Coffee Company and Cain's Coffee Company subsidiaries. The Chock Full o'Nuts All-Method Grind remains the company's flagship brand, supporting Chock Full's more than 20 percent hold of the Northeastern and metropolitan retail coffee markets. Nationally, Chock Full is the fourth largest seller of coffee--and the leading standalone company--holding approximately three percent of the $7 billion domestic market, behind Proctor & Gamble's Folgers, Philip Morris' General Foods (Maxwell House), and Nestle's Nescafe. Through its foodservice operations, Chock Full supplies chain and independent restaurants, hotel, motels, and other lodging establishments, convenience stores, warehouse and club stores, office coffee and vending machine services, and others with Chock Full o'Nuts, Eppens Smith, and other branded coffees, as well as custom manufactured private label coffees. Institutional sales contribute roughly 30 percent of the company's annual sales.
When did Black take the restaurant business public?
Black took the company public in 1958. Over the next several years the number of restaurant locations rose to 41, and to over 100 by the end of the 1960s. Sales for 1961 climbed to $33.7 million, and by 1965 had risen to $48 million. Yet profits were dropping, bringing Black, who continued to hold tight control over nearly every aspect of the company's operations, into conflict with a growing base of shareholders, many of whom had purchased their stock at an inflated 51 times earnings in 1961. In response to their complaints, Black told Forbes, "I agree that people who bought the stock [then] are jackasses. But I didn't ask them to buy it." Black began avoiding stockholders' meetings.
Brewing it old school
We started as a New York nut shop in 1926, began roasting coffee during the Great Depression, and before you could say, “Chock full o’Nuts® is the Heavenly Coffee,” we were the coffee on everyone’s lips.
The steel can that can save all our cans
Steel: We think it’s infinitely better. Unlike plastic coffee tubs, steel can be recycled an infinite number of times and is the most recycled material on the planet. Not only is steel environmentally sustainable, it serves as a superior barrier to lock in fresh taste and prevent staleness.
Who sold chock full of nuts?
Chock full o’ Nuts was sold to the Sara Lee Corporation. (remember their jingle, “nobody doesn’t like Sara Lee). Six years after the Chock full o’ Nuts brand was sold to Sara Lee, it was then sold by Sara Lee to Massimo Zanetti Beverage USA.
What does chock full o nuts mean?
For younger people under the age of forty, the name Chock full o’Nuts represents simply a coffee brand. But for those of us 40 and older or at least living in Brooklyn (more on that later), the name Chock full o’Nuts brings back memories of coffee shops built around twisting lunch counters and date nut bread cream cheese sandwiches ...
What was William Black's sandwich made of?
Those sandwiches were made of dark raisin bread with nuts sprinkled on them and then filled with cream cheese. It was cheap to make, tasted great and basically served literally as a life saver for so many. It’s where it all began. At the time, William Black had 19 stores in New York city.
Why did black people have coffee?
Coffee served as a way to battle those hunger pains. It also warmed people up who were living on the streets. Furthermore, Black began offering cheap sandwiches for 5 cents that also included a cup of coffee. Those sandwiches were made of dark raisin bread with nuts sprinkled on them and then filled with cream cheese.
Where was the peanut roasting shop in New York City?
It was a small nut roasting shop located on Broadway and 43rd street that he called Chock full o’Nuts.
How many stores did William Black have?
It’s where it all began. At the time, William Black had 19 stores in New York city. His business model of selling a five cent sandwich served with a cup of coffee during the worst economic time in the history of the United States stands as one of the most unique and successful stories in U.S. Business history.
Why is 34th Street at the crossroads?
That 34th street store was at the crossroads of New York City and in essence all the five boroughs because of its proximity to Penn Station. We could even argue the crossroads of the world as thousands of people who visited New York City would see it for the first time as they walked out from Penn Station.
