who started the bratz doll challenge

From 2008 to 2010 legal battle was led between MGA Entertainment and Mattel

for ownership of the Bratz franchise. On October 20, 2009, artist Bernard "Butch" Belair sued both MGA Entertainment and Mattel for royalties because Carter Bryant admitted that he was inspired by Belair’s designs.

Full Answer

Who invented Bratz dolls?

Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that he’d got the idea for the dolls while on a seven-month break from Mattel, two years earlier.

Why are Bratz dolls banned?

American Psychological Association raised concerns over the body image and lifestyle the Bratz dolls promote and over the adult-like sexuality the Bratz dolls portray. Because the Bratz dolls have affected sales of The Barbie doll of Mattel, some legal friction was bound to happen.

Who owns the Bratz franchise?

From 2008 to 2010 legal battle was led between MGA Entertainment and Mattel for ownership of the Bratz franchise. On October 20, 2009, artist Bernard "Butch" Belair sued both MGA Entertainment and Mattel for royalties because Carter Bryant admitted that he was inspired by Belair’s designs.

When did the Bratz Kidz line start?

About the same time (2006) Bratz Kidz line started. They were teenage versions of Bratz dolls from the main line, and smaller than them. In 2007 line continued with Bratz Boyz Kidz.

Who invented Bratz?

Carter BryantCarter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that he'd got the idea for the dolls while on a seven-month break from Mattel, two years earlier.

Why did Bratz dolls get Cancelled?

Due to the poor reception and sales, the dolls were once again discontinued in 2016. In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon.

Why did Mattel sue Bratz?

Mattel's lawsuit claims that Bratz creator Carter Bryant made the doll while working for them and broke the terms of his "invention agreement" by taking it to MGA. At first, a Riverside, Calif., jury agreed with Mattel, awarding it $100 million in 2008.

When did Bryant claim that he developed the Bratz doll?

1998Bryant signed two separate employment agreements giving Mattel rights to everything he invented while he worked as a Barbie designer from 1995 through 1998 and from 1999 through 2000. He and MGA say he made the first Bratz drawings in 1998.

Do they still make Bratz dolls in 2020?

December 29, 2020: An MGA customer care representative confirms that Bratz will be making a comeback with select retailers for a core series and collector series in August 2021.

Are Bratz inappropriate?

Bratz backlash is nothing new. The company responsible for the dolls has received backlash since their release in 2001 for being over-sexualised and promoting negative body image among girls and children. But Tasmanian artist, Sonia Singh, has made the dolls more age-appropriate by giving them a make-under.

Who won Barbie vs Bratz?

The Bratz dolls were hugely successful beginning in 2001 and were a top seller. Mattel won the first trial in 2008 claiming the employee misappropriated the trade secrets from Mattel after leaving and joining MGA, where the Bratz dolls were commercialized. The jury sided with Mattel and awarded $100 million dollars.

Who won the Bratz vs Barbie lawsuit?

MattelThe Bratz dolls have beaten Barbie in a plastic cat fight of epic proportions. A US jury has found that Barbie toymaker Mattel had stolen trade secrets from a smaller rival, MGA Entertainment, and awarded the house of Bratz $88.4m (£53.5m).

Who eventually won the Mattel vs Bratz case?

In Mattel's only win, the jury found that MGA and its chief executive, Isaac Larian, intentionally interfered with Mattel's contractual relations with Bratz creator Carter Bryant, a former Barbie designer. Mattel was awarded a total of $10,000 on those claims.

Did Bratz get sued?

In the latest round of what has been an epic legal battle, a new lawsuit by MGA Entertainment, the company that makes Bratz dolls, accuses Mattel and Barbie of carrying out a campaign of corporate espionage in what it calls "one of the most heavily contested trade secret cases in American history."

When did Barbie Sue Bratz?

The legal tussle started in the year 2004 when Barbie manufacturer Mattel sued his former employee and Bratz Dolls developer, Carter Bryant, claiming that he maliciously took the idea and concept of Bratz Dolls, before jumping to MGA, eventually resulting in a turnover of more than $1 billion in an account of MGA.

What inspired Bratz dolls?

The birth of Bratz Bratz dolls were born in 2001 as the brainchild of ex-Mattel employee Carter Bryant. Bryant was a clothing designer for Barbie when he conceived of—and ultimately sold—the idea to competitor MGA Entertainment, resulting in what would become the toy manufacturer's most successful venture.

Are Bratz dolls problematic?

In 2007 the American Psychological Association included the Bratz in a report on the sexualization of minors. The report stated "Bratz dolls come dressed in sexualized clothing such as miniskirts, fishnet stockings, and feather boas.

What do Bratz dolls represent?

“Bratz continues to represent a resistance to and a deviance from normative culture that I think gives them allure.” “Bratz were always the outcasts of the dolls, and that says a lot,” Cantos agreed. “The girls who are setting the current beauty standard are girls that most likely had Bratz dolls growing up.”

Are Bratz dolls worth anything?

Bratz dolls sell for around $25, but depending on rarity and availability, they can go for as high as $90 and up. New dolls sell for around $49, while re-releases of Yasmin, Cloe, Jade and Sasha sell for roughly $25.

When did the Bratz makeup challenge start?

The Bratz makeup challenge started in 2018 and has carried into 2019. Youtubers like Jenna Marbles, NikkieTutorials and some Buzzfeed makeup artists all have attempted to do makeup looks that transform them into Bratz lookalikes. This challenge brought me so much nostalgia because Bratz were some of my favorite toys to play with.

Who were the original Bratz?

For those who don't know about the iconic fashionistas, the original Bratz core members consisted of Cloe, Sasha, Jade and Yasmin. The brand has expanded since 2001, but the Bratz added all contribute to the main values of the brand. The original Bratz were four girls who were different in multiple ways like ethnicity, interests and style.

What are the names of the girls in the original Bratz?

The original Bratz were four girls who were different in multiple ways like ethnicity, interests and style. Sasha is a black hip-hop dancer, Yasmin is a Latinx writer and singer, Cloe is a white soccer player, and Jade is an Asian fashion icon. The Bratz promoted more diversity in just the original members than the Barbie collection did since 1959.

What color is the Barbie bratz?

Barbie was always the main girl represented in the brand which is a blue-eyed, blonde-haired white girl. So for all the little girls who didn't meet that standard rarely saw themselves represented. In Barbie movies, Barbie was always the winner ...

What is the Bratz girl's passion?

The Bratz girls were teenagers with "A Passion for Fashion ," they had glamorous makeup and extravagant clothes- the perfect toy for little kids who wanted to express themselves through style. Bratz fashion was actually fashionable like I genuinely would wear some of the outfits they have.

Did Bratz have a nose?

Second of all, Bratz had huge heads, giant lips, close to literally no nose, waists the size of their necks and no feet (because feet came with the shoes). I can only speak for me, but I could clearly tell these dolls were dolls- they didn't resemble an actual person, unlike the main competitor Mattel was selling.

Did the Bratz have a competition?

The Bratz were rarely competitors in their movies and always ended up supporting each other by the end. Bratz were promoted as a group of friends who weren't complete without their girls. That is such a good influence when often times women are made to be competitors with each other.

Get a pair of Colored Contact Lens

One of the essential elements in the Bratz challenge is the eye color. Each of the character has different eye color, all of them is so vibrant and big. So you need a colored contacts to make this make up perfect. PinkyParadise offer wide range of colored contacts in different color for your needs.

Main Bratz Doll Contact Lenses Ideas

Yasmin are recommended with a pair of Brown contacts Cloe looks great in Blue contacts Raya might need a pair of Grey contacts Jade will be fine with Green contacts Breeana has eyes that pop like Purple contacts and lastly Sasha must have Hazel contacts Below is some of the recommended Bratz colored contacts for the make up look.

When did Bratz dolls come out?

Bratz dolls are fashion dolls manufactured by MGA Entertainment since 2001. They are designed to resemble teenagers and have characteristically large heads, narrow bodies and heavy makeup. Bratz appeared for the first time in May 2001 but didn’t sell well until the first Christmas. Until 2006, 125 million were Bratz dolls were sold worldwide ...

How many Bratz dolls were made in 2002?

First line consisted of four dolls, namely Cloe, Jade, Sasha and Yasmin. In 2002 and 2003 four more dolls were made in similar style with accessories as well as sets of twins. In 2002 were also released four Bratz Boyz. Lil' Bratz is miniaturized set of the first set of Bratz and it appeared also in 2002. Bratz Babyz which were released in 2004 ...

What is a bratz petz?

From 2004 to 2006 MGA Entertainment manufactured Bratz Petz which were plush toys resembling foxes, cats, and dogs . About the same time (2006) Bratz Kidz line started. They were teenage versions of Bratz dolls from the main line, and smaller than them. In 2007 line continued with Bratz Boyz Kidz.

Why did Mattel sue MGA?

In turn Mattel sued MGA Entertainment for $500 million because Bratz creator Carter Bryant was employed at Mattel when he developed the idea for Bratz. From 2008 to 2010 legal battle was led between MGA Entertainment and Mattel for ownership of the Bratz franchise.

Where are Bratz dolls made?

Bratz dolls are connected with high level of controversy. There are accusations that workers that make dolls in factories in China work extremely long hours and are paid very low wages.

Is the Bratz doll made in factories?

CEO of MGA Entertainment denies that that is true and says that dolls are made only in first rate factories. American Psychological Association raised concerns over the body image and lifestyle the Bratz dolls promote and over the adult-like sexuality the Bratz dolls portray. Because the Bratz dolls have affected sales of The Barbie doll ...

Why was Veras drawn to Bratz dolls?

Veras was drawn to Bratz dolls as a child due to how they seemed to reflect the Black and Latinx women around her, remembering how Bratz appeared “sexualized and racialized” next to their more “innocent” counterpart, Barbie, because “Bratz and women of color aesthetics are intertwined.”.

Who is the creative director of Bratz?

Despite the success of her womenswear brand, Cult Gaia, Jasmin assumed the role of Bratz creative director in 2020. (Last week, Cult Gaia was dropped by several stockists after she expressed online support for Israel amid the military occupation of Palestine.

What doll inspired the Kardashians?

I think the Kardashians were very inspired by Bratz dolls and they became cultural icons, which fed into the same kind of aesthetic.”. Image courtesy of Mar Cantos. In a 2017 episode of Keeping Up With the Kardashians, Kendall Jenner told younger sister Kylie she “looks like a Bratz doll.”.

Who is Jillian Hernandez?

Dr. Jillian Hernandez, a Black and Latinx aesthetics scholar, community arts educator, and curator was first made aware of Bratz dolls when her daughter asked for one in the early 2000s.

Did Mattel and MGA have a war?

For the next four years, MGA and Mattel engaged in a fierce war —disputing plagiarism and ownership (Mattel alleged the Bratz concept belonged to them since Carter Bryant was Mattel’s employee) in a series of legal battles. Simultaneously, the moral panic surrounding the Bratz pack’s influence reached a fever pitch.

Who designed the Bratz look?

Hang recreated a Bratz look designed by Dollease, an Instagram account with more than 50,000 followers. While many doll designers create their art digitally, Dollease has been photographing physical dolls since 2012.

What dolls did Megan Woods make?

Monsterlool created the pink-haired doll that Woods channeled through her look. While the two share matching eye makeup, hairstyles, and hair colors, the influencer and Bratz doll also don similar jewelry.

What did Billington wear?

She also wore a bejeweled top and long earrings, matching the doll almost exactly.

Is the Bratz challenge on Facebook?

But once it made its way to Instagram, the Bratz challenge went viral.

Who made the Bratz dolls?

Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that he’d got the idea for the dolls while on a seven-month break from Mattel, two years earlier.

When did the Bratz girls come out?

Two weeks before Bryant quit Mattel, he sold his idea to a Mattel competitor, MGA Entertainment, which brought out four Bratz girls in 2001 —Jade, Cloe, Yasmin, and Sasha—the first dolls to successfully rival Barbie since she made her début, in 1959, in a zebra-striped swimsuit and stilettos, eyebrows arched, waist pinched.

What is the feud between Barbie and Bratz?

The feud between Barbie and Bratz occupies the narrow space between thin lines: between fashion and porn, between originals and copies, and between toys for girls and rights for women. In 2010, Alex Kozinski, then the chief judge of the U.S. Court of Appeals for the Ninth Circuit, who presided over Mattel v.

Why did Kozinski resign?

Last month, Kozinski resigned from the federal judiciary after more than a dozen women, including two of his own former law clerks, accused him of inappropriate behavior. Justice is hard! Before Barbie, dolls were babies, to be fed and burped and bathed and wheeled around in prams and put down for naps.

How old was Barbie when she was a girl?

Originally marketed to girls between the ages of nine and twelve, the career girl and her beach-blanket-bingo boyfriend weathered the women’s movement and the sexual revolution by appealing, each year, to younger and younger children, which also made Barbie appear, each year, older and older.

What is the name of the campaign that Barbie is in?

Mattel ran its own Sandbergian campaign —“When a Girl Plays with Barbie, She Imagines Everything She Can Become”—and promoted Doctor Barbie, who, with her stethoscope, wears stilettos, a miniskirt, and a white lab coat embroidered, in pink thread, “Barbie.”. Empowerment feminism is a cynical sham.

What hobbies did the Bratz have?

Instead, the Bratz, who, like Barbie, started out as teen-agers, now came with hobbies, including yoga and running, and wardrobes newly inspired by study-abroad travel.