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why do the same mattresses have different names

by King Hilpert DVM Published 3 years ago Updated 2 years ago
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Wade Gunzer, marketing manager at Sealy Australia, says the company tailors individual mattress ranges to meet the needs of each company's customers. "Each bed is individual, so it get so it gets a different name. In some beds there might be minor changes, and in some there might be major changes."Jun 18, 2016

Full Answer

Why do mattress brands have different names for the same model?

In the mattress world, however, there are retailers who use different names for the same model, with little to no difference in the actual product. Why? Well, a different name makes it more difficult to price compare and shop around.

Why are some mattresses different than others?

These changes are usually insignificant. But this way, they can say that the "John Doe" and "Jane Doe" mattresses are different because they use different fabrics in the quilt. Or they have an extra 1/4-inch of foam. Sometimes, they just use different colors or quilt patterns.

What are the most common types of mattresses?

According to Consumer Reports, innerspring mattresses are the most common type sold, but the trend is moving toward other types of beds like memory foam, adjustable, and air. Innerspring, or coil, mattresses have been around since the early 1900s. They’re constructed of steel coils that compress when you put weight on them.

How to choose the right mattress for You?

The manufacturers of these mattresses tend to boast that all of their materials are eco-friendly, sustainable, and non-toxic. Look for mattresses that are GREENGUARD GOLD certified, as these will be the safest. There’s no shortage of mattress choices available.

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Why do mattresses have so many different names?

How to Beat the Mattress Name Confusion. A longstanding tradition in the mattress industry is for retailers to sell the same mattress under different model names. The sole purpose of this confusing practice is to prevent you from comparison shopping.

Are all mattresses made by the same company?

There are now 175 online mattress companies—and you can't tell them apart. Experts estimate there are now around 175 bed-in-a-box companies in business. Many say the mattresses have very similar foam formulations and sometimes are even manufactured by the same companies.

How much are mattress marked up?

Consumer Reports reports that markups in the 40-50% range are standard in the industry—and once a mattress crosses the $1,000 threshold, markups are even higher. One assessment of a $3,000 mattress found that it cost about $300 to make—an astonishing 900% markup.

How do I find the same mattress?

To make sure you're looking at the same mattress, you need to look at the specs of the mattress. Compare each layer between the retailers. As a shortcut, you can also look at the height of the mattress (although there are some rounding differences. One place might call it 13″ while another says 12.5″, for example).

Why does my mattress not feel like it did in the store?

It may not feel like the bed you tried when you visited our showroom. But the good news is that your mattress will adjust to your body and it will take on the “showroom feel” after the proper amount of time and pressure. In the end, your new bed will feel like it did the day you first fell in love with it.

What company sells the most mattresses?

Top Mattress Companies in the USCompanyAnnual Sales1.Serta, Inc.$250 Mil & over2.Sealy, Inc.$250 Mil & over3.Tempur-Pedic, Inc.$250 Mil & over4.Ashley Furniture$250 Mil & over6 more rows

What is the best month to buy a new mattress?

When: March or April. Why: By March or April, new mattress models will typically be in stores, according to Scott Paladini, CEO and founder of Bear Mattress, an online mattress company. As new mattresses arrive, shoppers can save money by opting for an older model or a floor sample straight from the showroom floor.

What month has the best mattress sales?

MayMay is truly the best month to purchase your mattress, and the reason for that is fairly simple. The industry, as a whole, usually rolls out the new products in June and they are hot throughout September. So, when May comes, the companies want to clean out their older models.

Why are mattresses marked up so high?

For Tuft & Needle, the mattress industry isn't simply broken because it costs a lot to run a brick-and-mortar store – the industry is broken because “mattress stores are greedy.” By backing up this campaign with the inflammatory pricing breakdown, the company is implying that standard product mark-up is simply a way ...

Are Sealy and Simmons the same company?

Both Simmons and Sealy started in the 1800s in the United States, and they still manufacture their mattresses in the USA. They're two brands that you'll often see when shopping at a local retailer, but now you can purchase their mattresses from the comfort of your living room.

What is the difference between a Serta mattress and a Beautyrest mattress?

Whereas Serta only sells mattresses in comfort levels ranging from plush to firm, Beautyrest offers ultra-plush and ultra-firm options as well, which bodes well for sleepers who may require “a little more” or “a little less” cushioning to treat symptoms from sleep disorders or to support a body weight that is greater ...

What is a hybrid mattress?

Hybrids combine the contouring comfort layers of all-foam or all-latex beds with the coil systems of traditional innersprings. The result is a balance of pressure relief, responsiveness, edge support, and temperature regulation that other mattress types rarely match.

Why are John Doe mattresses different from Jane Doe mattresses?

But this way, they can say that the "John Doe" and "Jane Doe" mattresses are different because they use different fabrics in the quilt. Or they have an extra 1/4-inch of foam. Sometimes, they just use different colors or quilt patterns. But for all intents and purposes, these mattresses are the same to the customer.

Do mattress manufacturers use the same name?

With most products, manufacturers establish a uniform name that remains consistent across retailers. In the mattress world, however, there are retailers who use different names for the same model, with little to no difference in the actual product.

What is a retailer's house brand?

A retailer's 'house brand' can also be considered a name game model. In this case, a retailer contracts with a manufacturer to create a bed with their store name on it, and it's likely that bed is very similar to others made by the manufacturer under other names. These so-called 'house brands' are typically where a retailer stands to make ...

Is Macy's mattress identical?

Each model name is exclusive to a given retail chain ( like Mattress Firm or Macy's) in your area. Usually, the mattresses are identical on the inside, but making the models look different further extends the illusion of their uniqueness.

Is Beautyrest a transparent mattress?

Hit the mattress stores knowing your stuff and you might know more than the salesperson! Here's a great example. Beautyrest is being at least somewhat transparent with its Platinum line (at least they are all called Platinum).

Do mattress retailers disclose the layers?

Some retailers will disclose the layers of a particular mattress , but not the quantities or the order of these layers. Even when the information is available, specs are often rewritten to make them harder to compare, so there’s often some translating required to effectively compare two mattresses.

Wednesday, September 30, 2009

Carolyn of seattle, writes: Hi. It's my understanding that the same mattress can be sold at different stores under different names, so I'm just trying to understand this a bit better so that I can be as educated as possible in purchasing a mattress.

Mattresses with different names

Carolyn of seattle, writes: Hi. It's my understanding that the same mattress can be sold at different stores under different names, so I'm just trying to understand this a bit better so that I can be as educated as possible in purchasing a mattress.

Tuesday, December 11, 2007

Paul of New York, writes: I'm looking for a new Sealy Posturepedic. Why is it that no two stores seem to have the same mattress names for sale? Every store (Sleepys, Sears, Macy's, your store, etc.) all have different names for the mattresses. The only reason I can think of is to prevent any sort of price competition.

Each mattress, a different name at every store

Paul of New York, writes: I'm looking for a new Sealy Posturepedic. Why is it that no two stores seem to have the same mattress names for sale? Every store (Sleepys, Sears, Macy's, your store, etc.) all have different names for the mattresses. The only reason I can think of is to prevent any sort of price competition.

How to compare mattress sizes?

Please note the following before using the comparison charts: 1 It’s possible that some of the models aren’t exact comparisons. Companies sometimes put some kind of small “exclusive feature” in their mattress like an anti-microbial cover, or they change a layer of foam slightly. These should be considered “comparable models,” not necessarily exact. 2 Make sure you’re comparing the prices for the same size and whether or not a boxspring is included. 3 The price of the mattress shouldn’t necessarily be your only concern. Consider exchange/return policies, delivery fees, and delivery time in your decision.

What is the easiest to compare brands of mattresses?

Big name-brand manufacturers are usually the easiest to comparison shop on, even if everything has a different name. There are often lineups of mattresses within the brand which can be directly compared. For example, consider Simmons. They have several lines of mattresses. They have the BeautySleep lineup and the Beautyrest lineup. Within the Beautyrest lineup, they have Silver models, Platinum models, and Black models.

What are some complaints about the mattress industry?

One major complaint people have about the mattress industry is how difficult it is to comparison shop for mattresses. Every retailer seems to have its own name and model number for what should be the exact same mattress. They may use a different ticking (the “skin” of the mattress), or add a quarter inch extra of foam, or add 5 more coils, ...

Can you find the same mattress in the same lineup?

Once you find a mattress in the same lineup with the same height (and the same firmness), it’s just a matter of double-checking the layers of foam. Once you’ve found the mattress in the same lineup, the same height with the same foams as the mattress you liked, you have a match. You can do two things with this information.

Why is memory foam used in mattresses?

Today, memory foam is widely used because of the sensation it creates of “sinking in” to a mattress and being cradled. When you press your bodyweight onto this kind of cushion, you’ll find that it takes on your shape and slowly bounces back once you remove the weight.

Which is better, memory foam or latex?

If you’re someone who likes to sink deeply into a mattress, you’ll like memory foam better. However, if you want something that is bouncy and retains less heat, you’re better off with a latex mattress. There are two ways to manufacturer latex bed, resulting in two different kinds: Dunlop and Talalay.

Why are coil beds so popular?

The shape, size, and number of coils in a mattress can vary. As a general rule, more coils mean higher quality and more support. One of the top reasons why this kind of bed is popular is due to its affordability. However, innerspring beds tend to wear out faster.

Can you recline on an adjustable bed?

Now most adjustable beds look exactly like a regular bed, they just come with the feature of being able to recline, adjust and even massage your aching back and legs. This type of bed is ideal for people who like to read, work or watch TV in bed, as well as those who suffer from sinus pressure, back pain, and snoring.

What to do if you are not sure about a mattress?

(Federal law requires a retailer to show it to you before you make a purchase.) If there’s anything you’re not sure about, ask for a written explanation or, better yet, contact the manufacturer. We’ve got the same mattress for less.

Is a mattress identical to a competitor's?

With some mattresses being sold with exclusive model names, a retailer may show you a mattress that it says is identical to a competitor’s model, offering to beat the other store’s price. But it may in fact be a lower-quality model, not an equivalent one.

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Why The Name game?

  • With most products, manufacturers establish a uniform name that remains consistent across retailers. In the mattress world, however, there are retailers who use different names for the same model, with little to no difference in the actual product. Why? Well, a different name makes it more difficult to price compare and shop around. If you're looki...
See more on us-mattress.com

Same, similar, and Comparable

  • Retailers defend complicating comparison shopping by making subtle changes to the mattress. These changes are usually insignificant. But this way, they can say that the "John Doe" and "Jane Doe" mattresses are different because they use different fabrics in the quilt. Or they have an extra 1/4-inch of foam. Sometimes, they just use different colors or quilt patterns. But for all intents a…
See more on us-mattress.com

The US-Mattress Advantage

  • Our experienced, factory-trained mattress experts know this game and can help you work around it. We can quickly identify which model you've seen somewhere else and find you the exact match or a comparable model on our site, for less. Call 1-800-455-1052 to find out how much money you can save. Our high-volume purchasing power and low overhead allow us to offer substantial mat…
See more on us-mattress.com

Best Products, Best Prices

  • US-Mattress has the largest mattress selection in the world. We carry the top brands like Serta, Sealy, Tempur-Pedic, and many more, all at the lowest prices. These are the same high-quality mattresses you'll find elsewhere, the only differences you'll find are in the prices and names.
See more on us-mattress.com

1.Why mattresses have different names from store to store

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