Knowledge Builders

why new product development is needed

by Mr. Gabe Beer III Published 3 years ago Updated 2 years ago
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Why Develop New Products For Your Business

  • Introduction. Every business needs to innovate to stay ahead of the competition. ...
  • Consumer Needs and Wants Change. Consumer "needs and wants" continuously change. ...
  • Product Reaches The End Of Its Product Life Cycle. ...
  • Product Is At The Maturity Stage Of The Product Life Cycle. ...
  • Environmental Changes. ...
  • Competitors. ...
  • All Products Experiencing Problems. ...
  • Conclusion. ...

The primary reason for any new product development is to provide value to its customers. The increasing demands of customers for innovation & new technology calls for the need to develop new or existing products. Otherwise, there is no reason to pour in huge amounts of money in the first place.

Full Answer

What are the key factors of new product development?

  • Knowledge Management
  • Market Orientation
  • New Product Development Process
  • New Product Development Speed
  • New Product Development Strategies
  • New Product Development Teams
  • Technology
  • Top Management Support

What are the advantages and disadvantages of product development?

The Benefits & Risks of a Product Development Strategy

  • Staying in Tune With Customers. One of the advantages of a product development strategy is that you can respond to customer needs as they change.
  • Changing Customer Tastes. ...
  • Realistic Quality Evaluations Built into Benchmarks. ...
  • Create a Culture of Innovation. ...

Why to develop new products?

New product development is an essential activity for all businesses. It helps you stay ahead of the competition. If you do not develop new products someone else will and steal all of your customers. The number of businesses that have gone into administration during the current world recession demonstrate the importance of change management.

Do you need a new product development strategy?

With a well-considered new product development (NPD) strategy, you can avoid wasting time, money and business resources. An NPD strategy will help you organise your product planning and research, capture your customers' views and expectations, and accurately plan and resource your NPD project. Your strategy will also help you avoid: launching a ...

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Why is it important to develop new products?

The very first and foremost reason for any new product development is to provide value to the customers. Without this, there is no reason to trait your money for new devices. However, if the product or service offers great value, then the customers feel interested in trying it. The increasing demands of customers for innovation & new technologies ...

How Can We Benefit From Product Development Process?

In business terms, the product development strategy can provide a framework that helps to improve the performance as well as the quality of the products. These strategies can bring up scores of benefits to help you to expand your business in today’s competitive market such as:-

How to develop a product?

There are 3 main tactics which can be applied to the product development strategy:- 1 Identifying the market- before we release any product in the market, it is crucial to have research on that product and checks whether it will be accepted by the users or not. For this, you can do surveys, or hunt the community forms or social media channels, etc. 2 Fixing a time-frame- Deciding the timeframe for the release of the product is another important factor. This will help to allocate the project to different team members, deciding upon the different iterations to complete the project. 3 Determine the key approaches- It is quite important to have certain key approaches to deal with the challenges that come across with product planning and launch. Some of the key approaches related to it are Wireframes or prototypes, product specification requirements, testing strategy, hiring a development team, etc.

Why is fixing a timeframe important?

Fixing a time-frame- Deciding the timeframe for the release of the product is another important factor. This will help to allocate the project to different team members, deciding upon the different iterations to complete the project.

What is new service?

New services or products are the lifelines of any company. The new products and services are created by all size companies for the growth and improvement of their business. New products help in company sustainability by offering new value to its customers which generates additional revenues.

What is the importance of identifying the market before we release a product?

Identifying the market- before we release any product in the market, it is crucial to have research on that product and checks whether it will be accepted by the users or not. For this, you can do surveys, or hunt the community forms or social media channels, etc.

Why is it important to launch a product on time?

The success of the company depends upon how well you keep your words with your customers. This is the reason that launching a product on time is one of the most crucial challenges for them. There are a number of obstacles that may crop up with the product development process, some of them are expected and some of them are unexpected. These hurdles can lead to slowing down the development.

What is new product development?

Basically, new product development is the overall process with several important and essential designing and developing steps or phases to shape a unique, robust, and excellent product from scratch.

Contact GID Company To Know The Importance of New Product Development

GID Company is one of the most trusted and renowned product development companies in the USA. If you have a brilliant product idea and if you want to turn that product idea into reality then you should make sure to give us a call at +1714-323-1052.

What is the competitive advantage of new products?

New products give you a competitive advantage over your competition. It might be new sales, more shelf space, consumer impressions or other advantages.

Is new product development costly?

New product development doesn’t have to be costly, but it must be a priority. Just like we talked about the power of building a marketing-minded culture, it’s equally important to include innovation as part of that ideal to foster continued organizational growth.

Why is product development important?

Why Product Development is Important. Product development, is the life-blood of companies and societies. The product could be a physical product such as an automobile, smartphone, or coffee maker. It could also be services such as new IT solution, new manufacturing process, or a new real estate marketing concept.

How can new products improve society?

Example of these are innovative new drugs to treat debilitating diseases and automotive safety devices that save hundreds of lives per year. Neither of these may offer the consumer swift satisfaction, but they save lives and therefore improve society.

What happens when the value offered is not increasing?

If the value offered is not increasing, then the company is losing ground in the market as its competitors increase their value in the market.

Why is new value important?

New Value for Customers. The first and most important reason for any new development is to provide new value to the customer . Without this, there is no reason for them to trade their money for the new device. However, if the product or service offers overwhelming value, then customers will flock to it. This new and increasing value is ...

What is the conversion of market need to a reality-based solution?

It is the: Conversion of market need to a reality-based solution. Creating the tangible from the intangible. Creation of new wealth. The success of product development efforts typically require considerable resources and the opportunity for lackluster results or outright failure are far higher than anyone will admit.

What is improved society?

Improved Society. Many new products are simply an incremental improvement over the previous version with only some new features or slight faster performance. These products may sustain the company by offering enough new value to generate additional revenue, but they are hardly a boon to society.

Who invented the process of product development?

The process was pioneered by Dr. Robert G. Cooper and is widely used, and trusted, by companies around the world. The process, in essence, has two key elements: The ‘‘stage’’ refers to the critical activities that need to be undertaken at a particular stage of product development. This is a cross-business process, ...

Why is innovation important?

It is an imperative and it must be an integral part of your organization. Innovation — it must be encoded in your corporate DNA. One of the most important parts in your innovation process is having an up to snuff new product development process.

What is the purpose of NPD pipeline?

The key purpose of the NPD pipeline is to create a structured, transparent process that allows management of project groups, DeFazio explained. And the key elements include quality, capability, and capacity.

Why are metrics important?

As for the reviews, these should be shared internally. Further, metrics are essential to demonstrate progress and create/encourage momentum and internal enthusiasm. Establishment of a mix of input metrics (such as average time in each stage), and output metrics, such as the value of launched products, percentage of new product sales, and so on, provides a balanced scorecard for innovation. Additionally, a streamlined, or ‘‘express’’ version of the process can be utilized for line extensions, to accelerate progress.

How many stages are there in innovation?

Innovation Implementation, with as many as six stages, simultaneous processes, go/no-go decisions, and so on, as such a straightforward approach typically includes:

What is capability process?

For capability, the process helps track how effectively an individual project is managed and allowed to progress.

Is it better to spend more time on NPD?

According to DeFazio, ‘‘It’s better to spend more time up front in creating the NPD process, as this front-loading results in less time and wasted energy later on.’’ Typically, he said, innovation teams try to take up-front shortcuts and lose sight of the key goal of innovation: profitable growth.

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