Do product giveaways really work?
The truth is that product giveaways work, and will continue to be a successful marketing strategy. If used strategically and correctly, they can yield great results for your business. Here are 9 amazing giveaway ideas that work. 1. Coupons Everyone loves discounts! It's hard to resist a coupon, especially when it's for a great product.
Should I run a giveaway?
Running a giveaway can be an inexpensive & cost-effective marketing channel; the cost associated with running a giveaway can be low and predictable. Just budget for the cost of the prize, how you'll market it, and the time you spend on managing the process. Gain product exposure.
How can I Make my giveaways more engaging?
Give away several of your products, or add other related items to one of your products, to create a prize package that’s more engaging than a single prize. Lots of entrants want to determine the value of the prize in contests they enter - adding multiple prizes together can boost the subjective value. Social Media Giveaway Idea 20. Gift card
Should you offer a themed giveaway?
There are some giveaway ideas that never go out of style, and offering a themed prize is one of them! A bundle of items that are related somehow is irresistible to customers. It often feels more substantial than a singular prize, and makes the customer feel special as if they have won a series of hand-picked items just for them.
Is giveaway effective?
They are cost-effective and the right way might extend your social reach by a great manifold. Giveaways and contests help you generate leads, engage your customers and increase your audience reach, all at the same time! They have become a common strategy in businesses across industries.
Are giveaways good for business?
Businesses use giveaways for tons of different reasons: to promote products and services, reach new customers, increase the size of their mailing list, engage with social media followers, and even to connect with other local businesses with collaborations on prize packages.
Are giveaways profitable?
Giveaways are an excellent strategic marketing tool. For just a small cost to your brand, a social media giveaway provides plenty of return on investment. It amplifies the benefits you get from regular social media engagement and creates strong, positive associations for your brand.
Is giveaway a marketing strategy?
Giveaway is a strategy in marketing by distributing prizes with terms and conditions according to the organizers' wishes. The benefits of this activity are many, one of which is related to increasing customer engagement.
Do giveaways increase sales?
Do Giveaways Increase Sales and Really Work? The answer to that question is a resounding yes! Social media giveaways are effective at growing brands fast, increasing your followers, email subscribers, and gathering new leads. Giveaways have a conversion rate of almost 34%, which is higher than other types of content.
Do giveaways increase engagement?
In the end, the giveaway can not only increase your leads list and number of followers but also increase the engagement with your brand across social media platforms. Just be sure to interact with people who have entered your giveaway or have submitted their own content and have shared it on your platforms.
Why do customers like giveaways?
Giveaways entice customers with free products in return for subscription and customers comply, knowing that they'll be rewarded in return. The subscription itself is a great strategy to get potential customers to engage with the business, and thereby also to increase the reach of business.
How do companies afford giveaways?
Sponsors hold sweepstakes and contests because prize promotions are an effective way of helping them make more money. As soon as sweepstakes stop being profitable, companies will stop offering them. That's why it's so important to be a courteous sweeper — to encourage companies to continue to hold more prize giveaways.
Why do companies give away free products?
By giving away a free product to a potential customer, you hope they'll buy something from your company in return, increasing your sales and raising brand awareness. The evidence is in the numbers. Take a look! Whether you're a university or a non-profit organization, promotional products can benefit your marketing!
How do I make my giveaway go viral?
How to make your giveaway go viralEmail your list.Post to your social channels.Contact anyone influential people.Run ads.Add a popup or banner to your website.Post in groups, communities and forums.
How effective are social media giveaways?
Everybody loves to win prizes—especially from their favorite brands. Create a social media giveaway or contest to feed this desire while improving your engagement and supercharging the buzz around your brand. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty.
How do you create a successful giveaway?
Tips on Creating Giveaways With Advice From ProfessionalsStart with a Concise Goal. ... Set a Defined Time Frame. ... Review Rules on Each Social Platform. ... Piggyback on National Event or Holiday. ... Choose Prizes that Complement Your Brand. ... Enlist a Giveaway Maker for Creation and Management. ... Plan a Promotion Strategy.More items...
Why are giveaways important for businesses?
People like familiarity and are inclined to buy from brands they recognize. Utilizing giveaways helps people identify your brand and reminds them of your business when they're ready to make a purchase. Distinguishing one brand from another is like building a relationship with your customers.
Why do companies do giveaways?
Giveaways Strengthen the Relationship Between Company and Customer. Sweepstakes strengthen the business-to-consumer relationship by simply being fun. They entertain people while informing them about the company's products, giving customers a benefit for interacting with the company.
Why do customers like giveaways?
Giveaways entice customers with free products in return for subscription and customers comply, knowing that they'll be rewarded in return. The subscription itself is a great strategy to get potential customers to engage with the business, and thereby also to increase the reach of business.
Why do companies give away free products?
By giving away a free product to a potential customer, you hope they'll buy something from your company in return, increasing your sales and raising brand awareness. The evidence is in the numbers. Take a look! Whether you're a university or a non-profit organization, promotional products can benefit your marketing!
Why do you have to do a giveaway before you go live?
If you're starting a new business then running a giveaway before you go live is an excellent way to raise awareness, build an audience and get the ball rolling on your marketing efforts before your official launch.
Why do you run giveaways?
No matter what industry you operate in, running a giveaway is always an outstanding strategy for anyone looking to reach a new audience, engage their fans, generate leads and drive an essentially endless array of powerful actions which will help you achieve growth and reach your business goals.
What is the simplest giveaway on Twitter?
The simplest type of giveaway you can run on Twitter is one which allows users to enter by following you on Twitter and Retweeting your giveaway post.
What is a tweet to win giveaway?
Tweet to Win. A particularly powerful type of giveaway that you can easily run on Twitter are tweet-to-win giveaways. All you have to do is get users to send out a tweet adorened with a designated hashtag and draw a random winner from everyone who sent out a tweet following your requirements.
How to do a giveaway on Instagram?
The most straightforward type of giveaway you can run on Instagram is one which users can enter by liking your post, following you on Instagram and tagging their friends in a comment. These are all great ways to boost engagement, grow your following and of course, expose your brand to a wider audience.
What is Instagram used for?
Instagram is a highly visual platform which makes it perfect for incentivising the creation of user-generated content with contests or giveaways.
Why is it important to launch a new product?
Launching a new product presents you with the perfect opportunity to run a giveaway which will raise awareness and get people talking about your new offering.
When in doubt with running a virtual event, remember these words?
When in doubt with running a virtual event, remember these words: relevant, timing, differentiate, brief, platform, involvement, remind, expect, and generate.
Can you sell your products on a virtual platform?
There are many, many ways to sell your products virtually, or yet, sell your virtual products. It’s all about knowing your platform!
Who enters to win a gift card?
You also know that the people who enter to win a gift card are return customers, or potential new customers with an interest in your products!
What is a good incentive for customers to buy and use your products?
10%, 20%, or more--the amount is up to you. Offering coupons are a great incentive for customers to buy and use your products. It's also a good way to get them to check out other items your business offers as well. 2. Hashtag contest.
Why are limited edition products so popular?
Customers are drawn to limited edition products because it's exciting to feel this sense of exclusivity.
What to ask a customer about a product?
For example, you could ask them to explain why they enjoy the product or their favorite way to use it.
Is gift card a giveaway?
Just like themed giveaway ideas, gift cards continue to remain a popular prize for promotional giveaways .
Can you offer a coupon on social media?
The answer is always yes. Offering a coupon over your social media platforms is great, but so is sponsoring a hashtag contest! Think of a creative #giveawayname that speaks to your business and #brand, and ask your followers and customers to post using it.
Do giveaways work?
The truth is that product giveaways work, and will continue to be a successful marketing strategy. If used strategically and correctly, they can yield great results for your business. Here are 9 amazing giveaway ideas that work. 1. Coupons. Everyone loves discounts!
What is sad about giveaways?
What’s sad is that people often get caught in a trap. When they start to see their account declining (likely from focusing on artificial growth provided by giveaways) they think, Yikes! The only time I get any kind of attention or growth is when I do a giveaway. So I guess people really respond to giveaways. I should do more of them.
What is Instagram's goal?
Instagram’s goal is to create the best user experience possible. IG long ago abandoned the chronological home feed in favor of a feed featuring only top quality. How does IG determine what’s top quality? By measuring engagement: likes, comments, shares, and saves; in other words, actions taken.
Can you still read giveaways on Instagram?
You can still read from plenty of sources all over the internet that list giveaways among their recommended top tips to grow your Instagram account. Unfortunately, Instagram has changed a lot since its creation, and many of the tips and tricks that once worked simply do not work anymore.
Is giveaway bad?
Not all giveaways are bad. There is actually one type of giveaway that can be productive, so let’s discuss the differences.
Do Instagram giveaways hurt engagement?
Not only do Instagram giveaways of this nature hurt engagement but let’s not forget, they take time (which is valuable) and money. What? People are actually paying their hard-earned money to try to grow in this way? It seems crazy. Well, when you understand how it hurts instead of helps it is pretty crazy.
How to promote a giveaway on social media?
One awesome way to do this on social media is to update your cover photo (on Facebook) and banner (on Twitter) to a photo that promotes your newly-created giveaway. Highlight the prize (I’d add a photo) and a URL-shortened link to your contest to make it as easy as possible for your followers to enter.
Why do you need a hashtag for a giveaway?
Creating a hashtag for your social media giveaway allows you to link your entries and more accurately measure your engagement. Pairing this strategy with a photo contest allows you to use an app to grab all photos with a specific campaign hashtag and automatically upload them to an entry gallery.
What is a popup contest?
The popup asks entrants to follow the brand on social media and share the contest page in exchange for extra entries. Because these people have already entered the contest, they’re more likely to respond positively to other things you ask of them, especially when they have an incentive to do so.
What is urgency in a giveaway?
Urgency is a psychological phenomenon that makes potential contest entrants aware of the time limit on your giveaway, which causes them to act more immediately. Put the countdown timer front and center so your page visitors know exactly how long they have left to enter. Social Media Giveaway Idea #5. Benefit checklist.
Why do people participate in referral contests?
A referral contest helps you generate massive social engagement. Because participants are rewarded with extra entries for sharing your social media giveaway with other people, they’re incentivized to engage with your brand and contest on social media.
Why do we run photo contests?
Run a photo contest. We love photo contests because they get your entrants invested - contestants are more invested when they’ve created something themselves. On top of that, photo contests help you collect user-generated content that you can use in your future marketing efforts.
How to add a CTA to Instagram giveaway?
For Instagram, update your bio link to a URL for your giveaway, and add a CTA to your bio (“Enter to win [awesome prize] in the link below!”) to prompt followers to visit your contest page.
Why do you run a giveaway?
You might be trying to reach new audiences, promote your products, grow your online following or boost brand loyalty. One thing you generally shouldn't be trying to do when you run a contest is amass entries for the sake of entries.
Why give away your own products?
Giving away your own products is a great way to use your contest to promote your offering and get people talking and thinking about your product in a desirable way.
What Makes a Good Prize?
The key to running a contest which captures attention and drives action is a good prize. But what exactly makes for a good prize?
What is a great way to grab people's attention?
Giving away an awesome product or bundle with relevance to your subscription service and audience is a great way to grab people attention and encourage entry.
How to make a contest more enticing?
Another way you can make your contest more enticing to enter is by giving a bunch of smaller runner-up prizes in addition to your grand prize. By increasing the odds of winning something, you will be able to encourage more users to enter.
How to ramp up the value of a prize?
If you want to ramp up the value of your prize try offering a bundle of your products. Not only will this make your prize more valuable and your contest more enticing, but by offering up a diverse prize pool you will be able to appeal to a wider pool of consumers and drive participation from more users than you could by offering a single product.
How to maximise entries in a contest?
If you want to really maximise entries then you can try giving away a hugely valuable prize like a gaming computer or a new console. This will help you drive loads of entries and put your contest (and stream) in front of a massive audience.
