T-Mobiles Headquarters Bellevue, Washington The 5 Un-Carrier Principles 1. Customer Focus 2. Simplicity 3. Value 4. Freedom 5. Serious Fun The 5 Un-Carrier interaction model steps NO SPECIFIC ORDER! 1. Make it personal 2. Explore & Discover 3. Problem Solved 4.Stay Connected 5. Guide the purchase Jump on Demand
What is Tmobile Un-carrier?
Un-carrier is a marketing campaign by T-Mobile US and its advertising company Publicis.
What happened to T-Mobile overages?
On April 14, 2014, T-Mobile announced their final part to their "Un-carrier 4.5" initiative. T-Mobile abolished overages for all T-Mobile customers on all plans, current and grandfathered. CEO John Legere also started a petition to other carriers to do the same.
Is T-Mobile a successful carrier?
It’s worth noting that T-Mobile is in the unique position of being a subsidiary of an overseas carrier. Deutsche Telekom is a successful carrier in Europe, where the market works differently. In many ways T-Mobile is just employing the practices of its European parent in the United States. But let’s not kid ourselves here.
What is T-Mobile get out of Jail Free card?
Carrier Freedom (Un-carrier 4.0) On January 8, 2014, T-Mobile revealed Un-carrier 4.0. Known as Get Out of Jail Free Card, T-Mobile offered to pay off the Early Termination Fees (ETF), up to $375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile.
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What is T-Mobile Uncarrier strategy?
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.
What is T-Mobile's vision statement?
We deliver outstanding wireless experiences. People come first. That's what makes us the Un-carrier. See the path we've forged for our customers.
What are the three behaviors of Make It Personal T-Mobile?
Give good vibes & be confident & listen to the customer. Be Yourself! Have Serious Fun!
What are two key messages in the UN-carrier manifesto video?
What are two key messages in the Un-Carrier Manifesto video? 1. We love our customers. It's who we are....Use digital tools and recourses.identify what matters most to our customers.Set the right expectations.
What is T-Mobile's culture?
We embrace diversity and inclusion—not just because it's the right thing to do. Our diverse employees (and customers!) help us break down barriers and rewrite the rules. It's our culture, and it makes T-Mobile an invigorating place to work.
What makes T-Mobile different?
T-Mobile is America's largest, fastest, and most reliable 5G network, with more 5G network awards than any other carrier. Independent experts agree, we're the leader in 5G coverage and speed. We built a 5G network using dedicated 5G frequencies, and other carriers can't match our nationwide coverage.
How do you know if you passed the T-Mobile Assessment Test?
The T-Mobile Careers Team will be notified that you have passed your assessment, and if your experience and qualifications are a good match for the position, you may be contacted by a T-Mobile representative.
What two features are included in T-Mobile Essentials?
View T-Mobile Essentials PlansData 2 GB.Minutes Unlimited.Messages Unlimited.
Is T-Mobile a good company to work for?
Company Culture at T-Mobile USA The employee experience below at T-Mobile USA, compared to a typical company. 80% of employees at T-Mobile USA say it is a great place to work compared to 57% of employees at a typical U.S.-based company.
Which of these is included in T-Mobile basic device protection select all that apply?
T-Mobile's Basic Device Protection Plan covers malfunctioning phones, accidental damage (including cracked screens and water damage), loss and theft. Like Protection 360, the plan covers your phone, charger, battery and SIM card; and other accessories are only covered if they're lost or stolen with your phone.
Is T-Mobile offering free 5G phones?
Back in April of 2021, T-Mobile began offering free 5G phones with “any” trade-in, starting with the Galaxy A32 5G. That meant anything from an older smartphone you had laying around to an ancient flip phone that no longer even connects to modern networks.
Does T-Mobile have a satisfaction guarantee?
T-Mobile will gladly assist you with your return. You can return or exchange a Device or accessory (“Device”) for a refund within 14 days of the purchase or lease date of the original Device.
What does T Mobile want?
T-Mobile, he says, wants to “focus on what consumers want: a low, fair, simple price you really do understand; great access to the most amazing devices on the market; the ability to trade up and be treated fairly when its time to upgrade; and the ability to enjoy the services we sell, like an unlimited network offering that doesn’t require a contract.” This was not your average elevator pitch.
Who is the CEO of T Mobile?
But an infusion of fresh executive blood – and the new ideas that go with that – could turn T-Mobile around. Freshly installed CEO John Legere and Chief Marketing office Mike Sievert plan to reimagine T-Mobile as the “Uncarrier;” the rebel little guy who defies the rules written by his entrenched, bureaucracy-locked competitors.
Why is T Mobile pooling data?
According to Legere, the strategy of pooling data helps carriers minimize bandwidth and maximize revenue, but works poorly for customers. “People don’t want to feel like they are on the clock,” Sievert said. “Data is everything.” Data plans, he claims, will be a game changer for T-Mobile; customers want unmetered data. “We believe the vast majority of consumers want unmetered and unlimited voice and text, and you will see us moving toward that.”
Does T Mobile have unlimited data?
T-Mobile’s data plans will only differ in the amount of high-speed data customers receive. Less-expensive plans will put the brakes on a customer’s speeds after they use a certain amount of data, while premium plans will offer truly unlimited high-speed data for those who are prepared to pay for it. Users who go over their high-speed limit will be able to add on more data for the same rate without an overage fee. T-Mobile’s future plans will be centered on these data plans, and they won’t necessarily come with two-year contracts.
Who is the executive vice president of T Mobile?
Jon Freier, executive vice president at T-Mobile, says that this program is designed to bring the carrier into areas where it would be "tough" economically to open a full-fledged retail location. "This is our innovative way to bring T-Mobile into those smaller communities, just without the cost of landlords and leases and all those things," he says.
How much does T Mobile charge per month?
Available starting at $60 per month (with AutoPay), the carrier says users can expect average download speeds of 100Mbps for "most new customers." The data is unlimited, there are no caps where your speeds will be slowed and T-Mobile touts that taxes are already included, with no additional fees for equipment such as the 4G/5G modem that doubles as a router.
What is the Great Unlimited Trade Up?
Called the "Great Unlimited Trade-Up," in essence the carrier is moving those on these limited-data plans to its Magenta Essentials offering without raising the price for their monthly service.
When will T Mobile give free iPhone 12?
Running from April 18 through May 1, T-Mobile is offering a free iPhone 12 when you trade in an iPhone 11. Those with "most older" iPhones will be able to get half off the iPhone 12 with trade-in, while those with older iPhones such as an iPhone 7, iPhone 5S or iPhone 4 will be able to get half off an iPhone 12 Mini .
Why won't everyone get 5G?
Draper notes that the reason why the footprints won't match up is that the company is focusing on locations where it has "deep areas of capacity" for where it offers Home Internet. This, Draper says, allows for the "highest likelihood of providing people an exceptional broadband experience" without sacrificing its mobile network's performance.
Does the iPhone promotion require a new phone?
Unlike some other wireless promotions, it is available to existing customers without the need to switch over or add a new line.
Does T Mobile offer free 5G?
Beyond the unlimited boost for plans, T-Mobile also introduced a "Great Free 5G Upgrade" where it will swap any old, working phone for a new Samsung Galaxy A32 5G. The company says it will accept any phone as part of this promotion -- from flip phones and Sidekicks to old iPhones, BlackBerries or Palms -- so long as they are in working condition, power on and are without cracked screens or water damage.
Who is the CEO of T-Mobile?
In an online webcast a group of T-Mobile (NASDAQ: TMUS) executives led by CEO Mike Sievert announced the company’s latest Un-carrier move, a sweeping set of initiatives that mark the beginning of the #5GforAll era, including: The Great Free 5G Phone Upgrade: Now, everyone in America can trade in any mobile phone and get a 5G smartphone for free. ...
Why is T Mobile available in rural areas?
T-Mobile Home Internet access in rural communities is possible because the Un-carrier’s 5G network isn’t just America’s largest, fastest and most reliable 5G network.
How does T Mobile 5G work?
How does it work? Simple! Trade in your existing mobile phone, and T-Mobile will give you a brand-spanking-new, Samsung Galaxy A32 5G smartphone for free, exclusive to T-Mobile postpaid customers. This offer applies to new and existing customers, and ANY old phone in working condition — flip phone, Sidekick, whatever that suitcase phone was called. T-Mobile will take it. And in exchange, you get a free 5G smartphone after 24 monthly bill credits and pay only the sales tax.
How many homes are eligible for T-Mobile?
T-Mobile Home Internet launches today with more than 30 million households eligible, making T-Mobile one of the largest broadband providers in the entire country by service area — on its first day of service. That’s already more homes than Verizon hopes to cover by the end of 2023.
How much is T Mobile home internet?
T-Mobile Home Internet is: Great value. $60/month, with AutoPay, period. No added taxes or fees.
Is T Mobile 5G bigger than Verizon?
That’s nearly 5x larger than Verizon and more than double AT&T. This means the Un-carrier is delivering choice and competition to rural areas that have been underserved for far too long. To T-Mobile, 5G for All also means 5G for Small.
How many major carriers are there in the US?
In the US, there are basically four major carriers – AT&T, Verizon, T-Mobile, and Sprint. In terms of success, they fall in roughly that order. There are a number of mobile virtual network operators, or MVNOs, out there that can compete, but most of them are owned by one of the big four companies. This is exactly what Oliver is talking about – ...
Is the US carrier an oligopoly?
The US carriers may be stuck in an oligopoly, but one of those kids doesn’t like to play by the rules. Let’s just hope it stays that way.
Is T Mobile rated number one?
Plus, the company is under constant scrutiny for… let’s call them… questionable sales practices. T- Mobile employees and customers alike have complained a lot about the sales environment. Despite that, T-Mobile is rated number one in customer satisfaction. Go figure.
Is T Mobile threatening net neutrality?
Net neutrality advocates bemoan the fact that T-Mobile is threatening net neutrality by arbitrarily deciding that certain services should not count towards data plans. This might seem a consumer-friendly move (who doesn’t like unlimited Spotify, Netflix, or Whatsapp?), but critics argue that long term, it will give carriers — and the services they favor — undue power.
Does John Legere care about customers?
But let’s not kid ourselves here. John Legere and T-Mobile might genuine care about customers, but their primary motivation is still very corporate. Like any other company, the Uncarrier wants to make more money. And it’s working.
When did T Mobile uncarrier 4.5 end?
On April 14, 2014, T-Mobile announced their final part to their "Un-carrier 4.5" initiative. T-Mobile abolished overages for all T-Mobile customers on all plans, current and grandfathered. CEO John Legere also started a petition to other carriers to do the same.
When did T Mobile launch Uncarrier 9.0?
On March 18, 2015, T-Mobile announced their Uncarrier 9.0 initiative. Called Un-carrier for Business, it brings a simple pricing structure to business customers where "every line comes with unlimited talk and text, as well as 1GB of data and depending on how many lines you get, the price you pay per line changes. But not by much." Families of business customers can also get up to 50% discount on their phone lines.
How much is the Simple Choice plan?
The contract-free Simple Choice plan, also known as Un-carrier 1.0, debuted in March 2013 by offering unlimited calling and text messaging with 500 MB of unthrottled data monthly for a base price of $50. Options for 2.5 GB or unlimited data were offered for an extra monthly fee. On its first anniversary in March 2014, these amounts were changed to the following: 1 GB, 3 GB, 5 GB or unlimited with the same base prices.
What is T Mobile Tuesdays?
On June 6, 2016, T-Mobile announced T-Mobile Tuesdays. This program has exclusive promotions offered to T- Mobile customers with a variety of rewards, ranging from free food from Domino’s, Pizza Hut, Krispy Kreme, Burger King, Jimmy Johns, Shake Shack, Subway, Wendy’s, Popeyes, and Firehouse, Vudu and Redbox movies, Topgolf credits, Lyft credits, Shell fuel discounts, StubHub ticket discounts, and Fandango movie tickets. The signature for this promotion is "Get Thanked", in which the carrier offered a subtle way to say thank you to their customers every Tuesday. Additionally, this promotion carried another incentive called "Stock Up". T-Mobile offered one share of T-Mobile stock for every new customer an existing customer refers to T-Mobile, up to 100 shares. Customers who had been with the company for five years or more were offered two stocks for every new customer they referred to T-Mobile.
What is a test drive on T-Mobile?
Test Drive (Un-carrier 5.0) On June 18, 2014, T-Mobile announced "Test Drive", which allows new customers to test out T-Mobile's network on a loaner iPhone 5S for a week at no charge. This offer is limited to once per household per year. Apple is providing T-Mobile with free iPhones for this promotion.
What is carrier freedom?
Carrier Freedom (Un-carrier 4.0) On January 8, 2014, T-Mobile revealed Un-carrier 4.0. Known as Get Out of Jail Free Card, T-Mobile offered to pay off the Early Termination Fees (ETF), up to $375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile.
What is an un carrier?
Un-carrier. Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.
Who is the CEO of T-Mobile?
In his four years as CEO, Legere has taken T-Mobile US public, more than doubled its customer count, and overtaken Sprint as the third largest carrier in the country.
Why did Legere interview for T-Mobile?
Legere said he agreed to an interview for the T-Mobile CEO opening only because the headhunter was his good friend. When he sat down with Deutsche Telekom CEO René Obermann, he told Obermann there was only one way the company could fail in the United States: "Do exactly what you're doing — nothing.". Legere took the job in 2012.".
When did John Legere interview the CEO of Deutsche Telekom?
When John Legere was offered an interview with the CEO of Deutsche Telekom in 2011 to discuss leading its struggling American mobile carrier, T-Mobile US, he found it "laughable and really not something I'd do," he told Business Insider in a recent interview.
